Monthly Archives: April 2020

What Franchise Sales Content Resonates During Covid-19?

April 26, 2020 By

What type of messaging should a franchise organization can be putting out during this Covid-19 pandemic? Something to keep in mind is ensuring you are being sensitive and remembering that people will not remember what you do but will remember how you made them feel. Any information about h...

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3 Critical Communication Strategies for Franchise Marketing During the Pandemic

April 23, 2020 By

Franchise Marketers need to be very sensitive when it comes to the types of marketing messages they're putting out not only for Franchise Development marketing but also for franchisee marketing. A recent study from Ben and Company Inc. talks to three things to consider in your marketing mes...

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‘Pay o Win' 101: Beginner's Guide To Pay Per Click For Franchises

‘Pay To Win’ 101: Beginner’s Guide To Pay Per Click For Franchises

April 15, 2020 By

Welcome to the ultimate beginner’s guide to pay per click for franchises! Read on to learn PPC fundamentals, what benefits it offers over traditional SEO, and whether it’s right for your franchise. What Is PPC? PPC stands for pay-per-click, a model of internet marketing in which the advertiser...

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Marketing Strategies During Covid-19: 3 Campaign Tweaks To Put In Place

Marketing Strategies During Covid-19: 3 Campaign Tweaks To Put In Place

April 6, 2020 By

Amidst the COVID-19 pandemic, marketing best practices are changing. Today’s post shares 3 campaign tweaks you can make for better marketing results, even if you need to pare down your budget. The Effect Of Covid-19 On All Businesses Is Immense, But Not Equal Reviewing real performance data fo...

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