ClickTecs Builds Awareness for Children and Youth of Canada by Donating a Website for Charity of Hope

Forward-thinking digital marketing agency worked with management at Charity of Hope to donate an online presence that reaches people across Canada to builds awareness for the Charity of Hope cause.

TORONTO, ONTARIO–(Feb. 09, 2015) ClickTecs, a specialized digital marketing agency, located in Mississauga, Ontario, officially announced on Monday the launch of the newly donated website for Charity of Hope.  Charity of Hope is a non-for-profit organization that is dedicated to giving hope to children and youth across Canada.

In collaboration with their partners, including ClickTecs, Charity of Hope has raised over one million dollars for those in need.

“At ClickTecs, we believe that making a positive contribution to our communities is a fundamental responsibility,” said Jamshaid Hashmi, Chief Executive Officer and President of ClickTecs. “By working with Charity of Hope to get the message online, we are providing opportunity for children and youth within our community to have second chance.”

ClickTecs has devoted much time to philanthropic causes.  Sharing the same belief as Charity of Hope Chairman Sam Mercanti, ClickTecs believes in making a difference, and brining a ray of hope to a lot of children.

“Giving back to the communities in which we live and work is a core value at ClickTecs,” said Chief Executive Officer and President of ClickTecs, Jamshaid Hashmi. “We are pleased to help the Charity of Hope, and we are proud to be able to do our bit in making a lasting difference to the lives of many disadvantaged and/or troubled children and youth across Canada.”

Through various initiatives, the goal of ClickTecs’ social responsibility program is to help enrich the lives of those in need. The company has a history of involvement in philanthropy and instills a culture of charitable giving and volunteerism.

Hashmi has been involved in similar organizations from his youth, helping organize a student volunteer organization that helped 4500 inner city kids in Toronto, ran soup kitchens, blood donor clinics and was involved in fund raising.

For more information about Charity of Hope, including how you can donate, visit: http://charityofhope.com/donate-now/

 

 

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About ClickTecs

ClickTecs is a specialized digital marketing agency, headquartered in Mississauga, Canada. The company’s mission is to help businesses navigate the shift from offline marketing to digital marketing by combining marketing creativity with technical expertise.  With over a decade of experience in web marketing, ClickTecs has been providing digital marketing consulting services to businesses of all sizes, including small start-up franchises to large multinational brands.  The company’s core focus revolves around the following core services: website design and development, Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay-per click marketing, online reputation management, mobile applications, mobile marketing, mobile sites, mobile search and mobile application development.  Utilizing state of the art technology, combined with proven processes and experience in multiple digital channels, ClickTecs delivers a variety of digital marketing solutions to franchise organizations.

 

 

About Charity of Hope

The Charity of Hope is a non-profit organization dedicated to giving hope to children and youth in need across Canada.  Since 1999, the Charity of Hope has brought joy and hope to hundreds of children, youth and their families. Together, with their partners, Charity of Hope has raised over one million dollars for those in need.  When distributing funds, three quarters of the funds raised are distributed to children’s charities within Hamilton, Halton and the Brantford community.  The remaining quarter is granted to specific children or families that need immediate and unique support. Within these communities, the number of children and youth living below the poverty line is inconceivable.  What makes this charity special is that 100% of the net funds raised are directed to the children and youth in need.  In addition, donation requests can be approved within 72 hours.

 

SOURCE: ClickTecs

 

For further information:

MEDIA CONTACT

Jamshaid Hashmi

CEO & President

(905) 286-5005

jam@clicktecs.com

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How to Grow Your Business Using Content Marketing

How to Grow Your Business Using Content Marketing

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3 Reasons Why Responsive Web Design is Important for Small Business Owners

 

The job of web designers has changed as the proliferation of mobile devices continues unchecked. Where once they only had to contend with different browser specifications, Smartphones and tablets have complicated the responsibilities of web designers by introducing a whole new standard of responsiveness expected over a broad range of different viewing platforms. Despite the complexity and inconvenience of this new demand for multi-platform website responsiveness, it is a task that small business owners cannot afford to ignore, as mobile website browsing continues to overshadow desktop website browsing with each passing day.  Recent numbers are showing mobile visitor make up more then 35%-40% of all traffic to websites.

