Jamshaid Hashmi - Founder and CEO of ClickTecsJuly 21, 2012 by Jamshaid Hashmi

SAAS Based Home Repair Mobile Application Demo Tutorial By ClickTecsWe just finished our full demo video for a SAAS based mobile application designed specifically for the iphone and catering to the Home Repair and Service Industry.  This SAAS based mobile application is designed to bring members of the service industry into the mobile realm and provide them with the functionality intended to simplify their business.

Any home repair company or commercial builder would most likely be interested in having access to tracking tools to allow for measurable metrics on their on-site team’s activity, their inventory and, of course, their level of customer satisfaction.  Perhaps you are a plumbing company who wants to track and measure the performance of your field technicians or maybe you are a roofing company who wishes to assign jobs to your roofers as fast as they come in…if any of these examples sound familiar, then this app was built for you.

SAAS Based Home Repair Mobile Application Demo Tutorial

Before we delve into our SAAS based home repair mobile application demo video below, I would like to highlight a couple of key features of this web based SAAS app:

First, as the calls come into your call center, the home screen of the mobile application allows for efficient and faster job assignments because you can quickly see which technician is available with the calendaring feature.

SAAS Based Mobile Application for Home Repair Industry

 

You are also able to track where the technician is located in reference to the potential client, based on the GEO location tracking.

This SAAS mobile application has a business intelligence dashboard that allows you to easily see which lead sources generate the highest return, and which technicians make you the most money.

 

Repair Service SAAS Solutions Mobile App Providers

 

In the web based SAAS application you can log in as the administrator who is going to receive incoming phone calls.  The attendant dashboard is specifically designed to provide information required to manage your technicians.

At the top is the job entry form where you can select the exact marketing campaign generating the phone calls.  The Predictive Search facilitates customer data to be pre-populated (if the customer exists in your database).  This speeds up the job assignment process.  By entering the zip code, the attendant is able to see a list of the technicians geo-located around the customer’s location.

The Scheduler window shows the available technicians and the jobs they may be currently serving.  These jobs are colour-coded for easy recognition.  (Red is assigned if the job has not been accepted, blue = job confirmed by tech, green = job completed and brown = job in progress).  Note: the application has dual functionality here making it possible for the attendant to ‘Force Assign’ a job into the technician’s calendar, or to put a job out for tender to multiple technicians.

On the right side we have a list of jobs that have not been accepted by the technicians, as well as those that have been accepted. Across the top we also have Alerts and a snapshot of jobs, invoices and payments to provide the business immediate visibility for the cash register.

The Job List Page has a search filter at the top to enable you to search by job ID, tech name, by customer name, skill required and date of job.  The Edit button beside each job allows the administrator to add notes and comments.Completed = ready to invoice.

The Invoice Page allows for invoices to be sent directly from the mobile phones carried by technicians, however, they can also be sent from the website application.  The attendant can edit the invoice, and confirm if payment is being processed.

The customer’s page allows the attendant to peruse through the customer data, the feedback they have given on various techs and a list of jobs (old and new).  There is a 5 star rating system that looks at invoicing, number of jobs, feedback from the survey, and gives the customer a 5 star value-based rating.

The Time Technicians page has personal and work related information for each technician, comments from customers on their work, and a job calendar of past & future jobs. The page also provides the user with the ability to add notes.

The Reporting tab is equipped with a lot of business intelligence so you can see which marketing campaigns are contributing to what percent of revenue and the actual dollars they are contributing to your bottom line.  The reporting also shows you Tec performance, so you can determine who is making you money, and who may be costing you money.  The revenue per call trending shows which marketing campaigns are getting traction at what time, so you can intelligently divert marketing dollars to the campaigns that are performing, therefore maximizing your ROI.

We hope you have enjoyed our brief tutorial on the home repair and service provider mobile application.  For more information please contact us.

SAAS Based Home Repair Mobile Application Demo Video

About the Author : Google

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of a renowned international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded WSI Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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Jamshaid Hashmi - Founder and CEO of ClickTecsJuly 20, 2012 by Jamshaid Hashmi

Content Marketing Strategies | What is Content MarketingConsumers are accessing information online in ways they had never used before. Technology is playing an ever increasing and integral part of our daily lives. In today’s technology rich environment, consumers research information using Search Engines rather then relying on radio, newspapers, magazines and other forms of traditional media.

