Jamshaid-(Jam)-Hashmi-CEO-of-ClickTecs-to-be-a-Panelist-at-the-Springboard-Emerging-Franchisor-Conference-in-Philadelphia

Philadelphia, PA, Sept 8th- 9th, Jamshaid (Jam) Hashmi CEO of ClickTecs today announced that in addition to being a sponsor for the event, they have received the distinguished honor of being chosen by their peers to be a panelist for the 2014 SpringBoard Event in Philadelphia.

Recognized worldwide as a must attend event for emerging franchisors, the SpringBoard event is held at the Hotel Monaco in Philadelphia. Sessions at the Springboard Event will address a variety of topics including franchise development, building a sustainable franchise culture, and how to maintain and improve the economics of your franchise.

“Our team at ClickTecs is very excited to sponsor the ‘Springboard: A Special Event for Emerging Franchisors’ in Philadelphia to discuss Digital Marketing essentials and Lead Generation for executives of over 200 Franchise organizations.  The conference provides a great venue for like-minded Franchise companies to learn from the best of the best.” Jamshaid (Jam) Hashmi CEO, ClickTecs.

Franchise Springboard is an event focused on providing information and guidance to emerging franchisors. It is attended by franchisor founders and senior executives from various emerging brands.  The event provides valuable information and contacts to attendants, giving them a great opportunity to network. As both a sponsor and a speaker at the conference, Jam will be providing attendants with pertinent information about how they increase leads for their franchises through digital marketing. He regularly trains franchise executives and supports both new and seasoned franchisors on search engine optimization, social media optimization, mobile marketing and brand reputation management through web analytics.

The SpringBoard event is collaboration between the FisherZucker law firm, the Fishman Public Relations & Marketing firm, andEntrepreneur Magazine.

About the Author : Jamshaid (Jam) Hashmi

Jamshaid-Jam-Hashmi-200x200A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.
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SEO, PPC or Both: Which Is Right For Your Franchise Website?

Have you been attempting to reach out and present your franchise business to a wide audience of prospective clients? It doesn’t matter if you are a marketer or not, creating an online marketing strategy for your business can be a difficult decision if you do not know which path will give your company the results you are looking for. When it comes to Search Engine Optimization, otherwise known as SEO, and Pay per Click Advertising, known as PPC, many marketers have conflicting opinions as to which one is the most effective for particular businesses. Many believe that smaller franchises would be better off directing their marketing dollars towards PPC, while others indicate that this approach is pointless no matter the size of the business.

However, in many cases the answer to this ongoing debate between PPC and SEO varies case to case, and it is useless to give a blanket statement that makes one of the strategies as superior over the other. So how can you tell which marketing strategy is going to work for your franchise or business?

Pay Per Click Marketing Strategy Benefits

When considering your decision there are several factors that you have to consider. One of the most important is the type of keywords your business requires to rank in search engine results. These are keywords or key phrases that potential franchisees submit to Google in hope of finding the right franchise business for them. Researchers have found that searches for keywords that had high commercial intent have resulted in a larger amount of users clicking Pay per click ads, almost twice as many, over regular organic listings. This means for those franchises and businesses attempting to sell a certain topic, Pay per click can be a handy tool. However, with franchises this can be particularly effective for the products your franchisees will be selling to their customers, but its potential in growing your network of leads is not the same.

Search Engine Optimization Strategy Benefits

In contrast to simply selling a product, franchisors are selling an opportunity that requires investment and lengthy selling cycle. Prospective franchisees are not looking for a product page, they need a website dedicated to providing them a variety of resources to acquaint themselves with the brand, and any benefits that will come their way if they decide to open a franchise.

This plays in perfectly for a content oriented approach, which provides two distinct marketing advantages to franchisors. The first of these benefits is, with a strategic franchise content strategy you can create a website that is filled with what search engines such as Google and Yahoo! are looking for. When these content pieces are optimized for the keywords that your potential leads will be searching for, you can begin attracting prospects that are actively searching and trying to learn what your company is about and are more serious about making an investment with your franchise.

