Social media algorithm updates are changing franchise online marketing. Franchise online marketing is currently facing an interesting conflict of interests, as site owners and social media giants struggle to keep users on their respective pages. Social networks have begun developing their algori...
Read moreBlackhat business owners are using spam tactics to beat out higher-quality brand competition, and people are demanding local franchise marketing solutions. Today’s post explains 3 common spam tactics being used, why you should avoid them at all costs, and how to fight back against the blackhatt...
Read moreGoogle is constantly tweaking its algorithm to reward quality sites, penalize blackhatters, and integrate new technology, which means franchise SEM and SEO is constantly evolving. With that in mind, today’s post spotlights 3 dated SEO and SEM tactics that are no longer worthwhile. Practici...
Read moreFranchise PPC, rankings, and organic ads are going to look quite different in 2018. Here’s why: Voice search is here to stay. Back in 2016, Google reported that 55% of teens and 40% of adults are using voice search every single day. And it’s not hard to see why this sci-fi-tinted technol...
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