Digital Marketing Vendor Sponsors Franchise Brokers Association Conference in Orlando

[Orlando, Florida, Nov 10th , 2014], ClickTecs, a Digital Marketing Agency for Franchisors and Franchisees, announced today that they will be sponsoring the upcoming Franchise Brokers Association’s (FBA) conference in Orlando, Florida.  The conference is scheduled to take place on Nov 10th to Nov 12th at the Embassy Suites Orlando Lake Buena Vista South.

Recognized industry wide as the only Broker Association that is agnostic of group affiliations, FBA is home to a number of Franchisors and Franchise Consultants.  A new addition this year is the inclusion of Vendors that supply services to the Franchise community.  Sessions at the FBAs Conference will address a wide range of areas including Franchise Development, Franchise Marketing, Speed Networking, Keynote Speakers and Lead Generation beyond Lead Portals.

“This is our first experience with the FBA conference, and we are excited about the possibilities it presents.  We are looking forward to sponsor the event, meet our clients and possible find some new ones by featuring our Digital Marketing services to the hundreds of franchisors and consultants in attendance.”  Jamshaid (Jam) Hashmi, CEO ClickTecs.

Comprised of a number of Franchisor partners, FBA is committed to increasing the quality of franchise candidates they refer to their Franchise Partners as well as provide best of breed vendor partners to their attendees.

For additional information on the FBA or to register for Conference, please visit www.franchisebce.com

About FBA

The FBA was founded in 2008, on the mission to provide ongoing support and assistance for business growth for the members of our Association. They started out initially as a resource for brokers to connect to other industry leaders in order to work collectively in the franchise business.  FBA is an Association, not a network or franchise. They do not charge royalties or share in commissions with their members; they are supported by their members who find value in being a part of the Association and who pay monthly dues for ongoing support.

About ClickTecs

ClickTecs is a specialized Digital Marketing agency, headquartered in Mississauga, Canada. We have made it our mission to help businesses navigate the shift from offline marketing to digital marketing by combining marketing creativity with technical expertise.  With over a decade of experience in website design and development, SEO, Social Media Marketing and Mobile Marketing, ClickTecs has been at the forefront of digital marketing. We have clients that span the globe from small start-up franchises to large multinational brands.  Learn more at www.clicktecs.com

 

About the Author : Jamshaid (Jam) Hashmi

Jamshaid-Jam-Hashmi-200x200A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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How to Plan the Best Keywords for Your Online Marketing Campaign

When someone queries a search engine by searching a word or a phrase, they are looking for a solution. If your company is providing the said solution, it is critical that keywords the potential customer typed match the keywords you assumed they would type. The most heavily used search engines on the Internet reward relevancy.

Planning your online marketing campaign using proper keywords can make or break your marketing efforts. The first step towards getting customers is getting noticed in search engines. The following are some guidelines on how to plan for the best keywords to maximize your online marketing campaign.

Put yourself in the customer’s shoes

Think like your customer. This is often easier said than done, since if it were easy, there would be no marketers. Advertising campaigns will be ineffective if you can’t define the terms in which your customer will be searching. Customers don’t always search for what you think they will. Sometimes they don’t know exactly what it is they are looking for, this is why you cannot assume the term they are searching for is going to be the name of the product you provide. Thinking outside of the box can prove invaluable when planning keywords for your online marketing campaign.

Plan a brainstorming session

Brainstorming should be an uninhibited process. Don’t be afraid to have too many keywords, since editing will happen later. Keeping with the theme of “putting yourself in the customer’s shoes” think about special jargon someone might use when searching for a product. Also, don’t limit yourself to single words – multiword keywords and phrases are also fair game. As a rule of thumb for the brainstorm process, too many keywords are better than not enough.

Make use of long-tail keywords

Research shows that single word searches are on the decline. Most searches that result into a converted customer contain 4, 5, or even 6 words. Very few total searches in any market come from the top ten keywords. Long-tail keywords help the consumer find exactly what they are searching for. For example, if someone is looking for “bike parts”, then the search results will surely be overwhelming. But if that search were changed to “Shimano 105 rear cassette new york city” your Shimano-carrying bike shop in the East Village will have a better chance of showing up on the list.

