What is Franchise Marketing | How to Market A Franchise | Marketing Franchise BusinessFranchise marketing is where an online marketing or advertising firm has different marketing plans for a company such as commercial advertising, internet advertising, radio advertising, mail advertisements, and public relations. Brand recognition is of the upmost importance with franchise marketing and needs to be the number one focus. Many companies participate in franchise marketing and if you own a franchise you will definitely want to join in one of the franchise marketing systems.

How to market a Franchise?

When you want to learn how to market a franchise you need to ask yourself what other companies are doing. Look around and see what kind of advertisements are working and the ones that people are ignoring. Also consider what kind of franchise you have been attracted to because of the advertisements. Here are a few steps that will get you started with a franchise marketing strategy.

  • Local – Always make sure that you do some local advertising for your franchise. If you do not do any local advertising you will not be able to get everyone in to your place of business. Place ads on the local cable network, newspaper, as well as any newsletters that may come out for your area.
  • Internet – In marketing your franchise you will want to make sure that you use the internet to your full advantage. This includes posting ads locally as well as posting ads for your franchise everywhere that you can think of. In today’s world, social media plays a big role in everything that is to be advertised. Make sure that you join Facebook, YouTube, and Twitter as well as any other type of social media you can think of to help promote your business.
  • Charities – Take your franchise to charities in your area that will help you to display your advertisement as long as you agree to give the charity money in the form of a sponsor. This can also be done at local schools as well. So if your school has a local football team you can sponsor the team and your franchise will be displayed.

Learning how to get your franchise out there is extremely important so that you can make sure that your business succeeds. The more advertisement you have out there the more clients you will get. Make sure that you remember to include internet marketing in with your franchise marketing plans. Drawing more people into your business is what you want to do so make sure that you advertise your franchise well.

About the Author  : Google

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of a renowned international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded WSI Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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Franchise Development Services - Learn how to run a Successful Franchise Development Operation. Our franchise development group consists of franchise consultants that offer expert franchise development servicesHave you ever thought about what it takes to run a successful franchise development operation? Franchising is becoming more popular each year in America as people strike out on their own in an attempt to be their own bosses and live the American dream.  A good franchise development group can help you choose which franchise is best for you and show you which businesses have been most successful.  But where do you go from there? Once you own the business and follow the franchisor’s model of prosperity, is there anything you can do to further develop the franchise or your individual operation so that it better contributes to the businesses’ overall success?  No one can guarantee a successful business model, but there are a few things you can do to either develop a new franchise or bring life to one that already exists.

Why choose franchise development companies?

In its most simple definition, franchising is the idea of taking a successful business and then lending out its name, business model, and trademarks to others, who open their own branches and run them independently. The person who bought into the franchise model makes his/her own profit but pays the franchisor a certain percentage each month for the continued use of the business model and trademark, which in part guarantees the success of the company overall because of brand recognition and consumer confidence.

However, what if you want to develop your own franchise from the ground up? Franchise development companies or a franchise development group can assist you with the best ways to do so, such as looking at what other successful franchises have done, studying the plausibility of your proposed business model, or verifying that your chosen geographical location is suitable for your first operating location. Once you open your first store, then you can think about finding people to help you franchise.

How Franchise Consultants can help?

Suppose you already run a franchise, but the model is growing tired and you find yourself losing customers and consumer ratings are falling? Some franchise development companies can show you how to breathe life back into your franchise with new ideas for your business model and traditional franchise practices. With this kind of valuable guidance, they can help you to increase profits and customer traffic because sometimes, brand recognition just isn’t enough, especially when a well-known restaurant or sports training center just doesn’t keep up with the times. Franchise development is a valuable way to make sure that your franchise business makes a profit, new or old.

About the Author  : Google

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of a renowned international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded WSI Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

Follow Jamshaid (Jam) Hashmi on:

Follow Jamshaid (Jam) Hashmi, Founder and CEO of ClickTecs on TwitterFollow Jamshaid (Jam) Hashmi, Founder and CEO of ClickTecs on FaceBookFollow Jamshaid (Jam) Hashmi, Founder and CEO of ClickTecs on LinkedIn

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Franchise Lead Generation | How to Generate Franchise Leads With Online Lead Generation TechniquesMaking full use of the internet as a promotional tool is now a must for any business wanting to succeed. With hundreds of millions of potential customers available to you at the click of a mouse, having a strong franchise lead generation campaign is necessary if you want to stay ahead of the competition and have the highest ROI possible. There are several ways that you can improve your online marketing campaigns.

