Franchise Digital Marketing: Top Tips to Boost eCommerce Conversion Rates

If e-commerce plays a part in your business, today’s post is for you. Our franchise digital marketing team has put together some great tips for increasing your online sales. Let’s dive right in!

Setting smart conversion goals for your franchise digital marketing

Everyone wants to generally increase their conversion rate, but it’s important to set specific goals. Striving for a specific sales number or conversion percentage allows you to better allocate resources, measure the rate of progress, and motivate your franchise digital marketing team. This milestone approach also gives you greater control of your franchise digital marketing budget.

In addition to being specific, conversion goals should be smart. Setting your monthly sales goal at $10,000,000 is specific, but it’s not smart. There’s nothing wrong with ambition, but rapid, astronomical jumps in sales and conversion rate aren’t realistic. Setting the bar high is a good thing, but unreachable goals might crush team morale.

So, what’s a good eCommerce conversion rate to shoot for?

The Monetate Ecommerce Quarterly is a good starting point. They provide regularly updated benchmarks on conversion rates for large e-commerce brands.

From this data, we know that the average conversion rate for franchises and other big brands is between 2 percent and 4 percent.

Don’t be discouraged if you aren’t on this level yet. Big brands take time to establish these numbers.

Alternately, you may already be at 2-4%, and that’s good. But your big brand doesn’t want to be just average, right?

Ultimately, only you can decide what sales goal is best for your business. But remember: be specific, keep it attainable, but be ambitious! A 1-2% conversion rate increase is possible for almost anyone, especially with the tips shared below.

Top tips to triple e-commerce conversion goals

Make sure your franchise digital marketing team is implementing these conversion-boosting tips:

Fix your analytics and focus on pre-purchase events.

Analytics give real insight into how people use your franchise website. When used properly, they’ll show you obvious areas of improvement that need to be addressed in your conversion rate optimization (CRO) strategy.
Many business owners aren’t tracking everything they should be. Specifically, they fail to find out which events are leading up to purchases. For instance, are your customers entering into your purchase page through specific categories, product lists, or information pages? Pinpointing these events can tell you which high-performance pieces of content to juice with advertising, as well as which ones require improvement. Talk to our franchise digital marketing team to learn more about event tracking.

Implement qualitative data tools.

You can ballpark based off best practices and get fair results, but you won’t really know what your customers are up to unless you see it. Using qualitative data tools (Hotjar, CrazyEgg, etc.) gives you real insight into customer behavior and lets you create heat maps, customer session recordings, user polls, conversion funnels, and more.

Display customer service information prominently.

Customer service is key with e-commerce due to the “digital divide” inherent to this purchase model. Customers don’t benefit from face-to-face service when buying online, but displaying your contact information is the next best thing. Make your phone number highly visible in the header, footers, and during the checkout process.

Optimize for mobile.

According to OuterBox, 77% of Americans use a smartphone. 79% of smartphone users have bought something online using their mobile device in the last 6 months. And almost 40% of all e-commerce purchases made during the 2018 holiday season were made on mobile. Clearly, there’s value in mobile optimization as part of your CRO strategy. This subject is too big to roll into a single tip, but we’ve got plenty of mobile optimization resources on-site that you can check out for free.

Learn more CRO tips for your franchise digital marketing

Visit http://www.clicktecs.com to book a free consultation with a member of our team or browse dozens of CRO tips.

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The Good, The Bad, and the Ugly of Local SEO for Franchises

Today’s post ranks 3 website tactics used to improve local SEO for franchises. Read on to learn how your current strategy stacks up, and whether there’s room to improve your local SEO results!

The Ugly: Listing pages

Listing pages are a very common–and deeply flawed–approach to local SEO for franchises.

In this scenario, the franchisor is doing a lot of things right. They have a powerful, well-designed main site for their franchise brand, and they maintain active pages on Facebook, Google+, LinkedIn, and Twitter. They’ve even got a blog pumping out regular, high-quality content.

And yet, while the brand has a great online presence, they’re not doing much for the individual franchisees who are trying to compete for local traffic. In this scenario, all they’ve got are listing pages, which consist of generic copy, local contact information, and maybe a Google map listing.

