Anyone in marketing will tell you: content is King. In today’s tech- savvy world, more companies are utilizing content marketing within their larger advertising strategies. However, for many companies that have no experience with content marketing, it remains a mysterious lead generating strategy. So what exactly is content marketing doing, and how effective are the content marketing strategies? This info graphic provides you with a look at current content marketing trends effecting the modern marketing community.

One of the most important things to note is that a vast majority of large companies surveyed are now producing their own content in house! This means more regular posting of content and more leads. In fact, 29% of companies are now producing multiple content pieces every week and 54% are producing a content piece every other week.

What is next in content marketing? Well half of marketers are now aligning and editing their content to suit their targeted buyer’s journey. However, some companies are still having challenges providing content regularly with only 51% of companies providing content regularly. These companies are facing obstacles in getting engagement from their target audiences, not creating effective content and finding the time to create content. Here at Clicktecs, we work with you to understand your brand, company, products or services and provide content marketing service which will define successful content marketing strategies online for your business. We have professional content writers who are qualified and have experience in great content for your website and marketing it among your target customers.

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About the Author : Jamshaid (Jam) Hashmi

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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With the economy slowly improving, it is crucial for franchisors to attract new franchisees. Franchisors are looking for new methods to reach their franchisees, as broker referrals, word of mouth, and simply having a website are no longer sufficient. However, franchise advertising must follow the laws for the jurisdiction in which it is appearing. This can be tricky.

Register before Advertising

Before any franchise can be sold in a particular province or state, most franchisors know that they must register their franchise in that particular area. But, did you know that these laws also apply to offering a franchise? This means that until the franchise has been registered for sale in a particular province, no advertisement can be directed to any of the franchise registration provinces, since franchise advertising is considered an offer.

Franchise advertising laws apply to franchise brochures, form letters sent to targeted groups, traditional print advertising placed in various media, and any other materials directed at prospective franchisees. Anything that is meant to convince prospects to acquire your franchise or to attract prospects to your brand is considered an ad and is subject to state franchise advertising laws.

Exceptions to the Rule

Of course, there are a couple ways around these laws. Advertising in national publications is one of them. An advertisement is not deemed to be an offer in a particular province or state if more than two thirds of the circulation is outside of the particular regulatory jurisdiction and the publication does not originate from that jurisdiction. This, of course, would not apply to brochures or letters. This is solely for media advertising.

The other workaround is franchise advertising on the Internet. A franchisor does not have to register in a particular state to advertise on the World Wide Web, since it is available in every state. There is one caveat. The franchisor must clearly indicate the provinces and states where they are not registered for sale, and until registration is achieved, they will not sell franchises in those areas.

What This Means

The above is just the tip of the iceberg when it comes to franchise advertising regulations. Though it is important as a franchisor to do your due diligence and know the law, you can “cover your butt” so to speak and ensure you are in compliance by hiring a marketing firm. ClickTecs digital marketing agency is not only well-versed on the various laws governing advertising, they are also skilled at leveraging the Web to increase quality leads and opportunities for expanding your reach.

ClickTecs employs a team of expert content creators who write original and engaging articles, blogs, and press releases that garner high rankings on search results and drive traffic to your website. Plus, the very shareable content will naturally make your company look good.

Your website is the best way for you to branch out in new areas, and digital marketing help from ClickTecs will help you do that.

