PPC Lead Generation & Your Sales Process
Utilizing Pay-Per-Click (PPC) lead generation can help you achieve the most difficult aspect of sales – obtaining leads! The notion of being able to set bids, focus on other elements of your business, and watch the leads “pour in” is very exciting. However, obtaining the lead is only “half the job”, to covert that lead you really need to examine your Sales Process and understand how PPC fits into your process.
ClickTecs can help you obtain leads via PPC lead generation, and their Client Success Managers can assist you with your Sales Process.
Let’s say you own a tutoring franchise for children and your objective is to obtain leads in order to convert those leads to paying students. You optimize PPC lead generation to attract customers / parents searching for tutoring for their children in your area. The PPC lead generation attracts numerous interested parties, and the leads flow in on a consistent basis.
But what do you do once you obtain the lead (via PPC lead generation)?
Obtaining the lead is only half the job – now you have to execute over the phone, and in-person in order to convert that lead you obtained via PPC lead generation.
The Lead Is Only Half The Job – You Also Need To Close The Sale
We’re often told that the most important part of a sale is the lead – getting people to fill out an online form via PPC lead generation, and engage with your business. However, you need a step-by-step process in order to convert that lead into a customer.
ClickTecs digital marketing can get you the lead, but it is up to you to close the sale. Digital marketing can turn your business into a lead generating machine but if you don’t know what to do after getting those leads, then nothing will happen and you’ll just watch them slip through your fingers like sand on a beach.
Once you obtain your lead, your sales process should mimic the following:
- Follow-Up Timeframe – set a timeframe for follow-up with your staff – whether that’s 24 hours or 48 hours – and LET THE CUSTOMER KNOW ABOUT IT. When the customer sends a “Information Request” form, have the Thank You page appear that says, “We will contact you within __________” Let them know when to expect contact so they don’t continue shopping
- Friendly Follow-Up – make sure the person following up is friendly and informative
- Invite The Customer To Engage – invite the customer to engage with your brand, whether it be a centre tour (if you are a tutoring company) or an online, demo further the engagement with your company
- Ask For the Sale – the customer is not going to throw their credit card at you. You have to “ask for the sale”. Imagine how many sales have been lost by salespeople or business owners that are too afraid to ask for the sale.
ClickTecs digital marketing can help your local business with PPC lead generation, and set you on your way to closing sales, and improving the performance of your business.
Give us a call today to see how ClickTecs can transform your business – 905-564-0020 or email us at firstname.lastname@example.orgBACK