What Is the Best Way to Build and Manage Websites for Franchises?

In 2019, the value of websites for franchises is tacit.

What’s less clear is how best to build and manage websites for franchises.

Franchisors have several options. They can:

  1. Give franchisees free reign, allowing them to build and manage their sites without any specific guidelines in place;
  2. Let franchisees establish websites individually, but use templates, guidelines, and corporate copy to unify their appearance and content;
  3. Build and maintain websites for all locations on their own.

Let’s review some of the advantages and disadvantages of each:

1).Independent Websites for Franchises

The laissez-faire approach is simple: give franchisees absolutely no guidelines, and let them fend for themselves.

As the description suggests, this is the least attractive option of the three for a number of reasons, including:

  • The independent approach makes SEO and search visibility an uphill battle. Different locations compete with one another, even when the user conducts specific brand name searches. Moreover, you miss out on all the collective ranking power that a franchise-wide powerhouse site provides.
  • The independent approach muddles your brand message. With no guidelines to unify the messages being broadcast by various franchisee websites, your brand message gets diluted. In extreme cases, brand messages can conflict.
  • The independent approach puts trade secrets at risk. In the past, franchisees have inadvertently leaked trade secrets via unregulated website content that was meant to read as a value proposition. The risk of this grievous error multiplies when multiple unregulated websites are pressured to publish regular content.

While there’s always a chance that everything goes right with the laissez-faire approach, the time saved on oversight simply isn’t worth the risk of damaging your brand and SEO visibility. Option #1 is certainly not recommended.

2).Independent Websites Created Using Templates and Guidelines

This approach is far superior to option #1 because it offers all the time-savings with only a fraction of the risk. Franchise owners are not burdened with overseeing the production of websites for franchises, franchisees get a bit of creative freedom, and the templates keep everyone on the same page.

Unfortunately, since the franchisee is still responsible for developing and maintaining their site, this approach doesn’t solve all your problems.

With option #2, the franchisor still needs to address the following issues:

  • Template sites still require oversight. Even the best templates need to be tweaked to fit the individual, which leaves plenty of room for human error. What’s more, copy-and-pasted templates actually get punished by Google’s anti-duplicate algorithms, so the franchisee will still need to write some of their own content. So while templates will save you time, they don’t completely cut out your site management duties.
  • Template sites leave room for brand inconsistencies. Like we said, even the best templates need to be properly installed and integrated. Even something as small as using different fonts or heading colors can hurt your brand consistency.
  • Website oversight can strain the business relationship. Nobody likes to be micromanaged. But when you give the franchisee the freedom to build and maintain their own website, you’ll invariably have to request changes and keep them in check. Over time, these negotiations over site content can be tiresome for both parties.
  • Template sites can still compete with one another. Without proper coordination, websites for franchises can compete with each other and confuse searchers, even when they’re built off the same templates.

3)Build and Maintain All Websites for Franchises Yourself

The advantages of this approach are too many too name. It guarantees consistency in appearance and brand message; ensures trade secrets are protected; boosts SEO performance via collective page power and coordinated campaigns; consumer feedback to the system can be facilitated, and so much more.

The main drawbacks, of course, are time. There are better things for you to be doing as franchisor than overseeing websites.

ClickTecs can help. Make the big decisions and let us handle the web wizardry. We specialize in SEO and building/maintaining websites for franchises. Call 905-564-0020 for a free consultation with our team.

 

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Beginner’s Guide to ADA Compliance Website Audits

Do you need an ADA compliance website audit?

Today’s post breaks down the current status of accessibility policies to answer that question, then shares some compliance tips and resources to keep your brand protected.

Do I Still Need An ADA Compliance Website Audit?

A series of recent policy changes aimed at fighting frivolous lawsuits has made it unclear to some business owners whether they still need ADA compliance website audits.

In February 2018, Congress passed the ADA Education and Reform Act after thousands of business owners were targeted by predatory lawyers hoping to exploit accessibility laws. In essence, the bill made it harder for lawyers to sue businesses for discrimination based purely on website accessibility issues. Rather than being ambushed with fines, offenders are now issued warnings and given deadlines to complete ADA compliance website audits.