About the Author : Jamshaid (Jam) Hashmi

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

 
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When you survey the field of franchise businesses, the landscape appears to be quickly changing, causing many franchisors to be left behind due to their commitment to mediocrity and reluctance to change. Franchise development lead generation is quickly changing and adapting to the new consumer environment. Subsequently, only some brands have been able to see significant performance gains. These companies boast solid validation and most importantly, have a story to tell, otherwise known as a brand narrative, and a willing audience of interested would be franchisees who are ready to listen. In 2014, the trick is to bring these two parties together in an efficient and effective manner, therefore its important that you follow the five following tips to make sure you remain on the cutting edge of franchise development lead generation

1) Change your Approach to Lead Generation:

When potential franchisees visit your site, they spend about 4-5 minutes on a company’s franchise website. If they do not receive the information that they require they move on to other sources, thereby causing you to lose your chance of converting them into a lead. It takes skill and creativity to make an online environment that can engage buyers and break down any barriers to conversation and consumer interest. Add any information to your website that you believe is necessary in attracting franchisees. This allows them to be as well informed as possible. In turn, this allows them to be more willing to contact you with their interest and prevents them from moving on to other sources.

2) Improve Your Online Engagement via Targeted Searches

Google has made over 500 updates to their search algorithm in the past year in order to make it more user friendly by assisting people in finding relevant and recent content. Franchisors therefore need to adapt and take advantage of this upgrade or risk being left in the dust. Clever franchisors understand the various ways that candidates will search for them online and take proactive steps to own the first search page for key search phrases. Google’s goal is to find and rank content that people want to read. If you have a larger catalogue of content, that is relevant to the search query, you will be rewarded, not just by higher rankings but also with frequent franchise candidate engagement. Make an effort to redesign your website by adding more content, thereby deepening the franchise opportunity.  This can be accomplished by integrating franchise blogs with a well crafted and relevant story.

3) Reinventing Franchise Opportunity Websites:

In recent years, many franchisors have designed websites, but many of them have a tendency of looking very similar. These generic websites have almost the exact same design, each page fitting on a single computer screen with almost the same content. Cutting edge franchisors do not waste their time chasing leads with such generic and uncreative website designs.  The gold standard in today’s Franchise Development Websites are that they stand on their own unique url.  Google ranks websites based on theme.  If you are selling frozen yogurt or cleaning services, then mashing that together with a franchise opportunity website doesn’t make sense.   Moreover, with upwards of 30% of visitors perusing the web on a variety of mobile devices and screen sizes, it makes sense to design a website that is fluid and can fit any screen size.  This is called a Responsive Web Design and is the preferred protocol for designing sites for Google and Search Engine Optimization.  Lastly, it is important to focus on conversion architecture.  That basically means providing clear CTAs (Calls To Action) and creating traffic funnels on the site that leads to conversion.  By creating a user friendly and unique website, you can make your franchise development website stand out from the rest, making it more attractive and memorable to a potential franchisee.

4) Optimizing Brand Stories into Your Website’s Content

Stories are an important method of understanding others, relating with other individuals and understanding the world around us. Use of stories has also become a surging trend within the marketing industry in recent years. Traditional franchise lead generation used to focus on the benefits selling. This consisted of single pages with a couple of paragraphs that focused on the features of the particular franchise system. It lacked imagination and creativity, and is not something that is very attractive to today’s potential franchisee. Clever franchisors know that the brand narrative can weave together information into a story that reads like one from a magazine works better than the old concepts of benefits selling. It engages franchise leads and makes them more attracted to your brand and subsequently makes them more willing to become a franchisee because of their belief in the narrative.

5) The Resurgence of Google Adwords and “pay per click” advertising:

Ask anyone from the franchise industry about “pay per click” advertising and they will tell you it cost them a ton and it didn’t produce results. However, recent changes in the way that potential franchise buyers do their research has caused a resurgence in “pay per click advertising” and it is again playing a critical role in recruiting potential franchise buyers.  By hiring someone who understands your business, website content and brand narrative to manage your pay per click campaigns will produce better results than hiring someone who isn’t involved in the overall organic lead generation.

 

 

About the Author : Jamshaid (Jam) Hashmi

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

 
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Avoid These Corporate Website Design Mistakes and Grow Sales Quickly

For companies of all sizes and shapes, websites act as hubs these days. The most crucial element for your branding and marketing efforts is your website if you are a corporate office or franchisor. Valuable potential clients or franchisees may be turned away if your corporate website design is flawed. In terms of content, appearance, and overall user experience, you want to make sure visitors to your site are having their needs met.

