Top 5 Web Trends for 2015
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Digital Marketing Expert to speak to 100+ Franchise Executives at IFX Conference in San Diego

San Diego, CA, May 15th – 16th, Jamshaid (Jam) Hashmi CEO of ClickTecs today announced the team’s excitement at being a panellist at the premier solutions-oriented event for Franchise Executives.  This event, www.IFXConference.com  in San Diego focuses on providing over 100+ Franchise Executives real-word strategies and best practices on topics ranging from Franchise Development, Franchise … Continue reading Digital Marketing Expert to speak to 100+ Franchise Executives at IFX Conference in San Diego

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Marketers know that lead generation is a core function of their job; however, simply expounding the benefits of a company’s products or services won’t cut it. According to the Content Marketing Institute, nine out of ten organizations are now marketing with content http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2C_Research_2014-withlinks.pdf and B2C marketers who are not currently marketing with content are expected to jump on the wagon. Why? Driven by the digital age of marketing, prospects are now interacting with media more than ever before. They take to the online arena seeking out information on products and services, searching for relevant information, resources and expertise before making purchase decisions. What these customers are looking for is a company that can provide answers, feedback and direction—a company that can demonstrate thought leadership demonstrated by good content that engages them. It’s about fostering education and creating awareness at the start of the purchase journey, at the top of the lead gen funnel. Today’s digital age, where content is king and social reigns supreme, demands relevant, timely and quality content that can help a customer solve a problem or meet a need. For internet franchise marketing, it has never been easier—or, ironically, more overwhelming—for a company to satisfy these needs. The choices for content are plentiful, but it’s important to remember that content is not just about producing web pages or newsletter articles. In order to educate and raise awareness among prospects, a company needs to be ready to provide a range of informative materials that will kick off and also augment the lead generation journey. These can include: • Podcasts • Videos and photos • E-books and manuals • Webinars • Product information sheets • Infographics • Microsites • Brochures • Presentations • Blogs • PDFs • Tip sheets and checklists The point of these, and something many marketers may shirk from, is that to be effective, the content cannot be specifically about your company or your products or services. That is secondary. Such a radical idea can be overwhelming to swallow, but to build credibility; your content should go beyond the sales pitch. You will speak volumes to prospects if you speak in broad terms to your industry and to specific problems that your company seeks to overcome. In addition, the company that employs a variety of these tools, among many others available, will go a long way toward building trust and rapport with their prospects and their current customers. Today, many big name brands are employing journalists in a bid to bring top-talent to their company stories, news and information http://contently.com/strategist/2014/02/19/the-great-journalist-exodus-begins/. Many are developing their own corporate news rooms or news bureaus to tackle the need for content on their websites or in their lead generation programs. However, while these brands may have the budget to create a successful newsroom within their company, the reality is that franchise owners may not. Yet this shouldn’t stop them from providing quality content to customers and prospects. For lead generation, website development for franchisees can incorporate a place for content to help drive the customer journey. The content should satisfy the following criteria: • It should meet a customer need, answer a problem or area of concern. • It should be well written. • It should back up claims with evidence by providing stats, facts, testimonials, quotes and links to any relevant research. • It should be something that is relevant to your company. • As always, it should NOT be promotional in tone. Once the lead generation program is developed together with the supporting content, the content itself should be promoted through your company’s landing page, media release, blog and social media properties. As the Harvard Business Review has stated https://hbr.org/2014/07/the-content-marketing-revolution/, the content marketing era has ushered in a period of “corporate enlightenment” that can result in being seen as a trustworthy thought leader who is more than just the sum of their products or services.

Marketers know that lead generation is a core function of their job; however, simply expounding the benefits of a company’s products or services won’t cut it. According to the Content Marketing Institute, nine out of ten organizations are now marketing with content http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2C_Research_2014-withlinks.pdf and B2C marketers who are not currently marketing with content are expected … Continue reading Invest in Quality Content to Lead your Lead Generation Efforts

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Canadian Based Digital Marketing Supplier to Exhibit at Canadian Franchise Association Conference in Niagara.

[Niagara Falls, Ontario, April 13th , 2014], ClickTecs, a home grown Digital Marketing Agency for Franchisors and Franchisees, will be an exhibitor at the upcoming Canadian Franchise Association’s (CFA) conference in Niagara Falls, Ontario.  The conference is scheduled to take place on April 12th to April 14th  at the Sheraton On The Falls Hotel in … Continue reading Canadian Based Digital Marketing Supplier to Exhibit at Canadian Franchise Association Conference in Niagara.

