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Franchise Advertising in 2018: Game-Changers in ORM and Review Responses

Franchise Advertising in 2018: Game-Changers in ORM and Review Responses

August 16, 2018 By

Making the effort to respond to reviews is an important customer service responsibility that often gets overlooked in big-picture franchise advertising plans. In fact, review responses are so important that Google put together a list of best practices for responding, along with a dedicated respon...

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Local SEO for Franchises: 3 Common and Costly Mistakes Brands Make

Local SEO for Franchises: 3 Common and Costly Mistakes Brands Make

August 8, 2018 By

If you’re going to invest in local SEO for franchises, you’d better do it the right way. To that end, today’s post spotlights 3 of the most common and costly mistakes we see brands make. Read on to learn some quick fixes and start making more out of your marketing budget in 2018. Ins...

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Sustainable Link Building Strategies for Franchise Internet Marketing

Sustainable Link Building Strategies for Franchise Internet Marketing

July 25, 2018 By

Getting your brand to stand out online requires smart and sustainable franchise internet marketing. In addition to a beautiful website and active social media presence, you’ll need to consistently build links to your site. What is link building? Link building is an insider term for the process o...

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ADA Compliance Website Checklist for Franchises: Top-5 Most Common and Costly Violations

ADA Compliance Website Checklist for Franchises: Top-5 Most Common and Costly Violations

July 23, 2018 By

WARNING: Franchisors across the country are being sued for failing to comply with the Americans with Disabilities Act legislation mandating that all websites be accessible to disabled individuals. Predatory attorneys like this Arizona man who sued over 2000 businesses are combing the web for targ...

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Fighting “Drive-By Lawsuits” with ClickTecs’ ADA Compliance Service

Fighting “Drive-By Lawsuits” with ClickTecs’ ADA Compliance Service

July 20, 2018 By

Today’s post explains how ADA violations can leave your franchise’s financial and reputational assets in ruin, and how ClickTecs can help. What is ADA Compliance? The Americans with Disabilities Act (ADA) is a comprehensive civil rights law that was developed to protect the rights of individua...

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Franchise Website SEO 101: The 2018 Beginner's Guide

Franchise Website SEO 101: The 2018 Beginner’s Guide

July 18, 2018 By

Today’s post is for newcomers to the art of franchise website SEO. Read on for a succinct beginner’s guide to this essential advertising strategy that factors in Google’s 2018 algorithm changes. What is franchise website SEO? Search engine optimization (SEO) is a combination of web marketing...

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Setting Smarter, Measurable Goals for Franchise Marketing

Setting Smarter, Measurable Goals for Franchise Marketing

July 11, 2018 By

By now everybody knows that quality franchise marketing and SEO is essential for keeping brands visible and profitable. But too many brands sink dollars blindly into their franchise marketing without really knowing what it’s getting them in return. Today’s post will improve the efficacy of yo...

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The Changing Role of Social Media in Franchise Digital Marketing

The Changing Role of Social Media in Franchise Digital Marketing

July 4, 2018 By

The days of using social media as a content link hub and promotional soapbox may be over. Big brands have begun penalizing posts that include external links in hopes of keeping users from navigating off-site. But that doesn’t mean social media’s a dead asset. Different social media platforms ...

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Organic Marketing for Franchisees: 3 Ways to Get More Reviews in 2018

Organic Marketing for Franchisees: 3 Ways to Get More Reviews in 2018

June 25, 2018 By

Organic marketing for franchisees comes in many forms, one of which involves building positive reviews to improve search visibility, brand reputation, and conversion rates. As experts in online reputation management with over a decade of experience, we have accrued a number of white-hat technique...

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5 Digital Marketing Stats That Will Change Franchise Advertising in 2018

5 Digital Marketing Stats That Will Change Franchise Advertising in 2018

June 18, 2018 By

Today’s post overviews 5 game-changing digital marketing stats, along with how to make the most of these trends for your franchise advertising in 2018. Let’s get into it! 60% of searchers have started using voice search within the last year. Siri, Google Assistant, and Cortana give any ...

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