7 Franchise Web Development Tips that Franchise Owners Need to Know

Owning and operating a franchise is a great way to expand a small business opportunity, create financial security in a tenuous economy, and even generate substantial passive income over time. Successful small business owners who franchise their business are able to step back somewhat from the demands of business ownership. New, imaginative, and passionate individuals can step up to the helm of the business ship, using their skills and talents to grow individual franchise locations. Now, the work doesn’t stop when a small business owner decides to franchise. Instead, the work simply shifts to include new demands, new requirements, and new marketing strategies.

One of these shifts is in the area of franchise websites and franchise web development. The development and optimization strategies for a franchise website are quite different from the strategies used to market a single small business. For this reason, many franchise owners hire the services of a franchise marketing agency, like ClickTecs. ClickTecs has the resources, experience, and industry knowledge necessary to create a brand new, effective marketing campaign for a new franchise opportunity. Different tactics and strategies will be put into play to transform a business websites into franchise sites.

A successful franchise website starts with these seven basic web development tips for franchise owners. Implementing these strategies will boost a franchise website’s prominence on search results pages and direct interested franchisees to the franchise opportunity.

Constant and Thorough Keyword Research

First, franchise websites must be managed constantly, and effective management requires constant and thorough keyword research. Keyword lists are essentially maps that show what consumers are searching for via search engines like Yahoo or Google. This information changes every day, and staying abreast of the latest keyword trends will ensure that franchise sites are leading consumers directly to the relevant pages. ClickTecs can perform keyword research and niche market studies to decide for what keywords a franchise website should be optimized. This is one of the most important steps of the entire process.

Geographically-Specific Keyword Optimization

It’s also important to consider geography when optimizing and developing franchise websites. Many franchise owners want to expand their businesses locally. Local expansion is beneficial for two reasons. First, the small business can open a franchise in a locale where customers are already familiar with the business name, which drastically reduces the amount of marketing efforts required to generate profits.

Second, many franchise owners need to regularly visit the franchise establishment to ensure that quality, service, customer relationships, and daily operations are up to the franchisor’s standards. If a franchise location opens up hundreds of miles away from the original business location, this task becomes increasingly difficult. Optimizing a franchise website for local keywords will direct local entrepreneurs to the franchise site.

Responsive Web Design

There is no getting around it: responsive web design is the future of web browsing, and it can make or break a company’s reputation. Consumers are browsing on a variety of different devices such as tablet computers, smart phones, and desktop computers. If a consumer visits a franchise website on a tablet, for instance, and finds a poorly laid out website with convoluted content, he or she may automatically assume that the franchise opportunity is of poor quality. This can be devastating for the business.

ClickTecs employs a team of professional web designers who can work with franchisors to optimize and develop a website for various devices. No matter what device a site visitor uses, he or she will see the relevant franchise information displayed in an easily understood way.

Multiple Pages of Information

One common mistake that franchisors make when expanding their businesses is creating a simple, one-page website and leaving their marketing efforts at that. One-page sites can be beneficial for attracting page views, but they are becoming more and more ineffective at generating leads and converting site visitors into interested franchisees.

Investing in a franchise is a massive, life-changing decision, and entrepreneurs cannot be expected to make this decision lightly. If they visit two different franchise websites for two different franchise opportunities, they will immediately begin comparing the information contained on the sites. Multiple pages that answer all possible questions will alleviate an investor’s hesitancy more effectively than a single landing page. ClickTecs can help franchisors develop tiered-page websites that guide visitors through the learning process and lead to profitable conversions.

Content-Oriented Web Design

This, of course, leads to the importance of content-oriented web design. Gone are the days when flashy graphics and web design were enough to keep a site visitor clicking through page after page. Consumers today are looking for content that is thoughtful, interesting, informative, and easy to find. Content-oriented web design presents all the necessary information in a way that consumers can quickly absorb. There is no hunting for answers to questions. There is no need for constant clicking and backtracking to navigate through the website to find information. ClickTecs can help develop franchise sites that are clear and concise.

