In today’s digitally obsessed world, any kind of franchise development is going to necessitate a strong online presence. People who want to start their own business are currently the main target to aim for when marketing your franchise opportunity. To better attract these potential franchisees, ClickTecs has put together some strategies that will increase traffic … Continue reading Franchise Development Strategies You Cannot Afford to Ignore

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When it comes to attracting potential franchisees who want to buy, franchise leads who are informed and already know about the franchise tend to be more serious. One way to attract the quality leads and avoid spending time on dead-end prospects is to have an informative website. According to a report that came out this … Continue reading Getting Prospects to Buy: Franchise Leads Need to Be Quality, Not Quantity

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Pay Per Click for Franchises

Pay per click for franchises (PPC) is one of the most effective inbound marketing strategies available to business owners looking to boost sales and web traffic. As its name suggest, PPC involves paying a small fee to place an ad in front of a relevant audience. Boiled down to its essence, PPC is about purchasing … Continue reading Pay Per Click for Franchises: 6 Quick Tips for Better ROI

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Franchise SEO

Today’s post shares some basic franchise SEO best practices. Read on to learn 4 key criteria for technical and content search optimization that will take your franchise website’s performance to the next level. Technical Optimization 1-Titles tags Putting aside all the creative power it takes to write good titles, title tags have specific technical criteria … Continue reading Franchise SEO Best Practices: Building a Multi-Level Optimization Checklist

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Franchise Advertising

Crafting quality headlines isn’t easy. What makes headlines so difficult is that they need to work for multiple audiences: SEO crawl-bots, social media readers, and website visitors. Finding wording that serves all three is tricky, especially when you’re working around keywords and strict character limits. Today, we talk about what headlines different audiences respond to … Continue reading Crafting Purpose-Built Headlines for Better Franchise Advertising

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Going Digital for Franchise Development

The internet has changed franchise development just like it’s changed everything else. And while it may be difficult for the old guard to imagine signing a life-changing franchise deal based solely on online research and interaction, it happens almost every day. Today’s post foregrounds the value of “going digital” as part of your franchise development … Continue reading Going Digital for Franchise Development

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Marketing a Franchise in 2017 Pinpointing Local Search Ranking Factors

If your goal is successfully marketing a franchise in 2017, pinpointing factors is local search ranking key. Local business is your lifeblood, which makes local marketing even more important than the national campaigns your franchisor is running. In today’s post, the ClickTecs team shares some local search ranking factors and strategies for marketing a franchise … Continue reading Marketing a Franchise in 2017: Pinpointing Local Search Ranking Factors

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4 Essential Factors for Successful Franchise Development Websites

A huge percentage of franchise sales are happening online, which makes designing the right franchise development site more important than ever.  In today’s post, our franchise development team introduces 4 essential factors that every franchisor’s website should have. Short page load times (aka quality hosting). Imagine: you’ve spent countless hours building a business model you’re … Continue reading 4 Essential Factors for Successful Franchise Development Websites

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3 Ways to Leverage LinkedIn As Part of Your Franchise Marketing Strategy

In 2017, social media plays a part in every serious franchise marketing strategy. The internet has been the leading source of franchise sales since the late 2000s, and a growing amount of lead captures, prospect communication, and conversions are taking place on LinkedIn. Boasting more than 106-million monthly active users in more than 200 countries … Continue reading 3 Ways to Leverage LinkedIn As Part of Your Franchise Marketing Strategy

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Link-Building Tactics for Better Franchise Marketing

Today’s post is all about link building as it pertains to your overall franchise marketing strategy. Read on to learn why we build links, how it benefits your business, and 3 tips you can use for better franchise marketing. What is link building? Whether you’re a business owner trying to market your products and services … Continue reading 3 Simple Link-Building Tactics for Better Franchise Marketing

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