Avoid These Corporate Website Design Mistakes and Grow Sales Quickly
For companies of all sizes and shapes, websites act as hubs these days. The most crucial element for your branding and marketing efforts is your website if you are a corporate office or franchisor. Valuable potential clients or franchisees may be turned away if your corporate website design is flawed. In terms of content, appearance, and overall user experience, you want to make sure visitors to your site are having their needs met.
When you take into consideration the potential revenue loss you may experience due to poor corporate website design and function, the thousands of dollars in upfront costs for web design is quite affordable. In the long run, you can ensure your bottom line increases by avoiding popular web design mistakes. The payoff is worth the effort. Here are some of the more common mistakes ClickTecs has noticed on corporate websites:
Your Website Looks Terrible on Mobile Devices
Mobile friendly sites are preferred by three out of four smartphone Internet users. However, websites that were not designed for mobile devices were encountered by 96 percent of these users. You should be able to track how many visitors to your site are using mobile devices. Consider developing an app or a separate mobile version of your website if you have a high number of mobile visitors.
Your Call to Action Is Missing
Your website has garnered the attention of a potential client. Once they hit your homepage, you need to show them the next step. This could be subscribing to your newsletter, contacting you, or buying your product. To help visitors navigate accordingly, your content needs to make it clear what the next step is. A call to action should be in a centralized spot on every page of your website.
Your Site Is Not Designed for Your Target Audience
When you are rushing to get your website live, it is easy to overlook your target audience. In the specific market you are trying to reach, you must carefully research your target audience before your corporate website design can be impactful.
The latest information about your services, company as a whole, and products must be included in any effective and enticing website. Your clients may assume you are not cutting edge enough to get ahead of your competition or that you are no longer in business if your site lacks a fresh feel with its content. The needs for both potential and current customers must be addressed to ensure your content is appealing. Also, you should be updating your corporate blog at least twice per week.
If you are having trouble developing content for your site, companies like ClickTecs have entire teams of highly skilled content creating writers, who can write about any topic. The content they produce is original, shareable, informative, and showcases your business in a positive light in a way that does not seem unnatural. You may want to consider this route. You generally get a high return on investment.
About the Author : Jamshaid (Jam) Hashmi
A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.