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3 Critical Communication Strategies for Franchise Marketing During the Pandemic

April 23, 2020 By

Franchise Marketers need to be very sensitive when it comes to the types of marketing messages they're putting out not only for Franchise Development marketing but also for franchisee marketing. A recent study from Ben and Company Inc. talks to three things to consider in your marketing mes...

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‘Pay o Win' 101: Beginner's Guide To Pay Per Click For Franchises

‘Pay To Win’ 101: Beginner’s Guide To Pay Per Click For Franchises

April 15, 2020 By

Welcome to the ultimate beginner’s guide to pay per click for franchises! Read on to learn PPC fundamentals, what benefits it offers over traditional SEO, and whether it’s right for your franchise. What Is PPC? PPC stands for pay-per-click, a model of internet marketing in which the advertiser...

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Marketing Strategies During Covid-19: 3 Campaign Tweaks To Put In Place

Marketing Strategies During Covid-19: 3 Campaign Tweaks To Put In Place

April 6, 2020 By

Amidst the COVID-19 pandemic, marketing best practices are changing. Today’s post shares 3 campaign tweaks you can make for better marketing results, even if you need to pare down your budget. The Effect Of Covid-19 On All Businesses Is Immense, But Not Equal Reviewing real performance data fo...

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Figuring It Out: How To Have The Best Franchise Marketing Strategy

Figuring It Out: How To Have The Best Franchise Marketing Strategy

March 31, 2020 By

Franchise marketing is a very difficult process to grasp, especially if you're a novice within your industry. Trying to grow and expand as a franchise is tough since you know that many other franchise owners around the world are already doing well – it's a matter of getting to their level and stay...

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Develop The Smart Way With Franchise Development Services

Develop The Smart Way With Franchise Development Services

March 24, 2020 By

As a business owner you've got to do your due diligence when it comes to marketing and franchise development as a whole. You want to say that your franchise is on the right track, but it's much easier said than done, especially these days! One of the only effective ways to get the most out of your f...

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How Does Google Ads Work?

How Does Google Ads Work?

February 21, 2020 By

Google Ads is an intricate platform that will allow business owners to effectively promote their brands. Whether you're looking to promote a brand new product or service that is being introduced is irrelevant, as Google Ads will work perfectly for either one. Google is the largest search engine comp...

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How To Generate More Leads For Your Business With SEO

How To Generate More Leads For Your Business With SEO

February 13, 2020 By

Generating leads is a key component to keeping your business growing, but many owners will fall short of their goals because they aren't sure how to approach the process. If you want to ensure that you're getting more leads to make use of for your company, you'll want to work with SEO experts as muc...

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When Should I Hire a Franchise Marketing Agency?

When Should I Hire a Franchise Marketing Agency?

January 21, 2020 By

As a franchise owner, you more than likely understand all of the trials and tribulations that come with the role, and that's completely okay – there are always going to be times where you feel like you've been tested in every way possible. This ring especially true when it comes time to talk about...

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Franchise Website Development: Building Your Brand

Franchise Website Development: Building Your Brand

January 14, 2020 By

Building a brand may come off as a daunting task, but there are ways to make the process much easier to handle. When you're going through it for the first time, branding your company is going to seem almost impossible; many different elements need to be considered before you can say that you're fini...

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Avoid ‘Drive-By’ Lawsuits | ADA Compliance for your Franchise Websites

January 10, 2020 By

Avoid Drive-By Lawsuits. ADA Compliance for your Franchise Websites is not a nice to have it is a must have! Start by at least having an ADA compliance audit done on your website so you understand the work required to bring your website to WCAG 2.1 AA compliance standards....

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