In 2019, the value of websites for franchises is tacit. What’s less clear is how best to build and manage websites for franchises. Franchisors have several options. They can: Give franchisees free reign, allowing them to build and manage their sites without any specific guidelines in pl...
Read moreDo you need an ADA compliance website audit? Today’s post breaks down the current status of accessibility policies to answer that question, then shares some compliance tips and resources to keep your brand protected. Do I Still Need An ADA Compliance Website Audit? A series of recent policy c...
Read moreEmpirical SEO strategies (i.e. those which are proven and verifiable) are the only ones clients should be choosing to market businesses. To that end, this post overviews some fraud-spotting tips and classic ClickTecs case studies to show our process works. Know How to Spot Unproven Commodities ...
Read moreToday’s post is all about how to tweak your franchise development services to target the lucrative Millennial market. Meet The Millennials: Morally Conscious, Tech-Savvy, Hyper-Educated Prospects Born between 1982 and 1993, there are currently over 80 million Millennials in the United States, wh...
Read moreToday’s post shares two quick fixes to common mistakes we see people make with local SEO for franchises. Read on to learn why good advice for small businesses doesn’t apply to your franchise, and how to address some common and costly issues. “Helpful” Advice for Small Businesses Won’t ...
Read moreToday’s post is all about auditing your backlink profile to improve your franchise website’s ranking and visibility. We know that might sound a little intimidating to those who came here looking for quick and easy franchise marketing solutions. But don’t worry: auditing your backlink profil...
Read moreIf you’re looking for a franchise development consultant, today’s post can help. Read on to learn 5 essential criteria every candidate should meet. Franchise Development Experience. This one's mostly a given--especially if you're a newbie, it's important that you choose a franchise devel...
Read moreToday's post is all about simplifying your ADA compliance testing. Read on to learn about some greater ADA compliance testing tools and tips to try before you call in the experts. Understanding your ADA Responsibilities Enacted nearly 30 years ago to protect the rights of individuals living wit...
Read moreFranchise SEO is crucial, but it won't give you optimal results and booming web traffic all on its own. Today's post dives into some outside-the-box tactics for boosting on-site traffic that you can implement right away. Optimize your Social Media Shares Social media sharing shou...
Read moreIn the past, social media was like the "gravy" used to spice up the meat-and-potatoes of your franchise marketing strategies. It was always a popular channel for connecting with customers, but most franchise marketing strategies viewed it as optional in the early days. Certainly nobody expected a so...
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