The second benefit, is that this gives franchises an advantage by creating an online environment that stands out from other franchises. Regularly updating your blog, providing potential leads with access to newsletters and a list of FAQ, and testimonials from real franchisees. This allows potential leads and visitors to get comfortable with the opportunity available to them from the first time they visit your site.

Therefore, in conclusion, if you are looking for an opportunity to take advantage of selling a particular product or focus on short term growth, pay per click marketing may be the best option for you. However, in today’s franchising environment, search engine optimization may be the option that is the best for your franchise. Franchises are consistently seeing long term success when they establish websites that are built to attract and make visitors comfortable. This is allowing them to convert leads that they would otherwise not have been able to.

About the Author : Jamshaid (Jam) Hashmi

Jamshaid-Jam-Hashmi-200x200A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.
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How to Use Mobile Internet Marketing

So now that you know what mobile internet marketing is, how can you use mobile internet marketing for your business? In the second part of our blog series on how you can use mobile internet marketing to help your business, here is an outline on how you can use mobile internet marketing to help increase the leads your business gets from their online marketing strategy.

First, you have to make sure your business web page is “viewable” on mobile devices! In the marketing industry this is known as “responsive web design”. Your current web site should be as user friendly on a mobile device as it would be on a PC. With more and more people using smartphones and tablets to surf the web everyday, it has become essential to have Web Design that can adapt to multiple screen sizes. Having a site with responsive web design can make your website attractive on any device, not just a desktop.

In addition to this, also consider whether or not your company even shows up in the mobile web.  Having a presence on Google or Bing on a PC does not necessarily mean that you will show up on a mobile device. To begin with, people can access a business’ location through a variety of ways on a mobile device or tablet, from just browsing the Internet or using an iPhone application designed for the specific use of searching on the internet. The common element here is to ensure that your business is listed on search engines such as Google, but also in more local search engines such as Google Maps and Yellow Pages. Your business can use these directories are used by many major corporations to attain your address and contact information.

Once your company has begun taking part in mobile marketing, your customer service can also be dramatically improved. For example, many travel companies such as Expedia text their customers the status of their flights, taking into account the possibility of updating a potential customer who might find the details critical while they’re on the go. Messages such as this can go beyond just notifying the customer, the immediacy of such mobile marketing greatly benefits customer loyalty and VIP programs. For example, think of a barber’s shop that offers a discount for customers who would show up in the next few hours.

Advertising dollars are also continuing to rise for mobile marketing, and many experts are predicting that mobile advertising, including mobile search, social networks and location specific services are becoming more viable marketing strategies as consumers continue to adopt smart phone technology.

As franchises continue to strive to improve marketing communications with their clients while creating brand awareness in an increasingly tech-savvy world, it is hard to ignore all the benefits that come with mobile marketing. Any franchise or business that ignores mobile technology is risking losing potential customers to their competitors who are leveraging the technology. These franchises are missing the opportunity to take a step to create local marketing presence both on the Web and the mobile phone.

Moving forward,  mobile internet marketing can no longer be ignored as a solution to keeping your business on the forefront of technology to improve brand awareness, provide greater value and service to your customers.

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About the Author : Jamshaid (Jam) Hashmi

Jamshaid-Jam-Hashmi-200x200A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO)Social Media OptimizationMobile MarketingBrand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.
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What is Mobile Marketing: An Introduction

In today’s world, technology influences our culture more than ever. Consumers have begun to evolve to be filters, able to tune out constant bombardment of messages that may come in from TV or banner ads, email newsletters or billboards. Marketers have noticed for this trend and have moved on to more nuanced techniques to garner consumer attention, namely mobile marketing.

This shift from traditional marketing to mobile inbound marketing, that is performance based, has created a requirement that communication with future customers occurs at a personal level. Focusing a message on the individual customer is replacing the more impersonal, mass messaging techniques of old.

Mobile Internet Marketing offers an effective and modern progression in the marketing mix, providing a wave of inbound, localized and personalized marketing. Here’s a quick preview of what mobile internet marketing consists of, and what it can do for your business.

Are you ready to market your franchise on the mobile world?

