Today’s post is for newcomers to the art of franchise website SEO. Read on for a succinct beginner’s guide to this essential advertising strategy that factors in Google’s 2018 algorithm changes. What is franchise website SEO? Search engine optimization (SEO) is a combination of web marketing...
Read moreBy now everybody knows that quality franchise marketing and SEO is essential for keeping brands visible and profitable. But too many brands sink dollars blindly into their franchise marketing without really knowing what it’s getting them in return. Today’s post will improve the efficacy of yo...
Read moreThe days of using social media as a content link hub and promotional soapbox may be over. Big brands have begun penalizing posts that include external links in hopes of keeping users from navigating off-site. But that doesn’t mean social media’s a dead asset. Different social media platforms ...
Read moreOrganic marketing for franchisees comes in many forms, one of which involves building positive reviews to improve search visibility, brand reputation, and conversion rates. As experts in online reputation management with over a decade of experience, we have accrued a number of white-hat technique...
Read moreToday’s post overviews 5 game-changing digital marketing stats, along with how to make the most of these trends for your franchise advertising in 2018. Let’s get into it! 60% of searchers have started using voice search within the last year. Siri, Google Assistant, and Cortana give any ...
Read moreToday’s post fires off 4 smart franchise SEO tactics for companies managing multiple locations. Steer clear of superfluous website mistakes. The #1 mistake we see with multi-location franchise SEO is the creation of unique websites for every single location. This not only throws your brand in co...
Read moreThe internet was the leading source of franchise sales in 2017. In fact, the International Franchise Association (IFA)’s 2017 Franchise Development Report found that digital sources dominated lead generation efforts. Though referrals still played a major role in franchise development, print, broke...
Read moreToday’s post explains how you can apply a SWOT analysis to audit your franchise SEO strategy to ensure optimal performance in 2018. What is a SWOT analysis? A SWOT analysis reviews the Strengths, Weaknesses, Opportunities, and Threats that an entity (usually a business, though it can be used for...
Read morePay-per-click advertising, otherwise known as franchise PPC, is a powerful tool that deserves a place in most advertising arsenals. But is it right for you? Today’s post runs down the pros and cons of “paying to play” to help you decide if franchise PPC is a good fit. Advantages of Franchi...
Read moreFranchise web development is evolving every year and 2018 brings a whole new set of challenges and opportunities. Today’s post spotlights 4 new developments and how they will affect franchisors online campaigns this year. Keyword research is still a make-or-break proposition. Nothing’s chan...
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