In the new normal, savvy consumers use online media such as websites, email, blogs, social networks and online tools, as part of an online marketing strategy, to communicate and share with their peers.

In order for businesses to leverage this opportunity, and keep in front of the new age consumer, they need to make changes to the way they are finding and communicating with their customers.

Some companies have started testing SEO, and others may be engaging in Social Media.  If you are publishing content, then you may be unknowingly producing content marketing.  What savvy marketers have figured out is that when these three commonly used tactics are executed together, on a consistent basis,they can produce tremendous results. This powerful combo is suitably named ‘Optimized Content Marketing’.

What is Content Marketing?

 

What is Content Marketing - By ClickTecs

 

Let’s begin by reviewing these 3 common marketing tactics in greater detail:

Content Marketing is the oldest and newest form of marketing – getting a lot of attention and bandwidth on its own,and is defined as:

“… the art of understanding exactly what your prospects and customers need to know then delivering that content to them in a relevant and compelling way to grow your business”.

[in other words, successful execution undoubtedly results in significant growth foryour business]

                 –The Content Marketing Institute

Content Marketing Strategy

Search Engine Optimization can be thought of as optimizing each page to rank higher in the search engines.The perfectly optimized page is constructed according to Google’s webmaster guidelines.We create the page and focus on website usability and internal architecture. These pages also target “long tail” searches that will bring a steady stream of visitors looking for the relevant content that you are providing.Adding content regularly will create a huge asset within your website.

Last but not least is Social Media, which basically represents a dialogue between your business and prospects/consumers using the social networks.

When you combine these three commonly used marketing tactics (SEO, Social Media and Content Marketing), you can produce fantastic results.

Optimized Content consists of: web copy, press releases, blogs, case studies, white papers, how-to guides that have all been written and optimized for the keywords your prospects are using to try to find your business, and more importantly keywords that are driving traffic and conversions.

Therefore, Optimized Content Marketingcan be thought of as:

“…the art of understanding exactly what your prospects and customers need to know and deliberately producing optimized content based on keywords that are driving organic search traffic and conversions.  Then delivering that optimized content in a relevant and compelling way to grow your business by socializing the content through your organization’s social networks.

                             –Krista LaRiviere, gShift Labs

This is a game-changing attitude shift.  Expect more businesses to change advertising spending away from “more and more” leads to focusing on reaching fewer, but more targeted and qualified lead pools.  Expect some companies to crack the code in how to use social media and targeted PR to drive traffic and improve search positions in order to fill their pipeline.  In addition, expect some to make more strategic investments in creating content to keep leads engaged throughout the process.

Content Marketing Plan

Where does one begin with Optimized Content Marketing?

I would suggest start with questions about your audience:

  • Who is the customer? What do they care about?
  • Where do they discover content?
  • What formats do they prefer?
  • What motivates them to act?
  • What stories will you need totell to align brand & customer goals?

Next, figure out the keywords using a keyword research tool and remember you can filter the data and get to what a mobile searcher is looking for as well.  Obviously they search differently and expect different things.

Here is a handy process to follow:

Keywords: Broad & Category (even mobile keywords)

Content: Resource Center, Blogs, Social Content, Media

Optimize: Corp Site, Articles, Blogs, Digital Assets, Videos

Socialize: FB, LinkedIn, G+, Slideshare, Twitter, YouTube

Integration: Marketing & PR

Measure: Non-Brand Keyword, Traffic, Social KPIs, Leads, Conversions

Finally, Publish content and broadcast it on the social channels using your website or your blog as a hub.

 

Content Marketing Plan - By ClickTecs

 

Remember that SEO and Social Media work together.  Just adding pages and pages of content as an SEO strategy doesn’t cut it anymore.  Social Media is the new way to take your SEO strategy to the next level.  Social Media increases the number of high quality links and targeted traffic, and obviously social signals are playing a more and more significant role in Google’s algorithm.

Optimized Content Marketing just so happens to be what Google is looking for.

Did you hear the one about the 2 pandas and the penguin?

These are the recent updates that Google has done to its algorithm, in addition to 500 other minor changes in the last 12 months alone.  Optimized Content Marketing is the most natural way to produce non-spammy backlinks, social signals and fresh relevant content.

