Today’s post spotlights one franchise social media strategy that spoils Facebook campaign performance. First, let’s take a closer look at the Facebook algorithm. The Facebook algorithm decides what shows up in your News Feed. It’s based on a huge number of factors, many of which the deve...
Read moreWith more than 2.13-billion active users as of the final quarter of 2017, Facebook (FB) franchise marketing has never been more valuable for brands. Make sure you’re making any of these five mistakes with your FB franchise marketing campaign! Each one is costly, yet easily solved: Inconsis...
Read moreToday, we’re going to share one of our favorite techniques to improve franchise lead generation. Read on to learn about the undeniable value of basic, whitehat external linking and how to punch up your existing content for best results on your next franchise lead generation campaign. Creating ...
Read moreSocial media algorithm updates are changing franchise online marketing. Franchise online marketing is currently facing an interesting conflict of interests, as site owners and social media giants struggle to keep users on their respective pages. Social networks have begun developing their algori...
Read moreBlackhat business owners are using spam tactics to beat out higher-quality brand competition, and people are demanding local franchise marketing solutions. Today’s post explains 3 common spam tactics being used, why you should avoid them at all costs, and how to fight back against the blackhatt...
Read moreGoogle is constantly tweaking its algorithm to reward quality sites, penalize blackhatters, and integrate new technology, which means franchise SEM and SEO is constantly evolving. With that in mind, today’s post spotlights 3 dated SEO and SEM tactics that are no longer worthwhile. Practici...
Read moreFranchise PPC, rankings, and organic ads are going to look quite different in 2018. Here’s why: Voice search is here to stay. Back in 2016, Google reported that 55% of teens and 40% of adults are using voice search every single day. And it’s not hard to see why this sci-fi-tinted technol...
Read moreToday’s post highlights some franchise SEO considerations that need to be addressed before your website development is underway. Read on to learn what your site needs for franchise SEO to avoid paying for web development and site architecture problems down the road! Franchise SEO Questions to Ask...
Read moreWhen marketing for franchises, white-hat link-building strategies pay dividends every time. Unlike exploitative, spammy “black-hat” strategies that are constantly being sought out and penalized, white-hat link building is evergreen, which keeps your franchise site and brand protected and progres...
Read moreMillions of people use forums every day. Born out of the old bulletin boards, today’s forums are great places to seek answers, stir up debate, and geek out about your favorite niche topics. Forum posting is popular, user-specific, and search-friendly, which is why it deserves a place in your ki...
Read more