PPC: What Is It and What Does It Do for Your Business?

It is a well-established fact that the Internet has changed the way we do business and shop. These days, you can expect to find an online business presence for over 70 percent of all small companies. Online stores are changing how shoppers search for goods, services, and products and how they compare prices. When properly executed, you can get a good return on investment for your enterprise with PPC, or pay per click, advertisements.

Without seeing an uptick in traffic or sales, a small company can lose money quickly if they venture into the world of PPC advertising without knowing how it works. In order to drive traffic to your business and website using PPC, you must have an understanding of how PPC marketing works as well as the ability to pay attention to details. This entry will help you get started.

How PPC Works

When you type in a search word, phrase, or question on sites like Google or Yahoo, the audience targeted ads that are shown as sponsored ads are PPC advertisements. If done correctly, with the precise services, information, or products they are seeking, your targeted audience will be exposed to your company’s PPC promotion when they perform their search.

As part of a strong PPC ad campaign, you must devote time to budget planning, strategic bidding, and keyword research. Also, you must create compelling advertisements that will encourage your targeted demographic to click on your ad rather than your competitors’ links. The key is to research keyword phrases and keywords that are the most likely to bring in customers who will buy your services and goods, since it costs you money each time your PPC ad is clicked on.

You may wonder why you would not just use traditional advertising rather than the seemingly overwhelming PPC ads. At the place and time your potential clients are seeking information, your PPC ads get your information in front of them. An ecommerce site that uses well-designed and researched PPC campaigns will see an increase in conversions to sales and traffic as online shopping continues to grow in popularity.

Landing Pages Are Important

When users click on your PPC ad, the landing page they are directed to is just as important and influential in driving sales as the physical location of a traditional business used to be. Information about the exact goods, services, or products your PPC campaign is advertising should be included on a landing page prior to creating your PPC ads.

Your first instinct may be to send visitors to your homepage with your PPC ad. Consumers are actively seeking what exactly your business has to offer. Your landing page should help with this need to influence sales.

Offer free information in the form of a special report or booklet, discount coupons, or free samples for prospects who provide their contact information and give you permission to follow up with value based information and offers. This will help you establish a relationship with people looking for what you have to offer and build your potential client base.

Test and Keep Testing

All aspects of your PPC ad campaigns should be tested. This includes offers, landing pages, design, and ad copy. Many businesses use PPC and just hope they get a return on their investment. You can do much more than hope. By constantly testing, you can figure out what is effective and what is not and adjust your campaign accordingly.

Track the Success and Costs of Your Ads

To evaluate and monitor the effectiveness of your promotions and ad campaigns, use the analytics that come with your PPC account. Online advertisements give you a good idea of how many consumers have clicked through to gain more information, bought your services or products, and have seen your ads.

This stands in stark contrast to traditional ads, where you have no clue how many people have seen your ads. Become familiar with cost per acquisition, conversion rates, return on investment, average sale rate, and click through rates.

All marketing and advertising will vary based on a vast array of influences, including location, target audience, cost range, and other factors that you may never be able to identify. Smart companies understand that all forms of media advertising interact, therefore they use a mixture of marketing ideas and tools. PPC for your online store or website gives you a huge advantage, since you can evaluate the effectiveness of your internet marketing with real time data.

About the Author : Jamshaid (Jam) Hashmi

Jamshaid-Jam-Hashmi-200x200A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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ClickTecs Sponsors The Entrepreneur’s Source Annual Conference In Ft. Lauderdale, Florida

International Franchise Brands to Gather at Leading Event for Franchise Community

[Ft. Lauderdale, Florida, Sept 27th, 2014], ClickTecs today announced that they have received the distinguished honor of being a Vendor Partner and sponsoring the upcoming Entrepreneur’s Source Annual Conference in sunny Ft. Lauderdale, Florida. Recognized industry wide as the premier gathering for Franchisors and Franchise Consultants, the Entrepreneur’s Source Conference is being held at the Marriott’s Harbor Beach Resort & Spa from September 27th to September 29th. Sessions at the Entrepreneur’s Source Conference will address a wide range of topics, including Franchise Development, Franchise Marketing, Suppliers and Vendors to the Franchise Industry, and provide a venue for networking among old and new colleagues in franchising.

