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What Is the Best Way to Build and Manage Websites for Franchises

What Is the Best Way to Build and Manage Websites for Franchises?

May 17, 2019 By

In 2019, the value of websites for franchises is tacit. What’s less clear is how best to build and manage websites for franchises. Franchisors have several options. They can: Give franchisees free reign, allowing them to build and manage their sites without any specific guidelines in pl...

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Beginners Guide to ADA Compliance Website Audits

Beginner’s Guide to ADA Compliance Website Audits

May 10, 2019 By

Do you need an ADA compliance website audit? Today’s post breaks down the current status of accessibility policies to answer that question, then shares some compliance tips and resources to keep your brand protected. Do I Still Need An ADA Compliance Website Audit? A series of recent policy c...

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Accept Only Empirical SEO Strategies for Franchises

Accept Only Empirical SEO Strategies for Franchises

April 18, 2019 By

Empirical SEO strategies (i.e. those which are proven and verifiable) are the only ones clients should be choosing to market businesses. To that end, this post overviews some fraud-spotting tips and classic ClickTecs case studies to show our process works. Know How to Spot Unproven Commodities ...

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3 Ways to Target the Lucrative Millennial Market with Franchise Development Services

3 Ways to Target the Lucrative Millennial Market with Franchise Development Services

April 15, 2019 By

Today’s post is all about how to tweak your franchise development services to target the lucrative Millennial market. Meet The Millennials: Morally Conscious, Tech-Savvy, Hyper-Educated Prospects Born between 1982 and 1993, there are currently over 80 million Millennials in the United States, wh...

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Troubleshooting Local SEO for Franchises 2 Common Mistakes and Quick Fixes

Troubleshooting Local SEO for Franchises: 2 Common Mistakes and Quick Fixes

April 12, 2019 By

Today’s post shares two quick fixes to common mistakes we see people make with local SEO for franchises. Read on to learn why good advice for small businesses doesn’t apply to your franchise, and how to address some common and costly issues. “Helpful” Advice for Small Businesses Won’t ...

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Franchise Marketing Solutions for Better Link Building: 3 Red Flags to Watch For

Franchise Marketing Solutions for Better Link Building: 3 Red Flags to Watch For

April 10, 2019 By

Today’s post is all about auditing your backlink profile to improve your franchise website’s ranking and visibility. We know that might sound a little intimidating to those who came here looking for quick and easy franchise marketing solutions. But don’t worry: auditing your backlink profil...

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5 Things Your Franchise Development Consultant Needs on Their Resume

5 Things Your Franchise Development Consultant Needs on Their Resume

March 27, 2019 By

If you’re looking for a franchise development consultant, today’s post can help. Read on to learn 5 essential criteria every candidate should meet. Franchise Development Experience. This one's mostly a given--especially if you're a newbie, it's important that you choose a franchise devel...

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ADA Compliance Testing Tools and Tips to Try Before You Go Pro

ADA Compliance Testing Tools and Tips to Try Before You Go Pro

March 18, 2019 By

Today's post is all about simplifying your ADA compliance testing. Read on to learn about some greater ADA compliance testing tools and tips to try before you call in the experts. Understanding your ADA Responsibilities Enacted nearly 30 years ago to protect the rights of individuals living wit...

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Thinking Outside the Franchise SEO Box: 3 Smart Ways to Boost On-Site Traffic

Thinking Outside the Franchise SEO Box: 3 Smart Ways to Boost On-Site Traffic

March 11, 2019 By

Franchise SEO is crucial, but it won't give you optimal results and booming web traffic all on its own. Today's post dives into some outside-the-box tactics for boosting on-site traffic that you can implement right away.  Optimize your Social Media Shares  Social media sharing shou...

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The Changing Role of Social Media in Franchise Marketing Strategies

March 4, 2019 By

In the past, social media was like the "gravy" used to spice up the meat-and-potatoes of your franchise marketing strategies. It was always a popular channel for connecting with customers, but most franchise marketing strategies viewed it as optional in the early days. Certainly nobody expected a so...

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