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Franchise Website SEO 101: The 2018 Beginner's Guide

Franchise Website SEO 101: The 2018 Beginner’s Guide

July 18, 2018 By

Today’s post is for newcomers to the art of franchise website SEO. Read on for a succinct beginner’s guide to this essential advertising strategy that factors in Google’s 2018 algorithm changes. What is franchise website SEO? Search engine optimization (SEO) is a combination of web marketing...

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Setting Smarter, Measurable Goals for Franchise Marketing

Setting Smarter, Measurable Goals for Franchise Marketing

July 11, 2018 By

By now everybody knows that quality franchise marketing and SEO is essential for keeping brands visible and profitable. But too many brands sink dollars blindly into their franchise marketing without really knowing what it’s getting them in return. Today’s post will improve the efficacy of yo...

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The Changing Role of Social Media in Franchise Digital Marketing

The Changing Role of Social Media in Franchise Digital Marketing

July 4, 2018 By

The days of using social media as a content link hub and promotional soapbox may be over. Big brands have begun penalizing posts that include external links in hopes of keeping users from navigating off-site. But that doesn’t mean social media’s a dead asset. Different social media platforms ...

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Organic Marketing for Franchisees: 3 Ways to Get More Reviews in 2018

Organic Marketing for Franchisees: 3 Ways to Get More Reviews in 2018

June 25, 2018 By

Organic marketing for franchisees comes in many forms, one of which involves building positive reviews to improve search visibility, brand reputation, and conversion rates. As experts in online reputation management with over a decade of experience, we have accrued a number of white-hat technique...

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5 Digital Marketing Stats That Will Change Franchise Advertising in 2018

5 Digital Marketing Stats That Will Change Franchise Advertising in 2018

June 18, 2018 By

Today’s post overviews 5 game-changing digital marketing stats, along with how to make the most of these trends for your franchise advertising in 2018. Let’s get into it! 60% of searchers have started using voice search within the last year. Siri, Google Assistant, and Cortana give any ...

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4 Smart Franchise SEO Tactics for Managing Multiple Locations

4 Smart Franchise SEO Tactics for Managing Multiple Locations

June 11, 2018 By

Today’s post fires off 4 smart franchise SEO tactics for companies managing multiple locations. Steer clear of superfluous website mistakes. The #1 mistake we see with multi-location franchise SEO is the creation of unique websites for every single location. This not only throws your brand in co...

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2 Website Mistakes That Are Killing Your Franchise Development

2 Website Mistakes That Are Killing Your Franchise Development

June 6, 2018 By

The internet was the leading source of franchise sales in 2017. In fact, the International Franchise Association (IFA)’s 2017 Franchise Development Report found that digital sources dominated lead generation efforts. Though referrals still played a major role in franchise development, print, broke...

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Auditing Your Franchise SEO Strategy: Applying the SWOT Analysis for 2018

Auditing Your Franchise SEO Strategy: Applying the SWOT Analysis for 2018

May 16, 2018 By

Today’s post explains how you can apply a SWOT analysis to audit your franchise SEO strategy to ensure optimal performance in 2018. What is a SWOT analysis? A SWOT analysis reviews the Strengths, Weaknesses, Opportunities, and Threats that an entity (usually a business, though it can be used for...

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Assessing Franchise PPC in 2018: Should You "Pay to Play"?

Assessing Franchise PPC in 2018: Should You "Pay to Play"?

May 9, 2018 By

Pay-per-click advertising, otherwise known as franchise PPC, is a powerful tool that deserves a place in most advertising arsenals. But is it right for you? Today’s post runs down the pros and cons of “paying to play” to help you decide if franchise PPC is a good fit. Advantages of Franchi...

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Franchise Web Development Strategies You Need to Compete in 2018

Franchise Web Development Strategies You Need to Compete in 2018

May 4, 2018 By

Franchise web development is evolving every year and 2018 brings a whole new set of challenges and opportunities. Today’s post spotlights 4 new developments and how they will affect franchisors online campaigns this year. Keyword research is still a make-or-break proposition. Nothing’s chan...

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