Content Marketing in Today’s Technological World

July 18, 2014 By

Anyone in marketing will tell you: content is King. In today’s tech- savvy world, more companies are utilizing content marketing within their larger advertising strategies. However, for many companies that have no experience with content marketing, it remains a mysterious lead generating strategy. So what exactly is content marketing doing, and how effective are the content marketing strategies? This info graphic provides you with a look at current content marketing trends effecting the modern marketing community.

One of the most important things to note is that a vast majority of large companies surveyed are now producing their own content in house! This means more regular posting of content and more leads. In fact, 29% of companies are now producing multiple content pieces every week and 54% are producing a content piece every other week.

What is next in content marketing? Well half of marketers are now aligning and editing their content to suit their targeted buyer’s journey. However, some companies are still having challenges providing content regularly with only 51% of companies providing content regularly. These companies are facing obstacles in getting engagement from their target audiences, not creating effective content and finding the time to create content. Here at Clicktecs, we work with you to understand your brand, company, products or services and provide content marketing service which will define successful content marketing strategies online for your business. We have professional content writers who are qualified and have experience in great content for your website and marketing it among your target customers.


About the Author : Jamshaid (Jam) Hashmi

Jamshaid Hashmi - Founder and CEO of ClickTecsA serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

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