Digital Marketing Supplier for Franchisors and Franchisees.  Businesses are realizing that they require a marketing agency that takes a holistic approach to their online web presence and digital marketing strategy. Our services at ClickTecs focus around the key areas that form the components of an integrated web marketing strategy.

Sites

Specializing in more than just pretty websites , your team at ClickTecs leverages state-of-the-art online mapping and eye-tracking studies, to ensure your web site is designed in a the most effective manner to funnel traffic.

Search

Customers want to find your website on the first page of the Search Engines when they are looking for your services. Your team at ClickTecs will Optimize your website for the search engines in order to achieve high page rankings.
Social

The fact that 900+ million people use Facebook, and over 250+ million are accessing Facebook via a mobile device, or that there are approximately 5.7 billion Smart Phones in the world (more then there are human beings).
Mobile

Today 30%-50% of the traffic on your site is coming from mobile devices. There are more smartphones on the planet then there are human beings. Now you have to cater to more then one screen size.

Visit us www.clicktecs.com or call us at 905 286 5005
Digital Marketing Supplier for Franchisors and Franchisees.
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In-Bound Marketing has become one of the most effective methods in online marketing and has proven to bring leads to franchises. However, one cannot help but feel as though it would be easier, more time effective and less costly to just create content in-house. And that’s a fair point. Some franchises plan and execute in-house content with great effectiveness, bringing great leads to their business while not having to resort to a third party to create content for them. On the other hand, for many others the commitment, the cost and the ability to pull off content marketing projects in-house can be too much of a burden. So if you are considering bringing your content marketing in-house, here is a round up of all the requirements necessary to make it work, and the pros and cons of bringing content marketing in-house.

Skills You Need to Begin In-Bound Marketing

Although it may sound easy, content creation is actually a difficult process. Blog posts and other content pieces need to be informative and eye catching. Boring pieces that seems to be hastily thrown into place and have no relevance can be a recipe for failure for your in-bound marketing strategy . The work needs to be well written, creative and unique. To create impactful content pieces, many important skills are required such as knowledge of Search Engine Optimization to give your blog maximum effectiveness, knowledge of web analytics and copywriting experience. In addition to this, you need the tools and software that can make sure that you put these skills to use in an effective manner. The tools however can have a higher price tag for someone going at it alone in-house as compared to partnering up with an in-bound marketing agency.

Pros and Cons of In-Bound Marketing

Having seen some of the skills required to be an effective in-house content marketer, we can also look at some of the pros of doing in-bound marketing. One of the benefits is the close communication between team members. Creating content in-house allows for quicker sharing of ideas, and a more streamlined approach to content creation from the top down. This means greater control of how to present the business’ brand. Furthermore, another benefit is having the ability to hand pick team members that will be able to create the content that aligns to the brand. This emphasizes the close relationship between the business management and the content creators when creating content in-house. Finally, one of the pro’s is that the sole responsibility for the success or failure of the content marketing is completely on you. If you create high quality content, you will get great leads and create a great brand image. However, if you create throwaway material that is not helpful to your target demographic than your content strategy will fail. It’s as simple as that.

That being said, there are also cons that come along with bringing content marketing in-house. One of the cons that comes along with In-Bound marketing is the higher payroll expenses when compared to the monthly fees that would be paid out to marketing agencies due to the demand of hiring new staff to create content in house. If you do not hire new staff to create the original content, then there is a tendency of existing staff to become overwhelmed with the amount of projects that they have to handle. Also, having a lack of experience in online marketing can mean a shortage of innovative marketing ideas that can really separate your business’ brand from the rest. Lack of knowledge in areas important to content marketing such as search engine optimization can cause even the best written content piece to become ineffective and unable to bring leads to the business. So if you don’t have previous experience dealing with In-Bound marketing online, the best option would be to outsource content creation to in-bound marketing agencies- a cheaper, more reliable and more experienced option.