“What sets The Entrepreneur’s Source conference apart, aside from the beautiful venue, is the dedication of the team to bring some of the biggest names in the industry together.  Our team at ClickTecs is excited about sponsoring and featuring our services to the hundreds of franchisors and consultants in attendance.”  Jamshaid (Jam) Hashmi, CEO ClickTecs.

Comprised of approximately 250+ member companies, The Entrepreneur’s Source is committed to increasing the quality of franchise candidates they refer to their Franchise Partners as well as provide best of breed vendor partners to their attendees.

For additional information on the Entrepreneur’s Source or to register for Conference, please call 864-420-5814 or email Alexandria Watson awatson@fsbiapps.com.

About The Entrepreneur’s Source

The Entrepreneur’s Source® is an all inclusive one source resource for Entrepreneurship. With over 25 years experience and 33% of the market, E-Source dominates the coaching industry. E-Source Coaches provide education, coaching and resources to individuals who desire to achieve their dreams of becoming self sufficient through business ownership. This allows their clients to explore alternate career options that meet their goals needs and expectations utilizing their Possibilities Passport Discovery process. Their coaches also work with existing franchise business owners to help them grow revenues and increase the value of their business.

About ClickTecs

ClickTecs is a specialized Digital Marketing agency, headquartered in Mississauga, Canada. We have made it our mission to help businesses navigate the shift from offline marketing to digital marketing by combining marketing creativity with technical expertise.  With over a decade of experience in website design and development, SEO, Social Media Marketing and Mobile Marketing, ClickTecs has been at the forefront of digital marketing. We have clients that span the globe from small start-up franchises to large multinational brands.  Learn more at www.clicktecs.com
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Franchise development strategies to use in 2014

The number one way to develop your franchise in 2014 is through marketing online. Potential franchisees are increasingly turning to the Internet to find new franchising opportunities. This makes having a strong online presence and responsive web design for your recruitment pages incredibly important. Therefore, as you read on, pay special attention to the Internet marketing advice.

Your Target Audience

Last year, the majority of franchisees were between 45 and 54 years of age and were men. According to the same study, lodging and quick service restaurants are the most common industry choices among franchisees. Each of these franchisees invests over $560,000 on average. This is all information you can use when crafting your marketing campaigns for reaching new prospects.

Marketing and more marketing is the name of the game for franchisors in 2014. Whenever possible, you must be ready to ramp up your marketing efforts. When it comes to franchises, though, there are many more marketing factors to consider. For example, you are not marketing yourself to consumers per se. Instead, you are more focused on finding prospective franchisees. This is called franchise development marketing.

You want to reach those prospects who are interested in starting their own business. And, with today’s digitized world, you want to reach them on the Internet. That being the case, I have come up with a series of strategies to help you reach your new franchisees.

SEO Continues to Be the Name of the Game

For the uninitiated, search engine optimization, or SEO, entails building your website with the right content to help it show up high in the search engine rankings when people search for various keywords. This has been integral to any Internet marketing campaign for over a decade now, but the methods have changed as search engines have become more sophisticated.

To attract franchisees with SEO, your site should have original content about franchise ownership. Your rankings and SEO are affected largely by the content you create. Your website needs to be kept fresh with frequent content updates and additions. A blog is a great tool for achieving this goal. In addition, you will have much more SEO success when your content focuses on franchise ownership. To really improve your SEO rankings, you want others to link back to and share your content. You should also consider guest blogging for other sites to get them to link to your site.

When you are creating your content, have a list of keywords to use. When people are doing a Google search, what keyword searches do you want to lead right to your site? Include these in your content. However, you do not want to “keyword stuff.” Use keywords naturally, and make sure they do not make up more than three percent of the total word count of your articles or blog posts. Also, be sure to include them in your Meta tags.

