For many reasons, WordPress is the best website platform you will find if you are looking to launch a marketing campaign for your franchise. WordPress is an open source content management system (CMS). Open source means that WordPress is supported by thousands of developers who are constantly developing it, and best of all, it is free!
These days, it is by far the most commonly used website platform in use. WordPress was used to build more than 7.5 million websites. 1.2 million of those rank among the most visited and most popular sites on the globe. Read on to learn why you should leverage this amazing website development tool for your franchise marketing strategies.
WordPress Is a Powerful Blogging Platform
In the beginning, WordPress was a blogging engine. It has not forgotten its roots as it has grown into being a fully functional website CMS. If the content on your site is relevant and fresh, it stands a good chance of attracting new franchisees. Blogging is a great way to do this. Plus, a major driver of search engine optimization (SEO) is your blog, since this is where the bulk of your new, keyword rich content will be located.
You can keep your prospects in the loop and give them a candid look into your organization thanks to how effortless it is to update your company blog with the blogging engine that is built right into WordPress.
Right out of the box, WordPress has an impressive amount of functionality. Plus, the developer community has you covered even if you have more exacting requirements. You can make your site more functional for visitors to your site by using Plugins. Plugins are packaged lines of code that work with your existing site once you install them. The installation process is fast, and there are hundreds of free plugins offering you all of the advanced programming your franchise recruitment site could need.
Create a Multimedia Experience
It is one thing to write a beautiful article about the franchisee experience. It is another to have a professionally produced video right on your website showing prospects what they can expect. Visitors can get bored quickly with a text only site. Instead, engage your users with relevant maps, graphics, videos, podcasts, and photos.
Due to WordPress’s impressive Media Library, all of these media are simple to import, use, and manage. Within minutes and without knowing a single line of code, you can easily build a professional looking photo gallery.
Top Notch SEO Capabilities
Your franchise marketing website is only good if it can be found by franchise candidates. Your site is much more likely to be read if it shows up higher in the search rankings. With good SEO, search engines like Bing and Google will rank your website higher, and it will be easier to find.
You get the best SEO possible with the code generated by WordPress. It has been specifically engineered to improve SEO. That is why senior search engineers at Google have been quoted as saying that WordPress sites are capable of ranking higher in the search results.
Control and Collaboration Options
It is up to you to decide how people interact with your website. Your users can maintain their own profiles on your site with WordPress’s fully functional user registration section. This can be useful for prospective franchisees to interact with you over the Internet, where they are most likely to seek out information about your franchise.
By the individual or group, you can control the level of access users have. This makes it so you can assign a team to your website to answer questions or post blog entries. If you choose not to use the registration system at all, you can disable the whole thing. And, to keep out unwanted elements, WordPress comes standard with spam controls.
WordPress Keeps It Simple
WordPress was developed to be as simple to use as possible. It is supported by just about all web servers. And, you typically just need to click one button to install it. You already have the skills to edit web pages built on Word Press if you can do basic edits to Microsoft Word documents.
Overall, WordPress is a powerful, free of charge, and easy to use tool for any franchise marketing strategy. Plus, it is easy to manage multiple websites from one dashboard, which can come in handy if you choose to have centralized control of all of the franchisee sites.
About the Author : Jamshaid (Jam) Hashmi
A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.Back