Consumers are increasingly turning to the Internet for their buying decisions. This makes Internet marketing more important than ever before. According to studies, to carry out preliminary price and product research, consumers are turning to research on mobile Internet and social media before making their final purchasing decisions.
Through regular, affordable customized communication, you can build relationships with prospects and clients with Internet marketing. This serves as a stark contrast to the days of mass marketing, a tactic that is slowly going extinct. Still not convinced that Internet marketing is the direction your company should go in? Then, let the six benefits of Internet marketing listed below help change your mind.
1. Internet Marketing Is Inexpensive
Marketing products through a physical retail outlet is much more expensive than marketing them on the Internet. The recurring costs of property maintenance and rental are not relevant to Internet marketing. Plus, for display in the store, you do not need to fill your shelves and windows with stock. Consequently, you can keep you inventory costs low by ordering stock in line with demand, instead of ordering it in anticipation of demand.
2. Internet Marketing Allows for Convenient Store Hours
Without having to worry about overtime payments to workers or opening hours, Internet marketing gives you the freedom to keep your enterprise open 24 hours a day, seven days a week. Clients will also find it incredibly convenient to shop for your services and products on the Internet on their own schedule. When it is convenient for them, they can browse your ecommerce store at any time of day and place orders.
3. Internet Marketing Provides a Customized Advertising Approach
By building a profile of your customers’ preferences and buying history, Internet marketing enables you to personalize offers for them. You can make targeted offers that are a true reflection of their interests by tracking the product information and webpages that potential customers visit. Also, to help you increase the value of sales by consumers, you can get data for planning cross selling campaigns with the information available from tracking webpage visits.
4. Internet Marketing Helps You Take Advantage of Social Media
Social media is growing in importance every day. Internet marketing allows you to leverage this. The link between online revenue growth and social networking was highlighted in a recent study by the Harvard Business School’s Executive Education area.
The study found that there were increased sales of about five percent generated by those consumers who reported that they were most strongly influenced by social networks. By incorporating social media tools in your Internet marketing campaigns, you can take advantage of this type of influence and watch your profits soar.
5. Internet Marketing Provides a Way to Really Build Relationships
When it comes to increasing client retention levels and building relationships with consumers, the Internet is a crucial platform. By sending a follow up email to thank the consumer and confirm a transaction, you can start the relationship out on the right foot when they make a purchase from your online store.
You can help to maintain the relationship and provide a personal touch by emailing clients regularly with special offers that are customized for them. You can also help build a sense of community on your website by inviting these customers to submit product reviews for the items they bought.
6. Internet Marketing Allows You to Reach More People
You can overcome all barriers of distance by using marketing on the Internet. Without setting up local stores, you can sell products in any part of the nation, or even beyond. This widens your target market significantly. Plus, without opening a network of distributors in various countries, you can build an export company.
To make certain your products and services comply with local business regulations and are suitable for the local markets, you should enlist the help of localization services if you plan on selling internationally or even in some remote locales nationally. Localization services include product modifications to reflect local market differences and translation services.
By now, you can plainly see that an expertly crafted Internet marketing campaign can open up a whole new world of opportunities for your business. You may be tempted to jump right in. However, it is important that you take the time to create a plan and coordinate all of your online marketing efforts. Otherwise, you will likely cause confusion among consumers. And, these days, the typical web savvy consumer can spot a company with a disorganized online presence from a mile away.
About the Author : Jamshaid (Jam) Hashmi
A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.