Top-5-Franchise-Marketing-Mistakes

When you think of a franchise, one of the first things that may pop into your mind is a superpower of a business. A multi-faceted distribution channels with regional or national reach that has a consistent brand experience. Yet, franchises also make mistakes, especially when it comes to marketing. Here are 5 franchise marketing mistakes … Continue reading Top 5 Franchise Marketing Mistakes

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How to Create a Successful Franchise Marketing Strategy

You can come up with the most innovative ideas or you can even sell the best products, but, that really means nothing if you’re unable to effectively market your products and services. Figuring out how to master a marketing strategy for the purposes of growing your franchise is crucial when it comes to the success … Continue reading How to Create a Successful Franchise Marketing Strategy

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Why Automation will Change Your Future in Marketing

Marketing automation is becoming the system of record for modern marketers. It’s the place where they can manage all their data and create a rich profile of their target buyers. It saves time, makes money, and it has a place in all of the noteworthy “marketing trends” articles published throughout the year. It’s estimated that … Continue reading Why Automation will Change Your Future in Marketing

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franchise website awards

  Mississauga based company ClickTecs has earned the top spot in the 1851 Franchise Magazine’s Development Website Awards for a franchise website that they created Mosquito Joe Franchising LLC. www.mosquitojoefranchise.com Each year the magazine awards spots to the top 40 franchise websites rating the criteria of: motivating content, ease of application, usability, UL/UX design, site … Continue reading ClickTecs Designed Site Takes Top Spot in the 1851 Franchise Magazine’s Franchise Development Website Awards

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As we speak, there are thousands of qualified potential franchisees searching the internet for their next business venture. If you’re a franchisor, that is good news. But not so fast – before you start to celebrate the digital age of selling franchises, you need to understand a thing or two about online marketing and recruitment … Continue reading Finding the Best Franchisees Through Online Marketing

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Developing a Social Media Marketing Plan for 2015
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Top 5 Web Trends for 2015
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Digital Marketing Expert to speak to 100+ Franchise Executives at IFX Conference in San Diego

San Diego, CA, May 15th – 16th, Jamshaid (Jam) Hashmi CEO of ClickTecs today announced the team’s excitement at being a panellist at the premier solutions-oriented event for Franchise Executives.  This event, www.IFXConference.com  in San Diego focuses on providing over 100+ Franchise Executives real-word strategies and best practices on topics ranging from Franchise Development, Franchise … Continue reading Digital Marketing Expert to speak to 100+ Franchise Executives at IFX Conference in San Diego

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Marketers know that lead generation is a core function of their job; however, simply expounding the benefits of a company’s products or services won’t cut it. According to the Content Marketing Institute, nine out of ten organizations are now marketing with content http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2C_Research_2014-withlinks.pdf and B2C marketers who are not currently marketing with content are expected to jump on the wagon. Why? Driven by the digital age of marketing, prospects are now interacting with media more than ever before. They take to the online arena seeking out information on products and services, searching for relevant information, resources and expertise before making purchase decisions. What these customers are looking for is a company that can provide answers, feedback and direction—a company that can demonstrate thought leadership demonstrated by good content that engages them. It’s about fostering education and creating awareness at the start of the purchase journey, at the top of the lead gen funnel. Today’s digital age, where content is king and social reigns supreme, demands relevant, timely and quality content that can help a customer solve a problem or meet a need. For internet franchise marketing, it has never been easier—or, ironically, more overwhelming—for a company to satisfy these needs. The choices for content are plentiful, but it’s important to remember that content is not just about producing web pages or newsletter articles. In order to educate and raise awareness among prospects, a company needs to be ready to provide a range of informative materials that will kick off and also augment the lead generation journey. These can include: • Podcasts • Videos and photos • E-books and manuals • Webinars • Product information sheets • Infographics • Microsites • Brochures • Presentations • Blogs • PDFs • Tip sheets and checklists The point of these, and something many marketers may shirk from, is that to be effective, the content cannot be specifically about your company or your products or services. That is secondary. Such a radical idea can be overwhelming to swallow, but to build credibility; your content should go beyond the sales pitch. You will speak volumes to prospects if you speak in broad terms to your industry and to specific problems that your company seeks to overcome. In addition, the company that employs a variety of these tools, among many others available, will go a long way toward building trust and rapport with their prospects and their current customers. Today, many big name brands are employing journalists in a bid to bring top-talent to their company stories, news and information http://contently.com/strategist/2014/02/19/the-great-journalist-exodus-begins/. Many are developing their own corporate news rooms or news bureaus to tackle the need for content on their websites or in their lead generation programs. However, while these brands may have the budget to create a successful newsroom within their company, the reality is that franchise owners may not. Yet this shouldn’t stop them from providing quality content to customers and prospects. For lead generation, website development for franchisees can incorporate a place for content to help drive the customer journey. The content should satisfy the following criteria: • It should meet a customer need, answer a problem or area of concern. • It should be well written. • It should back up claims with evidence by providing stats, facts, testimonials, quotes and links to any relevant research. • It should be something that is relevant to your company. • As always, it should NOT be promotional in tone. Once the lead generation program is developed together with the supporting content, the content itself should be promoted through your company’s landing page, media release, blog and social media properties. As the Harvard Business Review has stated https://hbr.org/2014/07/the-content-marketing-revolution/, the content marketing era has ushered in a period of “corporate enlightenment” that can result in being seen as a trustworthy thought leader who is more than just the sum of their products or services.

Marketers know that lead generation is a core function of their job; however, simply expounding the benefits of a company’s products or services won’t cut it. According to the Content Marketing Institute, nine out of ten organizations are now marketing with content http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2C_Research_2014-withlinks.pdf and B2C marketers who are not currently marketing with content are expected … Continue reading Invest in Quality Content to Lead your Lead Generation Efforts

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Canadian Based Digital Marketing Supplier to Exhibit at Canadian Franchise Association Conference in Niagara.

[Niagara Falls, Ontario, April 13th , 2014], ClickTecs, a home grown Digital Marketing Agency for Franchisors and Franchisees, will be an exhibitor at the upcoming Canadian Franchise Association’s (CFA) conference in Niagara Falls, Ontario.  The conference is scheduled to take place on April 12th to April 14th  at the Sheraton On The Falls Hotel in … Continue reading Canadian Based Digital Marketing Supplier to Exhibit at Canadian Franchise Association Conference in Niagara.

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