Today’s post tackles some common misconceptions about the “changing” value of franchise websites in 2019. Do Franchise Websites Still Matter? The simple answer is yes. In 2019, your franchise website is your business card, booking service, sales funnel, directory listing, point of conta...
Read moreToday’s post is all about managing local search engine optimization (SEO) for multiple locations. Read on a greenhorn’s guide to local SEO, and how to avoid some common mistakes franchisors make when trying to optimize individual franchise locations for Google’s Local Search. Local SEO 101 W...
Read moreIs your website a legal liability? Are you alienating potential customers without even knowing it? Today’s post highlights the importance of ADA compliant website guideline adherence in 2019, and explains how business owners can make sure they’re protected from accessibility lawsuits. The Ca...
Read moreEspecially with the growth of voice search, more and more users are querying with complete questions, rather than Googling a jumble of keywords. For example, a franchise development prospect might query: “What are the best franchises to buy?” Accordingly, today’s post is all about how re...
Read moreThe internet has consistently been the leading source of franchise sales, and LinkedIn is a franchise development and B2B goldmine--it’s where entrepreneurs and Fortune 500 decision-makers spend their spare time, according to LinkedIn’s Marketing Solutions Blog. As such, LinkedIn has always been...
Read moreToday’s post spotlights 2 common social media mistakes that can have disastrous consequences for your business. Read on to learn what not to do for your franchise’s social media presence, and how to fix these problems, courtesy of our franchise marketing support team. Ignoring Customer Comments...
Read moreToday’s post is all about creating franchise website content that engages, captivates, and converts. Read on for some insights on what audiences want from your franchise website in 2019, and get your site seen and shared like never before. Surprise your Readers without Dashing their Expec...
Read moreIf your franchise SEO services aren’t prioritizing voice search in 2019, you’re falling behind! Real-world AI assistants like Apple’s Siri, Microsoft’s Cortana, and Amazon’s Alexa might seem like sci-fi clichés, but these voice search tools are quickly becoming the new search sta...
Read moreYou want an accessible website but you don’t know where to turn. Have no fear--today’s post lays out some essential things every WCAG compliance testing company should offer. Read on to learn what makes ClickTecs a WCAG compliance testing authority and what to look for in accessibility ser...
Read moreIf you’re not taking your franchise development online, you’re leaving money on the table. Online Franchise Development Gets Big Results According to the 2018 Annual Franchise Development Report, digital media is the number-one source of high-quality leads next to referrals. Back in 2014, a...
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