5 Digital Marketing Stats That Will Change Franchise Advertising in 2018

Today’s post overviews 5 game-changing digital marketing stats, along with how to make the most of these trends for your franchise advertising in 2018. Let’s get into it! 60% of searchers have started using voice search within the last year. Siri, Google Assistant, and Cortana give any smartphone user the ability to literally ask their … Continue reading 5 Digital Marketing Stats That Will Change Franchise Advertising in 2018

Read more
4 Smart Franchise SEO Tactics for Managing Multiple Locations

Today’s post fires off 4 smart franchise SEO tactics for companies managing multiple locations. Steer clear of superfluous website mistakes. The #1 mistake we see with multi-location franchise SEO is the creation of unique websites for every single location. This not only throws your brand in competition with itself, but creating potentially dozens of superfluous … Continue reading 4 Smart Franchise SEO Tactics for Managing Multiple Locations

Read more
2 Website Mistakes That Are Killing Your Franchise Development

The internet was the leading source of franchise sales in 2017. In fact, the International Franchise Association (IFA)’s 2017 Franchise Development Report found that digital sources dominated lead generation efforts. Though referrals still played a major role in franchise development, print, brokers, and trade shows were utterly outperformed by SEM, display advertising, social media advertising, … Continue reading 2 Website Mistakes That Are Killing Your Franchise Development

Read more
Auditing Your Franchise SEO Strategy: Applying the SWOT Analysis for 2018

Today’s post explains how you can apply a SWOT analysis to audit your franchise SEO strategy to ensure optimal performance in 2018. What is a SWOT analysis? A SWOT analysis reviews the Strengths, Weaknesses, Opportunities, and Threats that an entity (usually a business, though it can be used for a place, industry, product, or, in … Continue reading Auditing Your Franchise SEO Strategy: Applying the SWOT Analysis for 2018

Read more
Assessing Franchise PPC in 2018: Should You "Pay to Play

Pay-per-click advertising, otherwise known as franchise PPC, is a powerful tool that deserves a place in most advertising arsenals. But is it right for you? Today’s post runs down the pros and cons of “paying to play” to help you decide if franchise PPC is a good fit. Advantages of Franchise PPC Franchise PPC gives … Continue reading Assessing Franchise PPC in 2018: Should You “Pay to Play”?

Read more
Franchise Web Development Strategies

Franchise web development is evolving every year and 2018 brings a whole new set of challenges and opportunities. Today’s post spotlights 4 new developments and how they will affect franchisors online campaigns this year. Keyword research is still a make-or-break proposition. Nothing’s changed in terms of how importance keyword research is for franchise web development … Continue reading Franchise Web Development Strategies You Need to Compete in 2018

Read more
Franchise SEO 2018

Today’s post shares some big-picture guidelines to help you set strong franchise SEO goals for 2018.  Start by increasing franchise SEO education at the corporate level.  Before you even think about the micro-adjustments your franchisees will need to make, your corporate clients and partners need a basic understanding of SEO. This needn’t be an exhaustive … Continue reading Setting the Right Franchise SEO Goals for 2018

Read more
Franchise Social Media Strategy

Today’s post spotlights one franchise social media strategy that spoils Facebook campaign performance. First, let’s take a closer look at the Facebook algorithm. The Facebook algorithm decides what shows up in your News Feed. It’s based on a huge number of factors, many of which the developers will probably take to their graves. But here’s … Continue reading Is This 1 Franchise Social Media Strategy Sabotaging Your Facebook Success?

Read more
Facebook Franchise Marketing Tips

With more than 2.13-billion active users as of the final quarter of 2017, Facebook (FB) franchise marketing has never been more valuable for brands. Make sure you’re making any of these five mistakes with your FB franchise marketing campaign! Each one is costly, yet easily solved: Inconsistent content. Develop a realistic content schedule and stick … Continue reading Facebook Faux-Pas: Top 5 Mistakes Franchise Marketers Make

Read more
Franchise Lead Generation

Today, we’re going to share one of our favorite techniques to improve franchise lead generation. Read on to learn about the undeniable value of basic, whitehat external linking and how to punch up your existing content for best results on your next franchise lead generation campaign. Creating quality links for better franchise lead generation  Like … Continue reading 1 Shockingly Simple Technique to Boost Franchise Lead Generation

Read more