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Yearly Archives: 2017

2 Ways to Grow Traffic Past the Top Spot

Life After SERP Success: 2 Ways to Grow Traffic Past the Top Spot

October 23, 2017 By

Broadly speaking, franchise internet marketing is a (deceptively) simple process: We identify how people are searching for the client’s product or service. If we’re working with franchisors, we pinpoint how good prospects search for quality franchise opportunities. We build content that ...

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2 Proven Franchise Development Marketing Strategies

2 Proven Franchise Development Marketing Strategies

October 16, 2017 By

Marketing is the key to monetization, so the business gurus say; your product could be the Fountain of Youth, but nobody will buy if they don’t know you’re in business. The saying holds true on almost any level of the game, whether you’re trying to promote a garage sale or an exciting franc...

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The Importance of Quality over Quantity with Franchise Content Marketing

The Importance of Quality over Quantity with Franchise Content Marketing

October 9, 2017 By

Long-form content has a place in some franchise content marketing campaigns, but not all. On one hand, The Next Web associates content over 2000 words with: Higher online visibility More social media shares Better link building Reliable website authority Clearly, there are benefits ...

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4 Strategies for Effective Re-Sharing: Making the Most of Franchise Advertising

4 Strategies for Effective Re-Sharing: Making the Most of Franchise Advertising

October 2, 2017 By

When it comes to franchise marketing, they say that “content is king,” and in this regard, fresh content is always going to rule the roost. But that doesn’t mean every piece you post is only good for a single use. Content re-sharing is a perfectly viable franchise advertising tactic that...

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6 Reasons Your Franchise Marketing Strategy Needs Mobile Optimization

6 Reasons Your Franchise Marketing Strategy Needs Mobile Optimization

September 25, 2017 By

Mobile optimization has been a focus of online marketers since 2015, when Google first announced that it would begin rewarding responsive sites. And yet, despite this announcement, some business owners are still dragging their feet. In today’s post, we discuss 6 reasons why your franchise marke...

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Does My Franchise Website Need a Reboot? 6 Questions to Ask Yourself

Does My Franchise Website Need a Reboot? 6 Questions to Ask Yourself

September 18, 2017 By

Your franchise website is one of your most valuable business assets. Properly managed, it can build your brand’s reputation, generate new leads, and grow your bottom-line, but bad websites take money out of your pocket. So how do you know where you fall on the spectrum? Today’s post offers...

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Franchise Content Marketing Tips: Writing (And Measuring) Actionable Copy

Franchise Content Marketing Tips: Writing (And Measuring) Actionable Copy

September 11, 2017 By

Franchise content marketing remains one of the best strategies to get eyes on your brand, but only when done right. Today’s post shares some franchise content marketing tips on writing and measuring actionable copy to make the most of your advertising dollars! What is “actionable copy”? Acti...

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3 Enduring SEO Essentials for Franchise Digital Marketing

3 Enduring SEO Essentials for Franchise Digital Marketing

September 6, 2017 By

The pace of change has never been greater than it is in the Information Age, and that’s especially true in franchise digital marketing. Google is always tweaking its algorithm, which often leaves web marketers to play catch-up, but there are some enduring essentials that can’t be overlooked. ...

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How Page Design Influences SEO for Franchise Websites

How Page Design Influences SEO for Franchise Websites

August 23, 2017 By

Page design is about more than catching the eye of your audience. In today’s post, we discuss how poorly-designed franchise websites may be hurting their SEO, and what you can do to fix it. What kind of site design does Google prefer for franchise websites? “Site design” may refer to your fr...

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3 Common Mistakes with Local SEO for Franchises

3 Common Mistakes with Local SEO for Franchises

August 16, 2017 By

Local SEO for franchises is extremely important for generating business. Today’s post outlines 3 common mistakes people make with their local SEO strategies to help you make the most of your web assets. Common Mistakes with Local SEO for Franchises #1) Location page issues. Your franchise websi...

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