ADA Compliance Website Woes: Why You Needs An Audit ASAP

Today’s post could save your business tens of thousands of dollars in legal fees. Read on to learn about the legalities of ADA website compliance, and how to protect yourself from predatory lawyers. ADA Compliance Website Woes Continue in 2018 The Americans with Disabilities Act (ADA) was originally created to ensure that all members of … Continue reading ADA Compliance Website Woes: Why You Needs An Audit ASAP

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A Short and Sweet Guide to Pay Per Click for Franchises

The title says it all–read on for a beginner’s guide to pay per click for franchises! What is Pay Per Click for Franchises? Pay per click, or PPC, is an online advertising tactic that allows you to buy ad placement on Google, Facebook, Instagram, and other popular platforms. When purchasing pay per click for franchises, … Continue reading A Short and Sweet Guide to Pay Per Click for Franchises

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5 Winning Strategies for Franchise Web Marketing

When you partner with a franchise, the parent company often handles national marketing through big-ticket branding campaigns. And these can be a big asset for new business owners, particularly those working in trust-based industries where established brand names tend to win out. The national branding model also pays dividends for online companies who don’t rely … Continue reading 5 Winning Strategies for Franchise Web Marketing

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When Was Your Last ADA Compliant Website Test?

The American Disabilities Act (ADA) makes certain website accessibility standards your legal responsibility. If you can’t remember your last ADA compliant website test, you could be at risk of lawsuits like the one Apple is currently facing. Read on to learn how scheduling a ADA Compliant website test could save your business or franchise being … Continue reading When Was Your Last ADA Compliant Website Test?

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What is 508 Testing and How Can it Save My Franchise?

We all know that a website is a major asset to any organization, private or public. But did you know your website could also be a major legal liability? New requirements by the American Disabilities Act (ADA) require all websites to meet certain accessibility standards, like those outlined in Section 508. If your site doesn’t … Continue reading What is 508 Testing and How Can it Save My Franchise?

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Preventing Liability and Lawsuits: Building an ADA Compliance Website Checklist

Today’s post is meant to protect your business getting blindsided by “inclusivity” lawsuits, like so many others have been this year. Read on to learn whether your site is in violation of the Americans with Disabilities Act (ADA), as well as how to protect yourself from predatory lawsuits. ADA Compliance in the Internet Age The … Continue reading Preventing Liability and Lawsuits: Building an ADA Compliance Website Checklist

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What You Need to Know About WCAG Compliance Testing

What is WCAG compliance testing and how can it save your business? We break it down in layman’s terms in today’s post. Read on to learn all you need to know about making your site accessible to everyone – and avoiding lawsuits – with WCAG compliance testing. What is WCAG Compliance? WCAG is an acronym … Continue reading What You Need to Know About WCAG Compliance Testing

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Franchise Advertising in 2018: Game-Changers in ORM and Review Responses

Making the effort to respond to reviews is an important customer service responsibility that often gets overlooked in big-picture franchise advertising plans. In fact, review responses are so important that Google put together a list of best practices for responding, along with a dedicated response tool back in 2010 that operates through Google My Business. … Continue reading Franchise Advertising in 2018: Game-Changers in ORM and Review Responses

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Local SEO for Franchises: 3 Common and Costly Mistakes Brands Make

If you’re going to invest in local SEO for franchises, you’d better do it the right way. To that end, today’s post spotlights 3 of the most common and costly mistakes we see brands make. Read on to learn some quick fixes and start making more out of your marketing budget in 2018. Insufficient citations. … Continue reading Local SEO for Franchises: 3 Common and Costly Mistakes Brands Make

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The Changing Role of Social Media in Franchise Digital Marketing

Getting your brand to stand out online requires smart and sustainable franchise internet marketing. In addition to a beautiful website and active social media presence, you’ll need to consistently build links to your site. What is link building? Link building is an insider term for the process of acquiring hyperlinks from other sites that send … Continue reading Sustainable Link Building Strategies for Franchise Internet Marketing

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