Some business owners see the Education and Reform Act’s ratification as a sign that the threat has passed, but it hasn’t stopped a series of high-profile lawsuits from taking place this year. Almost exactly one year after the Act came into effect, in February 2019, Beyoncé’s Parkwood Entertainment was sued for reportedly violating ADA guidelines in ways that denied visually impaired users equal access to its products and services.

“There are many important pictures on beyonce.com that lack a text equivalent,” said Dan Shaked, attorney for plaintiff Mary Conner. “As a result, Plaintiff and blind beyonce.com customers are unable to determine what is on the website, browse the website or investigate and/or make purchases.”

Shaker and Conner are demanding that Beyoncé’s company make the site accessible to blind and visually impaired customers in accordance with ADA guidelines. Rightly so. Naturally, they’re also seeking damages “for those who have been subject to unlawful discrimination.”

Whether or not you agree with the Parkwood Entertainment lawsuit or the Reform Act, it’s clear that ADA violations still make your website vulnerable. According to the New York Law Journal, there were a stagger 1564 lawsuits brought to federal courts in New York alone last year alleging that companies had not made their websites compliant with ADA guidelines.

Clearly, the Reform Act doesn’t offer as much protection as you think, and what’s more, it’s future is uncertain. Disability activists demand the Act be overturned, claiming that it eliminates incentives to follow ADA guidelines and promotes discrimination. Even now, NGOs across the country are fighting for a more inclusive society via stricter ADA compliance website regulations.

Start Your Own ADA Compliance Website Audit

To get you started, look for these common ADA violations:

  • Failure to include alt text on images
  • Lacking audio tracks to accompany video-only content
  • No captions for pre-recorded audio
  • Inappropriate use of color as the only means of conveying visual information (e.g. to indicate a clickable link)
  • Inability to navigate site via keyboard alone
  • Use of “time limited” features (without an option to turn off)
  • Using page language that is not determinable by all users
  • Site incompatibility with assistive technologies
  • Failure to adhere to the text and image contrast ratio of 4.5:1 (does not apply to large-scale text)
  • Lack of sign language interpretations for prerecorded audio content.

You can find the complete WCAG cheat sheet, which includes perceivable, operable, understandable, and robust guidelines, here. Meeting these standards might sound complicated, but don’t worry–ClickTecs can help.

Professional ADA Compliance Website Audits

We are a digital marketing agency that specializes in ADA compliance. Members of our team are standing by to quickly audit your website, plan tactical fixes, and implement the changes you need to comply with these important accessibility regulations. We use the best tools, WCAG and ADA-approved practices, and a 300+ point compatibility checklist to ensure your site is accessible and liability-free.

Call 905-564-0020 or visit https://clicktecs.com/ to book your free consultation with our ADA compliance team.

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Accept Only Empirical SEO Strategies for Franchises

Empirical SEO strategies (i.e. those which are proven and verifiable) are the only ones clients should be choosing to market businesses.

To that end, this post overviews some fraud-spotting tips and classic ClickTecs case studies to show our process works.

Know How to Spot Unproven Commodities

There’s a ton of bad advice out there. A quick Google search for “SEO strategies for franchises” evidences that.

In fact, there’s so many landmines out there that Search Engine Land stated independent franchise SEO was officially “for masochists only.

But it doesn’t have to be that hard. Knowing how to spot an unproven commodity goes a long way, and it’s easy.

The most direct way is simply to ask for proof of results before you implement any of the firm’s SEO strategies for franchises. If they can’t drum up any evidence, they’re an unproven commodity–simple.

Some other red flags to watch for include:

  • Lack of centralized control of franchise business listings
  • Location page issues (or even more egregious, no unique location pages)
  • PAWN (Phone number, Address, Website, and Name) problems with franchise business listings/citations
  • Lack of unique local content
  • Limited examples of top-ranked content targeted competitive keywords

If the company in question is flying some of these red flags, beware.

For more information on red flags to watch for, check out this previous blog on local SEO franchise mistakes, which happens to sit at #1 in Google SERP for “common franchise SEO mistakes.” Or you can read this blog, which is ranked at #2.

