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Understanding Google Algorithm Implications for Content and Social Media Marketing

Sometimes referred to as the SkyNet of our generation, Google has concretized its place as an internet industry leader due to its campaign of multi-platform expansion and search engine dominance. Advertisers and small business owners alike are in a position where adhering to Google’s policies and ...

What You Need To Know Before Building A Website

Email Newsletter Strategy is Key to Startup Food Franchise Success

In today's world, remaining competitive can be difficult as the new owner of a food franchise start-up. With twenty-four hour celebrity chef cooking content flooding the airwaves, a crowded market for easy online meal delivery, and a veritable fleet of food trucks parked on every conceivable big-cit...

Franchise Online Branding and Brand Recognition in the Digital Age

It is a tough world out there for franchise owners. The online branding game is a highly competitive one in the modern digital age, with convenience technologies and legions of dedicated marketing firms establishing themselves as industry staples and being responsible for generating an endless sea o...

Social Media as a Weapon to Market Your Franchise Business

As recently as 2010, franchisors were avoiding social media simply because they didn’t know how to make it work for them. Today, many social media experts are using social media to market franchises, but only a few are able to coach franchisees on how to use it to reach customers. When used correc...

The 7 PR Tips Every Start-up Should Understand

With 25 to 40 start-ups in the United States valued at $1 billion or more, and an estimated 476,000 new businesses hitting the scene in 2013 alone, PR is becoming an even more important piece of the success puzzle. Competition is heating up, and there’s no signs of it slowing down anytime soon - s...

Is SEO a Safe Investment to Market Your Franchise Business Online?

A franchised business grants a business owner the right to use a license to market products or services in a certain area. The franchise license typically governs marketing, including: the offers and promotions, web design, graphics, and other things associated with the business. However, most franc...

Importance of Optimizing Your Website for Mobile Devices

About the Author : Jamshaid (Jam) Hashmi A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His mos...

How to Plan a Successful Inbound-Marketing Strategy for Franchises

Savvy business owners, franchisors included, are turning to the Internet and social media to strengthen marketing and branding campaigns. The end goal of course is to increase lead generation and sales at the local level, as well as create brand awareness. However, it is nearly impossible to do this...

Digital Marketing Vendor Sponsors Franchise Brokers Association Conference in Orlando

[Orlando, Florida, Nov 10th , 2014], ClickTecs, a Digital Marketing Agency for Franchisors and Franchisees, announced today that they will be sponsoring the upcoming Franchise Brokers Association’s (FBA) conference in Orlando, Florida.  The conference is scheduled to take place on Nov 10th to Nov...