Is Your Website Google Mobile Friendly?

  Google the #1 search engine on the planet is about to change their search engine algorithm again. How will this impact business owners? Great question reader, beginning April the 21st, if your website isn’t optimized for mobile devices it’s going to be harder to rank on Google’s mobile search listings. Recent statistics show that … Continue reading Is Your Website Google Mobile Friendly?

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Having great content is one thing, but using social media to brand your business is important for branding and generating buzz. It’s a great way to transform your lead generation efforts and give relevant and timely information your prospects are looking for. It’s no secret that people are now learning about your brand via social. They can ‘like and engage with your content, comment on your content and even share it on their own personal feeds. By adding social media elements and shareable content to your social media campaign, you can empower customers, prospects, fans or followers, to become brand advocates by engaging with your content. So what type of content should you post on your social media channels? Here are five tips to help you amplify content via social: 1) Have a content strategy – There is a drastic difference between a content strategy and social media strategy. A social media strategy should support the library of content you have. Social media are tools that enable you to have a conversation online about your brand, while content enables you to become a thought leader and relevant contributor in your industry. Your customers and prospects will refer to Google to find what they are looking for. Create a content strategy as well as a monthly or quarterly content calendar. As you continue to update your content frequently, by including not only key words, but rich media including images, audio and video, your website may rank on the top pages of Google. 2) Utilize the 80/20 Rule – Create a balance between content and thought leadership. Remember, 80% of your content should be informational, educational and helpful, while 20% should be promotional material. Err on the side of caution of self-promotion. 3) Strike a balance – Offer content that is valuable for your branding positioning, but also shows your brand’s personality. Determine what is fun and shareable. Remember, content does not always have to reflect a white paper, case study or promotional brochure. Think outside the box, and utilize images and videos as well – as this may also show value to your followers and humanize your brand. 4) Experiment with Different Types of Content – Utilize different key messages, social media platforms and eye catching videos to tell your brand’s story. Google+ Hangouts and live Twitter chats are a great way to generate buzz and build brand awareness. In turn, this will help your prospects and customers trust you as a quality and reputable source of content. 5) Offer incentives, prizes and contests – People love winning free stuff and it’s a great way to get your prospects and current customers to engage with your content and participate in your marketing campaign. Motivate them and encourage them to like, share or submit items relating to your content. Content is what tells your brand story and fuels your social media. Break through the clutter by experimenting with creative elements, valuable offers, messaging and content, across a variety of your social channels, as this will help you determine what resonates best with your audiences.

  Having great content is one thing, but using social media to brand your business is important for branding and generating buzz.  It’s a great way to transform your lead generation efforts and give relevant and timely information your prospects are looking for. It’s no secret that people are now learning about your brand via … Continue reading Five Tips on How to Make Your Great Content Shareable

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SEO Strategies Every Business Need to Adopt
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Building Brand Loyalty - How to Stay Top of Mind With Your Customers

How do you build an enduring brand with loyal followers? How do you focus on mastering loyalty marketing initiatives, and stay relevant and consistent with an amplified global competitive landscape? Brand loyalty is built on the foundation of every interaction your customer has with your service. The key to brand loyalty is to always meet … Continue reading Building Brand Loyalty – How to Stay Top of Mind With Your Customers

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NAP Consistency for Local Search Optimization: Nothing to Do With Sleeping Patterns!

  Google is causing many people to have inconsistent sleeping patterns.  Especially if you are a small business owner, or a Franchise company that has multiple local franchisees, trying to get visibility in the local search results isn’t getting easier. To help understand the fundamentals of how to get found for local search, it is … Continue reading NAP Consistency for Local Search Optimization: Nothing to Do With Sleeping Patterns!