You may have heard the old adage, ‘Slow and Steady wins the race’.  Well this belief certainly doesn’t hold true in this day and age. Competition online is fierce and progress is made at a fast rate of speed. The slow and steady won’t win the race because ‘Fast and Consistent, always beats slow and steady’.

You need to get on with your optimized content marketing strategy today.  Keep in mind that others have been doing this for years, so you are actually playing catch up.

See our video below that explains – What is Content Marketing and how to devise content marketing strategy

About the Author : Google

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of a renowned international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded WSI Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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Jamshaid Hashmi - Founder and CEO of ClickTecsJuly 18, 2012 by Jamshaid Hashmi

Build Mobile Websites | How to make a Mobile WebsiteLet’s start with the premise that, given the growing demand and popularity of mobile sites you decide it’s time to consider a mobile website for your business. However, you remain a somewhat skeptical whether you need a mobile website for ‘your’ business and the prospect of building one leaves you even more puzzled.

Why Create a Mobile Website?

Before going any further let’s consider the actual facts:

  • More than 90% of the mobile phones in the US and Europe are web enabled
  • The current industries seeing the most growth in mobile searches are business, entertainment, and travel (30% in Restaurant category)
  • Mobile searchers tend to use the same search engine on their mobile device as they use on their desktop computer
  • Given the staggering growth, the mobile channel is where business owners need to invest for the future. The mobile category is pulling an ever increasing share of advertising dollars when compared to traditional online channels

Create Mobile Websites - Usage Comparision Graph of Mobile over other Online channels

Challenges in Developing Mobile Websites

There are four main challenges facing the mobile website design, and most have to do with the user interface and user experience.  Take for example the small screens on mobile devices.   For something to be mobile, it must be easy to carry and thus relatively small. Small screens mean fewer visible options at any given time, requiring users to rely on their short-term memory to build an understanding of an online information space. This makes almost all interactions harder. It’s also difficult to find room for multiple windows or other interface solutions that support advanced behaviors, such as comparative product research.

The second challenge is awkward input, especially for typing. It’s hard to operate GUI widgets  (Graphical User Interface) without a mouse. Menus, buttons, hypertext links, and scrolling all take longer time and are more error-prone, whether they’re touch-activated or manipulated with a teensy trackball. Text entry is particularly slow and littered with typos, even on devices with dedicated mini-keyboards.

The third challenge with mobile devices is download delays. Getting to the next screen can sometimes take forever — often longer than it would on dial-up, even with a supposedly faster 3G service.

Last but not least, enormous challenges exist with poorly designed mobile sites. Because websites are typically optimized for desktop usability, they don’t follow the guidelines necessary for usable mobile access.

Advantages of Building Mobile Websites

Mobile phones are used for a number of different things as illustrated by the following graphic:

 Build Mobile Websites - Graph Showing Usage of Mobile Phones for various purposes•  Communication (including email, social network sites, forums, using a camera application to send a picture to a friend)•  Information seeking (examples include finding business hours, stores, locations, directions, checking news, sport information, movie times)•  Data handling (e.g., uploading a picture, installing an application)•  Entertainment (e.g., watching video)

•  Transactions (e.g., shopping, banking)

With this in mind you need to assess your options. Here are a few things to take into consideration.

  • If your budget allows for a mobile site, build one: your users will do better with it.
  • Use site analytics to determine how much your site is accessed from mobile devices and to decide whether it’s worth building a mobile site and which platform to prioritize
  • Build a mobile site if people do small, quick transactions on your site under time pressure
  • Build a mobile site if people use your site to communicate with each other.
  • Build a mobile site if people come to your site to kill time and browse.
  • The only eventuality when you do not need to build a mobile site is when your full site has a shallow information structure and limited functionality (1–4 possible tasks).

