Top 5 Web Trends for 2015

Top 5 Web Trends for 2015

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Digital Marketing Expert to speak to 100+ Franchise Executives at IFX Conference in San Diego

San Diego, CA, May 15th – 16th, Jamshaid (Jam) Hashmi CEO of ClickTecs today announced the team’s excitement at being a panellist at the premier solutions-oriented event for Franchise Executives.  This event, www.IFXConference.com  in San Diego focuses on providing over 100+ Franchise Executives real-word strategies and best practices on topics ranging from Franchise Development, Franchise Culture, Training, Master Franchise and Multi-Unit Franchise Development and of course Technology Solutions.

Recognized nationwide as the premier gathering for Franchisors, the IFX Conference is being held on the 34th floor of one of San Diego’s tallest buildings, The University Club atop Symphony Towers 750 B Street, Suite 3400, San Diego, CA 92101.

“Our team at ClickTecs is very excited be at the IFX conference in San Diego to discuss Digital Marketing essentials Franchise Executives.  The conference provides a great venue for like-minded companies to learn from the best of the best in Franchising.” Jamshaid (Jam) Hashmi CEO, ClickTecs.

The Prime Directive of IFX’s Strategic Franchise Conference For Emerging Franchisors is to provide Business Owners and Franchise Executives with a series of no-cost and low-cost actionable strategies designed to maximize operations and immediately boost their company’s bottom line.

For additional information on the IFX Conference or to register, please visit www.ifxconference.com .  You can use ‘Jam’ as a promo code to get a 10% discount off the early bird rate.

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Marketers know that lead generation is a core function of their job; however, simply expounding the benefits of a company’s products or services won’t cut it. According to the Content Marketing Institute, nine out of ten organizations are now marketing with content http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2C_Research_2014-withlinks.pdf and B2C marketers who are not currently marketing with content are expected to jump on the wagon. Why? Driven by the digital age of marketing, prospects are now interacting with media more than ever before. They take to the online arena seeking out information on products and services, searching for relevant information, resources and expertise before making purchase decisions. What these customers are looking for is a company that can provide answers, feedback and direction—a company that can demonstrate thought leadership demonstrated by good content that engages them. It’s about fostering education and creating awareness at the start of the purchase journey, at the top of the lead gen funnel. Today’s digital age, where content is king and social reigns supreme, demands relevant, timely and quality content that can help a customer solve a problem or meet a need. For internet franchise marketing, it has never been easier—or, ironically, more overwhelming—for a company to satisfy these needs. The choices for content are plentiful, but it’s important to remember that content is not just about producing web pages or newsletter articles. In order to educate and raise awareness among prospects, a company needs to be ready to provide a range of informative materials that will kick off and also augment the lead generation journey. These can include: • Podcasts • Videos and photos • E-books and manuals • Webinars • Product information sheets • Infographics • Microsites • Brochures • Presentations • Blogs • PDFs • Tip sheets and checklists The point of these, and something many marketers may shirk from, is that to be effective, the content cannot be specifically about your company or your products or services. That is secondary. Such a radical idea can be overwhelming to swallow, but to build credibility; your content should go beyond the sales pitch. You will speak volumes to prospects if you speak in broad terms to your industry and to specific problems that your company seeks to overcome. In addition, the company that employs a variety of these tools, among many others available, will go a long way toward building trust and rapport with their prospects and their current customers. Today, many big name brands are employing journalists in a bid to bring top-talent to their company stories, news and information http://contently.com/strategist/2014/02/19/the-great-journalist-exodus-begins/. Many are developing their own corporate news rooms or news bureaus to tackle the need for content on their websites or in their lead generation programs. However, while these brands may have the budget to create a successful newsroom within their company, the reality is that franchise owners may not. Yet this shouldn’t stop them from providing quality content to customers and prospects. For lead generation, website development for franchisees can incorporate a place for content to help drive the customer journey. The content should satisfy the following criteria: • It should meet a customer need, answer a problem or area of concern. • It should be well written. • It should back up claims with evidence by providing stats, facts, testimonials, quotes and links to any relevant research. • It should be something that is relevant to your company. • As always, it should NOT be promotional in tone. Once the lead generation program is developed together with the supporting content, the content itself should be promoted through your company’s landing page, media release, blog and social media properties. As the Harvard Business Review has stated https://hbr.org/2014/07/the-content-marketing-revolution/, the content marketing era has ushered in a period of “corporate enlightenment” that can result in being seen as a trustworthy thought leader who is more than just the sum of their products or services.