Empirical SEO Strategies at Clicktecs: How We Boosted Organic Traffic In 58% in Just 12 Months

We’ve talked the talk, now it’s time to walk the walk. This section shares the details of a recent 12-month SEO campaign conducted on behalf of the Kitchen Solvers franchise.

When we first started working with Kitchen Solvers, they were already an established brand. Founded in 1982 as a home-based business, the multi-dimensional remodeling franchise had since expanded throughout the United States and Canada.

As an established brand, they already had an established web presence and weren’t sure whether there was much room to grow. But we saw room for improvement, and started implementing some of our favorite SEO strategies for franchises right away.

Our objectives were clear:

  • Increase ranking for desired keywords targeting remodeling industry and prospective franchise owners
  • Increase organic and overall traffic to web assets
  • Fix crawl errors
  • Increase backlink authority
  • Increase conversions and conversion rate

To achieve these goals, we set out to create a custom franchise SEO strategy that focused on citation building, well-research content marketing, and interactive social media community engagement. The plan emphasized ongoing adjustments and optimization focused on crawl error audits, keyword research, meta tag optimization, sitemap creation, pagespeed enhancement and social media syndication.

The results were undeniable. Within 12 months of taking over the account, our SEO strategies for franchises yielded:

  • 58% increase in organic traffic
  • 52% increase in conversions
  • 95% increase in goal conversions
  • 72 keywords in Google’s first page
  • 12.88% decrease in bounce rate
  • 5300 high quality backlinks created

You can find more case studies and client reviews like this on our website at https://clicktecs.com/.

But if you’ve seen enough, give us a call at 905 564 0020 to learn more about SEO strategies for franchises and how the ClickTecs team can deliver empirical results for your business in 2019.

 

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3 Ways to Target the Lucrative Millennial Market with Franchise Development Services

Today’s post is all about how to tweak your franchise development services to target the lucrative Millennial market.

Meet The Millennials: Morally Conscious, Tech-Savvy, Hyper-Educated Prospects

Born between 1982 and 1993, there are currently over 80 million Millennials in the United States, which is larger than any other generation.

Generations, like people, have personalities, and Millennials are an interesting group: liberal, self-expressive, upbeat, and open to change. They’ve been affected by the housing bust and the financial meltdown of 2008, and many have never known a world without the world-wide web. As such, they’re tech-savvy, diverse, and connected global citizens who want to make a difference in the world.

After growing up in the age of social consciousness and environmentalism, many strive to give back–research by Walden University and Harriss Interactive reports that up to 81% have donated money, goods, or services to a charity or political rights advocacy group, and many base their purchase decisions on whether or not the company in question upholds similar values.

Findings from the Pew Research Center state that Millennials are on track to becoming the most education generation in history.

Given that they’re tech-savvy, highly educated, and eager to make a difference in the world, it should come as no surprise that so many are looking to start businesses–nearly three quarters of Millennials say that they want to become entrepreneurs, according to research from the International Franchise Association. In fact, a full 15% of the attendees at the 2015 International Franchise Expo were under the age of 30. It seems like a dream opportunity for franchisors–you’d be hard pressed to find a better audience to target with your franchise development services.

Few Franchise Development Services are Targeting Millennials in 2019

Millennial franchisees are a hot commodity that’s inexplicably overlooked, or at least underemphasized, by many franchise development services.

A report by the International Franchise Association included the following quote from one frustrated Millennial who works for a major franchise supplier:

“We’re the next generation of business owners, but when it comes to franchising, we’re not discovering the information we need to know. It’s as though franchisors are not speaking to us. They don’t know how to find us, they don’t know how to hold our interest (admittedly, we have short attention spans), and they don’t know how to approach us without sounding like they want to sell us something.”

So how can you ensure that your franchise development services start speaking to Millennials, both literally and figuratively? Read on.