Checklist for Designing Mobile Websites

Here is a checklist of some items to follow when considering ‘How To Build a Mobile Site’:

  • Auto-Detect Mobile Phones. Mobile-friendly websites automatically detect that users are on a mobile device and then display the appropriate version of the site.
  • Clear Calls to Action. The most important features of the site should be at the top of the page and should include clear calls to actions.
  • Avoid Mobile-Unfriendly Elements. The design should avoid mobile-unfriendly elements such as flash, large images, video, and complex layouts.
  • Fluidity. Design with a fluid layout that will gracefully adapt to a range of typical mobile screen resolutions.
  • Touch Interface. Touch screens don’t have hover states — it’s all about fingers tapping, so don’t build a site that requires users to move their mouse over menus or other elements. Also, make sure links and other clickable elements are big enough to tap with a fingertip.
  • Scrolling. Limit scrolling to one direction — the site should only scroll vertically. Having to manage a page that scrolls horizontally and vertically is difficult to navigate.
  • One Window. Avoid pop-ups and new windows. A user’s entire experience should take place in a single window.
  • Simple Navigation. Simplify your navigation. Typically, a site’s traditional navigation is too complex for a mobile site.
  • Clean Code. Most desktop web browsers allow a lot of leeway when rendering HTML and will usually display a site correctly, even if the code has flaws. Mobile browsers usually have less room for error, so there is an added value to having clean, simple code.
  • Use Alt Tags. Sometimes images won’t load, either because of issues with the mobile browser or because a user’s connection is too slow. Always include descriptive alt tags for images, in case they don’t appear.
  • Label Forms. Some modern websites embed form labels inside the form field. On mobile, it’s much more difficult to keep track of the fields, and users often make use of “next/previous” buttons built into the keyboard. Without clear labels alongside the form fields, it might be impossible to know what information is supposed to be in which field.
  • Escape Hatch. Sometimes users just need to use your normal site. If possible, always have a link back to the original, Full site and from your Desktop site to your mobile site

The fact is that your customers are searching the web using their mobile devices and the numbers show 1 in 7 searches performed in Google are from a mobile device.  The need for a mobile site is becoming increasingly important for businesses to remain competitive.  Information provided in this post will give you a good starting point, but like anything, consult with a professional before embarking on mobile site development.

About the Author : Google

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of a renowned international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded WSI Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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Jamshaid Hashmi - Founder and CEO of ClickTecsJuly 13, 2012 by Jamshaid Hashmi

Linkedin Tutorial | How to use Linkedin Advanced By ClickTecsIf you are finding that technology is moving at light speed, and you are still considering upgrading your analog phone, then this post is probably not for you! However, for those who have already ‘Gone where no man has gone before…’ this quick Advanced LinkedIn Tutorial will show you how you can take your LinkedIn Profile to the next level.

The embedded video tutorial in this post will assume that you already have a LinkedIn Profile, and will show you a few tips on increasing your visibility on LinkedIn Search Engine.

Benefits of a LinkedIn Profile

Let’s begin with some widely adopted truths:

  • Only when someone believes you have a good reputation and are credible, will they consider doing business with you
  • People are making decisions, relying on more then traditional media.
  • Consumers consider websites, blogs, search, email and social media to direct their decisions
  • Your Public Profile on LinkedIn acts as your Social Selling Business Card
  • Once you optimize your LinkedIn profile, it will generate more traffic to your website
  • Since LinkedIn is an authority site, your LinkedIn profile is indexed and ranked (if optimized properly)

Using Anchor Text in the links on your LinkedIn profile gives more ‘Link Juice’ to your website

How to optimize your LinkedIn Profile?

Now let’s get started on optimizing your LinkedIn profile.  Here are some key items that will really boost the optimization of your LinkedIn profile:

a) Your Professional Headline in LinkedIn

Since you are limited by the number of characters you can enter in this space, it is important to do keyword research on the key phrases or skill sets that will drive the most traffic, and are in line with your experience.  For example, if you specialize in mobile marketing, you may consider using words such as ‘mobile marketing expert’, ‘mobile expert’, ‘mobile applications’ and/or ‘mobile websites’.

b) Current and Past Employment History on LinkedIn
Typically job titles are entered here, however this is another key area where you can insert keywords that are in line with your skills.  For example,  if you were the VP of Franchise Development, you may consider entering additional keywords after your official title such as, ‘Franchise Expert’, ‘Franchise Advisor’ and/or ‘Franchise Consultant’.

c) Employment Description Section on LinkedIn

This area plays a very important role in the optimization of your LinkedIn Profile.  Because it is not limited by the number of characters  you can use, here you can outline your job description in detail, all the while keeping in mind the key skill sets you want to be identified for on LinkedIn.

d) Professional Summary on LinkedIn

This are is analogous to a cover letter.  Ensure that the keywords you have been optimizing for throughout your LinkedIn Profile are repeated sporadically in your summary section.

