The online marketing landscape has drastically changed with the advent of Social Media. There was a time when Search Engines were the only source of traffic to your website but now this scenario is completely different, thanks to an array of social networks, social media channels, blogs, social bookmarking sites and other related social interaction platforms available on the web.
Gone are the days, when visitors relied heavily on Search Engines to search for the sites or service providers they were looking for. Now everything has gone “social”. Visitors rely on social interaction, reviews, feedback from their peers, relatives and friends to zero-in on the best possible option. This gradual shift of visitor spectrum and leaning towards social media channels has therefore made Social Media Optimization an absolute necessity for any online marketing campaign.
Social media marketing covers everything from Facebook, LinkedIn, Youtube and Twitter to forums, but it’s the ‘social’ part that’s tricky and most important (i.e. how to use these social media tools and applications to connect and engage with your potential client base).
Social Media sites like YouTube, Facebook, Google+, Twitter, etc. have huge traffic and visitors which can be channeled to your site if a proper social media marketing campaign is in place along with your search engine marketing campaign. Making use of available social media platforms will attract visitors to your site and create buzz about your business products and services. Social media marketing is all about establishing huge cohesive user networks, sharing their content, opinions, views, and encouraging interaction and community development via various social media channels like Twitter, Facebook, Digg, StumbleUpon, LinkedIn and many more.
The plethora of Social media channels across the web needs to be segregated and utilized according to your marketing needs in order to generate the best possible outcome. This requirement has given rise to the process called Social Media Optimization.
Social Media Optimization is nothing but a form of word of mouth marketing via social media channels, like social bookmarking, social networking, citations and media sharing (videos, photos, presentations, podcasts, whitepapers etc) sites. The essence of Social Media Optimization lies in actively interacting with the online crowd and creating a community which becomes a part of your virtual world just as your relatives, friends and peers in the real world. Social media optimization can help your get noticed, engage with customers and develop brand awareness.
At ClickTecs, we devise social media marketing campaigns that seamlessly integrate with your search engine optimization (SEO) campaign and put your company in a position to tap into the two-way conversation happening between you and your customers naturally and effectively. Our social media audit, competitive analysis, and custom-built interactive strategies are judiciously designed to keep you abreast of what people are saying about you on various social media channels – the channels where you can best get involved and introduces you to the best tactics to be used in order to increase awareness of your brand.
ClickTecs offers specialized social media optimization & social media marketing solutions in Toronto. Contact Us today to know how to take advantage of the social Web, develop a healthy online community and successfully drive visitors to your site.