Your team at ClickTecs have been helping small businesses meet the growing expectations of consumers browsing websites on their mobile devices for a number of years now, and are always standing by to assist businesses in need of website optimization, yet a number of clients concerned with their budgets still fail to appreciate the importance of a responsive web design. For those still unclear on how a responsive web design benefits their company, or more importantly how an unresponsive one harms it, the ClickTecs team have assembled a brief primer. Read on to learn 3 things that make responsive web design crucial for small business owners.

Save time and money.

Making a responsive website may cost slightly more than a conventional website creation project, but this cost is really misleading. In reality, you will be saving the money that would otherwise be spent creating duplicate websites to fit other viewing platforms. There is no longer a need for a “mobile version” or “desktop version” of your website once you have invested in a responsive web design. This reduction of total development costs means that investing in responsive web design is actually a money and time-saver.

In the contemporary digital climate, it may actually cost you more to neglect a responsive website design. Google has taken a stand on the preferred protocol of web design being responsive, making responsive web design a must-have rather than a luxury.  Responsive design is Google’s recommended design pattern, and any deviation from this model can be crippling for companies who hope to remain competitive.

Cater to a massive and always-growing audience.

Mobile devices are pervasive. People are using them in transit, at work, during meal times, for recreation, and on-the-go to track down locations, businesses, weather reports, and news updates. Truly, the amount of internet traffic stemming from mobile device use is blossoming each day, with its total amount easily surpassing the traffic generated through desktop viewing. For any small business to ignore the importance of responsive web design means that they are missing out on a huge and dominant market demographic. Google’s new algorithm changes feature the inclusion of a “Mobile-friendly” notification in their search listings, and companies who have not met the standards to be called “mobile-friendly” will likely be avoided by users on the go who have no time to waste on clunky website navigation.  You can run a quick check to see if your website is mobile-friendly here.

Get your message across.

One of the most important aspects of successful client conversion is the provision of a positive user experience. When trying to navigate an unresponsive website, your potential customer will only be focusing on the frustration they are experiencing, and will likely bounce off quite quickly. When you provide a responsive website, the focus can shift to where it belongs, which is on your small business or brand’s message. A responsive web design provides the user with an optimized and streamlined experience regardless of their chosen viewing devices, allowing your product and contact information to shine so that you can get your message across.  If you have not done so already, look through your analytics program to see if you can determine the behaviour of your mobile traffic compared to your desktop traffic.  Determine the friction points and take action to fix them.  If you don’t have analytics, then having a Google analytics code installed is a good starting point.

The ClickTecs team insists that all small businesses invest in responsive web design, and have been helping companies keep up to date for years. The repercussions of failing to invest in a responsive website seem weighty enough on their own; websites simply will not receive adequate attention, traffic, and engagement if they are unresponsive, and entire swathes of the population will be blinded to your products, services, and mission statement. Conversely, the benefits of responsive web design seem too good to ignore. For a marginal investment, companies will benefit from being able to cater to all sorts of screen sizes, match Google’s preferred design protocol for SEO, and cater their products to a rapidly-expanding audience. If you are interested in learning more, or finding some authorities on responsive web design, contact ClickTecs today!

 