e) LinkedIn Specialties

A great way to increase the keyword density, without having the profile sound as if it was written for search engines, is to list your specialties.  This allows for an easy to follow list of skills, and it also increases the density and therefore the level of optimization for those keywords.

f) LinkedIn Interests & LinkedIn Honors and Awards

An area that is often neglected when users optimize their Linkedin profiles are the Interests and Honors & Awards sections.  If you want your profile to rank for a competitive keyword on Linkedin, chances are you will need to     utilize these sections in order to get the maximum repetition of the target     keyword.

g) LinkedIn Vanity URLs

To ensure you are claiming your name, it would be wise to get your vanity url.  Simply go to this link, http://www.linkedin.com/profile/public-profile-settings and type in your name the way people would search for it.  If it is available, claim it.

h) Adding a LinkedIn Badge

Once your profile is professionally built and optimized, you want to drive traffic to it.  Remember, it is your “Social Selling Business Card”.  You can do this by adding a Linkedin Badge to your other web properties.  Check out this link to learn how to get the html snippet which you can use to put a Linkedin badge on your website.  www.linkedin.com/profile?promoteProfile

i) LinkedIn Groups

Another way to drive traffic to your profile is to be active on Linkedin Groups.  You are limited to joining 50, so pick wisely.  Don’t just join groups where all your peers are.  Try to join groups where your customers are, offer to connect people and give advice to demonstrate your knowledge and expertise.  Remember to sign off using a link back to your profile or website.

j) LinkedIn Recommendations

This is an extremely valuable part of LinkedIn.  The LinkedIn recommendations are out on the web forever, and will be read by everyone who searches for you online.  To get recommendations, use personal notes rather then the automated emails that the LinkedIn Recommendation module sends by default.

In summary, I hope we were able to prove how important it is to have a professionally optimized LinkedIn Profile.  It acts as your social selling business card, and helps build credibility.  However, remember that the old adage ‘if you build it, they will come’, only works in the field of dreams.  You have to actively optimize your LinkedIn Profile if you want to increase visibility and be found for the areas in which you have expertise.

Check out this LinkedIn Tutorial Video | How to use LinkedIn Advanced

About the Author : Google

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of a renowned international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded WSI Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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Jamshaid Hashmi - Founder and CEO of ClickTecsJuly 13, 2012 by Jamshaid Hashmi

Online Competitive Analysis & Website SEO Audit Tool by ClickTecsDo you monitor your competition and their online presence?  In this very competitive economy, businesses owners are looking to identify any advantage that will help them rise above their online competition and gain the leading edge.  At the forefront of these initiatives there are methods such as employing the ‘Online Competitive Analysis’ tool which mark the cornerstone of all prominent online marketing strategies.  This has become increasingly important as brands begin to realize that:

-Higher ranking drives conversions and ultimately increases sales
-In SEO (Search Engine Optimization),the results are governed by‘winner takes all’

Understanding a competitor’s strengths and weaknesses will help you identify what ad prices to pay, content to offer, links to gain and customers to seek. There are a number of free and paid tools available to monitor your competitors; discover the keywords they are targeting, the amounts they are spending on ads, and the opportunities that exist.

Here are 4 key areas that make up the framework to beat your competition:

1) Know your competitors- Share of Voice (SOV)

2) Understand their On Page SEO strategy

3) Assess their backlinks
- Off Page SEO Strategy

4) Analyze their Social Signals

So let’s begin by understanding the steps in identifying a competitor’s SOV.

Step 1.Identify a group of related target keywords
Step 2.  Run the keywords through Google Keyword Tool
-Make sure you use local exact match
-Remove Suggestions
Step 3.  Take the top 10 ranking pages for each keyword
Step 4.  Convert search volume from step 2 to visits by multiplying Search Volume by click-through-rate (CTR) depending on ranking  (See PPC and SEO CTR Charts)
Step 5.  Summarize by domain

SEO Audit Report - PPC Positions SEO Audit Report - Organic SEO Keyword Positions

Once you have figured out the SOV by domain, the next steps are to breakdown the On Page SEO Factors employed by your competitors.

Begin by taking each page from the SOV analysis and:
Step 1.  Build a spreadsheet of each page grouped by the domain
Step 2.  Capture the On Page factors

Once you see the grouping of keywords on this spreadsheet, you will understand structurally how these companies are going after that specific pocket of keywords you want.