3 Tips To Target The Lucrative Millennial Market

  • Embrace transparency. Millennials love transparent franchises because they’re used to being able to learn lots of businesses, products, and even potential friends online. Much of Millennial culture is pro-sharing and pro-expression, so these buyers are naturally drawn to companies with the same organizational culture. Share behind-the-scenes information in ads, invite feedback on your current promotions and website, and encourage your staff to be active and expressive on social media. Highlight how important transparency is in your franchise research process/sales cycle, as well as how your brand promotes accountability and communication via technology and smart management.
  • Meet them where they are. Millennials are the “always connected” generation, steeped in digital technology and social media. They are fluid multi-taskers whose digital devices can seem like extensions of their bodies. 75% of Millennials have an online profile, and 20% have posted videos of themselves online. More than 8 out of 10 say they sleep with a cell phone glowing next to their bed, and a full two-thirds admit to texting even while driving, according to the Pew Research Center.For best results, your franchise development ads and representatives need to meet them where they are. That means active and savvy social media management for starters. Mobile-responsive websites are also non-negotiable.
  • Inspire them. Millennials have a deep-seated sense of morality, and internet interconnectivity has made them much more empathetic. As such, marketing campaigns that engage and inspire them to act in ways that can have a positive effect on the world at large, as well as their local communities, will be much more effective than bland copy promising big sales. Adopt a multichannel strategy that emphasizes the world-changing implications behind your business opportunity and watch the leads come alive!

Learn More About Clicktecs Franchise Development Services

There’s much more involved in creating a Millennial-focused franchise development strategy. To keep the conversation going, visit https://clicktecs.com/contact-us/ or call 905-564-0020 today.

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Troubleshooting Local SEO for Franchises: 2 Common Mistakes and Quick Fixes

Today’s post shares two quick fixes to common mistakes we see people make with local SEO for franchises.

Read on to learn why good advice for small businesses doesn’t apply to your franchise, and how to address some common and costly issues.

“Helpful” Advice for Small Businesses Won’t Work For Big Brands

One of the most common problems that DIY marketers run into trying to master local SEO for franchises comes when they use single-location strategies for a multi-unit franchise.

Large brands are different in every other way–different marketing needs, different managerial needs, different decision-making processes–so of course they have different local SEO needs, too.

Unlike single-location businesses, big franchises need to:

• Standardize data across hundreds of thousands of locations;
• Determine clear control and decision-making protocols for all web data and assets;
• Designate staff to manage and execute franchise-wide initiatives and promote intra-franchise cooperation;
• Scale everything from listings management, to content development, to site architecture;
• Deal with the hierarchy of reports of bad data from the front-line franchisee up to corporate.

We’ve hardly scratched the surface here, but you get the idea–local SEO for franchises is a different animal. Even the smallest tasks turn into major, company-wide challenges.

Local SEO for Franchises: Common Mistakes and Quick Fixes

• Mistake #1 — Linking all local business listings to a single homepage. This is sometimes recommended as a tactic to boost local rankings, since website home pages frequently have higher authority than location landing pages.

But this is a huge mistake for franchises. Sending a potential customer from a listing for their chosen location, to a homepage, and then expecting them to comb through a menu bar to find the location they want–when they’ve already indicated which location they want–is a slap in the face. Don’t waste your consumers’ time. Doing so puts potential conversions at risk.

Not convinced? Consider the following findings from a recent study by the Local Search Association: “According to a new study, when both brand and location-specific pages exist, 85% of all consumer engagement takes place on the local pages (e.g., Facebook Local Pages, local landing pages). A minority of impressions and engagement (15%) happen on national or brand pages.”

Quick Fix #1 — Create individual location pages. Put location-specific contact details and information (promotions, events, menu offerings, etc) and resist the urge to copy-and-paste generic franchise copy. Check out our blog for more on creating location-specific landing pages, or give us a call to ask your questions directly.

• Mistake #2 — “Set it and forget it” approach to citations and local listings. Single local business owners may dedicate one day to creating their Google My Business page along with 20-50 structured citations, then never look them over again. This might not be a big problem for single businesses, but it’s a huge mistake for big brands with multiple locations.

Quick Fix #2 — Make time for monitoring local business listings. Block out time each week to manage your local listings and it will pay dividends for your local SEO. This doesn’t need to be exhaustive work–simply tell your franchisees or their marketing teams to set tasks for managing any GMB reviews, responding to consumers via local listing direct messaging, reviewing your contact details, deleting duplicate listings, and managing spam. Small businesses can get away with being a little more negligent, but a week without monitoring franchise listings could translate to hundreds of missed messages and ignored reviews.

