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Yearly Archives: 2017

Franchise Development Strategies You Cannot Afford to Ignore

Franchise Development Strategies You Cannot Afford to Ignore

December 23, 2017 By

In today’s digitally obsessed world, any kind of franchise development is going to necessitate a strong online presence. People who want to start their own business are currently the main target to aim for when marketing your franchise opportunity. To better attract these potential franchisees, Cl...

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Getting Prospects to Buy: Franchise Leads Need to Be Quality, Not Quantity

Getting Prospects to Buy: Franchise Leads Need to Be Quality, Not Quantity

December 23, 2017 By

When it comes to attracting potential franchisees who want to buy, franchise leads who are informed and already know about the franchise tend to be more serious. One way to attract the quality leads and avoid spending time on dead-end prospects is to have an informative website. According to a repor...

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Pay Per Click for Franchises: 6 Quick Tips for Better ROI

Pay Per Click for Franchises: 6 Quick Tips for Better ROI

December 22, 2017 By

Pay per click for franchises (PPC) is one of the most effective inbound marketing strategies available to business owners looking to boost sales and web traffic. As its name suggest, PPC involves paying a small fee to place an ad in front of a relevant audience. Boiled down to its essence, PPC is...

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Franchise SEO Best Practices: Building a Multi-Level Optimization Checklist

Franchise SEO Best Practices: Building a Multi-Level Optimization Checklist

December 22, 2017 By

Today’s post shares some basic franchise SEO best practices. Read on to learn 4 key criteria for technical and content search optimization that will take your franchise website’s performance to the next level. Technical Optimization 1-Titles tags Putting aside all the creative power it takes ...

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Crafting Purpose-Built Headlines for Better Franchise Advertising

Crafting Purpose-Built Headlines for Better Franchise Advertising

December 11, 2017 By

Crafting quality headlines isn’t easy. What makes headlines so difficult is that they need to work for multiple audiences: SEO crawl-bots, social media readers, and website visitors. Finding wording that serves all three is tricky, especially when you’re working around keywords and strict charac...

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Going Digital for Franchise Development

Going Digital for Franchise Development

December 6, 2017 By

The internet has changed franchise development just like it’s changed everything else. And while it may be difficult for the old guard to imagine signing a life-changing franchise deal based solely on online research and interaction, it happens almost every day. Today’s post foregrounds the v...

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Marketing a Franchise in 2017 Pinpointing Local Search Ranking Factors

Marketing a Franchise in 2017: Pinpointing Local Search Ranking Factors

November 24, 2017 By

If your goal is successfully marketing a franchise in 2017, pinpointing factors is local search ranking key. Local business is your lifeblood, which makes local marketing even more important than the national campaigns your franchisor is running. In today’s post, the ClickTecs team shares some ...

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4 Essential Factors for Successful Franchise Development Websites

4 Essential Factors for Successful Franchise Development Websites

November 20, 2017 By

A huge percentage of franchise sales are happening online, which makes designing the right franchise development site more important than ever.  In today’s post, our franchise development team introduces 4 essential factors that every franchisor’s website should have. Short page loa...

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3 Ways to Leverage LinkedIn As Part of Your Franchise Marketing Strategy

3 Ways to Leverage LinkedIn As Part of Your Franchise Marketing Strategy

November 15, 2017 By

In 2017, social media plays a part in every serious franchise marketing strategy. The internet has been the leading source of franchise sales since the late 2000s, and a growing amount of lead captures, prospect communication, and conversions are taking place on LinkedIn. Boasting more than 106-m...

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Link-Building Tactics for Better Franchise Marketing

3 Simple Link-Building Tactics for Better Franchise Marketing

November 10, 2017 By

Today’s post is all about link building as it pertains to your overall franchise marketing strategy. Read on to learn why we build links, how it benefits your business, and 3 tips you can use for better franchise marketing. What is link building? Whether you’re a business owner trying to marke...

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