Franchise Mobile Optimization

Mobile optimization has been a focus of online marketers since 2015, when Google first announced that it would begin rewarding responsive sites. And yet, despite this announcement, some business owners are still dragging their feet. In today’s post, we discuss 6 reasons why your franchise marketing strategy needs mobile optimization. Read on for some hard … Continue reading 6 Reasons Your Franchise Marketing Strategy Needs Mobile Optimization

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Franchise Website Reboot

Your franchise website is one of your most valuable business assets. Properly managed, it can build your brand’s reputation, generate new leads, and grow your bottom-line, but bad websites take money out of your pocket. So how do you know where you fall on the spectrum? Today’s post offers a 6-question self-assessment you can use … Continue reading Does My Franchise Website Need a Reboot? 6 Questions to Ask Yourself

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content marketing tips

Franchise content marketing remains one of the best strategies to get eyes on your brand, but only when done right. Today’s post shares some franchise content marketing tips on writing and measuring actionable copy to make the most of your advertising dollars! What is “actionable copy”? Actionable copy refers to any content that triggers the … Continue reading Franchise Content Marketing Tips: Writing (And Measuring) Actionable Copy

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Franchise Digital Marketing

The pace of change has never been greater than it is in the Information Age, and that’s especially true in franchise digital marketing. Google is always tweaking its algorithm, which often leaves web marketers to play catch-up, but there are some enduring essentials that can’t be overlooked. Today’s post takes franchise digital marketing back to … Continue reading 3 Enduring SEO Essentials for Franchise Digital Marketing

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SEO for Franchise Websites

Page design is about more than catching the eye of your audience. In today’s post, we discuss how poorly-designed franchise websites may be hurting their SEO, and what you can do to fix it. What kind of site design does Google prefer for franchise websites? “Site design” may refer to your franchise websites’ layout code … Continue reading How Page Design Influences SEO for Franchise Websites

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Local SEO for Franchises

Local SEO for franchises is extremely important for generating business. Today’s post outlines 3 common mistakes people make with their local SEO strategies to help you make the most of your web assets. Common Mistakes with Local SEO for Franchises #1) Location page issues. Your franchise website is the cornerstone of any online marketing strategy, … Continue reading 3 Common Mistakes with Local SEO for Franchises

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Capturing Franchise Leads on LinkedIn

While Twitter, Facebook, and Instagram are all popular social media platforms, LinkedIn is a hub as far as franchise leads and sales are concerned. With over 450-million profiles registered and easy outreach tools for franchisors to take advantage of, LinkedIn is responsible for more than 40% of total social media-related franchise sales. This shouldn’t come … Continue reading 8 Tips for Capturing Franchise Leads on LinkedIn

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PPC for franchise

Pay-per-click or PPC for franchises is a great way to get your brand message in front of potential franchisees without needing to print a forest’s worth of flyers, brochures, or newspaper ads. Today, we talk best practices and common mistakes franchise owners make when leveraging this marketing asset. ALWAYS take advantage of the negative keyword … Continue reading Optimizing PPC for Franchises: Best Practices and Common Mistakes

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Franchise Content Marketing 3 Steps to Compelling Copy

Franchise content marketing remains one of the best ways for brands to engage their audiences, establish authority on a subject or service, and increase organic traffic to their websites. Today’s post is all about creating successful content. This is an important topic because, unfortunately, the SEO and content marketing industry is responsible for a lot … Continue reading Franchise Content Marketing: 3 Steps to Compelling Copy

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Marketing for Franchises Best Practices for Branding

With 2+ Billion people use Facebook, and over 1.66+ billion doing so via mobile devices, social media is arguably one of the largest online platforms where businesses can connect directly with their target audiences, often in real-time and on the go. Social media’s business value is also well established. Your brand’s presence on Facebook, Twitter, G+ … Continue reading Marketing for Franchises: Best Practices for Branding

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