How PPC Helps Franchisees Connect With Their Customers?
Many companies, including franchise companies, have a difficult time figuring out how to connect with their clients and customers. They try all sorts of different strategies to connect with customers, but are unable to do so. However, an effective way for them to achieve this is through Pay-Per-Click advertising on Google. For this, you can rely on ClickTecs services.
What Is PPC And How Does It Work?
Pay-Per-Click is a highly effective method of advertising online because it allows companies to reach potential clients and customers at the exact moment, they are looking for their products or services. When people are searching for something, they want immediate results. They don’t have time to wait around for days, weeks, or even months to see if a certain company will decide to advertise with them. Pay-Per-Click advertising allows companies to get in touch with potential clients and customers right away, making it extremely effective.
PPC is an acronym for “Pay Per Click.” Online platforms specializing in PPC include Google Ads, Facebook Ads and LinkedIn.
With Google Ads, you pay each time someone clicks on one of your ads. Your ad appears when people conduct searches related to what your company offers. Google Ads are targeted to reach people at the precise moment they’re looking to fulfill a need related to your business.
As you probably know, Google Ads can be highly effective because they’re targeted to reach people looking for what you offer. They also allow advertisers to show ads to a larger or smaller audience than is possible with other types of advertising. You can focus your ad on your target market, rather than the general public. PPC ClickTecs services help business owners zone in on their target market, and execute.
The Benefits Of PPC For Franchises
Using Pay per click campaign management services can help to provide dedicated customers who are not only qualified leads but also excited about converting on your offer. Here are several other benefits of PPC for franchises.
- Allows you to control where and when your ads are shown.
- Gives you the flexibility to increase or decrease bids as needed for specific campaigns.
- Great reporting capabilities
- Gives you the option of using location targeting, allowing you to show ads only in specific geographies. This can be very beneficial when trying to target audiences that are relevant locally.
- Allows for automated bidding (also known as “smart bidding”). You can choose between maximizing clicks or conversions, adjust bids based on business goals and priorities, and configure automatic rules.
- While Google Ads can be used by any type of company, they’re particularly effective for franchises because they allow you to target customers within the protected territory specified in your Franchise Agreement.
Start With The Basics
The first thing that you should do when setting up a PPC campaign for your franchise is to conduct keyword research. This will help you gain an idea of what words people are using in their search queries in order to find a company like yours. From there, you can create ad groups around these keywords which will keep your ads relevant and targeted towards your audience.
● Create landing pages for your keywords
The next step is to create landing pages for your keywords. These are the pages where your ad leads to, so it’s important that they reflect what your business is all about and don’t overwhelm people with too much text or flashy elements.
● Do split testing
Once you have a few ads running and landing pages created, the only thing left to do now is track their conversion rates and optimize accordingly. This process of creating multiple versions of an ad and then keeping the ones that perform best in order to maximize conversions is called “split testing.”
The Google landscape can be overwhelming and intimidating. That’s why ClickTecs is here – we will walk you through the best practices for your industry, and help you understand how PPC marketing can not only work to increase same store sales for your franchisees, but also assist in franchise development as well.
Book a call with ClickTecs today, so that we can make your goals come to life!