An excellent way to grab attention is to try to rank for keywords like “franchise opportunity in <your industry>”.  To ensure you have a good chance of ranking for various keywords, you need to do a little bit of research first and come up with a comprehensive list.  Thereafter, you can create a content calendar and social media publishing calendar outlining the dates of publication.

Paid Search Should Be Used in Conjunction with SEO

To make certain your ads will show up in front of a targeted online audience, Google AdWords is a crucial platform to get involved with. Whereas with SEO it may take months for an organic post to show up on page one of the search rankings, you can pay to have an ad show up on top almost instantly.

Again, you will want to research your keywords. When your audience is going to Google, what are they searching for? To make sure your ad listings are showing up in front of the audiences you are targeting, you will want to optimize your campaign. For example, you will want people looking for “franchise opportunities in <your industry” to get your ad.

As with anything, you need to perform a cost-benefit analysis of your advertising campaigns. How much is a potential franchisee lead worth to you? How much is it costing you to get these leads? You will find that the paid search is definitely worth the money in the majority of cases, and you can optimize your paid search budget accordingly.

Does incorporating Internet marketing into your franchise development strategies in 2014 sound a bit daunting? It does not have to be. There are numerous digital marketing firms that are well-versed on these strategies. Turning to one of these firms will often pay for itself with the number of new franchisees you attract.

About the Author : Jamshaid (Jam) Hashmi

Jamshaid-Jam-Hashmi-200x200A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.
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Social Media Strategies That will Help your business in 2014

What is the number one thing people in the United States do when they are online? Google searches? Nope. Send email? Negative. The number one daily activity is social media. This is why 93 percent of marketers promote their clients using social media. Trends show that social media is only going to continue to get bigger in 2014 and beyond. You are likely missing a huge chunk of your target demographic if you are not marketing on the social networks.

The potential to grow companies with social media is endless for marketers. If you are in charge of advertising, marketing, or public relations for your business, you must have an active presence on Instagram, Twitter, Google+, Pinterest, and of course Facebook no matter the size of your company. Even if it sounds silly, tweeting is a requirement for all enterprises these days.

In between the usual news feed posts of food pictures or articles, sponsored ads are now popping up. Much of the time, they are indistinguishable from what your friends are posting. More and more people are clicking on the more compelling ads and making purchases.

For some businesses paid advertising will be the way to go, but of much more importance is building your social channels with quality customer support, attention grabbing visuals, and clever content. You will begin capturing leads and converting users into clients as well as gain loyal brand promoters once you have optimized your social media for success.

To get you started, I have come up with a few social media strategies to try in 2014:

Have a Plan BEFORE You Get Started

You content will likely go unnoticed if you do not have an execution strategy. Have a set limit on how many posts you will publish in a day. Having a set number that you are seeking to hit will give you a goal. This goal can be adjusted as needed. I recommend doing a little research to see how much your competitors are posting to determine a good amount. You want to walk the thin line between over-posting and not posting enough.

Use a simple to read editorial calendar to compile your content. A smart place to start is with Google Docs spreadsheets. Create a shareable, weekly publishing calendar. This should include columns for coworkers to give feedback and should be separated by social channel.

It is crucial that you plan your posts weeks, even months, in advance, but you should be flexible enough to make any necessary additions. There are always new developments, which may alter your posts. To help you manage and monitor social feeds, access performance analytics, and schedule posts ahead of time, look into social media management platforms.

Each Social Media Networking Site Should Be Treated Differently

Treat every social channel as an individual entity. For news that you want to share with all of your followers, such as major changes to your company, you will want to spread this content across all channels. However, this may not be the case with all of your posts. For example, you will want to post your more engaging visual content to Instagram and your educational or business focused content on LinkedIn. Publish content that appeals to the demographic you have on each channel.

Your Customer Support Can Shine on Social Media

You will lose visitors’ trust if you do not respond to genuine posts directed toward your company on social media. Your potential lead may even turn to your competitor for answers thanks to your lack of communication. However, users are intrigued and flattered by your brand when you deliver a thoughtful response in a timely manner. It builds your authority, and it humanizes your enterprise.

