Here’s a great infographic to give you an idea of what the hot digital marketing trends in 2014. One of the biggest finds has been the importance of Content Marketing and how Google and other search engines are dictating the market, with their Panda and Hummingbird updates. Another trend, unsurprisingly, has been the rise of social media networks with a large variety of social networks making an impact showing that there is mroe to Social Media marketing than just posting a Facebook status regularly. In 2014, businesses and franchises need to take full advantage of the wide variety of social media networks such as Snapchat, Instagram and Pinterest. Furthermore, we’re seeing the age of the smartphone, with mobile ad spending hitting 1.8 billion in 2014 and mobile internet usage being expected to exceed desktop usage this very year. Finally, we see video emerge as a pillar of digital marketing this year, with new research indicating that 67% of the world’s data is expected to be converted to video by 2017. New video sharing sites such as Vine and Instagram Video have also changed the name of the game, and businesses need to look beyond YouTube for their video marketing in the future.
About the Author : Jamshaid (Jam) Hashmi
A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.