Outsourcing Content Creation to In-Bound Marketing Agencies

 

That’s where In-Bound Marketing agencies like ClickTecs come in. One of the biggest issues that face franchises is when they try to take on too much content creation responsibility on themselves is a lack of flexibility. Having a mentality that doesn’t stay head of the curve and is stuck in a fixed campaigns and rigid procedures can be a recipe for failure in this rapidly evolving industry. Unlike in house marketing teams, agencies focus on your content marketing schemes day in, day out. Even though most of the time is spent planning, creating and publishing content that can resonate with the target demographic, time is also taken to see where the content marketing plan is headed next in order to make sure our clients are ahead of the trends. So if you’re looking for a long term solution to your content marketing issues, contact ClickTecs today and let us give you a free evaluation on how we can bring serious buyers to your business.

 

About the Author : Jamshaid (Jam) Hashmi

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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As many of us know, the internet has completely changed the variety of ways that information can be shared, which has had a huge impact on marketing. Recently, there has been a more drastic shift towards “inbound” tactics, which have replaced the now outdated “outbound” tactics. Businesses are now finding success in providing and publishing original content rather than just simply embedding advertisements with external content. This is due to the additional benefits that such tactics can offer like branding and audience growth. Keeping this in mind, here are some of the emerging online marketing trends you and your business should look out for in 2014.

1. Content Marketing is Powerful as Ever

One of the key methods that companies can use to establish authority and gain trust of consumers is by providing high quality content on a consistent basis. This means providing insight or entertainment and relevant industry information to a target audience. Doing so allows companies to build a reputation with their targeted demographic, eventually developing a loyal following. According to a study done by the Content Marketing Institute, the top content marketing strategies involve social media, videos,  and articles on both the business’s website or other websites.

Implementing these channels, and content marketing strategies can help businesses create a positive reputation within the industry. The trend suggests that marketing by the means of TV ads or print ads are becoming continually ineffective. By concentrating on “inbound” tactics, and producing valuable, engaging content for a targeted demographic, a franchise or business can expect so see a larger amount of solid leads from interested consumers.

2. Diversify Your Social Media Marketing Strategy

Just a few years ago, businesses had a limited number of social media networks that they could implement into their social media marketing strategies. This included the big three of Facebook, LinkedIn and Twitter. These days however, it seems as if there is a new social media site opening up every day. While some never really succeed, others such as Pinterest, Google+, Tumblr and Instagram are surging in popularity and providing businesses with a lot of new options that can assist them in producing engaging content that helps build audiences.

Thus it has now become common for businesses to expand and experiment with different social media sites with the aim of reaching the maximum amount of consumers. Diversification of the use of social media networks is fruitful because it allows the company to build brand equity by making their brand more recognizable.

3. Contents needs to be Image Focused

Today’s consumers are hit with an increasing number of ads and it becomes more vital to make an ad that leaves a mark on the consumer. To do this, the content must be easy to create and quickly digestible by the consumer. Most social networks such as Twitter, Facebook and Google+ place an emphasis on images, and the rapid rise of content sharing sites such as Buzzfeed and Pinterest is a testament to the importance of image-based content.

Infographics can also be a great tool to combine images with some key information that explains a topic and provides statistical information or data from research studies. This is a great way of providing information in a way that is attractive to consumers and can be easily digestible. Look out for infographics to be a increasingly popular method of content creation in 2014.

4. The Importance of Mobile Friendly Content

Smartphones and tablets are now used more than ever, and it is becoming necessary for companies to create content that is accessible to anyone trying to access the content via mobiles. In fact, according to Forbes, 87% of connected devices sales will be tablets and smartphones by 2017.

Make your websites and blogs more mobile friendly and provide users a positive experience. Not doing so can make it easier to lose potential clients to competitors who have adapted. Businesses that fail to adapt in making the shift from traditional PC’s and laptops to mobile devices are likely to suffer in 2014.

5. Make Your SEO Strategy More Interlinked

The goal of Google and other search engines is to provide users with relevant and high quality content. It makes sense then that they factor in the number of social shares of a blog post or article.

The more people that share a piece of content, the higher the quality is likely to be and thus the social signals result in increasing the position within the search engine results pages. It is therefore no coincidence that the top search results more often than not have loads of likes and tonnes of social shares, while those ranked lower have much fewer.

Social shares can be seen as an endorsement for any visitors to your page. If they see a ton of shares, it is likely that they will believe that the content has value. This has caused a huge rise in businesses installing social share plugins that encourage visitors to their page to share as much as possible. In 2014, it is likely that the social shares will continue to match or outweigh traditional “inbound” links.

