Organic marketing for franchisees comes in many forms, one of which involves building positive reviews to improve search visibility, brand reputation, and conversion rates. As experts in online reputation management with over a decade of experience, we have accrued a number of white-hat technique...
Read moreToday’s post overviews 5 game-changing digital marketing stats, along with how to make the most of these trends for your franchise advertising in 2018. Let’s get into it! 60% of searchers have started using voice search within the last year. Siri, Google Assistant, and Cortana give any ...
Read moreToday’s post fires off 4 smart franchise SEO tactics for companies managing multiple locations. Steer clear of superfluous website mistakes. The #1 mistake we see with multi-location franchise SEO is the creation of unique websites for every single location. This not only throws your brand in co...
Read moreThe internet was the leading source of franchise sales in 2017. In fact, the International Franchise Association (IFA)’s 2017 Franchise Development Report found that digital sources dominated lead generation efforts. Though referrals still played a major role in franchise development, print, broke...
Read more