Scour the market for ideas

As long as your business is in an established industry, there is a wealth of information available in the form of advertisements and web content. Also, don’t be afraid to look outside of the web. Look through pamphlets and brochures for unique words that are relevant to your industry. When searching the web, take notice of paid search landings, since these are written with the idea of keyword optimization in mind.

Take advantage of third-party tools

Popular search engines contain tools you can utilize in order to generate related terms for your keywords. Take advantage of these. The process is simple – just submit a keyword URL and choose high-ranking words from the results. While these tools are very useful, keep in mind that they are not going to provide a 100% comprehensive keyword list. Be sure to consult several of sources for a varied list.

Augment your list

Multiply your keyword list by adding synonyms, variations, and permutations of phrases. This will ensure if a potential customer is searching for “cycling gear”, then the “bike accessories” that your online shop distributes will appear in the results. Specific product names, serial numbers, alternative spellings, singular and plural terms, and even common misspellings should be included. This will grow your list and help customers find your business no matter what they type into a search engine.

Remove keywords that are a poor match

As mentioned before, relevancy is key. Look through your list and remove any words that are irrelevant to your business. These can be determined by performing an organic search for questionable keywords or phrases. This will help later when organizing your “negative” keywords.

Managing keywords can be a tedious, time-consuming project. Luckily, the marketers at ClickTecs are professionals in the field. Your business deserves to be visible. Hiring an expert in keyword optimization can help your business flourish by putting you at the top of the list in search engine results.

 

About the Author : Jamshaid (Jam) Hashmi

Jamshaid-Jam-Hashmi-200x200A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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7 Things You should do to Boost Your Website Conversion Rate

The challenge is obvious. We get people to visit our site, but not all of them become customers. How do we change that?

There is no arguing the fact that increasing conversion rates equals increasing profits – turning a potential customer into a new customer is the ongoing conquest of the contemporary marketer. Although you may think that your conversion rates are good, which they might be, remember that they can always get better. Here are 7 things you should be doing in order to boost your website conversion rates:

  •  Simplify the contact process: Making it easy for your customer to get in contact with you and your offering is key. On average, a potential customer will spend 5 seconds looking for relevant information on a web page before navigating away. This small window of time is your opportunity to convert that person into a paying customer. Because of this, making important information stand out is crucial. An easy to find phone number, contact form, or live chat can mean the difference between you or your competitor gaining a new customer.
  • Seamless navigation: Knowing that your window to make an impression is limited, making sure that your website is easy to navigate is vital. Fast loading web pages and intuitive aesthetics are key players in maintaining a potential customer’s attention. Avoid clutter at all costs; make relevant information simple and easy to find. Research shows that the longer a user stays on a website, and the easier it is for that user to move around the website, the greater the chance they will become a customer.
  • Track everything: Knowing what piques your audiences’ interest can lead to higher conversion rates. It is sometimes found that those features you think will drive traffic get ignored, while something irrelevant pulls more potential customers to your site than you ever expected. Leverage traffic driving features while eliminating those that do not by tracking every click. You’ll be surprised at what gets the most attention.
  • Verify your credibility: Reassure that you are a reliable online vendor by showing “trust” seals from the Better Business Bureau or web security firms. Customers want to know that they are placing their money in the hands of competent businesses that are not going to sell their information – this can be accomplished by showcasing your credibility. Consumer confidence is a highly valued asset, and securing that confidence with official credentials can help the skeptical visitor become a loyal customer.
  • Streamline the checkout process: How are you going to convert website visitors into customers if checking out isn’t a simple, pleasurable experience? Making sure customers aren’t frustrated when it’s time to take their money can be the difference between making the sale and losing a customer. Test all types of checkouts that your website provides: guest checkouts, returning customer checkouts, and one-click checkouts should operate seamlessly in order to quickly convert visitors into customers.
  • Proof of satisfaction: Current customers are the best salespeople when trying to convert new customers. Testimonials and user reviews can help solidify your company’s customer service practices, thus providing potential customers with the security that they will be taken care of. The Internet provides consumers with an endless amount of options, so make sure your reviews are speaking to the defining features that make your company unique.
  • Satisfaction guarantee: There is a reason that companies who stand behind their products often end up with the most customer loyalty. In a world where customer service outranks other desirable company traits, a satisfaction guarantee can help minimize customer apprehensions, thus driving higher conversion levels. The idea that buyer remorse can be alleviated by offering longer windows for returns can help convert more of your website visitors into loyal customers.