To help with this, there should be a member of your staff who serves as a first responder. They are always notified when there is a post. To aid in responding quickly, build a library of answers to frequently asked questions. Do not just copy and paste these. Change them up slightly to directly answer queries.

Accidents Happen – It Is How You Respond that Matters

Making mistakes is part of the human condition. When it comes to the fast paced world of social networking, this is especially true. Embrace these mishaps rather than ignoring them. For example, do not make an announcement when you make a tiny grammar mistake, but do not delete the post. For bigger mistakes, be apologetic and make it clear that you are addressing the problem head on.
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7 Franchise Lead Generation Trends for 2015

In order to understand the trends for franchise lead generation in 2015, you need to understand the current lead generation climate. A recent study found that seventeen percent of franchisees got their information about the franchise they ultimately invested in from franchise brokers. 32 percent got their information from referrals from professional and social networks, and 42 percent learned about the franchise from the Internet. And, this share from the Internet just continues to grow.

With this in mind, here are my top trends for franchise lead generation in the coming year:

1.       Paid Search Will Be Well Worth the Cost

You will notice there is next to nothing separating the first ten organic search results and the top three paid ads when you look at the search engine results page. Because of their somewhat sordid past, paid searches have gotten the reputation of being expensive for their per-lead costs. But, with the new algorithms, that has all changes. In fact, in conjunction with good organic search rankings, some clients have experienced an over 40 percent jump in leads with paid searches.

2.       Franchise Recruitment Websites Should Feature Articles

You can already see this in action. Clients have witnessed their leads increasing five, six, even nine-fold by better engaging the visitors who come to their sites. People who would have otherwise filled out an interest form are turned off by brochure style sites. Instead, they want sites that are full of articles that give information about every aspect of the franchise and what it is like to be a franchisee.

3.       Approach Recruits as an Advisor or Facilitator

Getting potential franchisees to see you as a facilitator or trusted advisor begins with information transparency on your franchise opportunity website. You will break down any barriers to conversations that may exist, grow at a rate above the norm for your category, and earn candidates’ trust by designing your franchisee recruitment processes and website in a way that is consistent with how franchisees research businesses.

4.       You Must Respond to Inbound Leads within Minutes

It used to be that franchise inquiries were returned the same day or within 24 hours at tops. Though this may work for an engaged client turned recruit, broker leads who are already interested, or a referral lead, it will not work elsewhere.

For inbound leads coming from your franchise portals, email campaigns, or company website, you give the prospect a similar experience to being ignored by waiters in a restaurant if you do not call them in less than 30 minutes. They become much less likely to answer your call if you take any more than 30 minutes. And, ideally, you will call them back in five minutes.

5.       Portals Will Evolve to Be Similar to Pay Per Click

Franchise portals represent a significant portion of marketing dollars spent and remain a significant component of many lead generation strategies. Fortunately, portals are looking closely at how they can satisfy their customers. Franchisors are beginning to get more robust advertising options as the portals focus on helping produce closes.

For example, to help clients get results more tailored to what they are trying to accomplish, portals are providing an array of pay per visitor, campaign based, and pay per lead advertising strategies.

6.       Copywriting Will Be Replaced by Brand Storytelling

Decision making and communication are based on storytelling. We use stories to make sense of our world and to relate to others. There has been a big push to help users find stories they are looking for when they perform searches. This has been the basis for the changes to Google’s algorithms in the past four years.

To help understand how a franchise’s business model works and to learn more about the brand, prospects type in key phrases or questions to get to stories when performing online research. They want genuine stories about the brand and experiences of current franchise owners.

7.       Transparency Is Key

Franchise candidates want information they can trust before they are willing to take the next step of talking to a franchisor representative. The Internet is often their first stop. However, if your site is not transparent – providing startup costs; in-depth video interviews with the CEO regarding the organization’s purpose, future direction, and mission; and lengthy interviews with actual franchisees – prospects will turn to franchise brokers or their professional and social networks.

Generating leads for your franchise requires embracing the Information Age as more potential franchisees want fast answers and responses. This makes stepping up your digital marketing game more important than ever.