Learn More About Local SEO For Franchises

We haven’t even scratched the surface of local SEO for franchises, but alas, we’ve run out of space.

If you want to keep the conversation going, get in touch with our team at https://clicktecs.com/contact-us or call 905 564 0020.

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Franchise Marketing Solutions for Better Link Building: 3 Red Flags to Watch For

Today’s post is all about auditing your backlink profile to improve your franchise website’s ranking and visibility.

We know that might sound a little intimidating to those who came here looking for quick and easy franchise marketing solutions. But don’t worry: auditing your backlink profile is simpler than it sounds. We’re going to walk you through the basics and pinpoint 3 red flags to watch for when evaluating links.

What is Auditing Your Backlink Profile?

For the purposes of this article, “auditing your backlink profile” means looking over all the links that point users to your website in order to spot any dubious sources or activity.

Google penalizes what is referred to as “black-hat” link-building practices, which are used to exploit loopholes in the algorithm with non-human behaviors (think spam) in order to “hack” the #1 spot in the search rankings. Sometimes your website might get implicated with black-hat practices through no fault of your own, but Google will still penalize you for being associated with the fraudulent link.

Once you understand that, “auditing your backlink profile” makes a lot more sense. It boils down to reviewing the links people have made to your website. Then, when you spot any fraudulent links or spam sites linking to your page, you cut ties to prevent your site being “guilty by association.”

The SEO term for this cutting of ties is called “disavowing.” This is just a fancy way to say that you’re telling Google that you do not approve of that particular backlink.

Is Auditing My Backlink Profile Necessary in 2019?

Not all SEOs take the time to manually disavow links, citing Google’s ever-improving ability to recognize and ignore fraudulent links (rather than slamming your site with a manual penalty) as reason enough to spend that time on other tasks.

But not so fast. While Google’s definitely getting better at separating the wheat from the chaff, they’re still not perfect. That’s why the disavow option still exists, after all. And Google’s stance on backlink manipulation hasn’t changed–if their crawlers flag your site as containing fraudulent links, you will be penalized.

So while the odds of avoiding unwarranted manual penalties are ever-improving, there’s still a chance your site gets burned.

If everything’s going smoothly, you can probably hold off on a backlink audit. But if your site is underperforming–low ranking, high bounce rates, and minimal conversions–despite a considerable investment in franchise marketing solutions, low-quality backlinks could be the cause of the problem.

Auditing Your Backlink Profile: 3 Red Flags to Watch For

These three quick tips should help get your auditing started. And if you need more assistance, ClickTecs can help.

  • Irrelevance. Your franchise marketing solutions should be targeting local markets. But when you review your inbound links report, you see an abundance of links to off-topic blogs and countries you don’t serve. This looks like link manipulation and Google may treat it as such.
  • Duplicate anchor text. If you’re earning links the good old fashioned way, they’re not going to all be coming from the same sources with duplicate anchor text. This is a common warning sign for black-hat linking.
  • Cardboard cut-out websites. If you follow links back to their site, you can often tell the spam sites from the authentic ones at a glance. Spam sites are produced en masse, so they usually have the same background colors, templates, navigation, and logo. They also frequently lack contact information because the owners don’t maintain them–they’re simply used to host links. Disavow these links ASAP.

Get More Franchise Marketing Solutions from Clicktecs

Visit https://clicktecs.com/ or call 905-564-0020 to book a consultant with a member of our team.

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5 Things Your Franchise Development Consultant Needs on Their Resume

If you’re looking for a franchise development consultant, today’s post can help. Read on to learn 5 essential criteria every candidate should meet.

  • Franchise Development Experience.

    This one’s mostly a given–especially if you’re a newbie, it’s important that you choose a franchise development consultant with plenty of experience and success stories under their belt.

    And don’t just take their word for it, either. Ask for concrete evidence that backs up their claims. This shouldn’t be a problem for legitimate franchise development consultants. On the contrary, they’ll relish the opportunity to share success stories. Who doesn’t like to talk about their triumphs? Any hesitation in this regard should be seen as a red flag, especially if they’ve been hyping up their services.

    The ClickTecs team is always eager to share the results of our franchise development services. That’s why we’ve got case studies and testimonials available for all to see on our website. But if you’d prefer to hear it straight from the horse’s mouth, give us a call at 905-564-0020.