Step 1. Spreadsheet of Domains

Website SEO Analysis Report for Domains

Step 2. On Page SEO Factors

Website Onpage SEO Factors Analysis ReportOnce the On Page Factors begin to get clear, the next step is to take a look at analyzing the number of links pointing to each page, the Off Page SEO Factors.
a) High Value Link Targets – Identify Link Hubs that are driving rankings for this market segment
b) Identify Link Strategies – Classify links based on types (blogs, news, PR, partnerships, social, etc.,)

Off Page SEO Factors – Competitive Link Analysis

Website Offpage SEO Factors Analysis Report

Social Media Optimization Factors Analysis

With the web going more and more social, Google’s algorithm has changed to take into account Social Signals that drive up rankings.  Compile these Social Signals and compare then with your own.

Social Media Optimization Factors Analysis Report

There are a number of tools used to build this competitive analysis.  Here is a quick demo of a really cool tool that produces a report that you can share with your client.

It is important to realize that online marketing is an extremely competitive arena, where winner takes all. If one site goes up in ranking, it requires another to give up its position. A professional online marketer can help assess your online presence and build your industry-specific competitive analysis so you can have the road map to beating your competition online.

About the Author : Google

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of a renowned international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded WSI Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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Jamshaid Hashmi - Founder and CEO of ClickTecsJuly 04, 2012 by Jamshaid Hashmi

Franchise Development StrategyThe key questions for every franchise company, whether it is a retail, home-based or a service franchise, whether it represents “white-collar” or “blue-collar” franchises, are: ‘What are the Best Franchise Development Strategies for 2012? How can we generate Franchise Leads and do Franchise Marketing?

Fact #1: Traditional lead sources are NOT producing the predictable number of deals they used to.

Consider what has happened to the main media sources in the last 4 years.  This graph shows the percentage change in Advertising Spend Growth by Media from 2008 to 2012.  It is clear that News, Print, Magazines are on the decline and have had negative growth, whereas advertising spend on the internet continues to grow.

Consumers are accessing information online in ways they had never used before. Technology is playing an ever increasing and integral part of our daily lives. In today’s technology rich environment, consumers research information using Search Engines rather then relying on radio, newspapers, magazines and other forms of traditional media.

In the new normal, savvy consumers use online media such as websites, email, blogs, social networks and online tools to communicate and share with their peers.

Advertising spending growth by Media in USA

Fact #2: Franchise sales metrics ARE changing to reflect changes in buyer behavior.

Franchise companies are realizing that online consumers are looking for products and services on Search Engines, instead of yellow page directories, newspapers, magazines and other offline media.

Share of Media Influence in USA

Fact #3:  Even the best of the best in franchisee recruitment are struggling to reach 30% of their leads.

Today more than ever Franchisors must take into consideration that different generations communicate differently.  Understanding the tools and utilities that people are using in order to create a clear channel of communication with them will be part of the new approach to franchise development.  Tools such as Video Chat, Instant Messaging, Text Messaging, Twitter, Linkedin, Facebook and emerging tools such as Pinterest will play an increasing role in the Franchise Development Process.

Fact #4: The greatest predictor of future franchise unit openings is current franchisee satisfaction levels and profitability.

The importance of franchisee training and consolidating the franchisor’s business model, plays a vital role in continued franchise development growth.  Support staff and franchise development reps will need to work closely together in order to sustain and grow the number of units as well as unit economics.

Fact #5:  Future of franchise brokers and franchise consultants requires serious consideration.

As fees for franchise consultants and franchise brokers continues to rise, franchisors are realizing that they are dealing with disappearing margins from the franchise fee, and over time this may negatively impact a cash-strapped franchisor’s ability to train and support new franchisees while they are waiting for royalties to ramp up to acceptable and profitable levels.  If franchisors re-learn how to generate their own leads and crack the code for lead generation through social media and organic searches, more and more franchisors will be equipped to be self-reliant, sever broker relationships or refuse pressure to increase commissions.

Fact #6: A shift is happening, going from franchisors looking past lead count and moving toward lead engagement.

Franchisors are making strategic investments in creating content to keep leads engaged throughout the franchise development process. We can expect some franchisors to crack the code in how to use social media and targeted PR to drive traffic and improve search positions in order to fill their pipeline.Therefore, the leads derived from Content Marketing Strategieswill be more qualified and targeted.

