What Franchise Sales Content Resonates During Covid-19?

What type of messaging should a franchise organization can be putting out during this Covid-19 pandemic?

Something to keep in mind is ensuring you are being sensitive and remembering that people will not remember what you do but will remember how you made them feel. Any information about how the franchisor is helping the franchisees during these turbulent times to help them and their business survive, is the type of information that will be very relevant after the pandemic is over.