Here is a perfect example of the listing pages approach and its limitations. Notice that there is no specific information about individual Wimpy’s Diners locations–just contact info and a map listing. You can’t read about location-specific promotions, news, or menu exclusives. It’s all pretty dreary for the user, and there’s not a lot of local ranking power on display here.

Indeed, there really aren’t any local benefits to this approach, unless the user is specifically searching for “[your brand name] + [your local city].” That’ll bring up your listing page, but that’s how a loyal customer searches for contact information. Why pay money advertising to audiences you’ve already got? You’re trying to engage local users who don’t know your brand, those who are just searching for local products and services.

Really the only benefit is that the franchisor saves time and effort. But at what cost?

The Bad: Single location pages under the national umbrella

Imagine the same brand from the first scenario, only now they’ve created regional pages dedicated to specific locations, rather than lumping all contact info into a single listing.

This is definitely a step in the right direction. Dedicated pages leave more room for contact details, multimedia, and location-specific information, which is more engaging for users and crawl-bots alike. Users enjoy the enhanced relevancy that dedicated pages offer. The location pages stand out better in local searches, and act as landing pages that draw users onto the polished main site.

However, you must accept the drawbacks to this approach. Navigating back and forth from local pages to main site pages can be confusing, and many leads are lost as a result. A single page may also not be enough to contain all the engaging localized features you plan to include.

The Good: Local mini-sites using subfolders

The logical next step is to dedicate local mini-sites to each location using subfolders. This gives each franchise the ability to really showcase their location and feature all of the engaging localized features they want. Set up pages dedicated to specific services, portfolios, videos, and more. By creating more pages, you make more opportunities to send local signals and build site authority, both of which help your site compete in local search rankings.

What’s the downside? Time and effort, of course. Creating unique and dedicated sites for each location is a big undertaking. But it definitely pays off–our case studies say so.

ClickTecs brings you the best local SEO for franchises

What if you could get all the benefits of local mini-sites–or even individual dedicated sites for each franchisee–without all the time and effort?

Call 905-564-0020 to learn how our team can make it happen.

We are experts in local SEO for franchises and we love nothing more than talking about it, so get in touch today via phone or book online for a free walkthrough.

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Pay to Win: Optimizing PPC for Franchises with ClickTecs

Today’s post is all about PPC for franchises. Read on to learn whether SERP visibility is really a “pay to win” game, and how ClickTecs can help you design your PPC for franchises in ways that synergize with your exist online campaigns for better results.

Is search engine ranking a “pay to win” game?

The short and unsatisfying answer is “yes and no.”

We say “no” because you can get results without paying a cent. On its own, organic search engine optimization (SEO) can be enough to secure the #1 spot for keywords with low and mid-level competition. It takes time, though–lots of it–and you need to be producing content at a very high standard, but it’s totally possible.

We can also say “no” because PPC for franchises won’t work very well without a complementary organic SEO plan in place. You may get some immediate traffic and even enjoy a sales spike for a few weeks, but neither will last unless you’re constantly “feeding the meter.”

That said, you can pay your way to the top of the SERP. Search engines like Google, Bing and Yahoo will happily sell you listings, with your rank determined by the amount you’re willing to bid. PPC advertising also sets your website apart from the natural search results, which can improve visibility.

Ultimately, PPC for franchises is a powerful tool that offers you greater speed, flexibility, and reach. But like organic SEO, it’s not optimal on its own. PPC gives you powerful short-term results, while organic SEO is more of a slow burn that takes time to build but can benefit your business for years after getting established. Individually, both work well, but together, they truly shine.

So can you pay your way to the top with nothing more to your plan than PPC for franchises? Sure, but not for long, and not for cheap. And can you do it for free? Sure, if the competition is low enough, but it won’t be fast or easy.

The superior approach takes advantage of the best of both worlds. Coordinating these two campaigns in a way that creates synergy isn’t easy, but ClickTecs can help.