Specific Landing Pages for Targeted Keywords

While web development and search engine optimization for the main page of franchise websites must use general keywords, it’s also a good idea to diversify keyword strategies through the use of landing pages. Consider a franchise opportunity for pest control in Toronto. Optimizing the main page with keywords for a specific pest, like termites, would be detrimental to the entire site because customers looking for ant, roach, or spider control would never find the main page.

Landing pages, on the other hand, are single pages created for highly specific keywords. The landing page’s sole purpose is to direct consumers to the main page or to encourage consumers to ask for more information. By creating more landing pages, a franchise website can target a wider variety of consumer keyword searches.

Social Media Development and Optimization

Finally, franchise website development should work in tandem with a franchisor’s social media strategy. Social media development and optimization, while not as complex as web development, is an important part of overall marketing success. Many potential franchisees use social media to find new business opportunities, and this method of attracting attention cannot be ignored. ClickTecs can create social media development strategies that mirror web development tactics, and this creates a seamless, consistent approach to marketing that will greatly benefit a franchisor.

Web development is an important first step in franchise marketing. Hiring a marketing agency like ClickTecs, which specializes in franchise web development, will ensure that none of these significant tips are neglected during the most crucial stages of the marketing process.

About the Author : Jamshaid (Jam) Hashmi

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of a renowned international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded WSI Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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Franchise Marketing Systems - See Bigger and Faster Business Growth

Franchising is an ideal business venture because it can eventually lead to passively generated income. Imagine, for a moment, the scope of work required to run a small business. A single individual may be responsible for paying bills, delivering invoices, fulfilling orders, managing customer satisfaction, and even cleaning the business facilities! This requires an enormous magnitude of labor.

On the other hand, a successful franchisor leaves the customer contact, product sales, services, facility management, and other “daily grind” tasks to the franchisees. The franchisor can focus on big-picture tasks like expansion, product or service development, or the creation of a new franchise marketing system. The franchisee, then, receives support from the owner’s franchise marketing systems and, in turn, delivers a percentage of the profits to the franchise owner. Even though the franchisor is not actively devoting time and energy into daily operations, he or she can still generate profits from the successful franchises managed by his or her franchisees.

Don’t Forget About Marketing!

Passive income is a tantalizing dream and one that is well within reach. What is often forgotten in the dreaming process, however, is the massive amount of work required to transform a business from a single entity to a franchised system of businesses. Franchisors may anticipate the rigorous financial and structural planning required, but they often neglect the importance of franchise marketing systems. Without a franchise marketing system in place, investors and entrepreneurs will never hear of the exciting new business opportunity being offered by the franchisor.

An advertising agency for franchise businesses can help to bridge this preparation gap. Franchise ad agencies will guide business owners through the process of creating, marketing, and jump-starting a new franchise. With a franchise marketing system in place, business owners can accomplish tiered marketing goals, expanding brand recognition and generating investor interest every step of the way. Franchise marketing doesn’t have to be overwhelming. It doesn’t have to break the bank. It doesn’t have to be a “one step forward, two steps back” situation. With a team of professionals, anyone can see bigger and faster franchise growth that takes a business owner one step closer to the passive income dream.

Abandon the Piecemeal Approach to Marketing

Probably the most beneficial thing about franchise marketing systems is their ability to completely abolish the piecemeal approach to marketing into which so many inexperienced franchisors stumble. Business owners who never think about marketing until the glaring lack of business growth is staring them in the face are often left to scramble. They read a few internet articles about franchise marketing, hastily throw together a website, and create a Facebook page. Then, they sit back in confusion and wonder, “What next?”

It’s easy to tell if businesses are lacking franchise marketing systems simply by visiting the business website or social media page. Is content created inconsistently, produced in short bursts with long gaps of silence in between? Does the website look professional? Is it clear and concise? Is it informative? Does it command attention and communicate authority?

What about the social media pages? Businesses with a piecemeal marketing approach create social media accounts in a flurry and then let them stagnate. Information is posted on one network but forgotten on another. The tone of voice or brand identity may not be consistent across all social networks. These are all symptoms of stumbling into the marketing world without a plan, a methodical and predictable franchise marketing system, in place.