Mobile phones are unique in that they bring together voice and internet technologies together in one compact device. Mobile phones are always on and always with you, are aware of your favourite content and music, and also always connected to your network of Friends. According to a study done by Neilson Mobile, we here in North America have reached a “critical mass” in the mobile world with 40 million people in the United States alone being “active” users. Furthermore, there are now 254 million mobile subscribers that have data capabilities in their phones, allowing them to use text messaging and access the Web.

So who exactly is the main demographic that uses mobile devices? It might come as a surprise but the mobile world is not just made up primarily of young people, Neilson Data showing that 12% of mobile users are between the ages of 18-24, 28% are 25-34 and a staggering 37% are 35-54. Adding to this, recent data collected by M:Metrics, a mobile marketing firm, has shown that phones are now supplanted as the main “third screen” (along side PC’s and TV) and many marketers are curious about marketing opportunities suited for this new medium.

However, before seeing the opportunities that are available to franchises to appeal to new markets, we should first understand what mobile internet marketing really is.

What is Mobile Internet Marketing?

Mobile marketing begins with the mobile internet service. In 2014, the mobile internet usage is at an all time high, and is expected to exceed desktop usage this very year. 50% of all searches performed on search engines such as Google or Yahoo are done on mobile sites. This has marketers very intrigued by the potential of advertising on mobile devices, which has led to mobile ad spending hitting 11.8 billion in 2014.

However, in addition to browsing the internet on smart phones, people are also text messaging. According to a study done by the CTIA- international association for the wireless telecommunications industry- more than 110 billion texts have been sent every month in 2013, for a total of over one trillion text messages for the year.

Text messages can be used several ways by marketers. When you push a text message out, you send a marketing message, such as coupons directly to potential customers. Or, you could create a pull message by communicating with someone who has actively engaged with a traditional marketing message. Here, the initial message comes from a banner ad or TV ad and creates a call to action to text a code to a certain number.

When discussing mobile internet services, one cannot leave out the influence of smartphones such as the iPhone or Samsung’s Nexus. These devices have revolutionized downloaded applications. The “App Store” for iPhone has more than 60, 000 programs which have been downloaded over a billion times. These applications range from games such as Tetris to productivity apps like Evernote. Social media apps have also been downloaded quite frequently, and every month it seems as if there is a new one that is hot on the market. Recent examples of social media apps that have been a hit in 2014 for consumers and marketers alike include Vine, Snapchat and Pinterest!

Important Factors of Mobile Internet Marketing

Many fear that the mobile Internet marketing can result in a mobile messaging inbox that is cluttered as email inboxes. However, permission based quality of mobile marketing makes it more targeted than the mass email method. In fact, it is largely believed that psychologically speaking, consumers are more likely to “trust” mobile marketing due to its close knit nature and the connectedness one feels for their phone.

The ability to provide timely messages has opened new doors for franchise marketers. Take the example of Chinese Food Delivery franchise, that has an offer through which you can text a coupon code to order pizza at 5 p.m. This immediacy based marketing adds to the effectiveness of mobile marketing. In Part 2 of this blog series on Mobile Internet Marketing, we’ll discuss social media networks such as the conventional Facebook and Twitter and the more up and coming start up networks such as Instagram and Pinterest.

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About the Author : Jamshaid (Jam) Hashmi

Jamshaid-Jam-Hashmi-200x200A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO)Social Media OptimizationMobile MarketingBrand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.
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Digital Marketing Trends to Look for in 2014

Here’s a great infographic to give you an idea of what the hot digital marketing trends in 2014. One of the biggest finds has been the importance of Content Marketing and how Google and other search engines are dictating the market, with their Panda and Hummingbird updates. Another trend, unsurprisingly, has been the rise of social media networks with a large variety of social networks making an impact showing that there is mroe to Social Media marketing than just posting a Facebook status regularly. In 2014, businesses and franchises need to take full advantage of the wide variety of social media networks such as Snapchat, Instagram and Pinterest. Furthermore, we’re seeing the age of the smartphone, with mobile ad spending hitting 1.8 billion in 2014 and mobile internet usage being expected to exceed desktop usage this very year. Finally, we see video emerge as a pillar of digital marketing this year, with new research indicating that 67% of the world’s data is expected to be converted to video by 2017. New video sharing sites such as Vine and Instagram Video have also changed the name of the game, and businesses need to look beyond YouTube for their video marketing in the future.