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Is Your Website Google Mobile Friendly?

  Google the #1 search engine on the planet is about to change their search engine algorithm again. How will this impact business owners? Great question reader, beginning April the 21st, if your website isn’t optimized for mobile devices it’s going to be harder to rank on Google’s mobile search listings. Recent statistics show that … Continue reading Is Your Website Google Mobile Friendly?

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Having great content is one thing, but using social media to brand your business is important for branding and generating buzz. It’s a great way to transform your lead generation efforts and give relevant and timely information your prospects are looking for. It’s no secret that people are now learning about your brand via social. They can ‘like and engage with your content, comment on your content and even share it on their own personal feeds. By adding social media elements and shareable content to your social media campaign, you can empower customers, prospects, fans or followers, to become brand advocates by engaging with your content. So what type of content should you post on your social media channels? Here are five tips to help you amplify content via social: 1) Have a content strategy – There is a drastic difference between a content strategy and social media strategy. A social media strategy should support the library of content you have. Social media are tools that enable you to have a conversation online about your brand, while content enables you to become a thought leader and relevant contributor in your industry. Your customers and prospects will refer to Google to find what they are looking for. Create a content strategy as well as a monthly or quarterly content calendar. As you continue to update your content frequently, by including not only key words, but rich media including images, audio and video, your website may rank on the top pages of Google. 2) Utilize the 80/20 Rule – Create a balance between content and thought leadership. Remember, 80% of your content should be informational, educational and helpful, while 20% should be promotional material. Err on the side of caution of self-promotion. 3) Strike a balance – Offer content that is valuable for your branding positioning, but also shows your brand’s personality. Determine what is fun and shareable. Remember, content does not always have to reflect a white paper, case study or promotional brochure. Think outside the box, and utilize images and videos as well – as this may also show value to your followers and humanize your brand. 4) Experiment with Different Types of Content – Utilize different key messages, social media platforms and eye catching videos to tell your brand’s story. Google+ Hangouts and live Twitter chats are a great way to generate buzz and build brand awareness. In turn, this will help your prospects and customers trust you as a quality and reputable source of content. 5) Offer incentives, prizes and contests – People love winning free stuff and it’s a great way to get your prospects and current customers to engage with your content and participate in your marketing campaign. Motivate them and encourage them to like, share or submit items relating to your content. Content is what tells your brand story and fuels your social media. Break through the clutter by experimenting with creative elements, valuable offers, messaging and content, across a variety of your social channels, as this will help you determine what resonates best with your audiences.

  Having great content is one thing, but using social media to brand your business is important for branding and generating buzz.  It’s a great way to transform your lead generation efforts and give relevant and timely information your prospects are looking for. It’s no secret that people are now learning about your brand via … Continue reading Five Tips on How to Make Your Great Content Shareable

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SEO Strategies Every Business Need to Adopt
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Building Brand Loyalty - How to Stay Top of Mind With Your Customers

How do you build an enduring brand with loyal followers? How do you focus on mastering loyalty marketing initiatives, and stay relevant and consistent with an amplified global competitive landscape? Brand loyalty is built on the foundation of every interaction your customer has with your service. The key to brand loyalty is to always meet … Continue reading Building Brand Loyalty – How to Stay Top of Mind With Your Customers

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NAP Consistency for Local Search Optimization: Nothing to Do With Sleeping Patterns!

  Google is causing many people to have inconsistent sleeping patterns.  Especially if you are a small business owner, or a Franchise company that has multiple local franchisees, trying to get visibility in the local search results isn’t getting easier. To help understand the fundamentals of how to get found for local search, it is … Continue reading NAP Consistency for Local Search Optimization: Nothing to Do With Sleeping Patterns!

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ClickTecs Builds Awareness for Children and Youth of Canada by Donating a Website for Charity of Hope

Forward-thinking digital marketing agency worked with management at Charity of Hope to donate an online presence that reaches people across Canada to builds awareness for the Charity of Hope cause. TORONTO, ONTARIO–(Feb. 09, 2015) ClickTecs, a specialized digital marketing agency, located in Mississauga, Ontario, officially announced on Monday the launch of the newly donated website for … Continue reading ClickTecs Helps Build Awareness for Children and Youth of Canada by Providing Online Services to Charity of Hope

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