6. Keep it Simple

One of the more recent noticeable trends has been the shift in consumer preference of simplistic marketing messages instead of more detailed messages. Think of some of the largest brands in the past decade like Google or Apple. These corporations obviously value simplicity. A large part of some social networks such as Pinterest or Instagram is the clean and simple aesthetic.

Consumers are barraged by information from all directions, all day, so most modern marketers are going the other way. They are now making efforts to tone down their barrage of campaign messages and not attempting to overwhelm consumers with information, giving them the information that they need in a simple package that is attractive and easily digestible by the consumer.

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About the Author : Jamshaid (Jam) Hashmi

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

 

 
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Anyone in marketing will tell you: content is King. In today’s tech- savvy world, more companies are utilizing content marketing within their larger advertising strategies. However, for many companies that have no experience with content marketing, it remains a mysterious lead generating strategy. So what exactly is content marketing doing, and how effective are the content marketing strategies? This info graphic provides you with a look at current content marketing trends effecting the modern marketing community.

One of the most important things to note is that a vast majority of large companies surveyed are now producing their own content in house! This means more regular posting of content and more leads. In fact, 29% of companies are now producing multiple content pieces every week and 54% are producing a content piece every other week.

What is next in content marketing? Well half of marketers are now aligning and editing their content to suit their targeted buyer’s journey. However, some companies are still having challenges providing content regularly with only 51% of companies providing content regularly. These companies are facing obstacles in getting engagement from their target audiences, not creating effective content and finding the time to create content. Here at Clicktecs, we work with you to understand your brand, company, products or services and provide content marketing service which will define successful content marketing strategies online for your business. We have professional content writers who are qualified and have experience in great content for your website and marketing it among your target customers.

Content-marketing-in-todays-technological-world

About the Author : Jamshaid (Jam) Hashmi

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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With the economy slowly improving, it is crucial for franchisors to attract new franchisees. Franchisors are looking for new methods to reach their franchisees, as broker referrals, word of mouth, and simply having a website are no longer sufficient. However, franchise advertising must follow the laws for the jurisdiction in which it is appearing. This can be tricky.

Register before Advertising

Before any franchise can be sold in a particular province or state, most franchisors know that they must register their franchise in that particular area. But, did you know that these laws also apply to offering a franchise? This means that until the franchise has been registered for sale in a particular province, no advertisement can be directed to any of the franchise registration provinces, since franchise advertising is considered an offer.

Franchise advertising laws apply to franchise brochures, form letters sent to targeted groups, traditional print advertising placed in various media, and any other materials directed at prospective franchisees. Anything that is meant to convince prospects to acquire your franchise or to attract prospects to your brand is considered an ad and is subject to state franchise advertising laws.

Exceptions to the Rule

Of course, there are a couple ways around these laws. Advertising in national publications is one of them. An advertisement is not deemed to be an offer in a particular province or state if more than two thirds of the circulation is outside of the particular regulatory jurisdiction and the publication does not originate from that jurisdiction. This, of course, would not apply to brochures or letters. This is solely for media advertising.

The other workaround is franchise advertising on the Internet. A franchisor does not have to register in a particular state to advertise on the World Wide Web, since it is available in every state. There is one caveat. The franchisor must clearly indicate the provinces and states where they are not registered for sale, and until registration is achieved, they will not sell franchises in those areas.

What This Means

The above is just the tip of the iceberg when it comes to franchise advertising regulations. Though it is important as a franchisor to do your due diligence and know the law, you can “cover your butt” so to speak and ensure you are in compliance by hiring a marketing firm. ClickTecs digital marketing agency is not only well-versed on the various laws governing advertising, they are also skilled at leveraging the Web to increase quality leads and opportunities for expanding your reach.

ClickTecs employs a team of expert content creators who write original and engaging articles, blogs, and press releases that garner high rankings on search results and drive traffic to your website. Plus, the very shareable content will naturally make your company look good.

Your website is the best way for you to branch out in new areas, and digital marketing help from ClickTecs will help you do that.