About the Author : Jamshaid (Jam) Hashmi

Jamshaid-Jam-Hashmi-200x200A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.
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Why COntent Marketing increases your organic traffic

Why COntent Marketing increases your organic traffic
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6 Benefits of Internet Marketing

Consumers are increasingly turning to the Internet for their buying decisions. This makes Internet marketing more important than ever before. According to studies, to carry out preliminary price and product research, consumers are turning to research on mobile Internet and social media before making their final purchasing decisions.

Through regular, affordable customized communication, you can build relationships with prospects and clients with Internet marketing. This serves as a stark contrast to the days of mass marketing, a tactic that is slowly going extinct. Still not convinced that Internet marketing is the direction your company should go in? Then, let the six benefits of Internet marketing listed below help change your mind.

1. Internet Marketing Is Inexpensive

Marketing products through a physical retail outlet is much more expensive than marketing them on the Internet. The recurring costs of property maintenance and rental are not relevant to Internet marketing. Plus, for display in the store, you do not need to fill your shelves and windows with stock. Consequently, you can keep you inventory costs low by ordering stock in line with demand, instead of ordering it in anticipation of demand.

2. Internet Marketing Allows for Convenient Store Hours

Without having to worry about overtime payments to workers or opening hours, Internet marketing gives you the freedom to keep your enterprise open 24 hours a day, seven days a week. Clients will also find it incredibly convenient to shop for your services and products on the Internet on their own schedule. When it is convenient for them, they can browse your ecommerce store at any time of day and place orders.

3. Internet Marketing Provides a Customized Advertising Approach

By building a profile of your customers’ preferences and buying history, Internet marketing enables you to personalize offers for them. You can make targeted offers that are a true reflection of their interests by tracking the product information and webpages that potential customers visit. Also, to help you increase the value of sales by consumers, you can get data for planning cross selling campaigns with the information available from tracking webpage visits.

4. Internet Marketing Helps You Take Advantage of Social Media

Social media is growing in importance every day. Internet marketing allows you to leverage this. The link between online revenue growth and social networking was highlighted in a recent study by the Harvard Business School’s Executive Education area.

The study found that there were increased sales of about five percent generated by those consumers who reported that they were most strongly influenced by social networks. By incorporating social media tools in your Internet marketing campaigns, you can take advantage of this type of influence and watch your profits soar.

5. Internet Marketing Provides a Way to Really Build Relationships

When it comes to increasing client retention levels and building relationships with consumers, the Internet is a crucial platform. By sending a follow up email to thank the consumer and confirm a transaction, you can start the relationship out on the right foot when they make a purchase from your online store.

You can help to maintain the relationship and provide a personal touch by emailing clients regularly with special offers that are customized for them. You can also help build a sense of community on your website by inviting these customers to submit product reviews for the items they bought.

6. Internet Marketing Allows You to Reach More People

You can overcome all barriers of distance by using marketing on the Internet. Without setting up local stores, you can sell products in any part of the nation, or even beyond. This widens your target market significantly. Plus, without opening a network of distributors in various countries, you can build an export company.

To make certain your products and services comply with local business regulations and are suitable for the local markets, you should enlist the help of localization services if you plan on selling internationally or even in some remote locales nationally. Localization services include product modifications to reflect local market differences and translation services.

By now, you can plainly see that an expertly crafted Internet marketing campaign can open up a whole new world of opportunities for your business. You may be tempted to jump right in. However, it is important that you take the time to create a plan and coordinate all of your online marketing efforts. Otherwise, you will likely cause confusion among consumers. And, these days, the typical web savvy consumer can spot a company with a disorganized online presence from a mile away.

About the Author : Jamshaid (Jam) Hashmi

Jamshaid-Jam-Hashmi-200x200A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.
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Digital Marketing Supplier for Franchisors and Franchisees.  Businesses are realizing that they require a marketing agency that takes a holistic approach to their online web presence and digital marketing strategy. Our services at ClickTecs focus around the key areas that form the components of an integrated web marketing strategy.