Optimizing your PPC for franchises with ClickTecs: A beginner’s guide

To maximize the performance of your PPC campaign (which, again, should be run in conjunction with organic SEO efforts), we recommend the following process:

  • Start by analyzing the market and competition. Identify local competitors that currently outrank you for targeted keywords. Make a note of search terms and monthly search volumes to help decide where to focus your budget. Higher search volumes yield higher traffic, but also typically attract more competition.
  • Create data-driven ads. Once you’ve chosen keywords to target based on search volume, relevancy, and competition, create copy for high-performing ads. Consider split-testing ad copy to see what performs best. Don’t hesitate to reverse-engineer ads that work well for the competition.
  • Track your campaign results. Track your average positions, click-through rate, cost per click, and results (leads, calls, sales, revenue, etc).
  • Manage your campaign. Successful PPC for franchises is about flexibility and smart adjustments. Constantly be on the lookout to tweak bids for each campaign. Monitor keyword search queries, adjust bidding depending on performance, keep an eye out for new long-tail keyword opportunities, and keep hunting for optimization opportunities.
  • Consider services beyond paid search campaigns. If you’re looking to branch into more PPC for franchises, consider landing page optimization, display ad campaigns, remarketing, LinkedIn advertising and other paid social media.

Obviously the art of PPC for franchises is beyond the scope of a single article, but this simple process should guide your learning and campaign management.

To learn more about PPC for franchises, and how to create synergistic organic SEO campaigns to take your results to the next level, visit our website.

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What Is the Best Way to Build and Manage Websites for Franchises?

In 2019, the value of websites for franchises is tacit.

What’s less clear is how best to build and manage websites for franchises.

Franchisors have several options. They can:

  1. Give franchisees free reign, allowing them to build and manage their sites without any specific guidelines in place;
  2. Let franchisees establish websites individually, but use templates, guidelines, and corporate copy to unify their appearance and content;
  3. Build and maintain websites for all locations on their own.

Let’s review some of the advantages and disadvantages of each:

1).Independent Websites for Franchises

The laissez-faire approach is simple: give franchisees absolutely no guidelines, and let them fend for themselves.

As the description suggests, this is the least attractive option of the three for a number of reasons, including:

  • The independent approach makes SEO and search visibility an uphill battle. Different locations compete with one another, even when the user conducts specific brand name searches. Moreover, you miss out on all the collective ranking power that a franchise-wide powerhouse site provides.
  • The independent approach muddles your brand message. With no guidelines to unify the messages being broadcast by various franchisee websites, your brand message gets diluted. In extreme cases, brand messages can conflict.
  • The independent approach puts trade secrets at risk. In the past, franchisees have inadvertently leaked trade secrets via unregulated website content that was meant to read as a value proposition. The risk of this grievous error multiplies when multiple unregulated websites are pressured to publish regular content.

While there’s always a chance that everything goes right with the laissez-faire approach, the time saved on oversight simply isn’t worth the risk of damaging your brand and SEO visibility. Option #1 is certainly not recommended.

2).Independent Websites Created Using Templates and Guidelines

This approach is far superior to option #1 because it offers all the time-savings with only a fraction of the risk. Franchise owners are not burdened with overseeing the production of websites for franchises, franchisees get a bit of creative freedom, and the templates keep everyone on the same page.

Unfortunately, since the franchisee is still responsible for developing and maintaining their site, this approach doesn’t solve all your problems.

With option #2, the franchisor still needs to address the following issues:

  • Template sites still require oversight. Even the best templates need to be tweaked to fit the individual, which leaves plenty of room for human error. What’s more, copy-and-pasted templates actually get punished by Google’s anti-duplicate algorithms, so the franchisee will still need to write some of their own content. So while templates will save you time, they don’t completely cut out your site management duties.
  • Template sites leave room for brand inconsistencies. Like we said, even the best templates need to be properly installed and integrated. Even something as small as using different fonts or heading colors can hurt your brand consistency.
  • Website oversight can strain the business relationship. Nobody likes to be micromanaged. But when you give the franchisee the freedom to build and maintain their own website, you’ll invariably have to request changes and keep them in check. Over time, these negotiations over site content can be tiresome for both parties.
  • Template sites can still compete with one another. Without proper coordination, websites for franchises can compete with each other and confuse searchers, even when they’re built off the same templates.

