How to Create a Successful Franchise Marketing Strategy

You can come up with the most innovative ideas or you can even sell the best products, but, that really means nothing if you’re unable to effectively market your products and services. Figuring out how to master a marketing strategy for the purposes of growing your franchise is crucial when it comes to the success of your franchise system. Firstly, let’s establish what a franchise really is. A franchise is a business in which a business owner sells the rights to their business model and logo to third parties, called franchisees. A third party gets authorization from a company to conduct commercial ventures under their brand logo and model. It is a common method used by a company to get a greater market share while minimizing their own risks. The big question is, how do you create a successful marketing strategy for your franchises?

Website Optimization:

Optimizing your website is a great start to the success of your franchise. Nowadays, consumers are gravitating towards the internet in hopes of finding what they’re looking for. Every reputable franchise has a website that has been search engine optimized. This allows for Google to crawl and index your website, which then grants you with the opportunity to appear on the organic section of many search engines. In simpler terms, if your website is optimized for the major search engines (Google, Yahoo and Bing), anybody who types in your product or service, will likely see your website appear on the first page. This takes time, talent and patience. Franchises that have been around for years are now on the first page of Google due to their effort to improve the optimization of their website. The key is to make sure your website is easily navigable and informs the customer of the areas in which you service. Always ensure to include call to action buttons throughout your website, otherwise, you may find yourself with zero to no leads.

Master Social Media:

Understanding how to generate leads and create brand awareness through the major social media sites is extremely important. A franchise marketing strategy must include the many ways in which you can increase your cash flow through social media platforms such as; Google+, Facebook, Instagram and Twitter. Many franchise owners hire social media experts for the purpose of receiving maximum results.  A clearly defined social media policy should be put together through the franchisors and franchisees must comply and follow those guidelines to ensure brand continuity.

Advertising:

Advertising is one of the most important components in your entire franchise marketing strategy. As there will be thousands of businesses like yours, you’ll need to prove to your targeted market why they should choose you over everybody else. When it comes to advertising, many franchise owners start off with Google ads, retargeting, banner ads, flyers, brochures, email marketing, direct mail, public relations and newspaper ads. Once your business begins to establish itself, you can even try to create a commercial. A good franchisor will publish approved advertising pieces and strategies through a digital library that franchisees can access.  This helps ensure that the advertising message is within acceptable guidelines and takes some of the work away from the individual franchisees.

Master Your Franchise Marketing Strategy With Us

By adhering to advice above, you can begin to build the digital footprint of your franchise network. Our experts at ClickTecs are knowledgeable, experienced and ready to assist you with your franchise marketing needs. Give us a call today for more information.

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Why Automation will Change Your Future in Marketing

Marketing automation is becoming the system of record for modern marketers. It’s the place where they can manage all their data and create a rich profile of their target buyers. It saves time, makes money, and it has a place in all of the noteworthy “marketing trends” articles published throughout the year. It’s estimated that marketing automation companies will collectively generate over 4 billion in revenue by the end of the year generated by a variety of companies, from financial institutions to franchisors.

But why should you care about marketing automation?

What is Marketing Automation?

To put it simply, marketing automation is software used to automate marketing processes. Like project management software, it can do many things at once of just a few, things such as customer segmentation, customer data integration, and campaign management. At its most basic utility, marketing automation software is there to handle processes that would otherwise require a person to do them manually. One early example of this is mass-email software.

Marketing automation in the broadest sense encompasses marketing campaigns across all channels including direct mail, phone campaigns, social, and mobile initiatives. If you’re reading this it’s likely what you’re interested in is the digital applications and you want to know why there’s so many people talking about it.

Why is Marketing Automation Important?

If you’re looking to be successful in franchising, you’re going to be using marketing automation at some point. The more you or your company begin to see ROI on digital campaigns and engagement efforts, you will reach a point where you need to have a system that makes everything easier. If people and companies are using automation services more, it means more people are starting to truly understand digital marketing and that’s a good sign.

Why do some people have a hard time with it, and why does it take so long to adapt? The short answer is that people do it incorrectly. Automation is supposed to make things simpler, but it’s sometimes used to make things bigger and more complicated it is doomed to fail. A franchisor dealing with an array of franchisees and locations needs a streamlined process to allowing them to address the larger goals, and this is true of any large organization.

What Automation Platforms can I use?

The most important thing to understand about automating your marketing is that it isn’t a magic wand. Users who cite problems with automation software often do so because they started with no good leads and thought it would help them get more.

Automation software makes a complicated system easier, it is not a substitute for a planned system. It saves you time and energy with something you already do, but if you don’t have effective procedures in place you will experience diminished returns.

That being said, different marketing automation platforms are designed for different types of businesses. It’s critical that your business research marketing automation options – tools like HubSpot, Act-On, infusionsoft and others- to figure out which one is the best fit.

The team at ClickTecs helps determine the right tool for your needs and helps your marketing campaigns integrate with these tools.  Check out http://clicktecs.com for more information on what marketing automation can do for your business.

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