6 Advantages of Investing in a Professional Website Design Company in 2015

  Building an online presence is one of the most valuable components of a small business’ marketing strategy. Having a website that is streamlined, accessible, and full of fresh and useful content rockets your brand up the Google search rankings, potentially exposing you to thousands of new customers every day. Conversely, websites that perform poorly … Continue reading 6 Advantages of Investing in a Professional Website Design Company in 2015

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WHY VIDEOS DRIVE SALES
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4 Big Changes in SEO to Expect in 2015

Transcendent Man is a fascinating documentary following the frantic efforts of inventor, futurist, and author Ray Kurzweil as he races towards a predicted merger between technology and biology. In this striking and subtly tragic film, Kurzweil reflects on the exponential growth of technology; within 50 years, computers had shrunk in physical size even as they blossomed … Continue reading 4 Big Changes in SEO to Expect in 2015

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Understanding Google Algorithm Implications for Content and Social Media Marketing

  Sometimes referred to as the SkyNet of our generation, Google has concretized its place as an internet industry leader due to its campaign of multi-platform expansion and search engine dominance. Advertisers and small business owners alike are in a position where adhering to Google’s policies and practices is pivotal to securing more customer conversions. … Continue reading Understanding Google Algorithm Implications for Content and Social Media Marketing

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What You Need To Know Before Building A Website
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Email Newsletter Strategy is Key to Startup Food Franchise Success

In today’s world, remaining competitive can be difficult as the new owner of a food franchise start-up. With twenty-four hour celebrity chef cooking content flooding the airwaves, a crowded market for easy online meal delivery, and a veritable fleet of food trucks parked on every conceivable big-city street corner, food franchise success requires a certain … Continue reading Email Newsletter Strategy is Key to Startup Food Franchise Success

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Franchise Online Branding and Brand Recognition in the Digital Age

It is a tough world out there for franchise owners. The online branding game is a highly competitive one in the modern digital age, with convenience technologies and legions of dedicated marketing firms establishing themselves as industry staples and being responsible for generating an endless sea of content. Engaging audiences and getting your brand or … Continue reading Franchise Online Branding and Brand Recognition in the Digital Age

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Social Media as a Weapon to Market Your Franchise Business

As recently as 2010, franchisors were avoiding social media simply because they didn’t know how to make it work for them. Today, many social media experts are using social media to market franchises, but only a few are able to coach franchisees on how to use it to reach customers. When used correctly, it can … Continue reading Social Media as a Weapon to Market Your Franchise Business

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The 7 PR Tips Every Start-up Should Understand

With 25 to 40 start-ups in the United States valued at $1 billion or more, and an estimated 476,000 new businesses hitting the scene in 2013 alone, PR is becoming an even more important piece of the success puzzle. Competition is heating up, and there’s no signs of it slowing down anytime soon – so … Continue reading The 7 PR Tips Every Start-up Should Understand

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Is SEO a Safe Investment to Market Your Franchise Business Online?

A franchised business grants a business owner the right to use a license to market products or services in a certain area. The franchise license typically governs marketing, including: the offers and promotions, web design, graphics, and other things associated with the business. However, most franchising agreements allow for customization of certain aspects, such as … Continue reading Is SEO a Safe Investment to Market Your Franchise Business Online?

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