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Setting the Right Franchise SEO Goals for 2018

Setting the Right Franchise SEO Goals for 2018

April 25, 2018 By

Today’s post shares some big-picture guidelines to help you set strong franchise SEO goals for 2018.  Start by increasing franchise SEO education at the corporate level.  Before you even think about the micro-adjustments your franchisees will need to make, your corporate clients and pa...

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Is This 1 Franchise Social Media Strategy Sabotaging Your Facebook Success?

Is This 1 Franchise Social Media Strategy Sabotaging Your Facebook Success?

April 20, 2018 By

Today’s post spotlights one franchise social media strategy that spoils Facebook campaign performance. First, let’s take a closer look at the Facebook algorithm. The Facebook algorithm decides what shows up in your News Feed. It’s based on a huge number of factors, many of which the deve...

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Facebook Faux-Pas: Top 5 Mistakes Franchise Marketers Make

Facebook Faux-Pas: Top 5 Mistakes Franchise Marketers Make

April 16, 2018 By

With more than 2.13-billion active users as of the final quarter of 2017, Facebook (FB) franchise marketing has never been more valuable for brands. Make sure you’re making any of these five mistakes with your FB franchise marketing campaign! Each one is costly, yet easily solved: Inconsis...

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1 Shockingly Simple Technique to Boost Franchise Lead Generation

1 Shockingly Simple Technique to Boost Franchise Lead Generation

April 11, 2018 By

Today, we’re going to share one of our favorite techniques to improve franchise lead generation. Read on to learn about the undeniable value of basic, whitehat external linking and how to punch up your existing content for best results on your next franchise lead generation campaign. Creating ...

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Should Your Franchise Online Marketing "Play to the Algorithms"?

Should Your Franchise Online Marketing “Play to the Algorithms”?

March 26, 2018 By

Social media algorithm updates are changing franchise online marketing. Franchise online marketing is currently facing an interesting conflict of interests, as site owners and social media giants struggle to keep users on their respective pages. Social networks have begun developing their algori...

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Local Franchise Marketing Solutions: How to Fight Back Against Spam

Local Franchise Marketing Solutions: How to Fight Back Against Spam

March 19, 2018 By

Blackhat business owners are using spam tactics to beat out higher-quality brand competition, and people are demanding local franchise marketing solutions. Today’s post explains 3 common spam tactics being used, why you should avoid them at all costs, and how to fight back against the blackhatt...

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3 Dated Franchise SEM and SEO Tactics That Have to Stop

3 Dated Franchise SEM and SEO Tactics That Have to Stop

March 13, 2018 By

Google is constantly tweaking its algorithm to reward quality sites, penalize blackhatters, and integrate new technology, which means franchise SEM and SEO is constantly evolving. With that in mind, today’s post spotlights 3 dated SEO and SEM tactics that are no longer worthwhile. Practici...

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4 SEO Trends That Will Affect Franchise PPC, Rankings, and Organic Ads in 2018

4 SEO Trends That Will Affect Franchise PPC, Rankings, and Organic Ads in 2018

March 12, 2018 By

Franchise PPC, rankings, and organic ads are going to look quite different in 2018. Here’s why: Voice search is here to stay. Back in 2016, Google reported that 55% of teens and 40% of adults are using voice search every single day. And it’s not hard to see why this sci-fi-tinted technol...

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Strategic Franchise SEO Considerations to Make Before You Build Your Website

Strategic Franchise SEO Considerations to Make Before You Build Your Website

February 26, 2018 By

Today’s post highlights some franchise SEO considerations that need to be addressed before your website development is underway. Read on to learn what your site needs for franchise SEO to avoid paying for web development and site architecture problems down the road! Franchise SEO Questions to Ask...

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Marketing for Franchises: White Hat Link Building Strategies Reviewed

Marketing for Franchises: White Hat Link Building Strategies Reviewed

February 23, 2018 By

When marketing for franchises, white-hat link-building strategies pay dividends every time. Unlike exploitative, spammy “black-hat” strategies that are constantly being sought out and penalized, white-hat link building is evergreen, which keeps your franchise site and brand protected and progres...

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