8 High-Impact Franchise Lead Generation Strategies for 2019

Lead generation strategies will always reign supreme when it comes to running a profitable business. Understanding that you’re going into an investment with calculated risk is always ideal, as opposed to just running in blindly. Lead generation is the next step towards turning your business into a successful one, and we’re going to look at 8 tips that can help you do exactly that.

Whether you own a franchise or you are a franchisor who is looking to sell, producing high-quality leads that will turn into sales is going to be a skill that should be thoroughly developed. Check out these tips and let us know what you think!

The Tips

Keep in Touch with Your Target Audience

When you have a targeted audience/customer and you’ve already been in contact with them, it’s crucial that you keep in touch. They could very well be busy or simply have forgotten about your conversation, and a reminder is always nice.

Hire an Expert

Hire an expert to assist you with your franchise lead generation needs, as they have more experience than most in that department. However, finding someone who excels in the franchise development market can be kind of tough.

Recruitment Websites Should be Separated

When you’re a franchisor, the recruitment website is incredibly important. We suggest that you have a different site entirely for this, as opposed to a few dedicated pages on your main website.

Invest in Your Future

Spending money on leads is not frowned upon in any way, and some of the largest organizations in the world make use of this process. Buying cheap leads isn’t going to turn out well though, so keep that in mind.

Trim the Fat

If something isn’t working as you had hoped, do not be afraid to cut it loose. Trim the fat whenever you feel that it is necessary.

Use Content Effectively

Content marketing is often looked at too much of a hassle, but it’s a necessity. Attracting a definitive audience is never going to be easier than it is through content marketing.

Use Social Media

Social media platforms give you a chance to interact with anybody in the world (who has signed up, of course). There is bound to be not only an abundance of leads but also many other beneficial things as well (such as Facebook ads and promoted posts).

Diversify

Portal leads have been getting a bad reputation lately, and while we would suggest that you don’t put too many resources towards them, we wouldn’t recommend getting rid of them entirely. Diversify how you’re generating your leads and the odds of you succeeding are going to sky-rocket.

There you have it! Franchise lead generation is a tough business that can make or break an individual, but these tips should get you started in the right direction. They are short and sweet, but that’s how some of the most effective tips are usually delivered!