Capturing Franchise Leads on LinkedIn

While Twitter, Facebook, and Instagram are all popular social media platforms, LinkedIn is a hub as far as franchise leads and sales are concerned. With over 450-million profiles registered and easy outreach tools for franchisors to take advantage of, LinkedIn is responsible for more than 40% of total social media-related franchise sales. This shouldn’t come … Continue reading 8 Tips for Capturing Franchise Leads on LinkedIn

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PPC for franchise

Pay-per-click or PPC for franchises is a great way to get your brand message in front of potential franchisees without needing to print a forest’s worth of flyers, brochures, or newspaper ads. Today, we talk best practices and common mistakes franchise owners make when leveraging this marketing asset. ALWAYS take advantage of the negative keyword … Continue reading Optimizing PPC for Franchises: Best Practices and Common Mistakes

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Franchise Content Marketing 3 Steps to Compelling Copy

Franchise content marketing remains one of the best ways for brands to engage their audiences, establish authority on a subject or service, and increase organic traffic to their websites. Today’s post is all about creating successful content. This is an important topic because, unfortunately, the SEO and content marketing industry is responsible for a lot … Continue reading Franchise Content Marketing: 3 Steps to Compelling Copy

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Marketing for Franchises Best Practices for Branding

With 2+ Billion people use Facebook, and over 1.66+ billion doing so via mobile devices, social media is arguably one of the largest online platforms where businesses can connect directly with their target audiences, often in real-time and on the go. Social media’s business value is also well established. Your brand’s presence on Facebook, Twitter, G+ … Continue reading Marketing for Franchises: Best Practices for Branding

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6 Essential Franchise Development Strategies in 2017

In today’s post, our franchise development team shares 6 essential strategies for attracting prospective owners and expanding your brand in 2017.   Website Design And Development Your website is a reflection of your business in many ways. In terms of franchise development, your website will often be the first impression your brand makes on a … Continue reading 6 Essential Franchise Development Strategies in 2017

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Social Media Hacks for Your Franchise Marketing Plan

Social media plays an important role in any franchise marketing plan. And while most of us use social media every single day, few people truly understand the art and science of using these platforms for franchise marketing. In today’s post, we discuss 4 social media “hacks” you can use to distinguish yourself from the competition. … Continue reading Social Media Hacks for Your Franchise Marketing Plan

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4 Reasons Your Franchise Website is Failing

Whether we like it or not, today’s internet is more prone to quantity than quality. The average user spends time every day weeding through clunky content, “fake news,” sloppy sites, and irrelevant ads before finding what they really want. As a result, most users develop the ability to rapidly evaluate the overall quality of a … Continue reading 4 Reasons Your Franchise Website is Failing (And How to Fix it!)

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4 Ways ClickTecs Supports Offpage Franchise Sales Strategies

Today’s post explores the topic of off-page SEO, and highlights 4 ways that ClickTecs service suite contributes to this valuable practice. Understanding Off-Page SEO Off-page SEO is a “macro” approach that involves optimizing your brand experience by cultivating content, links, and relationships that appeal to prospects and crawl bots alike. Distilled to its core, the … Continue reading 4 Ways ClickTecs Supports Offpage Franchise Sales Strategies

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Online Reputation Management: 1 Major Mistake That Stops Franchise Development

Today’s post spotlights one major franchise development flaw that owners make with their online reputation management. Read on to learn whether your franchise is making this critical error, and find out how to fix it!  A Brief History of Online Reputation Management   Before the internet, companies were much less accountable for subpar products and … Continue reading Online Reputation Management: 1 Major Mistake That Stops Franchise Development

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4 Internet Marketing Strategies for Franchise Websites

It’s 2017 –simply having a franchise website is no longer enough. In today’s post, the ClickTecs team foregrounds four internet marketing strategies that franchise owners can use to improve web traffic, increase conversions, and secure higher click-through ratings.  Bring Your Franchise Website Into 2017 If your franchise has had the same website for years, it … Continue reading 4 Internet Marketing Strategies for Franchise Websites

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