Today, we’re going to share one of our favorite techniques to improve franchise lead generation.
Read on to learn about the undeniable value of basic, whitehat external linking and how to punch up your existing content for best results on your next franchise lead generation campaign.
Creating quality links for better franchise lead generation
Like it or not, simple linking tactics are still among the top 5 ranking factors for pages. That’s why, generally speaking, content that embraces the internet’s info-sharing essence by adding value with relevant, intuitive internal and external links performs better than its insulated, link-free counterpart.
Simply put, quality links give pages and posts a shot of life. When used properly, whitehat links send favourable signals to web-crawlers, while simultaneously improving the user experience, which in turn sends even more positive signals to further boost the visibility of your carefully-crafted copy.
The bottom line is that using simple link building tactics in your franchise lead generation campaign will get more eyes on your call-to-action content. And the amount of effort involved in adding links to existing content is minimal once you know what you’re looking for.
Still, for whatever reason, some websites are still stingy about link sharing. They don’t bother much with internal links, and there’s no way you’d find an external link in their franchise lead generation copy. Some feel that external links are distractions at best and “lead leaks” at worst; others swear that don’t have time to learn how to link properly, and fear getting nailed by Google penalties for unintentional black-hat practices.
Whatever their rationale, we know for sure that it’s costing their franchise lead generation campaigns dearly.
Whitehat linking tips for better franchise lead generation
While it’s true that quality linking isn’t as easy as copy-and-pasting URLs from interesting sites, it’s easy to get the hang of, and the payoff is totally worth it.
So what does quality linking look like, you ask?
When linking to other people’s sites (aka external linking), always keep the user experience in mind. Any links should be totally relevant, add value to your content, and encourage the user to pick right up where they left off on your page.
For example, if you’re writing landing page copy for your franchise lead generation campaign, you might cite some compelling stats about favourable market or industry conditions. But instead of just typing the stat and moving on, you link directly to the study you’re referencing (do this with a sleek, subtle hyperlink, rather than dropping the actual long-form URL in the text body).
Now that’s a perfect external link. Not only is that study very relevant and useful to the reader, but it keeps them focused on the point of the page, which in this case is your franchise opportunity, rather than sending them down a rabbit hole. Google loves seeing relevant, valuable links being shared in this way, and will reward you for it.
Need another example of quality external linking? Google’s quality guidelines serve as a two-for-one example of quality external linking that’ll also tell you what not to do.
That’s a quality external link. We’ve been talking a lot about what makes a link good or bad, so why not hear it straight from the horse’s mouth? Google’s guidelines are interesting, valuable, and relevant to the discussion. We slipped it in seamlessly but without being deceptive in any way. Moreover, sharing a list of official Google linking “don’ts” doesn’t take away from this article – in fact, it supports its message. No funny business here, but we get a nice boost for participating in whitehat external linking practices that our users appreciate.
Whitehat linking like this is one way to give your franchise lead generation content a visibility boost, and it’s as easy as going back and adding quality links to your existing high-performance content. But, truth be told, it’s just the tip of the iceberg. Check out our blog for more information, or get it “straight from the horse’s mouth” by booking a free consultation – call 905 564 0020.Back