Marketers know that lead generation is a core function of their job; however, simply expounding the benefits of a company’s products or services won’t cut it. According to the Content Marketing Institute, nine out of ten organizations are now marketing with content http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2C_Research_2014-withlinks.pdf and B2C marketers who are not currently marketing with content are expected to jump on the wagon.

Why?

Driven by the digital age of marketing, prospects are now interacting with media more than ever before. They take to the online arena seeking out information on products and services, searching for relevant information, resources and expertise before making purchase decisions. What these customers are looking for is a company that can provide answers, feedback and direction—a company that can demonstrate thought leadership demonstrated by good content that engages them. It’s about fostering education and creating awareness at the start of the purchase journey, at the top of the lead gen funnel.

Today’s digital age, where content is king and social reigns supreme, demands relevant, timely and quality content that can help a customer solve a problem or meet a need. For internet franchise marketing, it has never been easier—or, ironically, more overwhelming—for a company to satisfy these needs.

The choices for content are plentiful, but it’s important to remember that content is not just about producing web pages or newsletter articles. In order to educate and raise awareness among prospects, a company needs to be ready to provide a range of informative materials that will kick off and also augment the lead generation journey. These can include:

  • Podcasts
  • Videos and photos
  • E-books and manuals
  • Webinars
  • Product information sheets
  • Infographics
  • Microsites
  • Brochures
  • Presentations
  • Blogs
  • PDFs
  • Tip sheets and checklists

The point of these, and something many marketers may shirk from, is that to be effective, the content cannot be specifically about your company or your products or services. That is secondary. Such a radical idea can be overwhelming to swallow, but to build credibility; your content should go beyond the sales pitch. You will speak volumes to prospects if you speak in broad terms to your industry and to specific problems that your company seeks to overcome.

In addition, the company that employs a variety of these tools, among many others available, will go a long way toward building trust and rapport with their prospects and their current customers.

Today, many big name brands are employing journalists in a bid to bring top-talent to their company stories, news and information http://contently.com/strategist/2014/02/19/the-great-journalist-exodus-begins/. Many are developing their own corporate news rooms or news bureaus to tackle the need for content on their websites or in their lead generation programs. However, while these brands may have the budget to create a successful newsroom within their company, the reality is that franchise owners may not. Yet this shouldn’t stop them from providing quality content to customers and prospects. For lead generation, website development for franchisees can incorporate a place for content to help drive the customer journey.

The content should satisfy the following criteria:

  • It should meet a customer need, answer a problem or area of concern.
  • It should be well written.
  • It should back up claims with evidence by providing stats, facts, testimonials, quotes and links to any relevant research.
  • It should be something that is relevant to your company.
  • As always, it should NOT be promotional in tone.

Once the lead generation program is developed together with the supporting content, the content itself should be promoted through your company’s landing page, media release, blog and social media properties.

As the Harvard Business Review has stated https://hbr.org/2014/07/the-content-marketing-revolution/, the content marketing era has ushered in a period of “corporate enlightenment” that can result in being seen as a trustworthy thought leader who is more than just the sum of their products or services.

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Canadian Based Digital Marketing Supplier to Exhibit at Canadian Franchise Association Conference in Niagara.

[Niagara Falls, Ontario, April 13th , 2014], ClickTecs, a home grown Digital Marketing Agency for Franchisors and Franchisees, will be an exhibitor at the upcoming Canadian Franchise Association’s (CFA) conference in Niagara Falls, Ontario.  The conference is scheduled to take place on April 12th to April 14th  at the Sheraton On The Falls Hotel in Niagara Falls.

With its winning mix of educational, networking, and social opportunities,
CFA National Convention is the premier franchise event in Canada. Bringing together franchise professionals from across the country and around the world.

“This is our first experience at the CFA conference, and we are excited about the possibilities it presents.  We are looking forward to exhibiting at the event, meet our existing Franchise Clients and possibly find some new ones by featuring our Digital Marketing services to the hundreds of franchisors and consultants in attendance.”  Jamshaid (Jam) Hashmi, CEO ClickTecs.