The Benefits of Developing a Plan at the Beginning

An advertising agency for franchise marketing will help business owners develop this system from the get-go, and there are countless benefits of starting with the end in mind. Franchise marketing systems cover all the bases and establish new marketing goals that are specific to the franchise opportunity rather than just the business.

Here’s why this is so crucial: marketing a franchise for sale is quite different from marketing a business. To begin with, the target audience is drastically different. Consider this example: an auto mechanic shop that offers low-cost, high-quality service may target a population of consumers on the lower end of the income scale. Content will be centered on saving money, free services, and getting more bang for one’s buck.

This strategy would be terrible, however, for an auto mechanic shop that is marketing its franchise for sale. All of a sudden the niche audience changes completely. Now, content needs to be directed toward entrepreneurs and investors with plenty of disposable income that needs an investment home. The marketing strategy changes, and franchise marketing systems spell out how and when this change needs to occur.

Short-Term and Long-Term Goals

Marketing systems will also help franchisors create short- and long-term goals, and they will provide tools and systems used to monitor the achievement of these goals. Setting out on the franchise journey without goals is a recipe for discouragement. Business growth is slow and steady. It can be difficult to evaluate, on a day to day basis, whether marketing efforts are truly accomplishing anything.

By working with franchisors to create specific and achievable goals, an advertising agency for franchises can help to alleviate discouragement and frustration. Creating goals is only half the battle, though. Unless there exists a system for monitoring goals and determining whether or not they’ve been achieved, the goals serve no function. A franchise marketing system will include subsystems like CRMs, or customer relationship management systems. This will help franchisors monitor variables like sales team member performance, customer relationships, and industry contacts. With a goal-monitoring system in place, franchisors can quickly recognize tactics that aren’t working and invest in new marketing strategies. Blindly embarking on an expensive marketing campaign without any way to test its effectiveness can sink a business into the ground in a matter of months.

Good franchise marketing systems will also assist in systematically creating lead lists for a franchise. A new franchise opportunity may require over a hundred investor leads for every one franchise sold. Generating massive lead lists, then, is a key factor in franchise success. Relying on ad agencies and marketing companies is critical for effective lead generation and lead management.

Travel with a Map

Without a doubt, a franchise marketing system serves as a road map, guiding a franchisor from the dream to the reality. The more detailed, all-encompassing, and structured this system is, the better it will serve the franchisor. Preparing for the unexpected, evaluating the current market, predicting the future market, embracing changing marketing tactics, and creating incremental marketing goals is all a part of the marketing system creation process.

It sounds overwhelming, true, but franchise marketing systems are actually quite straightforward and easily followed. Once created, they actively work to prevent a franchisor from becoming overwhelmed when he or she is entrenched in the day’s marketing activities. It’s no surprise that more and more business owners are seeking out advertising agencies, like ClickTecs, for help in creating these systems. Tapping into ClickTecs’ wealth of experience, breadth of knowledge, and valuable resources will help franchisors see business growth that is bigger, faster, and easier to achieve.

About the Author : Jamshaid (Jam) Hashmi

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of a renowned international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded WSI Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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ClickTecs, one of Ontario’s leading marketing agencies for rapidly growing businesses, is expanding with the addition of a new office at 6981 Millcreek Drive, Mississauga, Ontario. While ClickTecs will continue to provide search engine optimization, marketing, web development and other high demand services for businesses of all shapes and sizes, the new office location is allowing ClickTecs to expand its service scope to include SEO for franchises.

Mississauga, one of the most quickly expanding business communities in the nation, is seeing an enormous influx in franchise businesses. Small business owners who have found success with a single location are searching for interested investors who will partner with them in franchise business partnerships. ClickTecs’ innovative approach to web marketing and technological development is being adapted into an SEO strategy for franchises.