About the Author : Jamshaid (Jam) Hashmi

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

 
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When you survey the field of franchise businesses, the landscape appears to be quickly changing, causing many franchisors to be left behind due to their commitment to mediocrity and reluctance to change. Franchise development lead generation is quickly changing and adapting to the new consumer environment. Subsequently, only some brands have been able to see significant performance gains. These companies boast solid validation and most importantly, have a story to tell, otherwise known as a brand narrative, and a willing audience of interested would be franchisees who are ready to listen. In 2014, the trick is to bring these two parties together in an efficient and effective manner, therefore its important that you follow the five following tips to make sure you remain on the cutting edge of franchise development lead generation

1) Change your Approach to Lead Generation:

When potential franchisees visit your site, they spend about 4-5 minutes on a company’s franchise website. If they do not receive the information that they require they move on to other sources, thereby causing you to lose your chance of converting them into a lead. It takes skill and creativity to make an online environment that can engage buyers and break down any barriers to conversation and consumer interest. Add any information to your website that you believe is necessary in attracting franchisees. This allows them to be as well informed as possible. In turn, this allows them to be more willing to contact you with their interest and prevents them from moving on to other sources.

2) Improve Your Online Engagement via Targeted Searches

Google has made over 500 updates to their search algorithm in the past year in order to make it more user friendly by assisting people in finding relevant and recent content. Franchisors therefore need to adapt and take advantage of this upgrade or risk being left in the dust. Clever franchisors understand the various ways that candidates will search for them online and take proactive steps to own the first search page for key search phrases. Google’s goal is to find and rank content that people want to read. If you have a larger catalogue of content, that is relevant to the search query, you will be rewarded, not just by higher rankings but also with frequent franchise candidate engagement. Make an effort to redesign your website by adding more content, thereby deepening the franchise opportunity.  This can be accomplished by integrating franchise blogs with a well crafted and relevant story.

3) Reinventing Franchise Opportunity Websites:

In recent years, many franchisors have designed websites, but many of them have a tendency of looking very similar. These generic websites have almost the exact same design, each page fitting on a single computer screen with almost the same content. Cutting edge franchisors do not waste their time chasing leads with such generic and uncreative website designs.  The gold standard in today’s Franchise Development Websites are that they stand on their own unique url.  Google ranks websites based on theme.  If you are selling frozen yogurt or cleaning services, then mashing that together with a franchise opportunity website doesn’t make sense.   Moreover, with upwards of 30% of visitors perusing the web on a variety of mobile devices and screen sizes, it makes sense to design a website that is fluid and can fit any screen size.  This is called a Responsive Web Design and is the preferred protocol for designing sites for Google and Search Engine Optimization.  Lastly, it is important to focus on conversion architecture.  That basically means providing clear CTAs (Calls To Action) and creating traffic funnels on the site that leads to conversion.  By creating a user friendly and unique website, you can make your franchise development website stand out from the rest, making it more attractive and memorable to a potential franchisee.

4) Optimizing Brand Stories into Your Website’s Content

Stories are an important method of understanding others, relating with other individuals and understanding the world around us. Use of stories has also become a surging trend within the marketing industry in recent years. Traditional franchise lead generation used to focus on the benefits selling. This consisted of single pages with a couple of paragraphs that focused on the features of the particular franchise system. It lacked imagination and creativity, and is not something that is very attractive to today’s potential franchisee. Clever franchisors know that the brand narrative can weave together information into a story that reads like one from a magazine works better than the old concepts of benefits selling. It engages franchise leads and makes them more attracted to your brand and subsequently makes them more willing to become a franchisee because of their belief in the narrative.

5) The Resurgence of Google Adwords and “pay per click” advertising:

Ask anyone from the franchise industry about “pay per click” advertising and they will tell you it cost them a ton and it didn’t produce results. However, recent changes in the way that potential franchise buyers do their research has caused a resurgence in “pay per click advertising” and it is again playing a critical role in recruiting potential franchise buyers.  By hiring someone who understands your business, website content and brand narrative to manage your pay per click campaigns will produce better results than hiring someone who isn’t involved in the overall organic lead generation.

 

 

About the Author : Jamshaid (Jam) Hashmi

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

 
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Avoid These Corporate Website Design Mistakes and Grow Sales Quickly

For companies of all sizes and shapes, websites act as hubs these days. The most crucial element for your branding and marketing efforts is your website if you are a corporate office or franchisor. Valuable potential clients or franchisees may be turned away if your corporate website design is flawed. In terms of content, appearance, and overall user experience, you want to make sure visitors to your site are having their needs met.