3)Build and Maintain All Websites for Franchises Yourself

The advantages of this approach are too many too name. It guarantees consistency in appearance and brand message; ensures trade secrets are protected; boosts SEO performance via collective page power and coordinated campaigns; consumer feedback to the system can be facilitated, and so much more.

The main drawbacks, of course, are time. There are better things for you to be doing as franchisor than overseeing websites.

ClickTecs can help. Make the big decisions and let us handle the web wizardry. We specialize in SEO and building/maintaining websites for franchises. Call 905-564-0020 for a free consultation with our team.

 

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Beginner’s Guide to ADA Compliance Website Audits

Do you need an ADA compliance website audit?

Today’s post breaks down the current status of accessibility policies to answer that question, then shares some compliance tips and resources to keep your brand protected.

Do I Still Need An ADA Compliance Website Audit?

A series of recent policy changes aimed at fighting frivolous lawsuits has made it unclear to some business owners whether they still need ADA compliance website audits.

In February 2018, Congress passed the ADA Education and Reform Act after thousands of business owners were targeted by predatory lawyers hoping to exploit accessibility laws. In essence, the bill made it harder for lawyers to sue businesses for discrimination based purely on website accessibility issues. Rather than being ambushed with fines, offenders are now issued warnings and given deadlines to complete ADA compliance website audits.

Some business owners see the Education and Reform Act’s ratification as a sign that the threat has passed, but it hasn’t stopped a series of high-profile lawsuits from taking place this year. Almost exactly one year after the Act came into effect, in February 2019, Beyoncé’s Parkwood Entertainment was sued for reportedly violating ADA guidelines in ways that denied visually impaired users equal access to its products and services.

“There are many important pictures on beyonce.com that lack a text equivalent,” said Dan Shaked, attorney for plaintiff Mary Conner. “As a result, Plaintiff and blind beyonce.com customers are unable to determine what is on the website, browse the website or investigate and/or make purchases.”

Shaker and Conner are demanding that Beyoncé’s company make the site accessible to blind and visually impaired customers in accordance with ADA guidelines. Rightly so. Naturally, they’re also seeking damages “for those who have been subject to unlawful discrimination.”

Whether or not you agree with the Parkwood Entertainment lawsuit or the Reform Act, it’s clear that ADA violations still make your website vulnerable. According to the New York Law Journal, there were a stagger 1564 lawsuits brought to federal courts in New York alone last year alleging that companies had not made their websites compliant with ADA guidelines.

Clearly, the Reform Act doesn’t offer as much protection as you think, and what’s more, it’s future is uncertain. Disability activists demand the Act be overturned, claiming that it eliminates incentives to follow ADA guidelines and promotes discrimination. Even now, NGOs across the country are fighting for a more inclusive society via stricter ADA compliance website regulations.

Start Your Own ADA Compliance Website Audit

To get you started, look for these common ADA violations:

  • Failure to include alt text on images
  • Lacking audio tracks to accompany video-only content
  • No captions for pre-recorded audio
  • Inappropriate use of color as the only means of conveying visual information (e.g. to indicate a clickable link)
  • Inability to navigate site via keyboard alone
  • Use of “time limited” features (without an option to turn off)
  • Using page language that is not determinable by all users
  • Site incompatibility with assistive technologies
  • Failure to adhere to the text and image contrast ratio of 4.5:1 (does not apply to large-scale text)
  • Lack of sign language interpretations for prerecorded audio content.

You can find the complete WCAG cheat sheet, which includes perceivable, operable, understandable, and robust guidelines, here. Meeting these standards might sound complicated, but don’t worry–ClickTecs can help.

Professional ADA Compliance Website Audits

We are a digital marketing agency that specializes in ADA compliance. Members of our team are standing by to quickly audit your website, plan tactical fixes, and implement the changes you need to comply with these important accessibility regulations. We use the best tools, WCAG and ADA-approved practices, and a 300+ point compatibility checklist to ensure your site is accessible and liability-free.

Call 905-564-0020 or visit https://clicktecs.com/ to book your free consultation with our ADA compliance team.

