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Monthly Archives: May 2018

Auditing Your Franchise SEO Strategy: Applying the SWOT Analysis for 2018

Auditing Your Franchise SEO Strategy: Applying the SWOT Analysis for 2018

May 16, 2018 By

Today’s post explains how you can apply a SWOT analysis to audit your franchise SEO strategy to ensure optimal performance in 2018. What is a SWOT analysis? A SWOT analysis reviews the Strengths, Weaknesses, Opportunities, and Threats that an entity (usually a business, though it can be used for...

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Assessing Franchise PPC in 2018: Should You "Pay to Play"?

Assessing Franchise PPC in 2018: Should You "Pay to Play"?

May 9, 2018 By

Pay-per-click advertising, otherwise known as franchise PPC, is a powerful tool that deserves a place in most advertising arsenals. But is it right for you? Today’s post runs down the pros and cons of “paying to play” to help you decide if franchise PPC is a good fit. Advantages of Franchi...

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Franchise Web Development Strategies You Need to Compete in 2018

Franchise Web Development Strategies You Need to Compete in 2018

May 4, 2018 By

Franchise web development is evolving every year and 2018 brings a whole new set of challenges and opportunities. Today’s post spotlights 4 new developments and how they will affect franchisors online campaigns this year. Keyword research is still a make-or-break proposition. Nothing’s chan...

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