Why Choose ClickTecks for Your ADA Compliance Testing?

 

You know you need ADA compliance testing, but you don’t know where to turn.

Google’s searches aren’t really helping–querying “ADA compliance testing” gets you 10,300,000 results in 0.58 seconds, but that doesn’t tell you anything about who to trust.

We’re here to help. Think of today’s post as a cover letter that explains why ClickTecs is a great choice for franchises and small-to-medium sized businesses’ ADA compliance testing. No sales pitches–just facts.

So read on to learn about the certifications, franchise experience, reputation, and breadth of marketing solutions that makes ClickTecs a great choice for your ADA compliance testing.

ClickTecs’ ADA Compliance Testing is Proven Fast and Effective

At ClickTecs, we are certified ADA compliance testing specialists. Using an exclusive ADA compliance testing checklist with more than 300 points, we quickly audit our clients’ web assets, then provide detailed tactical fixes that put their design and development on-track.

To date, we have assisted a number of businesses with their ADA compliance testing, and definitely helped at least a few avoid the predatory lawsuits that remain a major problem in our industry.

ClickTecs are Certified Google Partners

What does it mean to be a Google partner? And why is it a good idea to work with one for your ADA compliance testing?

For starters, Google Partners program is for advertising agencies, digital marketing professionals, and other online consultants who manage Google Ads accounts.

Agencies who qualify for Google Partner status get a number of internal benefits, including:

  • Exclusive product training and certifications;
  • Sales training;
  • Community membership and product updates;
  • Executive business training;
  • Phone, chat, and email support for faster problem-solving;
  • Client event support;
  • Special promotional offers, and much more.

Working with a Google Partner is a good idea because your digital marketing campaigns and web assets naturally benefit from these education, support, and growth perks. Google Partnerships are also trusted quality indicators in the web marketing and ADA compliance testing world.

But there’s more. Google Partners have mastered advanced AdWords features, such as negative keywords, site links inside of ads, ad extensions, phrase match keywords, split testing, broad match modified keywords, ad scheduling, and more. Since AdWords campaigns need to be ADA compliant, too, ClickTecs’ Google Partner status ensures your marketing stays up to date with current technical requirements and ad format criteria.

Google Partners also get early access to Google’s beta features, which can give your company a leg up on the competition and improve your ADA compliance testing outcomes by putting powerful new tools in your hands first. Google has developed a number of accessibility-focused products and features, such as the Accessibility Scanner, screen readers and keyboard shortcut extensions, and captions/subtitles tools. Though not enough to cover your ADA compliant testing requirements on their own, these tools definitely come in handy–and Google Partners like ClickTecs get access to these new rollouts before the general public (and competitors without Partner status).

ClickTecs has Extensive Franchise Experience

We specialize in helping franchise owners navigate the shift from offline to online marketing, with a core focus on SEO, SMO, PPC, ORM, mobile marketing, and ADA compliance testing. We’re proud of the work we do, and proud of what our customers have to say in their reviews and testimonials.

ClickTecs is a proud member of both the International Franchise Association (IFA) Supplier Forum, and the Canadian Franchise Association (CFA), and our team consists of both current and former franchise owners.

Book your ADA Compliance Testing with Our Franchise Specialists

Call 905-564-0020 or use our contact form to book your free consultation online.

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Best (and Worst) SEO Strategies for Franchises in 2018

Today’s post breaks down 3 of the best and worst SEO strategies for franchises in 2018. Read on to make sure your current SEO campaign isn’t doing more harm than good!

The worst SEO strategies for franchises in 2018

  • Keyword Stuffing. Back in the late ‘90s and early 2000s, one of the most effective ways to quickly rank a page was through “keyword stuffing,” which is exactly what it sounds like–crowbarring keywords into content (whether it belonged there or not) to ramp up your overall keyword density. It was a real tactic that produced real results, so SEOs spent much of their stuffing keywords into posts and tags and locations and even the names of businesses and domains! They would dead keywords to death, too, targeting every single variations they could think of. For example, a blog targeting “SEO strategies for franchises” would also mention “SEO strategy for franchises,” and “SEO strategies for a franchise,” and so on and so forth, ad nauseum. But those days are long gone.
  • Duplicating Content. Copying and pasting content is particularly common in the franchise world. Often, franchise owners will create numerous “location pages” for their franchise at once, using the same content minus the swapped city names. But all the positives associated with rapidly adding content to your main site pale in comparison to the penalties your site gets for duplicating content. Don’t do it!
  • Blog Spam. SEOs have known the value of blog comment sections as spaces for audience engagement and brand building for some time. A decade ago, and even in some cases today, you’d be hard-pressed to find a blog with a “clean” comments section. Spammers love sticking links there in hopes of drawing more eyes to their website.Nowadays, blog spam is thoroughly policed. Google has designed its algorithm to punish websites that use irrelevant linking practices, and most web builders now provide built-in tools to block and erase spam.

The best SEO strategies for franchises in 2018

  • Focusing on the user’s query. In 2018, we know that keyword matching still matters, but real results come from solving the searcher’s query. Google, Bing and other search engines have evolved to help users find the best possible answers for their queries. Accordingly, the best SEO strategies for franchises in 2018 revolve around providing the best possible answer.Easier said than done, of course. Quality answers are made with one part market research (e.g. knowing what question is being asked by your target audience), one part high-quality writing (e.g. presenting your answers in an engaging and accessible manner), and one part web design (e.g. giving your crafted answer the best platform possible, so it can be read quickly and easily on any device).
  • Selective Keyword Placement. As we mentioned above, the days of keyword stuffing are over. While it’s still important to place keywords in the title element and body content of your page, crowbarring keywords into every tag is actually counterproductive. You’ll turn off your readers and get hit with penalties from Google’s anti-spam algorithm. That said, if you’re looking for a few more places to sprinkle in your keywords without coming across as a spammer, look to your headline tags, meta descriptions, and alt image attribute.
  • Earning Quality Links. Blog spam is no longer a viable SEO strategy for franchises, but the underlying idea–networking with other websites to attract their audiences to your page–is still solid. The difference between quality “whitehat” links and low-quality “blackhat” spam often boils down to relevance. If your link is useful to the blog’s readership, and can be introduced is a way that comes across as natural, there might be value in sharing. But contacting the website owner directly to offer a “content swap” or a free blog post is even better than unsolicited linking, because it’s mutually beneficial, and because a well-written blog post is inherently more engaging than a tiny blog comment.

Learn all the best SEO strategies for franchises by visiting our blog or booking a free consultation online.

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