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Accept Only Empirical SEO Strategies for Franchises

Empirical SEO strategies (i.e. those which are proven and verifiable) are the only ones clients should be choosing to market businesses.

To that end, this post overviews some fraud-spotting tips and classic ClickTecs case studies to show our process works.

Know How to Spot Unproven Commodities

There’s a ton of bad advice out there. A quick Google search for “SEO strategies for franchises” evidences that.

In fact, there’s so many landmines out there that Search Engine Land stated independent franchise SEO was officially “for masochists only.

But it doesn’t have to be that hard. Knowing how to spot an unproven commodity goes a long way, and it’s easy.

The most direct way is simply to ask for proof of results before you implement any of the firm’s SEO strategies for franchises. If they can’t drum up any evidence, they’re an unproven commodity–simple.

Some other red flags to watch for include:

  • Lack of centralized control of franchise business listings
  • Location page issues (or even more egregious, no unique location pages)
  • PAWN (Phone number, Address, Website, and Name) problems with franchise business listings/citations
  • Lack of unique local content
  • Limited examples of top-ranked content targeted competitive keywords

If the company in question is flying some of these red flags, beware.

For more information on red flags to watch for, check out this previous blog on local SEO franchise mistakes, which happens to sit at #1 in Google SERP for “common franchise SEO mistakes.” Or you can read this blog, which is ranked at #2.

Empirical SEO Strategies at Clicktecs: How We Boosted Organic Traffic In 58% in Just 12 Months

We’ve talked the talk, now it’s time to walk the walk. This section shares the details of a recent 12-month SEO campaign conducted on behalf of the Kitchen Solvers franchise.

When we first started working with Kitchen Solvers, they were already an established brand. Founded in 1982 as a home-based business, the multi-dimensional remodeling franchise had since expanded throughout the United States and Canada.

As an established brand, they already had an established web presence and weren’t sure whether there was much room to grow. But we saw room for improvement, and started implementing some of our favorite SEO strategies for franchises right away.

Our objectives were clear:

  • Increase ranking for desired keywords targeting remodeling industry and prospective franchise owners
  • Increase organic and overall traffic to web assets
  • Fix crawl errors
  • Increase backlink authority
  • Increase conversions and conversion rate

To achieve these goals, we set out to create a custom franchise SEO strategy that focused on citation building, well-research content marketing, and interactive social media community engagement. The plan emphasized ongoing adjustments and optimization focused on crawl error audits, keyword research, meta tag optimization, sitemap creation, pagespeed enhancement and social media syndication.

The results were undeniable. Within 12 months of taking over the account, our SEO strategies for franchises yielded:

  • 58% increase in organic traffic
  • 52% increase in conversions
  • 95% increase in goal conversions
  • 72 keywords in Google’s first page
  • 12.88% decrease in bounce rate
  • 5300 high quality backlinks created

You can find more case studies and client reviews like this on our website at https://clicktecs.com/.

But if you’ve seen enough, give us a call at 905 564 0020 to learn more about SEO strategies for franchises and how the ClickTecs team can deliver empirical results for your business in 2019.

 

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3 Ways to Target the Lucrative Millennial Market with Franchise Development Services

Today’s post is all about how to tweak your franchise development services to target the lucrative Millennial market.

Meet The Millennials: Morally Conscious, Tech-Savvy, Hyper-Educated Prospects

Born between 1982 and 1993, there are currently over 80 million Millennials in the United States, which is larger than any other generation.

Generations, like people, have personalities, and Millennials are an interesting group: liberal, self-expressive, upbeat, and open to change. They’ve been affected by the housing bust and the financial meltdown of 2008, and many have never known a world without the world-wide web. As such, they’re tech-savvy, diverse, and connected global citizens who want to make a difference in the world.

After growing up in the age of social consciousness and environmentalism, many strive to give back–research by Walden University and Harriss Interactive reports that up to 81% have donated money, goods, or services to a charity or political rights advocacy group, and many base their purchase decisions on whether or not the company in question upholds similar values.

Findings from the Pew Research Center state that Millennials are on track to becoming the most education generation in history.

