Franchise Development Strategies You Cannot Afford to Ignore
In today’s digitally obsessed world, any kind of franchise development is going to necessitate a strong online presence. People who want to start their own business are currently the main target to aim for when marketing your franchise opportunity. To better attract these potential franchisees, ClickTecs has put together some strategies that will increase traffic to your website.
One if by Land, Millions if by SEO
Search engine optimization, or SEO, continues to reign supreme in attracting potential franchisees to your brand. In fact, recent reports show that money spent on SEO has a larger return on investment than any of the major forms of advertising, such as TV ads, radio spots, print media, and others. There are a few ways you can optimize your site:
- Create Targeted Content – Your rankings and SEO are affected greatly by the original content you create. On your website, you should publish content frequently. We suggest at least twice per week. You will also reach the right crowd if your content focuses on franchise ownership. To improve your SEO rankings, you want to make the content sharable, so others will link to it. Also, publishing franchise pieces on other sites as a guest author will improve your SEO.
- Include Keywords Related to Franchisees – Thinking about keywords you want to rank for on search engine result pages (SERPs) is part of optimizing your franchise development content. You want to include your keywords in your Meta tags and make sure they appear natural. Do not stuff your content with keywords. Google can spot this and will punish your site. A good digital marketing agency will be able to identify what keywords will garner the traffic you crave.
- Target Those who Want to Start a Business – On a search engine, a good way to move up in the organic search results is by creating a landing page custom made for those interested in starting a new business. You can optimize that page with content and keywords by having a page dedicated to that subject. This webpage should also be linked at the top of all of the other pages on your site via the navigation bar.
- Make It Mobile Friendly – More and more people are searching on their mobile devices. Google rewards sites that are mobile optimized with better search rankings.
Many franchisors are a little bit overwhelmed when they first get started with content creation. Or, they discover the benefits of it and go into blogging with a full head of steam only to lose interest within the month. Fortunately, there are a number of digital marketing companies that can help you shape your franchise development strategies and implement them.
ClickTecs, for example, has a team of expert content writers, who can write knowledgeably about any subject, optimize the content for search engine, make it shareable, and make your company look good in a natural way. This is great for franchisors who simply do not have staff members who are skilled in this emerging field.
About the Author : Jamshaid (Jam) Hashmi
A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.