What Is the Best Way to Build and Manage Websites for Franchises?

In 2019, the value of websites for franchises is tacit. What’s less clear is how best to build and manage websites for franchises. Franchisors have several options. They can: Give franchisees free reign, allowing them to build and manage their sites without any specific guidelines in place; Let franchisees establish websites individually, but use templates, … Continue reading What Is the Best Way to Build and Manage Websites for Franchises?

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Beginner’s Guide to ADA Compliance Website Audits

Do you need an ADA compliance website audit? Today’s post breaks down the current status of accessibility policies to answer that question, then shares some compliance tips and resources to keep your brand protected. Do I Still Need An ADA Compliance Website Audit? A series of recent policy changes aimed at fighting frivolous lawsuits has … Continue reading Beginner’s Guide to ADA Compliance Website Audits

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Accept Only Empirical SEO Strategies for Franchises

Empirical SEO strategies (i.e. those which are proven and verifiable) are the only ones clients should be choosing to market businesses. To that end, this post overviews some fraud-spotting tips and classic ClickTecs case studies to show our process works. Know How to Spot Unproven Commodities There’s a ton of bad advice out there. A … Continue reading Accept Only Empirical SEO Strategies for Franchises

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3 Ways to Target the Lucrative Millennial Market with Franchise Development Services

Today’s post is all about how to tweak your franchise development services to target the lucrative Millennial market. Meet The Millennials: Morally Conscious, Tech-Savvy, Hyper-Educated Prospects Born between 1982 and 1993, there are currently over 80 million Millennials in the United States, which is larger than any other generation. Generations, like people, have personalities, and … Continue reading 3 Ways to Target the Lucrative Millennial Market with Franchise Development Services

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Troubleshooting Local SEO for Franchises: 2 Common Mistakes and Quick Fixes

Today’s post shares two quick fixes to common mistakes we see people make with local SEO for franchises. Read on to learn why good advice for small businesses doesn’t apply to your franchise, and how to address some common and costly issues. “Helpful” Advice for Small Businesses Won’t Work For Big Brands One of the … Continue reading Troubleshooting Local SEO for Franchises: 2 Common Mistakes and Quick Fixes

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Franchise Marketing Solutions for Better Link Building: 3 Red Flags to Watch For

Today’s post is all about auditing your backlink profile to improve your franchise website’s ranking and visibility. We know that might sound a little intimidating to those who came here looking for quick and easy franchise marketing solutions. But don’t worry: auditing your backlink profile is simpler than it sounds. We’re going to walk you … Continue reading Franchise Marketing Solutions for Better Link Building: 3 Red Flags to Watch For

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5 Things Your Franchise Development Consultant Needs on Their Resume

If you’re looking for a franchise development consultant, today’s post can help. Read on to learn 5 essential criteria every candidate should meet. Franchise Development Experience. This one’s mostly a given–especially if you’re a newbie, it’s important that you choose a franchise development consultant with plenty of experience and success stories under their belt. And … Continue reading 5 Things Your Franchise Development Consultant Needs on Their Resume

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ADA Compliance Testing Tools and Tips to Try Before You Go Pro

Today’s post is all about simplifying your ADA compliance testing. Read on to learn about some greater ADA compliance testing tools and tips to try before you call in the experts. Understanding your ADA Responsibilities Enacted nearly 30 years ago to protect the rights of individuals living with disabilities, the Americans with Disabilities Act (ADA) … Continue reading ADA Compliance Testing Tools and Tips to Try Before You Go Pro

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Thinking Outside the Franchise SEO Box: 3 Smart Ways to Boost On-Site Traffic

Franchise SEO is crucial, but it won’t give you optimal results and booming web traffic all on its own. Today’s post dives into some outside-the-box tactics for boosting on-site traffic that you can implement right away.  Optimize your Social Media Shares  Social media sharing should be a regular part of your online marketing plan. With … Continue reading Thinking Outside the Franchise SEO Box: 3 Smart Ways to Boost On-Site Traffic

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The Changing Role of Social Media in Franchise Marketing Strategies

In the past, social media was like the “gravy” used to spice up the meat-and-potatoes of your franchise marketing strategies. It was always a popular channel for connecting with customers, but most franchise marketing strategies viewed it as optional in the early days. Certainly nobody expected a social media page–Facebook didn’t even offer business pages … Continue reading The Changing Role of Social Media in Franchise Marketing Strategies

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