When you take into consideration the potential revenue loss you may experience due to poor corporate website design and function, the thousands of dollars in upfront costs for web design is quite affordable. In the long run, you can ensure your bottom line increases by avoiding popular web design mistakes. The payoff is worth the effort. Here are some of the more common mistakes ClickTecs has noticed on corporate websites:

Your Website Looks Terrible on Mobile Devices

Mobile friendly sites are preferred by three out of four smartphone Internet users. However, websites that were not designed for mobile devices were encountered by 96 percent of these users. You should be able to track how many visitors to your site are using mobile devices. Consider developing an app or a separate mobile version of your website if you have a high number of mobile visitors.

Your Call to Action Is Missing

Your website has garnered the attention of a potential client. Once they hit your homepage, you need to show them the next step. This could be subscribing to your newsletter, contacting you, or buying your product. To help visitors navigate accordingly, your content needs to make it clear what the next step is. A call to action should be in a centralized spot on every page of your website.

Your Site Is Not Designed for Your Target Audience

When you are rushing to get your website live, it is easy to overlook your target audience. In the specific market you are trying to reach, you must carefully research your target audience before your corporate website design can be impactful.

Stale Content

The latest information about your services, company as a whole, and products must be included in any effective and enticing website. Your clients may assume you are not cutting edge enough to get ahead of your competition or that you are no longer in business if your site lacks a fresh feel with its content. The needs for both potential and current customers must be addressed to ensure your content is appealing. Also, you should be updating your corporate blog at least twice per week.

If you are having trouble developing content for your site, companies like ClickTecs have entire teams of highly skilled content creating writers, who can write about any topic. The content they produce is original, shareable, informative, and showcases your business in a positive light in a way that does not seem unnatural. You may want to consider this route. You generally get a high return on investment.

About the Author : Jamshaid (Jam) Hashmi

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

 
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MEDIA CONTACT                                                                                            FOR IMMEDIATE RELEASE

Jam Hashmi,
CEO
ClickTecs
905 286 5005
jam@clicktecs.com

 

Digital marketing and advertising agency ClickTecs has recently refocused its target customer base to include franchisors and franchisees. In the short time since the change, they have captured a good share of the market and their clients have shown results.

ClickTecs is a digital advertising agency franchises can now go to for various forms of online advertising. One of the more popular and effective forms is pay per click (PPC) advertising. PPC is quickly taking away advertising dollars from more traditional forms of media ads, such as radio spots, television commercials, or print paper ads.
With PPC, advertisers bid to have their page show up in the sponsored search listings when specific keywords are searched. When looking for a full service digital marketing and advertising agency, franchises turn to ClickTecs for PPC as part of a comprehensive internet franchise marketing plan that maximizes returns on investment.
The pay per campaign management services include:

  • PPC monthly reporting and analysis
  • PPC campaign conversion tracking
  • PPC account setup
  • Custom landing page design
  • Knowledge transfer and discovery session
  • PPC campaign recommendations and assessment
  • PPC ROI tracking and bid management
  • Optimized ad creation
  • Landing page mapping
  • Advanced keyword selection and research
  • Comprehensive PPC campaign strategy

ClickTecs is already an established digital marketing firm that has helped businesses in all sectors with web design and search engine optimization (SEO). PPC and SEO go hand-in-hand and are becoming increasingly important for franchises as more businesses choose to go the franchising route and the competition is heating up. Franchisors are looking to build their brand and expand. Franchisees want to attract more customers in their area.

For SEO, ClickTecs has developed a team of content creators with experience writing for franchisees and franchisors. They produce blogs and articles that are original, informative, high quality, and show clients in a positive light. The search engines list this content high in the search results, since it is valuable content that users actually want to read and not just promotional materials.

About the Author : Jamshaid (Jam) Hashmi

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

 
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Twitter vs Facebook: Which Social Networking Site is Best for Your Business?

Twitter vs Facebook: Which Social Networking Site is Best for Your Business.

50% of American adults are regular users of social networking sites. This is an extremely open market for businesses, both large and small to take advantage of. From the smallest of start ups, to the largest of corporations, all businesses should take advantage of the market by Facebook sharing and tweeting their latest updates and offers, keeping consumers updated and informed on their business’ latest activity.

