Punch Up Your Next Post: 10 Copywriting Tips For Better Franchise Content Marketing
Ever since you discovered the internet, you’ve looked at websites for various businesses. As a result, you’ve seen plenty of copywriting. While some was great, just as much if not more probably wasn’t. Needless to say, businesses that have poor copywriting get less than stellar results in attracting new customers and increasing sales. If you want your franchise content marketing to be the greatest in your industry, here are 10 ways we at ClickTecs can help punch up your next post.
Speak Your Customer’s Language
When copywriting for franchise content marketing, speak your customer’s language. In other words, put yourself in your customer’s head and use everyday language, rather than trying to sound quite so academic.
Absolutely No Cliches
In franchise content marketing, customers tend to mistrust cliches. Therefore, make sure they are nowhere near the copywriting contained on your website. Instead, have a conversational tone within your content, but not the various phrases that will send people immediately clicking to the next website.
Have A Unique Selling Proposition
To stand out from the competition, develop a unique selling proposition (USP) for your franchise content marketing. This will convince your customers your business offers expertise, credibility, and value, three things that are a must for business success.
Get To The Point
Rather than make your customer go through tons of content, get to the point with your copywriting. By doing so, your franchise content marketing will focus directly on how your product or service benefits customers.
Attention And Action
As we see it here at ClickTecs, the best copywriting for franchise content marketing not only immediately gets a customer’s attention, but also compels them to take action. Have content such as this on your website, and success will follow.
Support Copy With Data
If possible, use data to support the copywriting contained in your franchise content marketing. From testimonials and success stories to facts and stats, data can be a very convincing thing to consumers.
Add A Surprise
Since practically everyone loves surprises, add one to your copywriting. Whether it’s in the headline of your franchise content marketing or elsewhere within the copywriting, the human brain will be intrigued enough to continue reading.
Include Your Personality
Rather than having impersonal copywriting, make sure it showcases your personality. If you do, it’s a great way to set yourself apart from other similar businesses.
Use “You” More Than “We”
By using “you” at least twice as much as “we” in your franchise content marketing, you’ll engage your customers and appear more focused on their wants and needs.
Finally, always have your franchise content marketing be as visually appealing as possible. By relying on short paragraphs and a few pictures, your content will be great-looking as well as informative.
With our vast experience in this area, we can take your marketing efforts to the next level. If you want to be the best, rely on the best by contacting us here at ClickTecs. To do so, visit clicktecs.com or call 905-564-0020.BACK