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Forward-thinking digital marketing agency becomes IFA supplier member TORONTO, ONTARIO--(Jan. 30, 2015) ClickTecs, a specialized digital marketing agency, located in Mississauga, Ontario, officially announced on Monday that it is now a member of the International Franchise Association (IFA). The IFA is the world’s oldest and largest organization representing franchising worldwide. As a supplier member, ClickTecs will play a vital role within the IFA, by supporting the growth, development and direction of franchising through various education and new services for Franchisors while providing leadership to the organization. “As a supplier member of the IFA, ClickTecs now has the opportunity to network and learn from the best large global brands, as well as demonstrate our expertise and educate member Franchisors,” said Jamshaid Hashmi, Chief Executive Officer and President of ClickTecs. There are more than 1,200 Franchisor members, 12,000 Franchisee members and over 600 Supplier members in the IFA. Members of the Supplier forum, including ClickTecs, participate in the growth of the franchise industry by providing projects, services and assistance to franchise systems. “We’re excited to connect with global franchise businesses at the upcoming IFA convention, and become an active Supplier member,” said Jamshaid Hashmi. “ClickTecs has been providing digital marketing consulting services to businesses of all sizes, including franchises and multi-national brands. Now as a Supplier member in the IFA, we can further extend our support and leadership to others in the franchise industry.” As a new member of the IFA, ClickTecs, will join thousands of franchise business leaders at the upcoming #IFA2015 premiere franchise convention, held this February in Las Vegas, Nevada. The IFA Convention is designed for franchisees, franchisors and supplier partners that support the franchise industry. The Convention is filled with educational sessions, roundtables, summits and mini-super sessions designed to discuss the latest franchise relations trends, management, leadership, financing, multi-unit growth, international growth, franchise development and more. ### About ClickTecs ClickTecs is a specialized digital marketing agency, headquartered in Mississauga, Canada. The company’s mission is to help businesses navigate the shift from offline marketing to digital marketing by combining marketing creativity with technical expertise. With over a decade of experience in web marketing, ClickTecs has been providing digital marketing consulting services to businesses of all sizes, including small start-up franchises to large multinational brands. The company’s core focus revolves around the following core services: website design and development, Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay-per click marketing, online reputation management, mobile applications, mobile marketing, mobile sites, mobile search and mobile application development. Utilizing state of the art technology, combined with proven processes and experience in multiple digital channels, ClickTecs delivers a variety of digital marketing solutions to franchise organizations. About the International Franchise Association The International Franchise Association is the world's oldest and largest organization representing franchising worldwide. Celebrating over 55 years of excellence, education and advocacy, IFA works through its government relations and public policy, media relations and educational programs to protect, enhance and promote franchising. Through its media awareness campaign highlighting the theme, Franchising: Building Local Businesses, One Opportunity at a Time, IFA promotes the economic impact of the more than 770,000 franchise establishments, which support nearly 18 million direct and indirect jobs and $2.1 trillion of economic output for the U.S. economy. IFA members include franchise companies in over 300 different business format categories, individual franchisees and companies that support the industry in marketing, law and business development.

Forward-thinking digital marketing agency becomes IFA supplier member

TORONTO, ONTARIO–(Jan. 30, 2015) ClickTecs, a specialized digital marketing agency, located in Mississauga, Ontario, officially announced on Monday that it is now a member of the International Franchise Association (IFA). The IFA is the world’s oldest and largest organization representing franchising worldwide.

As a supplier member, ClickTecs will play a vital role within the IFA, by supporting the growth, development and direction of franchising through various education and new services for Franchisors while providing leadership to the organization.

“As a supplier member of the IFA, ClickTecs now has the opportunity to network and learn from the best large global brands, as well as demonstrate our expertise and educate member Franchisors,” said Jamshaid Hashmi, Chief Executive Officer and President of ClickTecs.

There are more than 1,200 Franchisor members, 12,000 Franchisee members and over 600 Supplier members in the IFA.  Members of the Supplier forum, including ClickTecs, participate in the growth of the franchise industry by providing projects, services and assistance to franchise systems.

“We’re excited to connect with global franchise businesses at the upcoming IFA convention, and become an active Supplier member,” said Jamshaid Hashmi. “ClickTecs has been providing digital marketing consulting services to businesses of all sizes, including franchises and multi-national brands. Now as a Supplier member in the IFA, we can further extend our support and leadership to others in the franchise industry.”

 

As a new member of the IFA, ClickTecs, will join thousands of franchise business leaders at the upcoming #IFA2015 premiere franchise convention, held this February in Las Vegas, Nevada. The IFA Convention is designed for franchisees, franchisors and supplier partners that support the franchise industry. The Convention is filled with educational sessions, roundtables, summits and mini-super sessions designed to discuss the latest franchise relations trends, management, leadership, financing, multi-unit growth, international growth, franchise development and more.