If you value sales and profits, which everyone does, then you should be approaching your website conversion with the same level of importance. Think of it this way, if you have 1000 visitors to your website per day, then improving your conversion rate from 2% to 3% equals 10 additional customers each day. On a monthly basis, that equals 300 more customers per month. The hurdles that stand between converting a website visitor into a loyal customer can be overcome with a few simple methods, all of which can be provided by the professionals at ClickTecs.

About the Author : Jamshaid (Jam) Hashmi

Jamshaid-Jam-Hashmi-200x200A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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Curious to Know How Multi-Location Digital Marketing Works for Franchises

If you are a marketing manager for a multi location franchise, chances are you already take advantage of many digital marketing techniques. An online social media presence is just the start – email and SMS can prove invaluable in the digital world and create customer engagement like never before. If you’re not leveraging these tools, then perhaps you are unaware of the value these digital marketing initiatives can provide for your franchise. Here are a few things you may have been wondering, but have never wanted to ask about digital marketing for your franchise:

Broadcasting is great

In today’s highly connected world, most will agree that social media is a cornerstone in a franchisee’s digital marketing strategy. Over 900 million people use Facebook, with over 250 million of those people accessing it from their phones, making it a great platform for reaching a large, diverse audience. A social media presence also encourages a conversation between you and your customers. Customer feedback is quickly received allowing your franchise to respond immediately. Reviews, accolades, and complaints can be handled as they happen, therefore diffusing the negative while encouraging the positive. Promotions are also a great way rake in followers. Research shows that 37% of Facebook users “like” a fan page in order to receive a promotional offer. By rewarding your followers with special offers, you can maintain their attention amidst the noise of the social media world.

Narrowcasting is King

Don’t underestimate the power of texting. Although a social media presence is highly valued in today’s digital marketing world, there is no better way to share information with a targeted audience than through SMS and MMS messaging. In a side-by-side comparison, over 174 million people text daily versus the 91 million who check Facebook. Not only that, but people look at their phones 150 times per day on average and open 98% of all messages received, thus increasing the odds that your targeted message will be seen. And by gathering relevant customer information, you can create the right message for the right person, increasing the odds that your SMS tactics will be effective.

So the question is, what types of messages should your franchise send to your customers via text? Same-day promotions and weekend deals can drive instant results for your franchise, but don’t overdo it! Constant SMS blasts can hurt your franchise. Knowing the time, day, and frequency that will maximize SMS effectiveness is critical to a successful promotional offer. There is a fine line between being beneficial to you and your customer and becoming just more noise in the digital world.

How to get the most out of both worlds

Narrowcasting and broadcasting are complimentary pieces of the digital marketing world. They can simultaneously help reach a wide range of potential customers and a focused group of current customers. If properly leveraged, they can help feed each other. For example, liking your franchise on Facebook is a light commitment for a customer when compared to signing up for an SMS marketing list. Simplifying the task of signing up for text promotions through a permanent tab on Facebook, and creating opt-in incentives via other social media avenues can help integrate your online presence and SMS promotional tactics.

In addition, digital sweepstakes and contests can help build brand awareness and engage customers. By requiring customers to sign up for SMS promotions as an “entry fee” into social media contests, your online presence can grow your direct marketing distribution lists and increase the connection your franchise has with your customer.

Don’t forget to evaluate the results

The effectiveness of promotions will vary; therefore, constant monitoring of the results will ensure their efficacy. Focusing efforts on campaigns that drive the most results while decreasing those that do not is a delicate process that takes time and expertise to perfect. Finding specific costs per campaign, click-through and open rates, and redemption rates per store are a few ways to quantify your results.

Clicktecs specializes in all things digital, ensuring your franchise will receive not only the maximum amount of exposure, but also the most useful kinds of exposure in the digital world. It takes a certain type of expert in the digital realm to know when efforts are being utilized to their fullest potential. Without the proper amount of professional experience, time and money are often wasted on inefficient means of connecting with the customer.

 

About the Author : Jamshaid (Jam) Hashmi

Jamshaid-Jam-Hashmi-200x200A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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ClickTecs’ CEO Hosts Mini Social Media Bootcamp at FranNet Annual Convention in Louisville

[Louisville, Kentucky, Oct 20th, 2014], CEO of ClickTecs, Jamshaid (Jam) Hashmi today announced that he will be hosting a mini social media bootcamp for FranNet Consultants in Louisville, Kentucky.  The team at ClickTecs will be sponsoring the FranNet Annual Conference as a supplier of Digital Marketing Services to Franchisors and Franchisees.  In addition, Hashmi will be leading the FranNet Consultants in a mini bootcamp on social media focused on driving more potential franchise candidates to their respective businesses.