Social media marketing trends to Look out for

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About the Author : Jamshaid (Jam) Hashmi

Jamshaid-Jam-Hashmi-200x200A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO)Social Media OptimizationMobile MarketingBrand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.
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4 SEO Essentials for Optimizing Your Website

Search engine optimization is critical to any business’ website. It can give your site a favourable ranking on search engines such as Google, so that it can be found at the most critical times in the buying process when people need to find your site.

So what is this mysterious “Search Engine Optimization”?

It is the process of maximizing the amount of potential clients coming to your website through ensuring that the site will appear high on any results that are returned by a search engine. Create a great experience for potential viewers of your site, and search engines will reward your efforts by giving you a higher ranking.  Here are 8 essentials you can use to optimize your website.

 1. Content is King

Great content is where everything begins. You can have keywords in the right places, but if your content is not attractive to the people visiting your site, search engines will not find your site valuable. The content must be unique, and not duplicated for it to rank highly as well, providing different information than what is on other sites. Post content regularly, this shows search engines that you are more reliable than those sites that do not regularly add content. It can also help you increase the amount of relevant content on your site, improving your rankings.

 2. Create content that Search engines Are Looking For

Search Engines want to refer users to the websites they believe their users will enjoy. But, how is the relevancy of a website determined by Google? As we have already discussed, content is important but, the way the content is presented is also important. This is determined by the theme that is being given, the text that is used on the page and even the titles and descriptions that are used within the content. Search engines are also looking for performance. Your site needs to be fast and be able to work properly. In addition to this, the user experience on your site should also be positive, it should be easy to navigate and look attractive to the user. Finally, your site needs authority with high quality content that other authoritative sites can use as a reference to cite information from.

3. Figure Out What Search Engines Don’t Want

There are several key facts to remember about what search engines are not looking for on your page. An over use of certain keywords for example can cause search engines to rank your site lower. Also, giving potential users a bad experience will do the same. Make your website easy to navigate, don’t use too many ads. In addition to this, beware of purchased links as they do not help your SEO ranking whatsoever.

4. Optimize Your Content For Different Types of Results

While optimizing for your desktop experience is recommended, be sure to also focus on mobile and tablet optimization. To do this, try creating rich media content such as video. Video is easier to rank on the first page than a content piece, and is perfect for anyone viewing your site on a mobile or tablet device. Also try optimizing your non text content such as pictures or info graphics as well, so that search engines can see it.

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About the Author : Jamshaid (Jam) Hashmi

A seriaJamshaid-Jam-Hashmi-200x200l entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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How Landing Pages can improve your franchise leads

Landing pages are a great way to market your franchise or business. They are a focused and customized sales pitch, and one that is specifically designed to get your visitor to take action. According to a study done by Hubspot, company websites that have over 31 landing pages will get 7 times more leads than a company with less than 5 landing pages. This is a clear indicator that it doesn’t matter how large or small your franchising business is, all businesses have the ability to increase their conversion rate when using landing pages. Therefore, it could be said that landing pages are extremely vital for franchise lead generation.

So what exactly is a landing page and what are its functions? How does it increase a businesses conversion rate? Well, the answer is simple. Landing pages are webpages that can allow you to access a visitor’s contact details through a lead capture form. You might have experienced landing pages yourself while doing research, these are the pages that ask you to fill out some contact details such as your first name, company and email address. In franchising, such landing pages can be used to target serious buyers by offering something of value and interest to the prospected client in exchange for their contact details. For example, an example of a scenario in which this can occur would be when an interested prospect comes to your website wanting further information on an aspect of your business. To do so, they will be presented with a separate form that asks for further information. As they fill out their contact details, the interested prospect turns into a potential lead.

Not convinced? Here are some other reasons why landing pages are a great addition to your marketing strategy.