First, you can hire a franchise marketing agency to handle your lead generation. This is an often-used method, as a franchise marketing company has the knowledge and experience to design everything that you need to have a successful lead generation campaign. In addition to this, a franchise marketing agency will be able to determine where to get quality leads. Quality leads are customers that pay for your goods and services, so it is vital that you target these men and women in order to ensure that you meet or exceed your ROI goals.

If you don’t decide to take advantage of all of the benefits a franchise marketing agency has to offer, there are a lot of things that you will need to know in order to generate leads for your business. First, you need a strong understanding of your target audience. Your target audience is the demographic of people the most likely to purchase your products or services. All of your lead generation campaigns must focus on these demographic groups in order to be successful. For example, you wouldn’t target an under-eighteen crowd who makes less than $25,000 a year if you’re trying to sell luxury real estate in a prime location.

Once you know who you’re marketing to, you need to design banners, emails, and text advertisements that appeal to them. The strategic use of color, placement, and phrases is necessary in order to entice the type of people you’re looking for to visit your site. A businessman looking to purchase a new luxury car isn’t going to click on an ad using rainbow colors that lacks a professional feel to it, for example.

This is where a franchise marketing agency shines. Where many businesses don’t have the experience to understand what appeals to each target demographic, a franchise marketing company specializes in this sort of intelligence, making them ideal for converting interested consumers into purchasing buyers. After you have brought customers to your site, you will also want to track who converted and who did not. This is important for getting an accurate measure of your ROI data, which in turn tells you which types of advertising campaigns have been working for your business.

About the Author  : Google

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of a renowned international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded WSI Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

Follow Jamshaid (Jam) Hashmi on:

Follow Jamshaid (Jam) Hashmi, Founder and CEO of ClickTecs on TwitterFollow Jamshaid (Jam) Hashmi, Founder and CEO of ClickTecs on FaceBookFollow Jamshaid (Jam) Hashmi, Founder and CEO of ClickTecs on LinkedIn

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Difference between SAAS & CMS | SAAS based websites Vs Open Source CMS WebsitesIf you are reading this, you have probably come to a crossroad while building a website or an online application.  Is it better to use a SaaS platform or is it better to use an Open Source Platform?  That is the question?   The answer to this dilemma will hopefully be determined below.

In this post, we define ‘Platforms’, ‘CMS’, ‘SaaS’ and ‘Open Source’, and we will break down the pros and cons of Software as a Service when compared to the pros and cons of an Open Source Content Management Systems.

What is a CMS (Content Management System)?

To begin, let’s understand what is a Platform:

Think of a platform as a framework within which software is developed and can perform its functionality.

Platforms…

  • Make life easy for developers
  • Allow the small tasks to be done effortlessly thus saving time
  • Are a collection of facilities or services that can be used to provide ease and efficiency of use

I often equate a Platform to a living city.  The city has facilities or departments set up to provide the essential needs of society such as Water, Electricity and Garbage disposal – to name a few.  In a city, if you want a phone line, you simply contact XXX-GET-PHONE, and tell them you want a phone line.

Now compare the scenario above to living in the jungle, with no support systems or facilities.  Trying to do something as simple as setting up a phone line may be possible, if you are extremely technically gifted, but not advisable, because of the high amount of labor required.   This would be what it’s like to work without a platform.

Now let’s consider a CMS (Content Management System).  A CMS Platform is basically a piece of software or a web based application that allows a user to manage the content (text and pictures) on their web presence.

What is SaaS (Software as a Service) model Platform?

A SaaS (Software as a Service)model Platform, is exactly what it sounds like. In simpler terms it means you are “leasing” the application or an instance of it for your client’s site.  You are paying for the use of the software, and not for the ownership of the software. With a SaaS Model Platform, a user “configures” the application for their use versus customizing it.  By configuring an application we mean, create templates for their design preferences, setup forms and so on.