For additional information on the CFA or to register for Conference, please visit www.CFA.com

About CFA

The Canadian Franchise Association (CFA) is the recognized authority on franchising in Canada. With 600 corporate members representing many of Canada’s best-known brands and 40,000 franchisees nation-wide, CFA is the indispensable resource for the franchise community and advocates on behalf of franchisors and franchisees in Canada to enhance and protect the franchise business model. CFA promotes excellence in franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence through its many events, programs, publications, and websites (www.cfa.ca and www.LookforaFranchise.ca).

About ClickTecs

ClickTecs is a specialized Digital Marketing agency, headquartered in Mississauga, Canada. We have made it our mission to help businesses navigate the shift from offline marketing to digital marketing by combining marketing creativity with technical expertise.  With over a decade of experience in website design and development, SEO, Social Media Marketing and Mobile Marketing, ClickTecs has been at the forefront of digital marketing. We have clients that span the globe from small start-up franchises to large multinational brands.  Learn more at www.clicktecs.com

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Is Your Website Google Mobile Friendly?

 

Google the #1 search engine on the planet is about to change their search engine algorithm again. How will this impact business owners? Great question reader, beginning April the 21st, if your website isn’t optimized for mobile devices it’s going to be harder to rank on Google’s mobile search listings. Recent statistics show that anywhere from a third to half of the traffic coming to your website is using mobile devices.  Losing that share of traffic can potentially impact your bottom line in a big way.  The new trend is for websites to provide the user with a mobile friendly experience.

 

Smartphone and tablet sales

 

Smartphone and tablet sales are quickly replacing the traditional desktop PC. Many smartphones are just as fast if not faster than desktops from just a year ago. The global smartphone market is exploding as I write this article. Global smartphone sales to end users in 2014 topped 967,780,000, almost a Billion sales and rising. Revenue from sales of smartphones was $264.75 Billion in 2014.

 

Global smartphone market vendor share for Q2 in 2014 had the electronic behemoth Samsung in the lead with 25.20% followed by Apple with 11.90%. Huawei and Lenovo finished in third and fourth place with the remaining 50.6% dominated by other manufacturers. – Source Strategy Analytics July 2014

 

Samsung took the lead in bridging the gap between personal notebook computers and smartphones by introducing 5” screens and larger. Apple followed suit by introducing the latest iPhone Plus available with a 5.5” display. Larger screen sizes will impact the tablet market, smartphones are just more portable. People search using their mobile devices more now than ever before. Let’s face it not everyone has a personal computer but almost everyone has a smartphone, people may leave home without their car keys but they never forget their phone.

 

Google mobile algorithm

 

This new algorithm will affect websites not only in the U.S. but internationally as well. Google, a company always at the forefront of technology, responded to the growing number of consumers who do searches on mobile devices by building an algorithm that specifically caters to the needs of mobile visitors and ranks mobile-friendly websites at the top of its mobile search

 

Smartphone’s and Apps

 

Companies are increasingly turning to App developers to develop Apps for their companies that can be downloaded instantaneously. Company Apps are a great way to increase company profits. The benefits include the following:

 

  1. Social sharing
  2. One click calling
  3. Map location of business
  4. Mobile ecommerce, pay for services using the app
  5. Mobile marketing sign up lists

 

Small business owner online visibility

 

According to StatCounter mobile internet usage in the U.S. has increased by 73% to reach 24.4% last August. This statistic could be good news for business owners who already have mobile optimized sites. Most small and medium sized businesses rely on local search engines finding them using NAP (Name, Address, Phone number). But with the new algorithm coming into play April 2015 websites will have to be optimized specifically for mobile searches. Not upgrading to a mobile website will end up costing businesses revenue if they don’t change. Don’t become extinct like the dinosaurs, adapt now before it’s too late. Previous companies without a mobile website that are currently #1 may end up falling in Google’s rankings. Everyone will just have to wait until the launch on April the 21st to see how mobile rankings will impact the market. Company A that has a SEO mobile website will be more searchable compared to company B that doesn’t have a mobile website, even if they are selling the same product or service.

 

Am I mobile ready?

 

Don’t panic just yet, there is a test that can determine if your mobile ready. Check out Google’s Mobile Friendly Test just enter your companies URL in the search bar. You will be notified immediately if your website is mobile friendly.

 

Non mobile friendly websites:

 

  • text content is wider than the screen
  • text is too small
  • links are too close together
  • mobile viewport not optimized

 

BTW: The new Google algorithm changes will only apply to mobile search results performed on mobile devices, it will not affect searches traditionally done on PC’s and notebook computers. Make sure your website is SEO mobile friendly so your customers can find you online.

 

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