  • Cutting Edge Franchise Development Technology.

    It’s 2019–if your franchise development campaign isn’t leverage the power of modern technology, you’re behind the curve. Accordingly, your franchise development consultant should been tech-savvy, with an arsenal of marketing, recruiting, and analytic tools at their disposal.

    ClickTecs not only implements modern franchise development tools, we design them. ClickTecs CEO Jamshaid is the co-creator of FranchiseSoft, an intuitive technology platform that spurs growth and optimizes franchise performance in every way. For instance, by automating administrative tasks and reporting, our franchise development module frees up valuable time for franchisors so they can focus on what really counts–contacting and converting prospects into successful franchisees. And our software offers a number of powerful franchise development features, including: auto-generated pipeline reports that get sent instantly to your email for easy review; customizable dashboards that display key performance indicators (KPIs) in real-time, so you never miss an opportunity; hands-free lead-generation; streamlined communication with all leads and brokers; a one-stop feature that consolidates recruitment and production activities into a single platform; and much more.

  • Digital Marketing Savvy.

    Nowadays, a huge percentage of franchise development occurs online, so it’s important that your franchise development consultant knows how to dominate SERP, build and manage your web presence, and create communication channels that leads look for.

    ClickTecs is a leading digital marketing agency that specializes in franchise development. Our services include web development, responsive web design, local search engine optimization (SEO), pay-per-click advertising (PPC), social media optimization, online reputation management, mobile marketing, and more.

  • Commitment

    . Sometimes people choose to get involved in franchise development as an extra source of income while they focus the majority of their attention on their “main business.” This is not the type of franchise development consultant you need. Your brand deserves undivided attention.

    ClickTecs specializes in franchise development, and our former clients can attest to our level of commitment. You can find testimonials here.

  • A Focus on Your Needs.

    Look for a franchise development consultant that puts you first from the moment you meet. Every franchise is different. And every franchise development consultant should accept that as tacit. Beware of those who try to use a cookie-cutter approach to your franchise development. If they spend the entire meeting talking at you instead of asking insightful questions and listening intently, get out of there!

Book a Free Consultation with ClickTecs’ Franchise Development Consultants 

A ClickTecs representative is standing by. Call 905-564-0020 to learn what our team can do for you.

 

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ADA Compliance Testing Tools and Tips to Try Before You Go Pro

Today’s post is all about simplifying your ADA compliance testing.

Read on to learn about some greater ADA compliance testing tools and tips to try before you call in the experts.

Understanding your ADA Responsibilities

Enacted nearly 30 years ago to protect the rights of individuals living with disabilities, the Americans with Disabilities Act (ADA) makes all businesses responsible for ensuring their products and services are accessible to everyone.

Before the Internet Age, the Act mostly sought to improve physical locations by regulating service animals, wheelchair ramps, and the use of braille. But now that’s all changed.

In 2019, ADA regulations also apply to your business’s digital storefront–website, social media, blog posts, and so on. Business owners whose website design violates accessibility requirements may be exposed to hefty fines. R&B star Beyonce was the latest target of a website accessibility lawsuit, but thousands came before her, and many more will certainly follow.

Everybody with a website is responsible for ensuring it’s accessible. Big businesses have a lot to lose, which makes them ideal target for predatory lawyers.

ADA Compliance Testing Tips

  • Review the Website Content Accessibility Guidelines. The WCAG 2.0 guidelines are posted online here. Study them closely and do your best to address any issues.
  • Add alt tags to all images and visual media. Alt tags are descriptions of photos and videos that screen readers, players, and voiceovers use to describe visual elements. These are essential for your website’s accessibility, and there’s no such thing as overdoing it–when in doubt, add an alt tag.
  • Optimize your website’s style and elements. Heading, buttons, and links should all be optimized according to the Website Content Accessibility Guidelines. For example, small fonts displayed on light backgrounds are very difficult for some users to read.
  • Use writing best practices to develop accessible content. Brevity, clarity, and conversational tones all make your content easier to scan and absorb. The same is true of headings, sub-headings, bullet points, and blank space; they all break your content into bite-sized pieces. When using acronyms or abbreviations, be sure to separate each letter with a period (e.g. C.I.A). This makes it easier on the eyes, and improves screen reader pronunciation.
  • Audit your website using WCAG-recommended tools. There are a number of ADA compliance testing tools available online, some of which are free. Skip to the next section for some rapid-fire recommendations.