We will discuss the Pros and Cons of Business Catalyst, a SaaS model CMS built by Adobe.  However, most of the comparisons also apply to similar SaaS platforms.

Pros and Cons of SaaS (Software as a Service)

ProsCons
  • Cutting Edge Technology : The creators of the Application upgrade the application centrally & everyone benefits with the upgrade
  • Easy to Manage : The interface is very user friendly, the Site walk feature is great, excellent integrated analytics, full reporting
  • Resource Availability :Have many video tutorials that you can send to client to train them on functionality
  • System accommodates 80% of your Web Development needs
  • Integrated CRM is excellent for Small Business needs
  • CMS system is very intuitive & the site-walk feature is top notch
  • Integrated Email marketing plugs into the CRM nicely
  • Integrated Analytics & Reporting
  • Workflows are great tools for simple business automation
  • Some advanced features like API ‘s and Web apps allow us to push the envelope to a fair degree
  • Lower cost upfront
  • Faster development cycle as the developer doesn’t need to mess with any environments, server setups or code.  Infact, a slightly tech savvy designer can do the entire build
  • No Ownership : The client never really owns the site, it’s more so a lease
  • No Portability : The client can’t host the site on their servers
  • Higher Cost of Ownership: Conventional CMS hosting can be fairly inexpensive, but with SaaS model platforms, you often will pay for their system fees + hosting in a monthly amount, whereas with an Open source CMS, the system is free
  • Limited Customization :Since you have no access to code, you can get stuck when you are faced with advanced customization.
  • Limited “Specialists” : It’s tough to find developers who know the system inside out

What is Open Source CMS

Examples of Open Source Content Management Systems are Joomla, Website Baker, DNN, OS Commerce, WordPress, Drupal and Zen Cart to name a few. They come in a variety of coding languages such as PHP, ASP.net or Ruby on Rails.

Open Source essentially means that the Source code is open or freely available to absolutely anyone. The premise being that you can distribute what you know freely and openly so that everyone benefits. Putting this good karma out in the world will result in good coming back to you. It’s almost spiritual!!

Typically Open Source CMS systems are distributed under a GNU General Public License, which is an honor-based software listing system (so there are no monetary gains).

A GNU GPL License says that you can use, distribute, modify, integrate & customize the software any which way you like, as long as you credit the original developer for it explicitly. In other words,you openly state that your site platform is a derivative of Joomla (or whatever open source platform), you have taken the base Joomla, made some modifications, and used it as a development platform. With this approach you are in full compliance with the GPL license, but the moment you say that your platform has nothing to do with Joomla, and you built it from the ground up,you are in violation.

Pros and Cons of Open Source Content Management Systems

ProsCons
  • Complete access to code – you can customize this type of system to any extent, be it talking to the customer’s point of sale system, integrating to their accounting system, creating embedded flash applications
  • Open Source code – easy to understand code, well organized
  • Support – hundreds of developers who know the system inside out are available all over the internet. In addition to that they have forums, blogs, videos and much more. You can Google any issue and find a fix
  • Applications & Modules :Lots of modules or widgets freely available. For example, if you wanted a real estate site, you could simply install a module and get done in 20 minutes
  • Low cost of ownership : Typical hosting fees range between 5-15 dollars a month for an average site
  • The Client “owns” the site so they can move it or host it anywhere, and they have access to all the code
  • Complex Setup & Install – a server has to be prepared and setup so you need an expert to do this
  • Managing a site can be complex as it is designed for a basic level of technical skill
  • High initial cost since a lot more work needs to be done to set this up

Once you are educated with the knowledge to determine if an Open Source Content Management System is the right fit, or a Software as a Service (Saas) model is better, you should consult a professional who can utilize these platforms and build you a solution that can maximize the functionality of each.

About the Author  : Google

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of a renowned international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded WSI Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

Follow Jamshaid (Jam) Hashmi on:

Follow Jamshaid (Jam) Hashmi, Founder and CEO of ClickTecs on TwitterFollow Jamshaid (Jam) Hashmi, Founder and CEO of ClickTecs on FaceBookFollow Jamshaid (Jam) Hashmi, Founder and CEO of ClickTecs on LinkedIn

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