In addition to this, the fastest growing demographic using social networks is between the ages of 36-49. Studies show that this demographic is the most likely to spend their money online, and possess the highest “spending power”.

User Demographic

Twitter includes a proportional split within the gender of users, with 48% of regular users being male, with 52% female users. Facebook has a higher proportion of female users, with 54% compared to 46% male users. Check out our blog post on 5 Quick Ways to Increase Facebook Engagement in 2014.

In addition to this, Twitter has a younger user base, whereas Facebook users tend to have a higher proportion of older users. One of the highest variations is within the 18-22 years old demographic, with an almost 10% higher ratio of young adults using Twitter rather than Facebook. Twitter users and Facebook users also seem to have a very similar levels of education, however Twitter has a higher ratio of well-to-do users, earning more than $75,000 which may partly be attributable to the higher celebrity usage rate.

Networking Power

It would seem that Facebook is the more powerful tool to network your brand, with 80% of daily users reporting that they use Facebook most to connect with their favorite brand, as compared to only 6% of Twitter users. Facebook users are also more likely to friend their favorite brand on Facebook than a Twitter user is to follow their favorite brand. Many Facebook users that do friend brands do it either for exclusive deals and offers or because they are current customers as compared to Twitter users. Facebook users also tend to be more likely to purchase something that they see on Facebook as compared to Twitter users.

However, Twitter’s real time news feed nature holds limitless possibilities for businesses to instantly deliver the latest information to their followers. Twitter is also fast growing, especially in the United States where Facebook usage has stagnated. Twitter also allows marketers to find followers and potential consumers within their niche, thereby creating positive networking and potential interest and allowing business owners to interact with potential clients.

Twitter vs Facebook: Which Social Networking Site is Best for Your Business?

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About the Author : Jamshaid (Jam) Hashmi

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

 
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The New Linkedin Publishing Platform is Here!

In today’s professional environment, LinkedIn is one of the most powerful tools to make your mark on the business world. Boasting a membership of almost 300 million professionals worldwide, the focus on professional life differentiates LinkedIn from other social media platforms like Facebook and Twitter.

One of the newest and most exciting features that LinkedIn has developed has many users buzzing: the LinkedIn Publishing Platform. The new feature allows you to post content, build a following and promote your brand and your work to potential clients, future employers and influential decision makers in your industry.

The platform is not available for everyone with a profile just yet, with LinkedIn allowing access to only a select number of users before eventually rolling out the feature to everyone. You can tell if your profile allows you to publish on the LinkedIn publishing platform by looking for the “pencil” on your status update bar. If you don’t have the feature on your profile, you can get on the waiting list by filling this form.  Register to become a Linkedin Publisher

LinkedIn has stated that the average “influencer” post could get as many as 31, 000 views, 250 likes and 80 comments. Influencer posts show great potential in their ability to drive reader engagement and visitors to the influencer’s profile. When you compare this large organic reach to the smaller one of popular social networking site Facebook, it is evident that LinkedIn should be the most important part of your content marketing approach. The platform can give you the opportunity to expand your reach, however, it is crucial to create high quality content that sets you apart from the rest. Here are some tips on getting the most out of these new features and making your content and profile stand out from the rest.

#1 Publish Relevant and Interesting Content on the Linkedin Publishing Platform

Create a plan. What content do you believe would be the most relevant to your target audience? Try putting a plan in place before you start writing and be sure to have sufficient knowledge on the topic you are writing about.

With many professionals and experts potentially reading your posts, it is important not to make mistakes by providing incorrect information or making small grammatical errors that put off the reader.

Also, make sure your content does not sound too much like a sales pitch. LinkedIn has made it clear in the past that any sales oriented content on the publishing platform will not be tolerated. If you do want to make a sales pitch, the advertising platform is the best option.

LinkedIn also provides helpful guidelines in their help centre about what you can publish. You can use this as a reference to understand how to frame your content and make it resonate with your target audience.

Actually writing and posting the article that you have written on the LinkedIn publishing platform is simple and user friendly. On the LinkedIn homepage there is pencil icon at the very top of the status update bar. Usually you would use this pencil icon to share an update, however now with the latest update when you click the pencil icon you will see an option called “publishing editor”. This is where you create the content post on the publishing platform.

