Franchise Internet Marketing

Broadly speaking, franchise internet marketing is a (deceptively) simple process: We identify how people are searching for the client’s product or service. If we’re working with franchisors, we pinpoint how good prospects search for quality franchise opportunities. We build content that aligns with our searchers’ intent and gives a reason to engage your online presence … Continue reading Life After SERP Success: 2 Ways to Grow Traffic Past the Top Spot

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Franchise Development Marketing Strategies

Marketing is the key to monetization, so the business gurus say; your product could be the Fountain of Youth, but nobody will buy if they don’t know you’re in business. The saying holds true on almost any level of the game, whether you’re trying to promote a garage sale or an exciting franchise opportunity. Done … Continue reading 2 Proven Franchise Development Marketing Strategies

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Franchise Content Marketing

Long-form content has a place in some franchise content marketing campaigns, but not all. On one hand, The Next Web associates content over 2000 words with: Higher online visibility More social media shares Better link building Reliable website authority Clearly, there are benefits to publishing long-form content, but that doesn’t mean it belongs in every … Continue reading The Importance of Quality over Quantity with Franchise Content Marketing

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Content re-sharing

When it comes to franchise marketing, they say that “content is king,” and in this regard, fresh content is always going to rule the roost. But that doesn’t mean every piece you post is only good for a single use. Content re-sharing is a perfectly viable franchise advertising tactic that big brands frequently use to … Continue reading 4 Strategies for Effective Re-Sharing: Making the Most of Franchise Advertising

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Franchise Mobile Optimization

Mobile optimization has been a focus of online marketers since 2015, when Google first announced that it would begin rewarding responsive sites. And yet, despite this announcement, some business owners are still dragging their feet. In today’s post, we discuss 6 reasons why your franchise marketing strategy needs mobile optimization. Read on for some hard … Continue reading 6 Reasons Your Franchise Marketing Strategy Needs Mobile Optimization

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Franchise Website Reboot

Your franchise website is one of your most valuable business assets. Properly managed, it can build your brand’s reputation, generate new leads, and grow your bottom-line, but bad websites take money out of your pocket. So how do you know where you fall on the spectrum? Today’s post offers a 6-question self-assessment you can use … Continue reading Does My Franchise Website Need a Reboot? 6 Questions to Ask Yourself

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content marketing tips

Franchise content marketing remains one of the best strategies to get eyes on your brand, but only when done right. Today’s post shares some franchise content marketing tips on writing and measuring actionable copy to make the most of your advertising dollars! What is “actionable copy”? Actionable copy refers to any content that triggers the … Continue reading Franchise Content Marketing Tips: Writing (And Measuring) Actionable Copy

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Franchise Digital Marketing

The pace of change has never been greater than it is in the Information Age, and that’s especially true in franchise digital marketing. Google is always tweaking its algorithm, which often leaves web marketers to play catch-up, but there are some enduring essentials that can’t be overlooked. Today’s post takes franchise digital marketing back to … Continue reading 3 Enduring SEO Essentials for Franchise Digital Marketing

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SEO for Franchise Websites

Page design is about more than catching the eye of your audience. In today’s post, we discuss how poorly-designed franchise websites may be hurting their SEO, and what you can do to fix it. What kind of site design does Google prefer for franchise websites? “Site design” may refer to your franchise websites’ layout code … Continue reading How Page Design Influences SEO for Franchise Websites

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Local SEO for Franchises

Local SEO for franchises is extremely important for generating business. Today’s post outlines 3 common mistakes people make with their local SEO strategies to help you make the most of your web assets. Common Mistakes with Local SEO for Franchises #1) Location page issues. Your franchise website is the cornerstone of any online marketing strategy, … Continue reading 3 Common Mistakes with Local SEO for Franchises

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