Local SEO for Franchises: 3 Common and Costly Mistakes Brands Make

If you’re going to invest in local SEO for franchises, you’d better do it the right way. To that end, today’s post spotlights 3 of the most common and costly mistakes we see brands make. Read on to learn some quick fixes and start making more out of your marketing budget in 2018. Insufficient citations. … Continue reading Local SEO for Franchises: 3 Common and Costly Mistakes Brands Make

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The Changing Role of Social Media in Franchise Digital Marketing

Getting your brand to stand out online requires smart and sustainable franchise internet marketing. In addition to a beautiful website and active social media presence, you’ll need to consistently build links to your site. What is link building? Link building is an insider term for the process of acquiring hyperlinks from other sites that send … Continue reading Sustainable Link Building Strategies for Franchise Internet Marketing

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ADA Compliance Website Checklist for Franchises: Top-5 Most Common and Costly Violations

WARNING: Franchisors across the country are being sued for failing to comply with the Americans with Disabilities Act legislation mandating that all websites be accessible to disabled individuals. Predatory attorneys like this Arizona man who sued over 2000 businesses are combing the web for targets, looking to line their pockets under the guise of championing … Continue reading ADA Compliance Website Checklist for Franchises: Top-5 Most Common and Costly Violations

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ClickTecs’ ADA Compliance Service

Today’s post explains how ADA violations can leave your franchise’s financial and reputational assets in ruin, and how ClickTecs can help. What is ADA Compliance? The Americans with Disabilities Act (ADA) is a comprehensive civil rights law that was developed to protect the rights of individuals with disabilities. The law mandates that all “places of … Continue reading Fighting “Drive-By Lawsuits” with ClickTecs’ ADA Compliance Service

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Franchise Website SEO 101: The 2018 Beginner's Guide

Today’s post is for newcomers to the art of franchise website SEO. Read on for a succinct beginner’s guide to this essential advertising strategy that factors in Google’s 2018 algorithm changes. What is franchise website SEO? Search engine optimization (SEO) is a combination of web marketing strategies used to boost your franchise website’s visibility and … Continue reading Franchise Website SEO 101: The 2018 Beginner’s Guide

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Setting Smarter, Measurable Goals for Franchise Marketing

By now everybody knows that quality franchise marketing and SEO is essential for keeping brands visible and profitable. But too many brands sink dollars blindly into their franchise marketing without really knowing what it’s getting them in return. Today’s post will improve the efficacy of your franchise marketing and keep your agency more accountable by … Continue reading Setting Smarter, Measurable Goals for Franchise Marketing

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The Changing Role of Social Media in Franchise Digital Marketing

The days of using social media as a content link hub and promotional soapbox may be over. Big brands have begun penalizing posts that include external links in hopes of keeping users from navigating off-site. But that doesn’t mean social media’s a dead asset. Different social media platforms still have tons of utility for savvy … Continue reading The Changing Role of Social Media in Franchise Digital Marketing

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Organic Marketing for Franchisees: 3 Ways to Get More Reviews in 2018

Organic marketing for franchisees comes in many forms, one of which involves building positive reviews to improve search visibility, brand reputation, and conversion rates. As experts in online reputation management with over a decade of experience, we have accrued a number of white-hat techniques to get you more reviews. Today, we share 3 simple starter … Continue reading Organic Marketing for Franchisees: 3 Ways to Get More Reviews in 2018

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5 Digital Marketing Stats That Will Change Franchise Advertising in 2018

Today’s post overviews 5 game-changing digital marketing stats, along with how to make the most of these trends for your franchise advertising in 2018. Let’s get into it! 60% of searchers have started using voice search within the last year. Siri, Google Assistant, and Cortana give any smartphone user the ability to literally ask their … Continue reading 5 Digital Marketing Stats That Will Change Franchise Advertising in 2018

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4 Smart Franchise SEO Tactics for Managing Multiple Locations

Today’s post fires off 4 smart franchise SEO tactics for companies managing multiple locations. Steer clear of superfluous website mistakes. The #1 mistake we see with multi-location franchise SEO is the creation of unique websites for every single location. This not only throws your brand in competition with itself, but creating potentially dozens of superfluous … Continue reading 4 Smart Franchise SEO Tactics for Managing Multiple Locations

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