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LinkedIn publishing editor is very straightforward, being almost identical to your generic Word press editor or Microsoft Word program. Here you can type out or paste your content piece into the editor. After you have done this, you can format it right there. Below is an example of what your post should look like in the editor:

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Before you hit publish, review your post for any grammar and spelling mistakes by using the preview option. However, if you happen to not catch every mistake you can always go back and use the edit function to edit your post at any time after posting.

Like on other social networks, people have short attention spans and want to consume information quickly. Although it is up to you to experiment with your parameters and determine what fits you, your profile and your audience best, I would recommend keeping posts between 500-700 words and publishing regularly, preferably weekly if possible. Also create content that is pleasing to the eye and easy to read. Add compelling headlines, eye-catching images to your post or bold any text that you may feel is important. One of the other methods you can use to enhance the appearance of your content is to include Youtube videos or Slideshare presentations. This will engage the audience further and capture their attention.

LinkedIn does not have a bio section. It is thus necessary for you to include your own small bio piece at the end of each post. Write a paragraph about who you are, what you do and who you help. Also, if possible, include a link to your website or blog. This is most necessary because if anyone such an influential decision maker or potential future employer is impressed with your content piece, they can view more of your work and maybe even get in touch with you. Here’s an example:

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When you see what content has worked the best for you, take some time out and review posts from your favourite LinkedIn influencers and competitors. Find out which content brings them the most views and engagements. Recognize their posting schedule. Use this information to create tactics for your own posting schedule and content strategy. Seeing what works for others can give you an idea of what people are willing to engage with the most and helps you recognize the best way to appeal to your audience.

#2 Promote your Post

Maximizing your reach and reader engagement not only inside LinkedIn, but outside as well, is important when posting content on the publishing platform. Share your post on all your social media accounts whether it is LinkedIn, Google+, Facebook or even Twitter.

Sharing your content piece via these social networking sites adds to the credibility of your post. It also brings more potential viewership to your post by encouraging more shares and engagement from across the web. Make the most of your resources: in your bio include a link to your Google+ account. Also, include a LinkedIn link on your Google+ account as one of the sites that you contribute to. This ensures that Google will pick up your authorship profile for your LinkedIn posts.

Viewer engagement is important because it sends social signals to Google’s search algorithm and increases your visibility in online searches thereby bringing even more viewership and exposure to your content piece

#3 How to Properly Manage Comments on Your Post

Once you have written your relevant article, promoted it and people have begun to read it, it is of utmost importance to check the comments your post receives! Every post has a Comments section, where you can interact with any LinkedIn members who have started a discussion or given you feedback.

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More times than not, people who will comment on your post will be people who you are not currently connected to on LinkedIn, meaning your post is getting more visibility outside of your already existing network. This means your profile is too! Don’t forget to hide or flag any spam comments that you may receive, as they can be a deterrent to potential viewers of your content who wish to comment.

#4 How to Evaluate the Performance of your Content piece

One of the best features of the new publishing platform is the ability to see how many views, social media “shares” and comments your post generates. Identify how well your content is doing with your target audience by comparing posts to see which ones performed better than others. This becomes even more valuable as you post more content pieces.

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#5 If possible, include a link to your Own Personal Blog

One of the most important things to remember is that you don’t own your LinkedIn presence or the content that is associated with it. This is why I recommend that you publish the original post to your own blog first, before publishing it to your LinkedIn profile. LinkedIn shouldn’t be your only content publishing hub. Treat is as a place where you can further showcase your professional content from your own blog.

This new feature from LinkedIn holds great promise for marketers who are looking to promote themselves and their work, and the publishing platform feature will hold great promise to their content marketing strategies. By following the guidelines mentioned above you will notice a huge bump in the influence of your profile and the reach of your work. Using my own example, I have noticed the feature being a huge factor in the increase of my network by providing more readership and engagement with professionals from my industry and I can say that I have greatly benefited from the LinkedIn publishing platform. What do you think about the new feature? How has your experience been so far? I look forward to any feedback in the comments below.

About the Author : Jamshaid (Jam) Hashmi

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

 
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