“I believe franchisors can only succeed if they find high quality, motivated, and passionate individuals with whom to partner,” said Jamshaid Hashmi, CEO of ClickTecs. “I’ve seen franchises with great potential struggle to find their footing simply because the franchise owner didn’t have the resources necessary to find quality investors. I’ve seen franchisees struggle to connect personally and intimately with customers who are hesitant to buy from a ‘big brand.’ It’s a real problem, and this new office location is going to help.”

While SEO is constantly adapting for businesses, requiring business owners to stay abreast of the latest changes in marketing, Hashmi suggests that this is especially true with SEO for franchise organizations. “A franchise is a different kind of business,” Hashmi explains, “and you can’t treat all businesses the same where marketing is concerned. Too many marketing companies try to create an all-in-one strategy for their clients. This may help the marketing agency save money, but it doesn’t do much for the business owner.”

ClickTecs’ new office location will offer specialized and unique services, such as SEO for franchise organization, lead generation strategies for franchisors and franchisees, web development and design, content marketing, and PPC campaigns, among others.

“Our goal has always been to customize our services to meet the needs of the client. When we started noticing more and more franchise businesses being created in the area, we knew it was necessary to expand ClickTecs, adapt to the market, and offer an SEO strategy for franchises.”

About the Author : Jamshaid (Jam) Hashmi

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of a renowned international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded WSI Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

Follow Jamshaid (Jam) Hashmi on:

Follow Jamshaid (Jam) Hashmi, Founder and CEO of ClickTecs on TwitterFollow Jamshaid (Jam) Hashmi, Founder and CEO of ClickTecs on FaceBookFollow Jamshaid (Jam) Hashmi, Founder and CEO of ClickTecs on LinkedIn


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Search engine optimization is a phrase that most small business owners and franchisors have heard of, but it’s a phrase that very few actually understand. The general principle of the term is well known: search engine optimization represents a series of tasks or goals that will lead to higher search engine rankings for relevant keywords. Basically, that means an internet marketing business that employs good SEO will appear at the top of the Google page when a consumer searches for “internet marketing.”

Ranking higher on search engine pages is the most valuable marketing goal for any business. Increased search engine credentials produce higher website traffic, which in turn increases brand exposure, brand recognition, business authority, and customer loyalty. The problem with SEO, though, is that it is constantly changing and adapting. New technology, like mobile web devices, leads to new demands on businesses. Search engine algorithms have loopholes that allow for “black hat” SEO practices, or underhanded ways of ranking well without providing value to the consumer. Search engine bigwigs, like Google, are constantly adapting to close these loopholes and ensure that the highest ranking web pages are the pages that provide the most consumer value, the most authoritative information, and the highest likelihood of fulfilling customer needs.

So, what are the biggest changes that are going to affect franchise search engine optimization service strategies in 2014? Here’s what to expect:

1. Further Emphasis on Content Quality

Content has been the crown leader of the internet world for several years now, but marketers and business owners can expect search engines to value content even more in the coming years. The content of a website is made up of the articles, blog posts, landing pages, videos, photos, infographics, and other informative or communicative materials presented to the customer. Businesses in 2014 cannot hope to rise to the top of the search engine heap unless they focus on producing superior content.

2. Recognition of Regularly Updated Websites

Similarly, SEO strategies in 2014 will likely focus on creating a constant flow of valuable content, as websites like Google recognize that a continually updated website is a website with life and vigor. Stale websites that have featured the same keyword-rich content for months are going to start slipping on search engine results pages. Consumers have a voracious appetite for new content, and successful businesses will provide the sustenance that the market is craving.

3. Priority Given to Authoritative Sites

Site authority will also start factoring in more heavily with search engine marketing, or SEM, strategies. In the past, many brands tried to build authority by “purchasing” back links from link dump sites. Essentially, these websites agreed to post hyperlinks to any site on the web for a small fee. Google, and other search engines, have since abolished this practice, but business owners can expect to see a greater crackdown on less-than-honest authority-building tactics. The best way to capitalize on this search engine optimization trend is to create content that is reputable, factual, and informational. If a consumer reads web content and is impressed by the business’s authoritative tone and fact-filled articles, boosted search engine rankings will naturally follow. Investing in a search engine optimization service, like the variety of services offered by ClickTecs, can help businesses embrace an organic approach to authority building.

