Franchise Online Branding and Brand Recognition in the Digital Age

It is a tough world out there for franchise owners. The online branding game is a highly competitive one in the modern digital age, with convenience technologies and legions of dedicated marketing firms establishing themselves as industry staples and being responsible for generating an endless sea of content. Engaging audiences and getting your brand or … Continue reading Franchise Online Branding and Brand Recognition in the Digital Age

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Social Media as a Weapon to Market Your Franchise Business

As recently as 2010, franchisors were avoiding social media simply because they didn’t know how to make it work for them. Today, many social media experts are using social media to market franchises, but only a few are able to coach franchisees on how to use it to reach customers. When used correctly, it can … Continue reading Social Media as a Weapon to Market Your Franchise Business

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The 7 PR Tips Every Start-up Should Understand

With 25 to 40 start-ups in the United States valued at $1 billion or more, and an estimated 476,000 new businesses hitting the scene in 2013 alone, PR is becoming an even more important piece of the success puzzle. Competition is heating up, and there’s no signs of it slowing down anytime soon – so … Continue reading The 7 PR Tips Every Start-up Should Understand

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Is SEO a Safe Investment to Market Your Franchise Business Online?

A franchised business grants a business owner the right to use a license to market products or services in a certain area. The franchise license typically governs marketing, including: the offers and promotions, web design, graphics, and other things associated with the business. However, most franchising agreements allow for customization of certain aspects, such as … Continue reading Is SEO a Safe Investment to Market Your Franchise Business Online?

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Importance of Optimizing Your Website for Mobile Devices

About the Author : Jamshaid (Jam) Hashmi A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in … Continue reading Importance of Optimizing Your Website for Mobile Devices

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How to Plan a Successful Inbound-Marketing Strategy for Franchises

Savvy business owners, franchisors included, are turning to the Internet and social media to strengthen marketing and branding campaigns. The end goal of course is to increase lead generation and sales at the local level, as well as create brand awareness. However, it is nearly impossible to do this effectively without franchisee participation and support. … Continue reading How to Plan a Successful Inbound-Marketing Strategy for Franchises

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Digital Marketing Vendor Sponsors Franchise Brokers Association Conference in Orlando

[Orlando, Florida, Nov 10th , 2014], ClickTecs, a Digital Marketing Agency for Franchisors and Franchisees, announced today that they will be sponsoring the upcoming Franchise Brokers Association’s (FBA) conference in Orlando, Florida.  The conference is scheduled to take place on Nov 10th to Nov 12th at the Embassy Suites Orlando Lake Buena Vista South. Recognized … Continue reading Digital Marketing Vendor Sponsors Franchise Brokers Association Conference in Orlando

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How to Plan the Best Keywords for Your Online Marketing Campaign

When someone queries a search engine by searching a word or a phrase, they are looking for a solution. If your company is providing the said solution, it is critical that keywords the potential customer typed match the keywords you assumed they would type. The most heavily used search engines on the Internet reward relevancy. … Continue reading How to Plan the Best Keywords for Your Online Marketing Campaign

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7 Things You should do to Boost Your Website Conversion Rate

The challenge is obvious. We get people to visit our site, but not all of them become customers. How do we change that? There is no arguing the fact that increasing conversion rates equals increasing profits – turning a potential customer into a new customer is the ongoing conquest of the contemporary marketer. Although you … Continue reading 7 Things You should do to Boost Your Website Conversion Rate

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Curious to Know How Multi-Location Digital Marketing Works for Franchises

If you are a marketing manager for a multi location franchise, chances are you already take advantage of many digital marketing techniques. An online social media presence is just the start – email and SMS can prove invaluable in the digital world and create customer engagement like never before. If you’re not leveraging these tools, … Continue reading Curious to Know How Multi-Location Digital Marketing Works for Franchises

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