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ClickTecs Builds Awareness for Children and Youth of Canada by Donating a Website for Charity of Hope

Forward-thinking digital marketing agency worked with management at Charity of Hope to donate an online presence that reaches people across Canada to builds awareness for the Charity of Hope cause. TORONTO, ONTARIO–(Feb. 09, 2015) ClickTecs, a specialized digital marketing agency, located in Mississauga, Ontario, officially announced on Monday the launch of the newly donated website for … Continue reading ClickTecs Helps Build Awareness for Children and Youth of Canada by Providing Online Services to Charity of Hope

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How to Grow Your Business Using Content Marketing
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3 Reasons Why Responsive Web Design is Important for Small Business Owners

  The job of web designers has changed as the proliferation of mobile devices continues unchecked. Where once they only had to contend with different browser specifications, Smartphones and tablets have complicated the responsibilities of web designers by introducing a whole new standard of responsiveness expected over a broad range of different viewing platforms. Despite … Continue reading 3 Reasons Why Responsive Web Design is Important for Small Business Owners

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Forward-thinking digital marketing agency becomes IFA supplier member TORONTO, ONTARIO--(Jan. 30, 2015) ClickTecs, a specialized digital marketing agency, located in Mississauga, Ontario, officially announced on Monday that it is now a member of the International Franchise Association (IFA). The IFA is the world’s oldest and largest organization representing franchising worldwide. As a supplier member, ClickTecs will play a vital role within the IFA, by supporting the growth, development and direction of franchising through various education and new services for Franchisors while providing leadership to the organization. “As a supplier member of the IFA, ClickTecs now has the opportunity to network and learn from the best large global brands, as well as demonstrate our expertise and educate member Franchisors,” said Jamshaid Hashmi, Chief Executive Officer and President of ClickTecs. There are more than 1,200 Franchisor members, 12,000 Franchisee members and over 600 Supplier members in the IFA. Members of the Supplier forum, including ClickTecs, participate in the growth of the franchise industry by providing projects, services and assistance to franchise systems. “We’re excited to connect with global franchise businesses at the upcoming IFA convention, and become an active Supplier member,” said Jamshaid Hashmi. “ClickTecs has been providing digital marketing consulting services to businesses of all sizes, including franchises and multi-national brands. Now as a Supplier member in the IFA, we can further extend our support and leadership to others in the franchise industry.” As a new member of the IFA, ClickTecs, will join thousands of franchise business leaders at the upcoming #IFA2015 premiere franchise convention, held this February in Las Vegas, Nevada. The IFA Convention is designed for franchisees, franchisors and supplier partners that support the franchise industry. The Convention is filled with educational sessions, roundtables, summits and mini-super sessions designed to discuss the latest franchise relations trends, management, leadership, financing, multi-unit growth, international growth, franchise development and more. ### About ClickTecs ClickTecs is a specialized digital marketing agency, headquartered in Mississauga, Canada. The company’s mission is to help businesses navigate the shift from offline marketing to digital marketing by combining marketing creativity with technical expertise. With over a decade of experience in web marketing, ClickTecs has been providing digital marketing consulting services to businesses of all sizes, including small start-up franchises to large multinational brands. The company’s core focus revolves around the following core services: website design and development, Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay-per click marketing, online reputation management, mobile applications, mobile marketing, mobile sites, mobile search and mobile application development. Utilizing state of the art technology, combined with proven processes and experience in multiple digital channels, ClickTecs delivers a variety of digital marketing solutions to franchise organizations. About the International Franchise Association The International Franchise Association is the world's oldest and largest organization representing franchising worldwide. Celebrating over 55 years of excellence, education and advocacy, IFA works through its government relations and public policy, media relations and educational programs to protect, enhance and promote franchising. Through its media awareness campaign highlighting the theme, Franchising: Building Local Businesses, One Opportunity at a Time, IFA promotes the economic impact of the more than 770,000 franchise establishments, which support nearly 18 million direct and indirect jobs and $2.1 trillion of economic output for the U.S. economy. IFA members include franchise companies in over 300 different business format categories, individual franchisees and companies that support the industry in marketing, law and business development.

Forward-thinking digital marketing agency becomes IFA supplier member TORONTO, ONTARIO–(Jan. 30, 2015) ClickTecs, a specialized digital marketing agency, located in Mississauga, Ontario, officially announced on Monday that it is now a member of the International Franchise Association (IFA). The IFA is the world’s oldest and largest organization representing franchising worldwide. As a supplier member, ClickTecs will … Continue reading ClickTecs becomes member of the International Franchise Association

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Mobile Marketing Changes to Expect in 2015

  The widespread growth of mobile convenience technology has forever changed users’ interactions with the advertising world. Where advertisers used to target their marketing campaigns towards televised commercials in multi-million dollar campaigns, mobile screens are now the first and most frequent screens that users encounter in their day. The rapid expansion of mobile technology has … Continue reading Mobile Marketing Changes to Expect in 2015

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