4. Diversification of Social Media Marketing

Be prepared to see an increased emphasis on social media marketing in general, as well as search engine ranking benefits for businesses and brands that maintain several different social media presences. Effectively managing multiple social networks increases customer exposure and helps with varied content creation, but it’s also incredibly time-consuming. Hiring a search engine optimization service will be a beneficial strategy in 2014.

5.  Close Scrutiny of Mobile Performance

Mobile devices will soon outnumber desktop computers, and search engines are paying attention to this trend. Optimizing sites with responsible web design that adjusts to different screen widths, as well as content that is created specifically for mobile browsing, will be a big help in the SEO world.

6. Longer Content on the Web, Shorter Content On the Go

The issue of content quality is hotly debated in search engine optimization circles. Some marketers say brevity is the key to captivating consumer attention. Others argue that short content is ineffective at communicating valuable information. In 2014, marketers will likely create longer content nearing 2,000 words for the web and shorter, more pointed content for mobile devices. Articles and blog posts shorter than 500 words are likely to fade out completely.

7. Restricted Keyword Search Changes the Game

Google threw a huge wrench in the system when it started restricting keyword search data to the general public. Analyzing keyword search patterns and discovering untapped SEO potential for specific keyword phrases has become much more difficult. Many think Google implemented this strategy to discourage businesses from focusing on keywords and encourage them to focus on organic, big picture content strategies. Some believe Google will create a paid service later this year that provides access to keyword trends. In the meantime, creating PPC campaigns via Google will provide access to search information for those who can’t survive without it.

8. Guest Blog Penalties Start to Roll Out

Guest blogging is going to undergo significant changes in 2014. In the past, business owners or franchisors often produced recycled content and submitted it to low quality blog farms for posting. This practice may have given the franchisor another platform on which to direct consumers to a website home page, but it consistently failed to recognize the true purpose of guest blogging. Guest blogging should be an acknowledgement of authority and value. A blogger with a successful blog should invite professionals or experts to sound off on various topical issues in order to increase the quality of his or her blog. Businesses that start submitting guest blog posts with rehashed content to low-quality content farms will be penalized in 2014.

9. Using the Disavow Function to Banish Bad Links

The disavow function, implemented recently by Google, is crucial to a successful 2014 SEO strategy. Businesses can see all the links that are directing consumers to a business website. Any links that are coming from disreputable sites, like link farms, can be disavowed. This prevents the bad links from negatively affecting search rankings.

10. Faster, More Regular Change

Perhaps one of the biggest changes to the search engine optimization scene in 2014 is this simple fact: expect changes to SEO and popular search engine algorithms to start coming more frequently. Google is the biggest search engine name out there, and Google executives have given fair warning that 2014 is going to be a year of continual adjustment, evaluation, tweaking, and perfecting with regards to SEO. The tech industry is accelerating at a lightning pace, and many small business owners and franchise owners are struggling to keep up with the changes.

That’s why it will be more important than ever for franchise owners to invest in a high quality search engine optimization service like ClickTecs. A strategy that works well for building brand authority and boosting page rankings with a search engine mogul like Google may become obsolete in a matter of months. Consider the changes to guest blogging, for example. Thousands of brands and businesses are going to see their rankings penalized heavily unless they adjust their guest blogging strategy to meet new criteria and increased quality demands.

A professional and experienced search engine marketing team can help franchisors and franchisees evaluate the needs of their business ventures, perform extensive market research, and develop an SEO plan that will continue to increase web traffic and customer conversions.

About the Author : Jamshaid (Jam) Hashmi

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of a renowned international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded WSI Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

Follow Jamshaid (Jam) Hashmi on:

Follow Jamshaid (Jam) Hashmi, Founder and CEO of ClickTecs on TwitterFollow Jamshaid (Jam) Hashmi, Founder and CEO of ClickTecs on FaceBookFollow Jamshaid (Jam) Hashmi, Founder and CEO of ClickTecs on LinkedIn

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