 

###

 

About ClickTecs

ClickTecs is a specialized digital marketing agency, headquartered in Mississauga, Canada. The company’s mission is to help businesses navigate the shift from offline marketing to digital marketing by combining marketing creativity with technical expertise.  With over a decade of experience in web marketing, ClickTecs has been providing digital marketing consulting services to businesses of all sizes, including small start-up franchises to large multinational brands.  The company’s core focus revolves around the following core services: website design and development, Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay-per click marketing, online reputation management, mobile applications, mobile marketing, mobile sites, mobile search and mobile application development.  Utilizing state of the art technology, combined with proven processes and experience in multiple digital channels, ClickTecs delivers a variety of digital marketing solutions to franchise organizations.

 

 

About the International Franchise Association

The International Franchise Association is the world’s oldest and largest organization representing franchising worldwide. Celebrating over 55 years of excellence, education and advocacy, IFA works through its government relations and public policy, media relations and educational programs to protect, enhance and promote franchising. Through its media awareness campaign highlighting the theme, Franchising: Building Local Businesses, One Opportunity at a Time, IFA promotes the economic impact of the more than 770,000 franchise establishments, which support nearly 18 million direct and indirect jobs and $2.1 trillion of economic output for the U.S. economy. IFA members include franchise companies in over 300 different business format categories, individual franchisees and companies that support the industry in marketing, law and business development.

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Mobile Marketing Changes to Expect in 2015

 

The widespread growth of mobile convenience technology has forever changed users’ interactions with the advertising world. Where advertisers used to target their marketing campaigns towards televised commercials in multi-million dollar campaigns, mobile screens are now the first and most frequent screens that users encounter in their day. The rapid expansion of mobile technology has serious implications for the marketing game, and with mobile devices being the most streamlined avenue for brands to expose themselves to potential customers, small businesses will need to adapt to this new and rapidly-evolving marketing medium. The ClickTecs team would like to share three mobile marketing changes that small business owners can expect in 2015.

  • Beacons will boom.

In case you are unfamiliar with these new devices, beacons are a form of Bluetooth technology that retailers place within their stores to transmit ads, coupon, or product information directly to any consumer smartphones that they detect within their range. Though these devices are mostly found in sports arenas and retail locations, we anticipate their expansion into realty showings, restaurants, car dealerships, and hotels as business owners begin to appreciate the value of direct and automated consumer engagement on their most frequently used devices. There will inevitably be some business owners who misuse this technology, spamming nearby consumers with less relevant or useless information in hopes of securing some Hail-Mary sales, but many more brands will recognize the importance of personalized and highly-contextual information as a means of improving the customer experience. Savvy small business owners will look to perform as the latter rather than the former, tailoring advertisements to users and exhibiting restraint when choosing what or how much to transmit.

  • Location marketing will become blasé.

Banner advertisements and pop-ups seemed like the wave of the future as the internet became the world’s preferred recreational, social, and research-oriented pastime, but now users’ banner-evasion and pop-up closing skills have become almost instinctual. Indeed, many users have become disenchanted by this invasive form of advertising and learned to build a negative association with brands who employ them too aggressively.

Similarly, location-based marketing using beacons may begin to be tuned out as mobile users find themselves targeted and interrupted at every turn, so that walking by a strip of retail shops becomes a bit of a mobile advertising gauntlet. As the public opinion begins to shift, companies will begin to dial back the location-based marketing in favour of more intent-oriented transmissions, aiming to win back positive associations by providing useful and branded weather, news, event, and traffic updates instead.

  • Data security breaches will put brands and users on high alert.

2014 bore witness to a number of high-profile data breaches, and there is much concern that this trend will continue as we enter into the new year. With so many companies harvesting user data to customize advertising campaigns, the negative changes in public perceptions of the security of their personal information could impact how big brands do business. Big brands who are looking to take advantage of the benefits of personal data collection and online payments will need to invest seriously in a system of checks and balances to keep this sensitive information out of the hands of the hacker groups who victimized Home Depot and Target very recently.

These three salient industry insights will prove invaluable to small businesses looking to distinguish themselves from their competitors’ attempts to engage audiences on their mobile devices. ClickTecs experts are standing by to help guide small businesses towards an informed and innovative marketing approach in 2015, possessing the industry knowledge needed to steer companies towards relevant, welcome, and secure mobile marketing solutions.

 

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