ADA Compliance Testing Tools 

  • Evaluera LTD’s A-Tester checks the pre-enhanced version of your page using progressive enhancement against the WCAG’s 2.0 Level-AA conformance statements for HTML5 foundation markup.
  • a11y-checker warns about any HTML Markup code accessibility issues.
  • Contrast checker checks for any issues with your website color’s contrast levels, brightness, and shine, using WCAG 1 and WCAG 2 standards. It also simulates different discomastopsia situations.
  • HeadingsMap shows your website’s heading structure and highlights any errors (e.g. incorrect levels) that may be present.
  • com instantly checks your website’s 508 compliance and offers links to resources to improve your compliance.
  • Make-Sense continuously scans static and dynamic content for any violations. It also automatically fixes minor issues in real-time, and provides links to resources needed for more intensive fixes.

Going Pro with ClickTecs’ ADA Compliance Testing 

With so much at stake, do-it-yourself ADA compliance testing isn’t enough.

If you’re ready to call in the pros., our team can help. We specialize in ADA compliance testing. Using a powerful arsenal of ADA compliance testing tools, including a 300-plus point checklist, we spot and fix violations fast.

Book a free consultation and learn more about our ADA compliance testing service at https://clicktecs.com/contact-us/

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Thinking Outside the Franchise SEO Box: 3 Smart Ways to Boost On-Site Traffic

Franchise SEO is crucial, but it won’t give you optimal results and booming web traffic all on its own.

Today’s post dives into some outside-the-box tactics for boosting on-site traffic that you can implement right away. 

  • Optimize your Social Media Shares 

Social media sharing should be a regular part of your online marketing plan. With roughly 3.196 billion active social media users in 2018, social media represents one of the best channels to connect with new audiences and drive them to your website. But simply dropping a “naked” link without context won’t get any clicks.

Here’s some tips for sharing content the right way:

  • Customize content shares to suit specific platforms. Though social media platforms have plenty in common, they’re still quite different. Not only does each platform attract a different kind of user, but your posts appear quite differently across each of the top-5 apps (Twitter, Instagram, Facebook, LinkedIn, G+).

    With that in mind, you’ll need to customize your posts for every platform so they’re eye-catching and shareable to all audiences. For instance, Facebook posts do best with high-quality photos and useful descriptions. A study by TrackMaven found that Facebook posts with link descriptions of 80+ words average twice the engagement of shorter write-ups. Conversely, Instagram’s algorithm tends to favor posts that don’t link off-site, which is why the “Link in bio!” approach is so popular.

  • Create a smart sharing schedule (and stick to it). Over-sharing and under-sharing content can really hurt your web traffic and engagement. The former makes your company seem spammy, while the latter makes it look understaffed and inactive.

    Whatever schedule you choose, try to post during peak hours. According to Hubspot, Facebook users peak between 12:00-1:00PM on weekends; between 3:00-4:00PM on Wednesdays; and between 1:00-4:00PM on Thursdays and Fridays. Twitter users spike between 12:00-3:00PM during the work week. LinkedIn audiences are most responsive during three distinct windows: 7:30-8:30AM, 12:00-12:30PM, and 5:00-6:00PM. Instagram is a bit more forgiving, with posts perform well anytime Monday through Thursday, except between 3:00 – 4:00 p.m.

  • Add social sharing buttons to your website. Pre-written Tweets and Facebook posts make for easy, one-click shares that can greatly increase your reach and visibility.
  • Repackage and Repurpose Quality Content 

Though quality content is king, researchers generally agree that the quantity of content you produce is positively correlated to your website traffic, engagement, and franchise SEO.

One study analyzed over 100-million articles to conclude that resharing old content on social media can boost engagement by up to 686%!

Psychologists cite the “mere-exposure effect” to explain this phenomenon. In essence, this principle states that the more people see your brand message, the more likely they are to absorb it.