Recognized industry wide as the premier gathering for Franchisors and Franchise Consultants, the FranNet’s annual Conference is being held at the Marriot Louisville Downtown located at 280 West Jefferson St. in Louisville on October 26th to October 29th.  Sessions at the FranNet Conference will address a wide range of topics, including Franchise Development, Franchise Marketing, Suppliers and Vendors to the Franchise Industry, and provide a venue for networking among old and new colleagues in franchising.  The event will also feature a night out at the Kentucky Derby Museum.

“The FranNet team is dedicated to bringing the best of the best Franchise systems to their convention and providing a venue to allow its elite Franchise Consultants and Franchisor partners to network.  Our team at ClickTecs is excited about sponsoring and featuring our services to the hundreds of franchisors and consultants in attendance, and especially excited about the mini social media boot-camp .”  Jamshaid (Jam) Hashmi, CEO ClickTecs.

Comprised of approximately 100+ Franchisor partners, FranNet is committed to increasing the quality of franchise candidates they refer to their Franchise Partners as well as provide best of breed vendor partners to their attendees.

For additional information on FranNet or to register for Conference, please visit www.frannetconvention.com

About FranNet

FranNet is the industry’s most respected leader in franchise consulting services, with more than 25 years of experience and over 100 consultants across North America. Their goal is to not only help entrepreneurs’ dreams of business ownership come true, but to help people make sound business decisions that give them the best chance for future success. They’re experts at helping their clients evaluate the various types of business opportunities in the marketplace today.

About ClickTecs

ClickTecs is a specialized Digital Marketing agency, headquartered in Mississauga, Canada. We have made it our mission to help businesses navigate the shift from offline marketing to digital marketing by combining marketing creativity with technical expertise.  With over a decade of experience in website design and development, SEO, Social Media Marketing and Mobile Marketing, ClickTecs has been at the forefront of digital marketing. We have clients that span the globe from small start-up franchises to large multinational brands.  Learn more at www.clicktecs.com

About the Author : Jamshaid (Jam) Hashmi

Jamshaid-Jam-Hashmi-200x200A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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Internet Marketing Trends You must Know

Marketing Trends

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Top 3 Responsive Design Trends You can Expect to see in 2015

By now, most people have heard of Responsive Web Design, however, it is important to emphasize that this year mobiles are quickly becoming the new standard for internet viewing. Because the mobile internet market is becoming the new standard throughout the industry, it means the age of a set website size is now over. Businesses must adjust to this new reality.

When thinking of how to implement Responsive Web Design onto your site, there are two specific things to remember: the site design must be simple and must tell a story. Responsive Web Design is about transforming the website of your business so that it tells the message effectively. This may sound easy but is in actuality quite hard as you have to effectively display the content differently across devices. In fact in a survey done by Metro newspaper, responsive web design is a major reason they were able to grow their monthly visitors by 27 million. Implementing responsive design however is not easy, and many web developers are struggling to keep up with new emerging technologies. However, here at Clicktecs we have collected a list of 3 responsive web design trends that your business should implement on their website to stay ahead of the competition.

1)    Adaptive Delivery Technology: According to researchers, up to 57% of users are likely to give up on retail webpages that take too long to load. Responsive Web Design is perfect for today’s consumers, who’s attention span is becoming less every day. Usually, a site that uses responsive web design has a tendency to take longer to load due to the different codes being used for mobile, tablet and desktop devices. Fortunately, new technology has emerged that works around this and allows for faster loading of sites that use responsive web design. The new Adaptive Delivery technology detects the type of device being used, whether it is mobile or desktop, and loads different batches of HTML and CSS coding that loads the images and content required for that specifically. This means, if you want to lower the loading times for your site, you will no longer have to do a revamp of your website and can keep your desktop website.

2)    Sensors: As more sensors are integrated into hardware, brands use them to better understand the environment in which users are accessing their websites.  For example, using sensors to detect the time or whether or not a user is accelerating or decelerating at the speed of a car allows the advertiser to determine the habits and attitudes of their users.  Thereafter, they can serve them content that applies to them and captures their interests. This means brands can now focus on the context of the user when creating their responsive web design for the site.