When you take into consideration the potential revenue loss you may experience due to poor corporate website design and function, the thousands of dollars in upfront costs for web design is quite affordable. In the long run, you can ensure your bottom line increases by avoiding popular web design mistakes. The payoff is worth the effort. Here are some of the more common mistakes ClickTecs has noticed on corporate websites:

Your Website Looks Terrible on Mobile Devices

Mobile friendly sites are preferred by three out of four smartphone Internet users. However, websites that were not designed for mobile devices were encountered by 96 percent of these users. You should be able to track how many visitors to your site are using mobile devices. Consider developing an app or a separate mobile version of your website if you have a high number of mobile visitors.

Your Call to Action Is Missing

Your website has garnered the attention of a potential client. Once they hit your homepage, you need to show them the next step. This could be subscribing to your newsletter, contacting you, or buying your product. To help visitors navigate accordingly, your content needs to make it clear what the next step is. A call to action should be in a centralized spot on every page of your website.

Your Site Is Not Designed for Your Target Audience

When you are rushing to get your website live, it is easy to overlook your target audience. In the specific market you are trying to reach, you must carefully research your target audience before your corporate website design can be impactful.

Stale Content

The latest information about your services, company as a whole, and products must be included in any effective and enticing website. Your clients may assume you are not cutting edge enough to get ahead of your competition or that you are no longer in business if your site lacks a fresh feel with its content. The needs for both potential and current customers must be addressed to ensure your content is appealing. Also, you should be updating your corporate blog at least twice per week.

If you are having trouble developing content for your site, companies like ClickTecs have entire teams of highly skilled content creating writers, who can write about any topic. The content they produce is original, shareable, informative, and showcases your business in a positive light in a way that does not seem unnatural. You may want to consider this route. You generally get a high return on investment.

About the Author : Jamshaid (Jam) Hashmi

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

 
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MEDIA CONTACT                                                                                            FOR IMMEDIATE RELEASE

Jam Hashmi,
CEO
ClickTecs
905 286 5005
jam@clicktecs.com

 

Digital marketing and advertising agency ClickTecs has recently refocused its target customer base to include franchisors and franchisees. In the short time since the change, they have captured a good share of the market and their clients have shown results.

ClickTecs is a digital advertising agency franchises can now go to for various forms of online advertising. One of the more popular and effective forms is pay per click (PPC) advertising. PPC is quickly taking away advertising dollars from more traditional forms of media ads, such as radio spots, television commercials, or print paper ads.
With PPC, advertisers bid to have their page show up in the sponsored search listings when specific keywords are searched. When looking for a full service digital marketing and advertising agency, franchises turn to ClickTecs for PPC as part of a comprehensive internet franchise marketing plan that maximizes returns on investment.
The pay per campaign management services include:

  • PPC monthly reporting and analysis
  • PPC campaign conversion tracking
  • PPC account setup
  • Custom landing page design
  • Knowledge transfer and discovery session
  • PPC campaign recommendations and assessment
  • PPC ROI tracking and bid management
  • Optimized ad creation
  • Landing page mapping
  • Advanced keyword selection and research
  • Comprehensive PPC campaign strategy

ClickTecs is already an established digital marketing firm that has helped businesses in all sectors with web design and search engine optimization (SEO). PPC and SEO go hand-in-hand and are becoming increasingly important for franchises as more businesses choose to go the franchising route and the competition is heating up. Franchisors are looking to build their brand and expand. Franchisees want to attract more customers in their area.

For SEO, ClickTecs has developed a team of content creators with experience writing for franchisees and franchisors. They produce blogs and articles that are original, informative, high quality, and show clients in a positive light. The search engines list this content high in the search results, since it is valuable content that users actually want to read and not just promotional materials.

About the Author : Jamshaid (Jam) Hashmi

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

 
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