Fact #7: Franchise development specific websites are more important then ever.

A shockingly small number of franchisors maintain a consistent franchise sales blog or post content designed to keep engaged franchise development leads coming back during the sales process even though this is the easiest way to improve the important website metrics.

Fact #8: The greatest source of internet leads, that are targeted and qualified, will be through organic search results and NOT portals.

Franchisors who want to have an increase in their franchise development and obtain the coveted ‘Glengarry leads’ will invest more in smart organic SEO lead generation and content marketing strategies.  Furthermore, they must change their perception of social media from “it doesn’t work to recruit franchisees” to “my current strategy doesn’t work.”

About the Author : Google

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of a renowned international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded WSI Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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Jamshaid Hashmi - Founder and CEO of ClickTecsJuly 02, 2012 by Jamshaid Hashmi

Mobile Application Basics – What are Mobile Apps?The fact that 750+ million people use Facebook, and over 250+ million are accessing Facebook via a mobile device, or that there are approximately 5.7 billion Smart Phones in the world (more then there are human beings), leads to the irrefutable conclusion that… ‘The Future is Definitely Mobile’.

There is still a lot of ambiguity surrounding Mobile Applications, and what value they will bring to a business owner.  Due to a lack of clarity and information around the whole mobile application world, there is clearly a need, and an opportunity to educate the business community about them.

The intention of this post is to simplify Mobile Apps in order for any business owner to be able to make an educated decision on whether the Mobile application market is worth getting into, or not.

In the Mobile App realm there are 2 broad kinds of apps:

  1. Conceptual Apps
  2. Process Augmentation Apps

Conceptual Mobile Apps

Think of Conceptual Apps as the “idea” apps. They are usually unique, fresh and innovative.

An example of a Conceptual App is the Tiger Woods App. This App is able to recognize your golf swing, plot it against Tiger’s swing, and show the differences. Another example of a Conceptual App is the Taxi Meter App. This App calculates the fare as you travel between locations. The best example of a Conceptual App being SIRI, the Iphone’s intelligent personal assistant who is designed to help you get things done simply by asking it.

The financial upside of building these apps can be HUGE. Unique concepts are hard to come by, and the engineering required to deliver these types of apps is very complex. A vast majority of these applications make their money by selling the app itself, another large segment monetizes and leverages the viral aspect of these apps.

Example – Tiger Woods MySwing – $4.99 on iPhone $9.99 iPad – this has over 80K downloads in each version

Process Augmentation Mobile Apps

With Process Augmentation Mobile Apps, you are finding an application that offers mainly functionality or an “augmentation” to an existing business process, either offline or as a web application, and you are building an application to further enhance it, or simply add mobility.

There are thousands of examples of Process Augmentation Apps: To-do list trackers like “Remember the milk”, Google Maps Application, Hotel Apps, Airline Apps, Banking Apps and many more…

A simple strategy to determine if a business needs a mobile app is to find a company that already engages with its customers or employees – who are mobile, identify its existing processes and enhance their functionality by building a new and improved app to further develop mobility and efficiency.

To recognize and materialize this need requires ingenuity and expertise but the delivery of Process Augmentation apps is not a difficult undertaking for the most part.

These apps are normally free but some can cost upwards of $5 to download. The monetization happens outside the app, essentially through the value enhancement that the app brings to the interaction between the business and the customer/employee.

Example – Tripadvisor. They probably spent more than $200k to build this app, but they give it away for free. The added value this app brings to the users is what constitutes its real worth.

The mobile world will continue to change the way we interact, the way we seek and receive information and, ultimately, the way we do business. Before any company decides whether it needs to engage the mobile playing field and develop a mobile application, outlining the specific role and utility of the application in rapport to the business requirements is key to ensuring its success. That being said, in today’s digital world, mobile aps are, in many regards, the essential tools of the trade.

About the Author : Google

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of a renowned international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded WSI Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

Follow Jamshaid (Jam) Hashmi on:

Follow Jamshaid (Jam) Hashmi, Founder and CEO of ClickTecs on TwitterFollow Jamshaid (Jam) Hashmi, Founder and CEO of ClickTecs on FaceBookFollow Jamshaid (Jam) Hashmi, Founder and CEO of ClickTecs on LinkedIn

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