1. Simple Lead generation

Landing pages are the simplest and most straightforward method for your business to generate leads. This is perfect for those who are attempting to turn their email, social networking, and search engine traffic into lead generation. Lead generation can drastically increase these numbers as once these leads are gained, you can use them to build a relationship with the potential client and begin the process of attempting to turn them into a conversion.

2. Better User Experience

First impressions are crucial, and in most cases you have under a second to impress your visitor once they have landed on your site. A landing page however, is a great way to give the visitors to your site a great first impression. Landing pages focus on getting to know the stranger, giving the visitor an experience that is clear, specific and results in a valuable new connection.

3. Learn Who’s Engaged

Landing pages are also a great way to understand which one of your already existing leads are actively engaging with your brand. Based on the type of content and offers they’re downloading, it can give you a guide on how to accordingly engage with the existing leads and give them a message they want to hear.

4. Content Creation Guide

Each landing page can be used as a metric guide to optimize your inbound marketing strategy. By keeping tabs on what is the most popular content on your site, you can tailor make new content to better target certain topics or subjects that are popular and are inline with your visitor’s interests.

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About the Author : Jamshaid (Jam) Hashmi

Jamshaid-Jam-Hashmi-200x200A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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The days of advertising methods such as putting ads in the newspaper or on television are close to over. Social media marketing has replaced such methods as the most popular and effective marketing tool today. Best of all? Social media marketing is simple and reaches a wider audience than newspapers ever could. However, according to the Social Media Examiner, 97% of marketers are currently participating in social media, but only 85% know how to best use the medium. So do you feel as though your marketing campaign could use a little upgrade? Here are some tips to enhance your marketing via social media:

Share at the Best Times

Sharing your social media strategy at the right times can be critical to make your business stand out from the rest. Most data analytics have found that the optimum times to post on social media platforms is between 1 p.m. to 3 p.m. for Twitter, 1-4 p.m. for Facebook, 9 a.m. to 11 a.m. for Google+.  However, the bes time to post for your industry and demographics can vary depending on who you are targeting. Be sure to do your research! Sharing at critical times gives your content or social media marketing strategy maximum exposure and attracts additional clients to your business.  

Engage Your Followers

Engaging followers can be more difficult than it sounds. Try not to preach to your audience or try to sell to hard to them but, engage them and get them involved. Instead, social media is best used to foster relationships and provide information or entertainment for your followers so that they can be attracted to your brand.

Include Images and Infographics

They say that a picture says a thousand words, and with social media marketing this has never been truer. Many new social networking sites such as Twitter put a cap on the amount of characters you can use in a status update and others such as Instagram or Pinterest are completely reliant on the use of images. Pictures can come in handy here. Infographics are a great way to share pictures and tell a story so that you don’t need a caption. Infographics have become very popular on social media networks with many users reacting favourably to them. It is a great way to give your potential clients the information they need in a easily digestible and attractive manner.

Send the Right Message to the Right Platform

All social media sites are not equal. Each one serves a different purpose and attracts a different audience. For example, many of the users of Pinterest are young and female while most users of Google+ tend to be middle aged professionals. Surveys have shown that many Twitter users react favourably to an image being attached to a tweet, Facebook users enjoy pictures and Google+ followers are passionate brand advocates. Experiment and figure out what your follower base reacts to most positively and tailor make your strategy to this.

Create Engaging Content and Make it Easy to Share

Finally, create content that your followers want to see and can engage with easily. Think about what you would like to see if you were a fan or friend of the page, or look for ideas by seeing what type of content your competitors are publishing. Once you have created content that engages your target audience, make it as easy as possible to share.  If it’s easy for someone to just click and share, they’re more likely to do so. Remember- the more social media shares your content piece gets, the more exposure your business will get, in turn bringing more potential clients to your business.

