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Troubleshooting Local SEO for Franchises 2 Common Mistakes and Quick Fixes

Troubleshooting Local SEO for Franchises: 2 Common Mistakes and Quick Fixes

April 12, 2019 By

Today’s post shares two quick fixes to common mistakes we see people make with local SEO for franchises. Read on to learn why good advice for small businesses doesn’t apply to your franchise, and how to address some common and costly issues. “Helpful” Advice for Small Businesses Won’t ...

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Franchise Marketing Solutions for Better Link Building: 3 Red Flags to Watch For

Franchise Marketing Solutions for Better Link Building: 3 Red Flags to Watch For

April 10, 2019 By

Today’s post is all about auditing your backlink profile to improve your franchise website’s ranking and visibility. We know that might sound a little intimidating to those who came here looking for quick and easy franchise marketing solutions. But don’t worry: auditing your backlink profil...

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5 Things Your Franchise Development Consultant Needs on Their Resume

5 Things Your Franchise Development Consultant Needs on Their Resume

March 27, 2019 By

If you’re looking for a franchise development consultant, today’s post can help. Read on to learn 5 essential criteria every candidate should meet. Franchise Development Experience. This one's mostly a given--especially if you're a newbie, it's important that you choose a franchise devel...

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ADA Compliance Testing Tools and Tips to Try Before You Go Pro

ADA Compliance Testing Tools and Tips to Try Before You Go Pro

March 18, 2019 By

Today's post is all about simplifying your ADA compliance testing. Read on to learn about some greater ADA compliance testing tools and tips to try before you call in the experts. Understanding your ADA Responsibilities Enacted nearly 30 years ago to protect the rights of individuals living wit...

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Thinking Outside the Franchise SEO Box: 3 Smart Ways to Boost On-Site Traffic

Thinking Outside the Franchise SEO Box: 3 Smart Ways to Boost On-Site Traffic

March 11, 2019 By

Franchise SEO is crucial, but it won't give you optimal results and booming web traffic all on its own. Today's post dives into some outside-the-box tactics for boosting on-site traffic that you can implement right away.  Optimize your Social Media Shares  Social media sharing shou...

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The Changing Role of Social Media in Franchise Marketing Strategies

March 4, 2019 By

In the past, social media was like the "gravy" used to spice up the meat-and-potatoes of your franchise marketing strategies. It was always a popular channel for connecting with customers, but most franchise marketing strategies viewed it as optional in the early days. Certainly nobody expected a so...

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Why Franchise Websites Still Matter for Local Search in 2019

Why Franchise Websites (Still) Matter for Local Search in 2019

February 25, 2019 By

Today’s post tackles some common misconceptions about the “changing” value of franchise websites in 2019.  Do Franchise Websites Still Matter? The simple answer is yes. In 2019, your franchise website is your business card, booking service, sales funnel, directory listing, point of conta...

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Managing Local SEO for Multiple Locations with ClickTecs

Managing Local SEO for Multiple Locations with ClickTecs

February 18, 2019 By

Today’s post is all about managing local search engine optimization (SEO) for multiple locations. Read on a greenhorn’s guide to local SEO, and how to avoid some common mistakes franchisors make when trying to optimize individual franchise locations for Google’s Local Search. Local SEO 101 W...

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Is Your Website a Liability? Meeting ADA Compliant Website Guidelines for 2019

Is Your Website a Liability? Meeting ADA Compliant Website Guidelines for 2019

February 11, 2019 By

Is your website a legal liability? Are you alienating potential customers without even knowing it? Today’s post highlights the importance of ADA compliant website guideline adherence in 2019, and explains how business owners can make sure they’re protected from accessibility lawsuits. The Ca...

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Beginner’s Guide to Optimizing Question Queries for Franchise Development

Beginner’s Guide to Optimizing Question Queries for Franchise Development

February 4, 2019 By

Especially with the growth of voice search, more and more users are querying with complete questions, rather than Googling a jumble of keywords. For example, a franchise development prospect might query: “What are the best franchises to buy?” Accordingly, today’s post is all about how re...

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