Franchise Web Development Strategies

Franchise web development is evolving every year and 2018 brings a whole new set of challenges and opportunities. Today’s post spotlights 4 new developments and how they will affect franchisors online campaigns this year. Keyword research is still a make-or-break proposition. Nothing’s changed in terms of how importance keyword research is for franchise web development … Continue reading Franchise Web Development Strategies You Need to Compete in 2018

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Franchise SEO 2018

Today’s post shares some big-picture guidelines to help you set strong franchise SEO goals for 2018.  Start by increasing franchise SEO education at the corporate level.  Before you even think about the micro-adjustments your franchisees will need to make, your corporate clients and partners need a basic understanding of SEO. This needn’t be an exhaustive … Continue reading Setting the Right Franchise SEO Goals for 2018

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Franchise Social Media Strategy

Today’s post spotlights one franchise social media strategy that spoils Facebook campaign performance. First, let’s take a closer look at the Facebook algorithm. The Facebook algorithm decides what shows up in your News Feed. It’s based on a huge number of factors, many of which the developers will probably take to their graves. But here’s … Continue reading Is This 1 Franchise Social Media Strategy Sabotaging Your Facebook Success?

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Facebook Franchise Marketing Tips

With more than 2.13-billion active users as of the final quarter of 2017, Facebook (FB) franchise marketing has never been more valuable for brands. Make sure you’re making any of these five mistakes with your FB franchise marketing campaign! Each one is costly, yet easily solved: Inconsistent content. Develop a realistic content schedule and stick … Continue reading Facebook Faux-Pas: Top 5 Mistakes Franchise Marketers Make

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Franchise Lead Generation

Today, we’re going to share one of our favorite techniques to improve franchise lead generation. Read on to learn about the undeniable value of basic, whitehat external linking and how to punch up your existing content for best results on your next franchise lead generation campaign. Creating quality links for better franchise lead generation  Like … Continue reading 1 Shockingly Simple Technique to Boost Franchise Lead Generation

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Franchise Online Marketing

Social media algorithm updates are changing franchise online marketing. Franchise online marketing is currently facing an interesting conflict of interests, as site owners and social media giants struggle to keep users on their respective pages. Social networks have begun developing their algorithms to boost visibility for content that keeps users on their app, rather than … Continue reading Should Your Franchise Online Marketing “Play to the Algorithms”?

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Local Franchise Marketing Solutions

Blackhat business owners are using spam tactics to beat out higher-quality brand competition, and people are demanding local franchise marketing solutions. Today’s post explains 3 common spam tactics being used, why you should avoid them at all costs, and how to fight back against the blackhatters! Spam tactics are working (for now…) Local search algorithms … Continue reading Local Franchise Marketing Solutions: How to Fight Back Against Spam

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Franchise SEM and SEO Tactics

Google is constantly tweaking its algorithm to reward quality sites, penalize blackhatters, and integrate new technology, which means franchise SEM and SEO is constantly evolving. With that in mind, today’s post spotlights 3 dated SEO and SEM tactics that are no longer worthwhile. Practicing rigid keyword repetition. A fair amount of your franchise SEM effort … Continue reading 3 Dated Franchise SEM and SEO Tactics That Have to Stop

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Franchise PPC

Franchise PPC, rankings, and organic ads are going to look quite different in 2018. Here’s why: Voice search is here to stay. Back in 2016, Google reported that 55% of teens and 40% of adults are using voice search every single day. And it’s not hard to see why this sci-fi-tinted technology is getting more … Continue reading 4 SEO Trends That Will Affect Franchise PPC, Rankings, and Organic Ads in 2018

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Franchise SEO Considerations

Today’s post highlights some franchise SEO considerations that need to be addressed before your website development is underway. Read on to learn what your site needs for franchise SEO to avoid paying for web development and site architecture problems down the road! Franchise SEO Questions to Ask Yourself Before you Build Who are we targeting? … Continue reading Strategic Franchise SEO Considerations to Make Before You Build Your Website

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