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About the Author : Jamshaid (Jam) Hashmi

Jamshaid-Jam-Hashmi-200x200A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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Search Engine Optimization: What Trends to Look For in 2014

SEO (Search Engine Optimization) is set for a transformative year in 2014 with many key trends appearing that will become important moving into the future. This infographic provides a great insight into some of the trends that have helped businesses and franchises improve their positioning on the online market. One of the recent trends is the importance of having a strong social signals presence on your social media networks such as Facebook or Twitter. There’s also an increased demand for quality content and quality linking. Finally, one of the most important and recent trends in 2014 has been the rise of Google+ and how it has become essential to businesses and franchises everywhere.

Search Engine Optimization in 2014

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About the Author : Jamshaid (Jam) Hashmi

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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In-Bound Marketing has become one of the most effective methods in online marketing and has proven to bring leads to franchises. However, one cannot help but feel as though it would be easier, more time effective and less costly to just create content in-house. And that’s a fair point. Some franchises plan and execute in-house content with great effectiveness, bringing great leads to their business while not having to resort to a third party to create content for them. On the other hand, for many others the commitment, the cost and the ability to pull off content marketing projects in-house can be too much of a burden. So if you are considering bringing your content marketing in-house, here is a round up of all the requirements necessary to make it work, and the pros and cons of bringing content marketing in-house.

Skills You Need to Begin In-Bound Marketing

Although it may sound easy, content creation is actually a difficult process. Blog posts and other content pieces need to be informative and eye catching. Boring pieces that seems to be hastily thrown into place and have no relevance can be a recipe for failure for your in-bound marketing strategy . The work needs to be well written, creative and unique. To create impactful content pieces, many important skills are required such as knowledge of Search Engine Optimization to give your blog maximum effectiveness, knowledge of web analytics and copywriting experience. In addition to this, you need the tools and software that can make sure that you put these skills to use in an effective manner. The tools however can have a higher price tag for someone going at it alone in-house as compared to partnering up with an in-bound marketing agency.

Pros and Cons of In-Bound Marketing

Having seen some of the skills required to be an effective in-house content marketer, we can also look at some of the pros of doing in-bound marketing. One of the benefits is the close communication between team members. Creating content in-house allows for quicker sharing of ideas, and a more streamlined approach to content creation from the top down. This means greater control of how to present the business’ brand. Furthermore, another benefit is having the ability to hand pick team members that will be able to create the content that aligns to the brand. This emphasizes the close relationship between the business management and the content creators when creating content in-house. Finally, one of the pro’s is that the sole responsibility for the success or failure of the content marketing is completely on you. If you create high quality content, you will get great leads and create a great brand image. However, if you create throwaway material that is not helpful to your target demographic than your content strategy will fail. It’s as simple as that.

That being said, there are also cons that come along with bringing content marketing in-house. One of the cons that comes along with In-Bound marketing is the higher payroll expenses when compared to the monthly fees that would be paid out to marketing agencies due to the demand of hiring new staff to create content in house. If you do not hire new staff to create the original content, then there is a tendency of existing staff to become overwhelmed with the amount of projects that they have to handle. Also, having a lack of experience in online marketing can mean a shortage of innovative marketing ideas that can really separate your business’ brand from the rest. Lack of knowledge in areas important to content marketing such as search engine optimization can cause even the best written content piece to become ineffective and unable to bring leads to the business. So if you don’t have previous experience dealing with In-Bound marketing online, the best option would be to outsource content creation to in-bound marketing agencies- a cheaper, more reliable and more experienced option.

Outsourcing Content Creation to In-Bound Marketing Agencies

 

That’s where In-Bound Marketing agencies like ClickTecs come in. One of the biggest issues that face franchises is when they try to take on too much content creation responsibility on themselves is a lack of flexibility. Having a mentality that doesn’t stay head of the curve and is stuck in a fixed campaigns and rigid procedures can be a recipe for failure in this rapidly evolving industry. Unlike in house marketing teams, agencies focus on your content marketing schemes day in, day out. Even though most of the time is spent planning, creating and publishing content that can resonate with the target demographic, time is also taken to see where the content marketing plan is headed next in order to make sure our clients are ahead of the trends. So if you’re looking for a long term solution to your content marketing issues, contact ClickTecs today and let us give you a free evaluation on how we can bring serious buyers to your business.

 

About the Author : Jamshaid (Jam) Hashmi

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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