3)    Responsive Web Design Analyst: With all the new platforms provided by responsive web design, many business are now looking for analysts to manage these changes. Companies have begun to hire agencies that specialize in responsive design analytics. This is likely to become an important part of many organization’s strategy. These agencies, such as Clicktecs, are responsible for keeping your website up to date to recent technologies and developments of web design.

Responsive Web Design in 2015 means keeping up with new technologies and developments within the industry. Increasing complexity has also opened up the need for analysts to keep the website ahead of the curve and up to date. However, this also opens up possibilities of the brand connecting with audiences in a more thorough way than before through the collection of data that will become increasingly crucial to the success of the brand and business.

About the Author : Jamshaid (Jam) Hashmi

Jamshaid-Jam-Hashmi-200x200A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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Why WordPress Is Good for Franchise Marketing

For many reasons, WordPress is the best website platform you will find if you are looking to launch a marketing campaign for your franchise. WordPress is an open source content management system (CMS). Open source means that WordPress is supported by thousands of developers who are constantly developing it, and best of all, it is free!

These days, it is by far the most commonly used website platform in use. WordPress was used to build more than 7.5 million websites. 1.2 million of those rank among the most visited and most popular sites on the globe. Read on to learn why you should leverage this amazing website development tool for your franchise marketing strategies.

WordPress Is a Powerful Blogging Platform

In the beginning, WordPress was a blogging engine. It has not forgotten its roots as it has grown into being a fully functional website CMS. If the content on your site is relevant and fresh, it stands a good chance of attracting new franchisees. Blogging is a great way to do this. Plus, a major driver of search engine optimization (SEO) is your blog, since this is where the bulk of your new, keyword rich content will be located.

You can keep your prospects in the loop and give them a candid look into your organization thanks to how effortless it is to update your company blog with the blogging engine that is built right into WordPress.

Plugins Galore

Right out of the box, WordPress has an impressive amount of functionality. Plus, the developer community has you covered even if you have more exacting requirements. You can make your site more functional for visitors to your site by using Plugins. Plugins are packaged lines of code that work with your existing site once you install them. The installation process is fast, and there are hundreds of free plugins offering you all of the advanced programming your franchise recruitment site could need.

Create a Multimedia Experience

It is one thing to write a beautiful article about the franchisee experience. It is another to have a professionally produced video right on your website showing prospects what they can expect. Visitors can get bored quickly with a text only site. Instead, engage your users with relevant maps, graphics, videos, podcasts, and photos.

Due to WordPress’s impressive Media Library, all of these media are simple to import, use, and manage. Within minutes and without knowing a single line of code, you can easily build a professional looking photo gallery.

Top Notch SEO Capabilities

Your franchise marketing website is only good if it can be found by franchise candidates. Your site is much more likely to be read if it shows up higher in the search rankings. With good SEO, search engines like Bing and Google will rank your website higher, and it will be easier to find.

You get the best SEO possible with the code generated by WordPress. It has been specifically engineered to improve SEO. That is why senior search engineers at Google have been quoted as saying that WordPress sites are capable of ranking higher in the search results.

Control and Collaboration Options

It is up to you to decide how people interact with your website. Your users can maintain their own profiles on your site with WordPress’s fully functional user registration section. This can be useful for prospective franchisees to interact with you over the Internet, where they are most likely to seek out information about your franchise.

By the individual or group, you can control the level of access users have. This makes it so you can assign a team to your website to answer questions or post blog entries. If you choose not to use the registration system at all, you can disable the whole thing. And, to keep out unwanted elements, WordPress comes standard with spam controls.

WordPress Keeps It Simple

WordPress was developed to be as simple to use as possible. It is supported by just about all web servers. And, you typically just need to click one button to install it. You already have the skills to edit web pages built on Word Press if you can do basic edits to Microsoft Word documents.

Overall, WordPress is a powerful, free of charge, and easy to use tool for any franchise marketing strategy. Plus, it is easy to manage multiple websites from one dashboard, which can come in handy if you choose to have centralized control of all of the franchisee sites.

 

About the Author : Jamshaid (Jam) Hashmi

Jamshaid-Jam-Hashmi-200x200A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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