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Monthly Archives: February 2018

Strategic Franchise SEO Considerations to Make Before You Build Your Website

Strategic Franchise SEO Considerations to Make Before You Build Your Website

February 26, 2018 By

Today’s post highlights some franchise SEO considerations that need to be addressed before your website development is underway. Read on to learn what your site needs for franchise SEO to avoid paying for web development and site architecture problems down the road! Franchise SEO Questions to Ask...

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Marketing for Franchises: White Hat Link Building Strategies Reviewed

Marketing for Franchises: White Hat Link Building Strategies Reviewed

February 23, 2018 By

When marketing for franchises, white-hat link-building strategies pay dividends every time. Unlike exploitative, spammy “black-hat” strategies that are constantly being sought out and penalized, white-hat link building is evergreen, which keeps your franchise site and brand protected and progres...

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Innovative Franchise Marketing Solutions: Forum Posting 101

Innovative Franchise Marketing Solutions: Forum Posting 101

February 21, 2018 By

Millions of people use forums every day. Born out of the old bulletin boards, today’s forums are great places to seek answers, stir up debate, and geek out about your favorite niche topics. Forum posting is popular, user-specific, and search-friendly, which is why it deserves a place in your ki...

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Franchise Advertising Tips: How to Manage Your Online Reputation

Franchise Advertising Tips: How to Manage Your Online Reputation

February 16, 2018 By

Even the best franchise advertising fails if your online reputation is tarnished. Today’s post shares some online reputation management (ORM) tips from our franchise advertising experts! What makes ORM NonNegotiable Without ORM in place, your business is basically a sitting duck. Disgruntled...

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Build the Best Franchise Website: 2 Design Trends That Help SEO

Build the Best Franchise Website: 2 Design Trends That Help SEO

February 12, 2018 By

Building a checklist for the best franchise website is tough because the answer is always changing. Not only does Google constantly update its algorithm, but certain design trends fall in and out of style in ways that can dramatically affect critical user engagement statistics. Rather than giving...

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7 Franchise Local Marketing Pitfalls And How to Avoid Them

7 Franchise Local Marketing Pitfalls And How to Avoid Them

February 9, 2018 By

Looking back at some of 2017’s greatest successes, today’s post shares 7 franchise local marketing pitfalls that we helped our clients avoid. Read on to learn how to achieve a powerful position in your geo-industry! Preliminary Considerations for Franchise Local Marketing Franchise local marke...

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5 Quick Website Tweaks to Improve Franchise SEO

5 Quick Website Tweaks to Improve Franchise SEO

February 5, 2018 By

In today’s post, we share 5 quick website tweaks that improve franchise SEO fast. #1: Create fresh content. Let’s get this one out of the way first because it’s the most obvious, important, and commonly neglected tip we give. Creating fresh content that is clear, valuable, and unique is ...

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4 Common Mistakes Made With Websites for Franchises

4 Common Mistakes Made With Websites for Franchises

February 1, 2018 By

Today’s post spotlights 4 common mistakes we see with websites for franchises. Whether you’re a single unit owner or executive-level franchisor, this list can help your site convert! 4 Things to Avoid with Websites for Franchises 1- Overusing PDF primers. Offering free information packets for ...

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