Given that they’re tech-savvy, highly educated, and eager to make a difference in the world, it should come as no surprise that so many are looking to start businesses–nearly three quarters of Millennials say that they want to become entrepreneurs, according to research from the International Franchise Association. In fact, a full 15% of the attendees at the 2015 International Franchise Expo were under the age of 30. It seems like a dream opportunity for franchisors–you’d be hard pressed to find a better audience to target with your franchise development services.

Few Franchise Development Services are Targeting Millennials in 2019

Millennial franchisees are a hot commodity that’s inexplicably overlooked, or at least underemphasized, by many franchise development services.

A report by the International Franchise Association included the following quote from one frustrated Millennial who works for a major franchise supplier:

“We’re the next generation of business owners, but when it comes to franchising, we’re not discovering the information we need to know. It’s as though franchisors are not speaking to us. They don’t know how to find us, they don’t know how to hold our interest (admittedly, we have short attention spans), and they don’t know how to approach us without sounding like they want to sell us something.”

So how can you ensure that your franchise development services start speaking to Millennials, both literally and figuratively? Read on.

3 Tips To Target The Lucrative Millennial Market

  • Embrace transparency. Millennials love transparent franchises because they’re used to being able to learn lots of businesses, products, and even potential friends online. Much of Millennial culture is pro-sharing and pro-expression, so these buyers are naturally drawn to companies with the same organizational culture. Share behind-the-scenes information in ads, invite feedback on your current promotions and website, and encourage your staff to be active and expressive on social media. Highlight how important transparency is in your franchise research process/sales cycle, as well as how your brand promotes accountability and communication via technology and smart management.
  • Meet them where they are. Millennials are the “always connected” generation, steeped in digital technology and social media. They are fluid multi-taskers whose digital devices can seem like extensions of their bodies. 75% of Millennials have an online profile, and 20% have posted videos of themselves online. More than 8 out of 10 say they sleep with a cell phone glowing next to their bed, and a full two-thirds admit to texting even while driving, according to the Pew Research Center.For best results, your franchise development ads and representatives need to meet them where they are. That means active and savvy social media management for starters. Mobile-responsive websites are also non-negotiable.
  • Inspire them. Millennials have a deep-seated sense of morality, and internet interconnectivity has made them much more empathetic. As such, marketing campaigns that engage and inspire them to act in ways that can have a positive effect on the world at large, as well as their local communities, will be much more effective than bland copy promising big sales. Adopt a multichannel strategy that emphasizes the world-changing implications behind your business opportunity and watch the leads come alive!

Learn More About Clicktecs Franchise Development Services

There’s much more involved in creating a Millennial-focused franchise development strategy. To keep the conversation going, visit https://clicktecs.com/contact-us/ or call 905-564-0020 today.

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Troubleshooting Local SEO for Franchises: 2 Common Mistakes and Quick Fixes

Today’s post shares two quick fixes to common mistakes we see people make with local SEO for franchises.

Read on to learn why good advice for small businesses doesn’t apply to your franchise, and how to address some common and costly issues.

“Helpful” Advice for Small Businesses Won’t Work For Big Brands

One of the most common problems that DIY marketers run into trying to master local SEO for franchises comes when they use single-location strategies for a multi-unit franchise.

Large brands are different in every other way–different marketing needs, different managerial needs, different decision-making processes–so of course they have different local SEO needs, too.

Unlike single-location businesses, big franchises need to:

• Standardize data across hundreds of thousands of locations;
• Determine clear control and decision-making protocols for all web data and assets;
• Designate staff to manage and execute franchise-wide initiatives and promote intra-franchise cooperation;
• Scale everything from listings management, to content development, to site architecture;
• Deal with the hierarchy of reports of bad data from the front-line franchisee up to corporate.

We’ve hardly scratched the surface here, but you get the idea–local SEO for franchises is a different animal. Even the smallest tasks turn into major, company-wide challenges.

Local SEO for Franchises: Common Mistakes and Quick Fixes

• Mistake #1 — Linking all local business listings to a single homepage. This is sometimes recommended as a tactic to boost local rankings, since website home pages frequently have higher authority than location landing pages.

