Today’s post is all about auditing your backlink profile to improve your franchise website’s ranking and visibility. We know that might sound a little intimidating to those who came here looking for quick and easy franchise marketing solutions. But don’t worry: auditing your backlink profil...
Read moreIf you’re looking for a franchise development consultant, today’s post can help. Read on to learn 5 essential criteria every candidate should meet. Franchise Development Experience. This one's mostly a given--especially if you're a newbie, it's important that you choose a franchise devel...
Read moreToday's post is all about simplifying your ADA compliance testing. Read on to learn about some greater ADA compliance testing tools and tips to try before you call in the experts. Understanding your ADA Responsibilities Enacted nearly 30 years ago to protect the rights of individuals living wit...
Read moreFranchise SEO is crucial, but it won't give you optimal results and booming web traffic all on its own. Today's post dives into some outside-the-box tactics for boosting on-site traffic that you can implement right away. Optimize your Social Media Shares Social media sharing shou...
Read moreIn the past, social media was like the "gravy" used to spice up the meat-and-potatoes of your franchise marketing strategies. It was always a popular channel for connecting with customers, but most franchise marketing strategies viewed it as optional in the early days. Certainly nobody expected a so...
Read moreToday’s post tackles some common misconceptions about the “changing” value of franchise websites in 2019. Do Franchise Websites Still Matter? The simple answer is yes. In 2019, your franchise website is your business card, booking service, sales funnel, directory listing, point of conta...
Read moreToday’s post is all about managing local search engine optimization (SEO) for multiple locations. Read on a greenhorn’s guide to local SEO, and how to avoid some common mistakes franchisors make when trying to optimize individual franchise locations for Google’s Local Search. Local SEO 101 W...
Read moreIs your website a legal liability? Are you alienating potential customers without even knowing it? Today’s post highlights the importance of ADA compliant website guideline adherence in 2019, and explains how business owners can make sure they’re protected from accessibility lawsuits. The Ca...
Read moreEspecially with the growth of voice search, more and more users are querying with complete questions, rather than Googling a jumble of keywords. For example, a franchise development prospect might query: “What are the best franchises to buy?” Accordingly, today’s post is all about how re...
Read moreThe internet has consistently been the leading source of franchise sales, and LinkedIn is a franchise development and B2B goldmine--it’s where entrepreneurs and Fortune 500 decision-makers spend their spare time, according to LinkedIn’s Marketing Solutions Blog. As such, LinkedIn has always been...
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