Imagine how much traffic and franchise SEO impact you could produce by turning a single piece of content into 5, 10, or even 15 shareable pieces.

But you can’t simply repost the same articles. That comes off as spammy.

Here are some simple tactics for repackaging quality content:

  • Turn blog posts into newsletters you can blast out to your email subscribers;
  • Turn high-performance landing pages into videos;
  • Transform evergreen content into short podcasts that your audience can consume on the go;
  • Make small edits to blog posts and republish them on LinkedIn
  • Build Better Headlines (without Clickbaiting)

Clickbaiting is generally reviled, and can quickly hurt your brand reputation and franchise SEO. But loading your headlines, blog titles, and navigation bar with playful alliteration and “power words” that trigger emotion can greatly enhance your content’s performance.

Suppose you search for “franchise SEO” and find yourself having to decide between two top-ranking blogs with the following titles:

  1. Franchise SEO Tactics
  2. “5 Rapid-Fire Franchise SEO Tactics to Crush the Competition”

Who earned your click?

Learn more Franchise SEO Hacks

We’ve barely scratched the surface here–our franchise SEO team lives “outside the box”!

Book a free consultation with our team to keep the conversation going–call 905 564 0020 today.

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The Changing Role of Social Media in Franchise Marketing Strategies

In the past, social media was like the “gravy” used to spice up the meat-and-potatoes of your franchise marketing strategies. It was always a popular channel for connecting with customers, but most franchise marketing strategies viewed it as optional in the early days. Certainly nobody expected a social media page–Facebook didn’t even offer business pages until years after its launch.

But all that’s changed. Gone are the days when users relied exclusively on search engines to find the sites or service providers they were looking for. Now social media is an essential part of franchise marketing strategies, to say nothing of its vital role in customer relations. People absolutely expect your business to have a social media page, and they demand speedy replies to comments, queries, and complaints.

Indeed, the evolution of social media as a component of franchise marketing strategies mirrors that of the website. Both went from “bonus material” to “bare minimum” seemingly overnight. And like your website, your social media stands as a digital representation of your brand.

In a 2018 Global Digital Suite of reports from We Are Social and Hootsuite, social media pages are equated to business storefronts. Incidentally, those same reports stated that there were 3.196 billion active social media users in 2018, up 13% year-on-year. With so many potential eyes on your page, sprucing up your virtual storefront is always worth the effort.

Accordingly, we’ve assembled some simple tips to help optimize your “digital storefront” and get more out of your franchise marketing strategies:

  • Claim your name! One of the most exciting moments for a business owner is naming the business. Sometimes it comes to you in a flash of inspiration; other times it takes serious brainstorming, but it always feels great to settle on a winner. And that’s why it’s so important to claim your precious business name early. Even if you don’t intend on being active with your social media in the early stages of your business, get online and reserve your business names on the “big 5” social media sites. Brand consistency is important for your business, and social media handles are given lots of weight in 2019.
  • Choose the right “location.” You know what they say: location, location, location! Location determines what type of customer you attract, how your storefront is perceived, and the efficacy of your marketing. That’s true of both your online and offline storefronts.In the virtual world, location refers to the social media platform you choose. While it’s helpful to be present on multiple platforms, you should identify “primary platforms” that attract your target audience. Statista data from the Global Web Index indicated that Facebook is the most popular choice, with over 2-billion registered users. However, certain businesses will perform better on other platforms. For example, fashion outlets and food trucks do wonderfully on Instagram, where their “aesthetic” products can truly shine, while franchise development works best with business-centric LinkedIn users.
  • Upgrade your aesthetics. Your virtual storefront needs to be as polished as its physical counterpart. Users look to your social media page for indicators of how much you care about brand image and aesthetics. Unfinished pages with sloppy placeholder logos are akin to cardboard signage for your business. Quality brand images and colors are non-negotiable. On Twitter, use consistent hashtags to help index your business posts. For Instagram or Facebook videos, use consistent editing and watermarks to brand your content. These “minor” touches matter!

Explore more Franchise Marketing Strategies

Ready to take your franchise marketing strategies to the next level?

To learn more about optimizing your social media storefront, get in touch with our SMO team for a free consultation https://www.clicktecs.com/contact-us

 

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