But this is a huge mistake for franchises. Sending a potential customer from a listing for their chosen location, to a homepage, and then expecting them to comb through a menu bar to find the location they want–when they’ve already indicated which location they want–is a slap in the face. Don’t waste your consumers’ time. Doing so puts potential conversions at risk.

Not convinced? Consider the following findings from a recent study by the Local Search Association: “According to a new study, when both brand and location-specific pages exist, 85% of all consumer engagement takes place on the local pages (e.g., Facebook Local Pages, local landing pages). A minority of impressions and engagement (15%) happen on national or brand pages.”

Quick Fix #1 — Create individual location pages. Put location-specific contact details and information (promotions, events, menu offerings, etc) and resist the urge to copy-and-paste generic franchise copy. Check out our blog for more on creating location-specific landing pages, or give us a call to ask your questions directly.

• Mistake #2 — “Set it and forget it” approach to citations and local listings. Single local business owners may dedicate one day to creating their Google My Business page along with 20-50 structured citations, then never look them over again. This might not be a big problem for single businesses, but it’s a huge mistake for big brands with multiple locations.

Quick Fix #2 — Make time for monitoring local business listings. Block out time each week to manage your local listings and it will pay dividends for your local SEO. This doesn’t need to be exhaustive work–simply tell your franchisees or their marketing teams to set tasks for managing any GMB reviews, responding to consumers via local listing direct messaging, reviewing your contact details, deleting duplicate listings, and managing spam. Small businesses can get away with being a little more negligent, but a week without monitoring franchise listings could translate to hundreds of missed messages and ignored reviews.

Learn More About Local SEO For Franchises

We haven’t even scratched the surface of local SEO for franchises, but alas, we’ve run out of space.

If you want to keep the conversation going, get in touch with our team at https://clicktecs.com/contact-us or call 905 564 0020.

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Franchise Marketing Solutions for Better Link Building: 3 Red Flags to Watch For

Today’s post is all about auditing your backlink profile to improve your franchise website’s ranking and visibility.

We know that might sound a little intimidating to those who came here looking for quick and easy franchise marketing solutions. But don’t worry: auditing your backlink profile is simpler than it sounds. We’re going to walk you through the basics and pinpoint 3 red flags to watch for when evaluating links.

What is Auditing Your Backlink Profile?

For the purposes of this article, “auditing your backlink profile” means looking over all the links that point users to your website in order to spot any dubious sources or activity.

Google penalizes what is referred to as “black-hat” link-building practices, which are used to exploit loopholes in the algorithm with non-human behaviors (think spam) in order to “hack” the #1 spot in the search rankings. Sometimes your website might get implicated with black-hat practices through no fault of your own, but Google will still penalize you for being associated with the fraudulent link.

Once you understand that, “auditing your backlink profile” makes a lot more sense. It boils down to reviewing the links people have made to your website. Then, when you spot any fraudulent links or spam sites linking to your page, you cut ties to prevent your site being “guilty by association.”

The SEO term for this cutting of ties is called “disavowing.” This is just a fancy way to say that you’re telling Google that you do not approve of that particular backlink.

Is Auditing My Backlink Profile Necessary in 2019?

Not all SEOs take the time to manually disavow links, citing Google’s ever-improving ability to recognize and ignore fraudulent links (rather than slamming your site with a manual penalty) as reason enough to spend that time on other tasks.

But not so fast. While Google’s definitely getting better at separating the wheat from the chaff, they’re still not perfect. That’s why the disavow option still exists, after all. And Google’s stance on backlink manipulation hasn’t changed–if their crawlers flag your site as containing fraudulent links, you will be penalized.

So while the odds of avoiding unwarranted manual penalties are ever-improving, there’s still a chance your site gets burned.

If everything’s going smoothly, you can probably hold off on a backlink audit. But if your site is underperforming–low ranking, high bounce rates, and minimal conversions–despite a considerable investment in franchise marketing solutions, low-quality backlinks could be the cause of the problem.

