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5 Winning Strategies for Franchise Web Marketing

5 Winning Strategies for Franchise Web Marketing

October 5, 2018 By

When you partner with a franchise, the parent company often handles national marketing through big-ticket branding campaigns. And these can be a big asset for new business owners, particularly those working in trust-based industries where established brand names tend to win out. The national brandin...

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When Was Your Last ADA Compliant Website Test?

When Was Your Last ADA Compliant Website Test?

September 26, 2018 By

The American Disabilities Act (ADA) makes certain website accessibility standards your legal responsibility. If you can’t remember your last ADA compliant website test, you could be at risk of lawsuits like the one Apple is currently facing. Read on to learn how scheduling a ADA Compliant websi...

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What is 508 Testing and How Can it Save My Franchise?

What is 508 Testing and How Can it Save My Franchise?

September 19, 2018 By

We all know that a website is a major asset to any organization, private or public. But did you know your website could also be a major legal liability? New requirements by the American Disabilities Act (ADA) require all websites to meet certain accessibility standards, like those outlined in Sec...

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Preventing Liability and Lawsuits: Building an ADA Compliance Website Checklist

Preventing Liability and Lawsuits: Building an ADA Compliance Website Checklist

September 12, 2018 By

Today’s post is meant to protect your business getting blindsided by “inclusivity” lawsuits, like so many others have been this year. Read on to learn whether your site is in violation of the Americans with Disabilities Act (ADA), as well as how to protect yourself from predatory lawsuits. ...

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What You Need to Know About WCAG Compliance Testing

What You Need to Know About WCAG Compliance Testing

September 6, 2018 By

What is WCAG compliance testing and how can it save your business? We break it down in layman’s terms in today’s post. Read on to learn all you need to know about making your site accessible to everyone - and avoiding lawsuits - with WCAG compliance testing. What is WCAG Compliance? WCAG is...

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Franchise Advertising in 2018: Game-Changers in ORM and Review Responses

Franchise Advertising in 2018: Game-Changers in ORM and Review Responses

August 16, 2018 By

Making the effort to respond to reviews is an important customer service responsibility that often gets overlooked in big-picture franchise advertising plans. In fact, review responses are so important that Google put together a list of best practices for responding, along with a dedicated respon...

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Local SEO for Franchises: 3 Common and Costly Mistakes Brands Make

Local SEO for Franchises: 3 Common and Costly Mistakes Brands Make

August 8, 2018 By

If you’re going to invest in local SEO for franchises, you’d better do it the right way. To that end, today’s post spotlights 3 of the most common and costly mistakes we see brands make. Read on to learn some quick fixes and start making more out of your marketing budget in 2018. Ins...

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Sustainable Link Building Strategies for Franchise Internet Marketing

Sustainable Link Building Strategies for Franchise Internet Marketing

July 25, 2018 By

Getting your brand to stand out online requires smart and sustainable franchise internet marketing. In addition to a beautiful website and active social media presence, you’ll need to consistently build links to your site. What is link building? Link building is an insider term for the process o...

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ADA Compliance Website Checklist for Franchises: Top-5 Most Common and Costly Violations

ADA Compliance Website Checklist for Franchises: Top-5 Most Common and Costly Violations

July 23, 2018 By

WARNING: Franchisors across the country are being sued for failing to comply with the Americans with Disabilities Act legislation mandating that all websites be accessible to disabled individuals. Predatory attorneys like this Arizona man who sued over 2000 businesses are combing the web for targ...

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Fighting “Drive-By Lawsuits” with ClickTecs’ ADA Compliance Service

Fighting “Drive-By Lawsuits” with ClickTecs’ ADA Compliance Service

July 20, 2018 By

Today’s post explains how ADA violations can leave your franchise’s financial and reputational assets in ruin, and how ClickTecs can help. What is ADA Compliance? The Americans with Disabilities Act (ADA) is a comprehensive civil rights law that was developed to protect the rights of individua...

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