Building an online presence is one of the most valuable components of a small business’ marketing strategy. Having a website that is streamlined, accessible, and full of fresh and useful content rockets your brand up the Google search rankings, potentially exposing you to thousands of new customers every day. Conversely, websites that perform poorly or offer little value to the user are heavily penalized by Google algorithms, and are sent tumbling down the rankings and into obscurity, hugely impacting your potential sales and exposure. Despite the importance of website optimization, many small business owners are leery about investing in a professional website design company, and miss out on the chance to bring their web design strategy up to par with the new year’s industry standards and protocols. This reluctance is largely due to budgetary constraints. Small business owners hesitant about investing in websites have their disinclination encouraged by the proliferation of free do-it-yourself website design templates available to them. If you are still unconvinced about the advantages of professional website design, read on to learn about all of the different ways that a professional web design company like ClickTecs can benefit your small business!
- Build websites that work!
In the modern technological era, the internet is the predominant medium used by consumers to search for desired products, services, and companies. More and more in the new year, the user’s experience and behaviour on your website is influencing how well your site performs in search engines. Having a professionally-designed website that works well with search engines will help you distinguish yourself from your competitors. On the other hand, lacking a website or one of adequate quality will quickly devalue your product in the eyes of your potential customers, and subject you to heavy penalties in the search marketing realm.
- Save yourself some money.
Contrary to the concerns of budget-minded small business owners, investing in a professional website will actually save you money in the long term. Marketing is a necessary component of business success, and the comparative price and cost-effectiveness of a professional website versus a traditional paper listing quickly reveals the value of your online investment. Websites are cheaper, and expose you to a much wider audience than could be accessed through print advertising alone. Moreover, having a cheap website designed on a template can cause huge issues when things need to be changed or updated. Most of these templates are rigid if you need to modify certain elements based on what the analytics are telling you, and are much less adaptive in this regard than a custom professionally-designed website.
- Keep your customers in the loop.
Your website functions like a live-streaming brochure for your company. Since you can update your content at any time, a website is much more efficient than a print ad, which is permanent and much be discarded if offers or products happen to change. Unlike easily-outdated print ads, your website is live and organic entity that is constantly evolving and updating your clients. This means your customers will have reason to check back on your website often, whereas a printed ad is typically glanced at once and then thrown away. Of course, having a website that was last updated in 2012 does you no good either. Investing in a professional website design provides your company website with the on-going addition of fresh and relevant content that will keep your customers coming back while keeping them engaged with your brand.
- Target a broader audience.
Print ads are often limited to local demographic ranges, and those print providers who offer international canvassing will usually charge a large premium for long-range distribution. With your professional website, you can target a global audience, and even secure transactions entirely online with buyers around the world. Consider the targeting now available for your online marketing campaigns. Business owners can geographically and demographically target people by setting up campaigns (paid and organic) across multiple online platforms.
- Save yourself some time.
Customers who are interested in your products and services will have some questions before they commit to their purchase. Whether they need to know pricing, shipping fees, or any other common query, your website gives you an opportunity to list all relevant product information, and even provides an opportunity to anticipate and answer customer questions in the familiar “Frequently Asked Questions” sections seen on websites around the world. This means that you can simply direct all queries to your website rather than taking the time to dig up and deliver specific information for an endless stream of client questions. A side benefit of having this content on your website is that it gets picked up by Google and can help in your search traffic generation.
- Improve your customer service.
The aforementioned FAQ page is one of the best ways to improve your customer service provision by bettering your customer’s overall experience. This blog post is a pertinent example, as the ClickTecs team takes the time to answer common questions about the value of a professional website in order to educate and enrich their customer base. By answering some common questions in this post, the website customer’s experience is improved. Professional websites also offer comment or contact sections where you can interact directly with your customer, narrowing the walls between each party to ensure effective communication and total satisfaction.
ClickTecs are a premiere digital marketing company responsible for custom website design for a number of small businesses and some large ones too. If you would like to improve customer service, target wider demographics, boost your credibility, and save time and money, then ClickTecs professional website design services can help!