Auditing Your Backlink Profile: 3 Red Flags to Watch For

These three quick tips should help get your auditing started. And if you need more assistance, ClickTecs can help.

  • Irrelevance. Your franchise marketing solutions should be targeting local markets. But when you review your inbound links report, you see an abundance of links to off-topic blogs and countries you don’t serve. This looks like link manipulation and Google may treat it as such.
  • Duplicate anchor text. If you’re earning links the good old fashioned way, they’re not going to all be coming from the same sources with duplicate anchor text. This is a common warning sign for black-hat linking.
  • Cardboard cut-out websites. If you follow links back to their site, you can often tell the spam sites from the authentic ones at a glance. Spam sites are produced en masse, so they usually have the same background colors, templates, navigation, and logo. They also frequently lack contact information because the owners don’t maintain them–they’re simply used to host links. Disavow these links ASAP.

Get More Franchise Marketing Solutions from Clicktecs

Visit https://clicktecs.com/ or call 905-564-0020 to book a consultant with a member of our team.

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5 Things Your Franchise Development Consultant Needs on Their Resume

If you’re looking for a franchise development consultant, today’s post can help. Read on to learn 5 essential criteria every candidate should meet.

  • Franchise Development Experience.

    This one’s mostly a given–especially if you’re a newbie, it’s important that you choose a franchise development consultant with plenty of experience and success stories under their belt.

    And don’t just take their word for it, either. Ask for concrete evidence that backs up their claims. This shouldn’t be a problem for legitimate franchise development consultants. On the contrary, they’ll relish the opportunity to share success stories. Who doesn’t like to talk about their triumphs? Any hesitation in this regard should be seen as a red flag, especially if they’ve been hyping up their services.

    The ClickTecs team is always eager to share the results of our franchise development services. That’s why we’ve got case studies and testimonials available for all to see on our website. But if you’d prefer to hear it straight from the horse’s mouth, give us a call at 905-564-0020.

  • Cutting Edge Franchise Development Technology.

    It’s 2019–if your franchise development campaign isn’t leverage the power of modern technology, you’re behind the curve. Accordingly, your franchise development consultant should been tech-savvy, with an arsenal of marketing, recruiting, and analytic tools at their disposal.

    ClickTecs not only implements modern franchise development tools, we design them. ClickTecs CEO Jamshaid is the co-creator of FranchiseSoft, an intuitive technology platform that spurs growth and optimizes franchise performance in every way. For instance, by automating administrative tasks and reporting, our franchise development module frees up valuable time for franchisors so they can focus on what really counts–contacting and converting prospects into successful franchisees. And our software offers a number of powerful franchise development features, including: auto-generated pipeline reports that get sent instantly to your email for easy review; customizable dashboards that display key performance indicators (KPIs) in real-time, so you never miss an opportunity; hands-free lead-generation; streamlined communication with all leads and brokers; a one-stop feature that consolidates recruitment and production activities into a single platform; and much more.

  • Digital Marketing Savvy.

    Nowadays, a huge percentage of franchise development occurs online, so it’s important that your franchise development consultant knows how to dominate SERP, build and manage your web presence, and create communication channels that leads look for.

    ClickTecs is a leading digital marketing agency that specializes in franchise development. Our services include web development, responsive web design, local search engine optimization (SEO), pay-per-click advertising (PPC), social media optimization, online reputation management, mobile marketing, and more.

  • Commitment

    . Sometimes people choose to get involved in franchise development as an extra source of income while they focus the majority of their attention on their “main business.” This is not the type of franchise development consultant you need. Your brand deserves undivided attention.

    ClickTecs specializes in franchise development, and our former clients can attest to our level of commitment. You can find testimonials here.

  • A Focus on Your Needs.

    Look for a franchise development consultant that puts you first from the moment you meet. Every franchise is different. And every franchise development consultant should accept that as tacit. Beware of those who try to use a cookie-cutter approach to your franchise development. If they spend the entire meeting talking at you instead of asking insightful questions and listening intently, get out of there!

Book a Free Consultation with ClickTecs’ Franchise Development Consultants 

A ClickTecs representative is standing by. Call 905-564-0020 to learn what our team can do for you.

 

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