In the current day and age, 30%-40% of your website traffic is coming from mobile devices. The needs of these visitors is different, and their behaviour online requires a different type of design. One that is easily ‘tap-able’ with big buttons and not a lot of text.
Stats show that there are more mobile phones then people on the planet. With the variety of devices and screen sizes, it has become increasingly difficult to make dedicated designs (Adaptive Web Design) for each and every single screen size/device. Building a Responsive Web Design that dynamically changes in orientation to fit all screen sizes is the way to future-proof for the new and existing screen sizes. This will make for a better mobile user experience and decrease the higher bounce rate that negatively affects Organic Ranking.
Google favours Responsive Web Designs, as they are the most SEO friendly. There is no need to change the SEO strategy to cater to multiple mobile pages if the site is built with a Responsive Design.
At ClickTecs we study the analytics of your site to determine the lost opportunity with mobile users. We then review the site architecture and design to see if it is one that we can make responsive. Contact us today to to discuss the mobile user experience on your website.