Sites

Specializing in more than just pretty websites , your team at ClickTecs leverages state-of-the-art online mapping and eye-tracking studies, to ensure your web site is designed in a the most effective manner to funnel traffic.

Search

Customers want to find your website on the first page of the Search Engines when they are looking for your services. Your team at ClickTecs will Optimize your website for the search engines in order to achieve high page rankings.
Social

The fact that 900+ million people use Facebook, and over 250+ million are accessing Facebook via a mobile device, or that there are approximately 5.7 billion Smart Phones in the world (more then there are human beings).
Mobile

Today 30%-50% of the traffic on your site is coming from mobile devices. There are more smartphones on the planet then there are human beings. Now you have to cater to more then one screen size.

Visit us www.clicktecs.com or call us at 905 286 5005
Digital Marketing Supplier for Franchisors and Franchisees.
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4 Trends in SEO Web Design in 2014

Every year, Google makes approximately 500 adjustments to their search engine algorithm. Since 2011, when they instituted the first Panda update, Google has been updating their algorithm more frequently having more far-reaching impact. The effect of this has been that quality content is being favoured, while shady link building and spam has pushed many websites down. Digital marketers have also started to shy away from relying on keyword usage to rank higher, as Google has reduced the importance. Google has made these changes to improve the quality of search results for their users, and these updates are game-changing for digital marketers around the globe. Digital marketers are struggling to keep up with the changes that Google has made in recent years. Chances are that your website and its search ranking have been effected in the past couple years! So how will SEO be different in the coming years and how can your business adapt? Here are four trends and predictions of what to expect from your SEO strategy in the next couple years.

1)    Responsive Web Design

Having a single website for both mobile and desktop users is extremely important in 2014. As the methods of Web searches changes, there is an increased need to have adaptable websites that can be viewed conveniently on smartphones, tablets and computers. Responsive web design can adapt to whatever browser is being used to view the website. This gives the user a cleaner look at your site without them having to manually adjust your website’s size. This in turn can lead to a larger amount of visits, fewer bounce rates, more return visits, a larger amount of social network shares and with Google’s new search algorithms, a higher search engine results ranking.

2) Increased Quality Across the Board

With the new updates to their algorithm, Google has placed a premium on quality and not just with content. The content should consistent of things that people want to read and see, this attracts traffic making your site more important to Google and other search engines. However, with the new algorithm, the quality needs to extend to the technical aspects of your website as well. This means identifying, reducing and getting rid of any duplicate pages of content. It also means that you need to ensure that your content is accessible and optimized for both desktop users and mobile users. Finally, make sure that any in-linking you have in your content should help the users and search engines find their way around your site.

3) Have a Social Network Presence

Having a strong social networking presence is increasingly becoming a reliable way to drive traffic and build brand awareness. With it seeming like new social networks are being released weekly, social networks have the potential to be more important than the traditional SEO in driving traffic towards your site. Social networks gives visitors to your site the ability to share content across social media networks with their friends and followers, especially the popular social networking sites of Twitter, Facebook, Google+ and LinkedIn. Create great content and more people will be willing to share, bringing more potential leads to your brand in a fraction of the time that organic search results might deliver results.

4) Link Building

In recent years there has been much discussion around the digital marketing community that link building will be increasingly obsolete. However, this is not entirely true. Google’s recent algorithms have filtered sites based on the types of links that they build for a website and the intent behind them. Link building is tough work and is still the best way to improve the visibility of your web page. Building links can increase your brand exposure while creating and propelling new relationships.

At the end of the day, in the previous year we have seen a paradigm shift in the world of digital marketing. In 2014, digital marketing is about creating a responsive web site design, creating fresh and interesting content, developing a strategy to market the content, engage in social network media marketing, creating a clean and technically sound website and going after the right keywords in a responsible way. Do this and you will see increased leads, don’t and the latest changes in Google’s algorithms will leave you and your website behind.

About the Author : Jamshaid (Jam) Hashmi

Jamshaid-Jam-Hashmi-200x200A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.
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